Putting up prices never feels like a great thing to do. Tim explains a little about how and why we came to this decision – which wasn’t taken lightly – and also how this will affect the RRP of older products that we are still selling on the site.
Stolen Goat cycling life & business bleatings
Find your perfect match with our ultimate guide to choosing a cycling jersey, where we shed some light on the benefits of wearing a jersey, the key features you’ll want to look out for and the differences between the ranges we offer.
The NEW Stolen Goat Autumn/Winter collection is available now!
Stand-out style meets ready-for-anything performance. Designs you’ll love. Quality you can count on… This is a collection that will take your adventures to a whole new level.
The Stolen Goat AW22 collection is launching soon. Check out the teaser video and find out how you can get early access…
Got an event coming up? Check out our race day fuelling tips to help you nail your nutrition strategy and optimise your performance…
Each month, we’ll be picking a lucky goat at random who’s shopped with us to win the value of their order back in Goat Coins. It’s just another way for us to say ‘thank you’ for being part of the Stolen Goat Herd.
We’ve spotted plenty of The Herd out in the wild this month! Check out some of our July bestsellers, as worn by The Herd, to see what your fellow goats have been loving recently…
Introducing our new reward scheme… Goat Coins! Earn 1 Goat Coin for every £1 you spend with us, ready to put towards your next purchase. It’s our way of saying thank you for being part of our Herd. Find out more…
As part of our 10 Year Anniversary celebrations, we’re throwing it back to where it all started and bringing back two of our very early designs for a limited time only! From one of the very first Stolen Goat designs ever created, to one of the OG multi-stripe jerseys created by Trevor when he first joined The Herd. These designs are your opportunity to get your hooves on your own little slice of SG history.
As we mark our 10 Year Anniversary, we thought it was about time we got the inside scoop from the Head Goat himself. From making him choose his favourite SG jersey to the real story behind the Stolen Goat name. Read on to find out about the Stolen Goat ride so far…
When the heat is on, training and racing can feel like a daunting task. Check out our top tips for keeping your cool when the ride hots up.
If you want to train hard and race strong, you’ve got to drink up! And in a heatwave, that means creating a hydration strategy that will keep those all-important electrolytes balanced. With insights from a performance nutritionist, read our top tips for staying hydrated.
Looking to update your kit collection for those summer adventures? Check out our June bestsellers to see what the rest of The Herd have been getting their hooves on!
Muscle cramps: at best, uncomfortable and inconvenient. At worst, excruciatingly painful and a sure-fire way to bring your race to an abrupt halt. We take a deep dive into what cramp is, why it happens and how you can beat it so you can train hard and race strong.
Folded laundry, dripping paint, Hawaiian shirts and the Big Lebowski… what have they all got in common? Being the inspiration behind some of our favourite SS22 cycling jersey designs, of course! Our Chief Designer Trevor is the kind of GOAT who manages to find a bit of magic and creativity wherever he looks. From the … Read more …
Well, that’s another stop on the Tour de Stolen Goat ticked off this summer. We’re fresh back from the Tour of Cambridgeshire and wow, what a weekend! Yet again, we were blown away by how many of you GOATS came to see us. A special shout out to one member of the Herd who cycled … Read more …
With Father’s Day right around the corner, knowing what to get your Dad can be tricky. Thankfully, we’ve taken the guess work out of it for you! Give the gift of Freedom, and give Dad an excuse to get out on two wheels. Check out our Father’s Day gift guide…
Meet the newest member of our Brand Ambassador Herd, Yvonne Timewell! Hailing from British Colombia, Canada, Yvonne is an Ironman triathlete working her way to the start line of the 2022 Ironman World Championships later this year. Check out our interview to learn more about her training, race plans and her advice to fellow triathletes…
We’re very excited to announce that we’ve been named as the official custom kit provider for cycling media outlet, road.cc! For the last 14 years or so, road.cc has been delivering high quality cycling content. From reviews and buying guides, to features, advice and the very latest cycling news. They are a genuine pillar of … Read more …
May seems to have galloped by faster than Baby Nik when he wants to be first in line at the café stop. It’s been another busy month here in Goat-land, which kicked off with our 10 Year Anniversary Strava challenge. Almost 300,000 GOATS got involved and we loved seeing you all getting out there and … Read more …
Got a few triathlons under your belt and looking to up your game this race season? Check out our five top tips to help you smash your goals and nail your new personal best…
From improving your skills and building strength, to finding your freedom and exploring undiscovered routes. Check out our 5 reasons to give off road riding a go!
Epic scenery, brutal climbs and more than a fair share of hike-a-bike. Catch up on SGRT member Tom Townsend’s progress as he takes on the GB Divide.
To celebrate 10 years of Stolen Goat, we’ve launched a very special LIMITED EDITION cycling jersey. With it’s black and white typography design, featuring gold accents to add a splash of signature SG style, we can’t wait to see you GOATS wearing this must-have jersey loud and proud.
Stolen Goat are super excited to announce that we’re the official cycling kit provider for Chase the Sun 2022! Taking place on 18th June, this annual event sees riders take on the challenge of completing one of four different routes before the sun sets on the longest day of the year. Check out the CTS collection…
For most of us, recovering from a fractured skull after a serious cycling crash might lend us towards putting our hooves up and taking it easy for a while. Tom Townsend, however, is not most of us. Find out more about Tom’s next adventure: the GB Divide.
220 Triathlon Magazine have voted our women’s tri suits as their ‘Best on Test’! Find out more about our pro-level race suits…
Virtual rides with real results: meet the co-founders of Aeonian – the e-racing team taking the virtual cycling world by storm Back in January, we announced that we’re sponsoring the Aeonian Race Team this year. If you’re a keen Zwift rider, you may have spotted the team zooming around the virtual roads of Watopia in … Read more …
The second half of April brought with it the first proper taste of summer… and it looks like The Herd have been getting in the summer mood with lots of spring/summer and MTB kit flying out! Check out our April bestsellers to see what your fellow GOATS have been loving!
If you thought we were going to be putting our hooves up for the rest of the summer after the epic time we had at The Cycle Show last weekend… think again! We’ve got plenty more exciting things in the pipeline, starting with two awesome events taking place in June. Read on to find out … Read more …
As far as good weekends go, getting to spend one at Alexandra Palace surrounded by cool bikes, the latest tech and a whole bunch of fellow cycling lovers has got to be up there! Just under a week later and we’re still riding on a high after an amazing weekend at The Cycle Show London.
When it comes to working towards a goal, we all know that reaching our potential and performing at our best goes well beyond simply ticking off the training sessions. Performance nutritionist Barbara Cox-Lovesy shares 10 ways to improve your performance, along with her top tips for integrating healthy habits into your daily routine.
Mallorca: the go-to destination for great cycling, goat spotting and top notch post-ride ice cream. The Mallorca 312 is an iconic 312km route, offering stunning scenery and plenty of tough climbs to really challenge your legs. But what’s tougher? Taking on the route in real life, elements and all. Or sweating it out with a … Read more …
Stand out from the crowd and bring some Stolen Goat style to your off road adventures with the all NEW MTB22 collection!
New for spring/summer 2022, Stolen Goat will release a mountain bike capsule collection featuring jerseys, shorts and accessories for men and women. Check out the Lookbook for a sneak peek at the new MTB collection!
Oh springtime. When it’s shorts weather one day, and threatening to snow the next. The taste of spring we had in March gave us an excuse take some of our SS22 jerseys out for a quick spin. But for now, while the weather makes up its mind, we’ll still be keeping our Orkaan kit close to hand to face the changeable early spring weather. Check out our March bestsellers to see what the rest of Herd have been loving during Awkward Weather Season…
Game changing aerodynamics and head-to-toe Stolen Goat style? Hell Yeah! Find out more about our new LIMITED EDITION Stolen Goat Race Team Abus GameChanger helmet…
“Do a triathlon they said, it’ll be fun they said!” Training for a three-discipline sport is a steep learning curve that can leave you with a lot of questions – especially when you’re just starting out. Aspiring pro triathlete, Tom Epton, shares his insights on the key things he learned when he first started triathlon.
Introducing the Stolen Goat Race Team collection! With jerseys, bib shorts, accessories and a limited edition Stolen Goat Abus GameChanger helmet, this is kit that will bring a touch of ‘Hell Yeah’ fire power to your riding.
We’re delighted to be the title sponsor of the Stolen Goat Race Team. A collective of riders who see a start line and say: “bring it on”. Who aren’t afraid to stick on a number and see what happens. Who embody the Stolen Goat spirit of ‘Adventure More’. Learn more about the team from Team Manager, Simon Jodrell…
Meet the new SS22 Collection! Here to help you stand out from the flock on all your spring/summer adventures…
Hi Herd, February has blown by – pun intended for UK goats! We’ll put up with a bit of a headwind every now and again but these storms really have been something else. We hope you’ve all managed to stay safe, that any rogue fence panels/trampolines/wheely bins have been retrieved and you’ve found a moment … Read more …
Whether you’re off on a training camp, racing abroad or enjoying some time on two-wheels in the sun with your mates – there’s nothing quite like heading off for an adventure with your trusty steed. Tom Epton, a triathlete will plenty of experience of taking his bike abroad, shares his top tips for making travelling with your bike as stress-free as possible…
Introducing the NEW collection of Stolen Goat swim wear. Training in the pool, or diving into the lake. Seasoned swimmer, triathlete, or just dipping a toe in the water. Our new range of swim wear is here to help you make a splash.
Whether you’ve been cycling for years and you fancy a bit of a nostalgic look back at those early trials and tribulations. Or you’re new to cycling and you need a bit of reassurance that we all have mishaps and we all had to learn a few lessons the hard way when we first started out. We put our heads together at SG HQ and came up with a few of the things we wish we’d known when we first started riding.
Ready for your first sip of some SS22 newness? Check out our NEW water bottles and Ronny Adventure Caddy!
Check out our January bestsellers to see what the rest of The Herd have been loving so far this year…
Our Tales (or should that be ‘tails’) From The Herd feature gives us the chance to speak to members of the Stolen Goat community about their latest challenges and adventures. Today we catch up with Simon Maguire who will be taking on an Ironman distance triathlon this March in memory of his mother.
We’re very excited to announce that we are the official kit supplier for The Cycle Show 2022! We’ve created a special custom-designed jersey exclusively for the show – available to pre-order here or to purchase from our stand at the show. The Cycle Show 2022 is taking place at Alexandra Palace, London from 22-24 April. … Read more …
Our much-loved gravel shorts are now available in a new colourway across both men’s and women’s sizing! Offering the same great quality and performance as the original Grey pair, our gravel shorts are now available in super cool-looking Anthracite colour. All the ready-for-anything performance you need, in a wear-with-anything shade that will look epic on your off … Read more …
We’re pleased to announce we will be supporting Cycling Projects, a national UK charity who promote inclusive cycling through a range of community engagement programmes. Read our interview with CEO, Ian Tierney, to learn more about the charity and their Wheels for All initiative.
Hello Herd! Another lap of the sun ticked off and what a year it’s been. 2021 has brought with it highs and lows, so it’s a little tricky to know where to start. Let’s start with the highs I guess… 2021: The Highs Expanding the HQ Team The team here at Stolen Goat HQ is … Read more …
A fresh batch of our Climb & Conquer waterproof gloves have landed in the warehouse just in time for the festive break. If you are not familiar with these gloves, there’s a reason why they’re so popular… The Stolen Goat Climb & Conquer Waterproof gloves are the perfect weapon to combat cold/wet weather rides. Windproof, … Read more …
Our Adventures with Art Tate Capsule Collection is one of our favourite collections yet. But how did we whittle it down to just 7 designs? And what actually went into transforming art pieces into cycling kit? Hear insights into the making of the collection from our Product Developer and our Designer.
Baby Nik dreams of getting out for an adventure on two wheels. But there’s just one problem: he hasn’t got any cycling kit! Will he get the kit he’s been wishing for on Christmas day? Watch our new short animation to find out!
Stolen Goat is here to help you give the gift of Freedom and find the perfect present that will bring the cycling enthusiast in your life joy and happiness all year round.
From stunning cycling kit, to the handy accessories that they’ll wish they’d had sooner. Whether you’re looking for stocking fillers, or the ‘main present’ winners. With our Christmas gift guide, you’re sure to find something that will inspire your loved one to get out and Adventure More.
Introducing the Stolen Goat x Cycling UK collection! Composed of two striking designs, every purchase from this collection will help to fund Cycling UK’s campaigning and charitable projects.
Learn more about our EXCLUSIVE VIG Week Yokai design. Here for one week only! Featuring awesome hand-drawn supernatural characters, inspired by Japanese folklore.
It’s Very Important Goat Week! This week we’re saying a big thank you to all of The Herd by giving newsletter subscribers a special discount code and access to exclusive designs, available for one week only.
Introducing VIG Week! Taking place between 22-28 November 2021, this is a week of exclusive benefits for loyal members of The Herd.
New season Climb and Conquer winter cycling jackets have landed – returning for AW21 in some incredible new designs! From stand-out stripes to awesome gradient prints and the iconic ‘Ronny’ design – the latest Climb and Conquer jackets will brighten up the greyest of winter days.
The only thing better than heading out with your Herd for a ride? Heading out with your Herd for a ride in awesome, top quality custom Stolen Goat kit that will have you and your mates standing out from the crowd. Introducing Stolen Goat Custom – your opportunity to work with our designers to create a bespoke collection of kit and accessories that will inspire your adventures and truly reflect your style.
Our Orkaan range of jerseys, shorts, tights and accessories is some of our best-selling, most-loved autumn cycling kit. But what is Orkaan, and why do you need it in your life?
Introducing our NEW adventure-ready jackets and beanie hats – offering wear-anywhere style and top notch performance for all of your winter adventures.
It’s time to announce the finalists in our Adventures with Art Strava Art competition! Cast your vote on our Instagram stories on Wednesday 3 November to help us pick our lucky winners.
Want to go and get your hands on some Stolen Goat kit in “real life”? Jersey you’ve had your eye on out of stock in your size online? Good news, Herd. Our awesome network of Stolen Goat stockists are now all loaded up with our AW21 collection.
From the all-weather riders to the winter sun seekers – you goats are certainly going to be riding out in style over the next couple of months. Check out our October bestsellers below to see what The Herd have been loving…
Introducing the NEW Stolen Goat Adventures with Art Tate Capsule Collection. A union of cycling and artistry, this is a collection which is sure to spark your imagination and inspire you to get out and ride.
The only thing better than a good bike ride, is a good bike ride that finishes with a great beer. And the only thing better than a great beer? Well… a great Stroud Brewery x Stolen Goat beer, of course! Find out more about our special beer and cycling jersey collaboration with Stroud Brewery.
If the excitement of our latest AW21 drop wasn’t enough, we’ve got a NEW Strava challenge for you to get involved with to celebrate the upcoming launch of a very special new capsule collection. Find an hour of freedom, add a splash of creativity and earn a reward! PLUS you’ve also got the chance to win a jersey from the new collection.
On your marks… get set… GOAT! Our much anticipated AW21 collection is finally out in the wild, and we can’t wait for you to see what we’ve got for you. Ready-for-anything performance meets stunning designs. This might just be our favourite Autumn/Winter collection yet!
Ever wondered how your much-loved Stolen Goat styles come to life? Ponder no more! It’s time to meet the mind behind the designs…
Here at Stolen Goat we’re all about kit that helps you find your freedom: riding how you want, wearing what you like and feeling awesome in the process. Learn more about our different ranges of adventure-ready kit.
All across the land the weird summer-autumn limbo weather has got cyclists tearing through their kit drawers, tormented by the Great Cycling Wardrobe Dilemma: what to wear when the weather won’t make up its mind. We’ve got you covered with a range of packable cycling kit and accessories. A “weird weather” cycling toolkit, so you can head out on two wheels feeling ready for anything.
Celebrate World Car Free Day on 22nd September. Join our Sunrise Cycle Club and get out for an early morning ride – then tag us in your photos over on Instagram for your chance to win some cool Stolen Goat socks.
Many businesses fail in the first 10 years. For those that make it, the trajectory to stability is not a straight line – it’s a roller coaster ride. Frankly I personally enjoy the ups and downs as it makes things interesting, it’s all the more enjoyable now that we have a great team that can tackle just about any problem. Regardless, lets make sure we celebrate those mini (or major) victories!
Goats and climbing go together like peanut butter and jam. So here at Stolen Goat we’re very excited to be sponsoring this year’s South Downs Hill Climb Series, starting on 2nd October. Have you got what it takes to be crowned the first King or Queen of the South Downs?
This September, we’re challenging you to Find your Freedom and log 250 minutes of activity on Strava. Escape the daily routine, soak up your time on two wheels (or two hooves!) and then reap the rewards with a sweet discount to spend with Stolen Goat.
Stolen Goat Best Sellers – August 2021 It’s September tomorrow, can you believe it? The year has flown by. Usually, at this time of year, by now we would have launched our latest AW collection. Unfortunately, we’re running a little behind schedule. To all of those OG and well-versed GOATs out there… Thank you for … Read more …
An exciting opportunity to help boost cycling and make a better world by bike // Our friends at Cycling Uk (cyclinguk.org) are searching for someone to join their amazing team, working on fundraising and membership, to help the mission to get a million more people cycling. About Cycling UK They share a similar mission to … Read more …
The Paralympics have finally started and here at Stolen Goat HQ, we’re very excited to get stuck into all the sporting action. There’s nothing quite like watching the pros give it their all to make you want to get out and get active. We’ll be glued to our screens this weekend as Stolen Goat Brand … Read more …
So you’re thinking about entering an endurance event? Congratulations, welcome to Wonder Land where there’s more sportswear than regular clothes and always room for another bite of flapjack. Whether you’re going for your first century or you’ve completely lost the plot like yours truly and decided that long-distance triathlon is your thing – endurance training … Read more …
I don’t know about you, but the past year and a half has got me craving big adventures. With all the restrictions, complications and confusion we’ve been living with, for so many of us our day-to-day world has suddenly become a lot smaller. Remember the days of just hopping on a plane for a last-minute … Read more …
Did you ever promise something and worry about how you’re actually going to deliver on that promise? I had that sensation as I was dashing around like a mad man trying to get all my “ducks in a row” before a much needed holiday with the family.
Hey Herd! I’m Jenny, a self-proclaimed triathlon-obsessed weirdo and… Stolen Goat’s new-but-not-new Kid on the block. Let me explain… Back in 2018, I got an email asking if I’d like to hop aboard as a Stolen Goat Brand Ambassador. I’d just finished teaching a dance class to a group of pre-teens and the email had … Read more …
As you may know, Stolen Goat for years has been on a mission to build up women’s cycling and level the playing field between men and women in this sport. We believe very strongly in equality and inclusivity and that is how we run all aspects of the company. The pandemic has been great for … Read more …
Today sees the release of Stolen Goat’s sunglasses collection. Two styles: Hexi and Hexi+. 7 different pairs in total and optical inserts are available for those who need a prescription option. Made in collaboration with industry leading experts, Stolen Goat is proud to offer such great glasses at such a great price. With features such … Read more …
If you’re looking for a new jersey and need some inspiration, take a look at our best sellers from the last 7 days. Cookies has flown out since its recent restock and Neat Navy is crowned best selling men’s jersey for another week. Tenement has picked up the pace over the past few weeks and … Read more …
Stolen Goat Content Marketing Assistant Job Description ABOUT STOLEN GOAT // Founded in 2012 with the goal of inspiring & empowering others to find freedom through cycling, sport & adventure, Stolen Goat is an outdoor B2C and B2B clothing brand with a focus on fantastic products and exceptional customer service. Having achieved strong growth over … Read more …
Stolen Goat Climbers & Epic bib shorts are now available in Navy. Navy cycling shorts have been something we’ve always wanted to do. I think we first discussed them back in summer ’17 or very possibly even before then, we made a couple of samples but couldn’t quite get that rich Navy colour we all … Read more …
It’s been a busy few months since launching our Spring/Summer 21 (SS21) collection. We’ve been overwhelmed with the response and the demand for this season’s collection that we find ourselves in a tricky situation trying to keep on top of the stock. We’ve always kept our stock lean, we do this for a number of … Read more …
As I’m sure you are aware, especially if you are based in the EU, earlier this year we had to turn off ordering for EU customers. The reason being that Brexit was causing a number of charges to be added to the package at the point of crossing the border. The charges felt expensive but … Read more …
Stolen Goat is excited to announce the creation of our first Strava Challenge – 400 Minutes Of Freedom. As the title suggests, the challenge is to complete 400 minutes of activity registered through Strava from the 5th – 25th April. Qualifying activities include: Handcycle, Hike, Ride, Run, Swim, VirtualRide, VirtualRun, Walk, Wheelchair. I’m sure this … Read more …
Today, Stolen Goat has launched 3 Ass Savers (mudguards). Division – features a square and triangle mismatched pattern all over with a fade from red to yellow to pink and then blue. Linear – features black lines with different thicknesses all over and a similar colour fade to Divison but in the opposite direction. When … Read more …
As we prepare to launch our Spring Summer 2021 collection, I can’t help but remember our best bits from 2020. 2020 was a strange old year and one we will never forget for a few different reasons but a whole bunch of those reasons are positive and I’d love to recap some of these with … Read more …
The Stolen Goat x Beefeater Bend collection expands today with the release of a matching bandido (neck warmer). If you haven’t ‘herd’ about the SG X BB collaboration, it was a collaboration between us and The Beefeaters… you know, those lively chaps that dress up as Beefeaters at major cycling events and races and always … Read more …
Did you see that abrupt Instagram post>> all those months ago… The one featuring a pair of colourful Stolen Goat Cycling shoes with no explanation other than a “🔒” as the caption… Yes, you know the post I’m talking about. Well, 1 pair of those wild shoes (dubbed the unicorn shoe, for it’s mysterious and … Read more …
Well, we stuck it out longer than many other small UK based businesses, but it is with a heavy heart that we have now (temporarily) decided to turn off shipping to EU customers. There is currently just too much bureaucracy and red tape involved and the worst of it is that all the fees involved … Read more …
Today, Stolen Goat has launched a recraft of their original 2013 Stolen Goat Harris Tweed musettes. 7 years since the first release, the Harris Tweed musettes are back once again in 3 stylish colours (Blue, Orange & Purple). Made in collaboration with Scottish based, Tweed bag specialist Katherine Emtage… Some of our OG customers may … Read more …
Hello Herd, apologies it’s been a while since I personally posted anything. It’s been quite a year! As I type, Boris is telling me (on the news that is, we’re not chums) that I’m now in Tier 4. Whilst that has come as a disappointing end to a tough year, one thing I now know … Read more …