Stolen Goat Blog.

Business & Life · 06/12/2021

Christmas Gift Guide 2021

Stolen Goat is here to help you give the gift of Freedom and find the perfect present that will bring the cycling enthusiast in your life joy and happiness all year round. From stunning cycling kit, to the handy accessories that they’ll wish they’d had sooner. Whether you’re looking for stocking fillers, or the ‘main present’ winners. With our Christmas gift guide, you’re sure to find something that will inspire your loved one to get out and Adventure More.

Charity · 02/12/2021

SG X CYCLING UK COLLECTION

Introducing the Stolen Goat x Cycling UK collection! Composed of two striking designs, every purchase from this collection will help to fund Cycling UK's campaigning and charitable projects.

Product Tech & Reviews · 26/11/2021

Yokai by Stolen Goat: About the Design

Learn more about our EXCLUSIVE VIG Week Yokai design. Here for one week only! Featuring awesome hand-drawn supernatural characters, inspired by Japanese folklore.

Goat News · 22/11/2021

Very Important Goat (VIG) Week is here!

It's Very Important Goat Week! This week we’re saying a big thank you to all of The Herd by giving newsletter subscribers a special discount code and access to exclusive designs, available for one week only.

Goat News · 17/11/2021

VIG WEEK: 22-28 November 2021

Introducing VIG Week! Taking place between 22-28 November 2021, this is a week of exclusive benefits for loyal members of The Herd.

Goat News · 15/11/2021

NEW Climb and Conquer Jackets Available Now!

New season Climb and Conquer winter cycling jackets have landed - returning for AW21 in some incredible new designs! From stand-out stripes to awesome gradient prints and the iconic ‘Ronny’ design – the latest Climb and Conquer jackets will brighten up the greyest of winter days.

Business & Life · 15/11/2021

Stolen Goat Launches Custom Kit Service

The only thing better than heading out with your Herd for a ride? Heading out with your Herd for a ride in awesome, top quality custom Stolen Goat kit that will have you and your mates standing out from the crowd. Introducing Stolen Goat Custom - your opportunity to work with our designers to create a bespoke collection of kit and accessories that will inspire your adventures and truly reflect your style.

Product Tech & Reviews · 10/11/2021

The Stolen Goat Orkaan Range: What it is and why you need it

Our Orkaan range of jerseys, shorts, tights and accessories is some of our best-selling, most-loved autumn cycling kit. But what is Orkaan, and why do you need it in your life?

Goat News · 03/11/2021

NEW Stolen Goat adventure-ready jackets: on the bike, off the bike – we’ve got you covered

Introducing our NEW adventure-ready jackets and beanie hats - offering wear-anywhere style and top notch performance for all of your winter adventures.

Events & Competitions · 01/11/2021

The Adventures with Art Strava Art Competition Finalists

It's time to announce the finalists in our Adventures with Art Strava Art competition! Cast your vote on our Instagram stories on Wednesday 3 November to help us pick our lucky winners.

Goat News · 01/11/2021

New AW21 Collection Available In Stores Now!

Want to go and get your hands on some Stolen Goat kit in “real life”? Jersey you’ve had your eye on out of stock in your size online? Good news, Herd. Our awesome network of Stolen Goat stockists are now all loaded up with our AW21 collection.

Goat News · 27/10/2021

Stolen Goat Bestsellers – October 2021

From the all-weather riders to the winter sun seekers – you goats are certainly going to be riding out in style over the next couple of months. Check out our October bestsellers below to see what The Herd have been loving…

Adventure More · 25/10/2021

Introducing the New Adventures with Art Capsule Collection

Introducing the NEW Stolen Goat Adventures with Art Tate Capsule Collection. A union of cycling and artistry, this is a collection which is sure to spark your imagination and inspire you to get out and ride.

Business & Life · 19/10/2021

Introducing the Kidding Pale Ale: Our collaboration with Stroud Brewery

The only thing better than a good bike ride, is a good bike ride that finishes with a great beer. And the only thing better than a great beer? Well… a great Stroud Brewery x Stolen Goat beer, of course! Find out more about our special beer and cycling jersey collaboration with Stroud Brewery.

Events & Competitions · 18/10/2021

Adventures with Art: NEW Stolen Goat Strava Challenge

If the excitement of our latest AW21 drop wasn’t enough, we’ve got a NEW Strava challenge for you to get involved with to celebrate the upcoming launch of a very special new capsule collection. Find an hour of freedom, add a splash of creativity and earn a reward! PLUS you've also got the chance to win a jersey from the new collection.

Business & Life · 13/10/2021

The Stolen Goat AW21 collection is LIVE!

On your marks… get set… GOAT! Our much anticipated AW21 collection is finally out in the wild, and we can’t wait for you to see what we’ve got for you. Ready-for-anything performance meets stunning designs. This might just be our favourite Autumn/Winter collection yet!

Business & Life · 04/10/2021

The Mind Behind the Designs: Get to Know Stolen Goat’s Designer

Ever wondered how your much-loved Stolen Goat styles come to life? Ponder no more! It's time to meet the mind behind the designs...

Product Tech & Reviews · 20/09/2021

The Great Cycling Wardrobe Dilemma: What to wear when the weather is… weird

All across the land the weird summer-autumn limbo weather has got cyclists tearing through their kit drawers, tormented by the Great Cycling Wardrobe Dilemma: what to wear when the weather won't make up its mind. We've got you covered with a range of packable cycling kit and accessories. A "weird weather" cycling toolkit, so you can head out on two wheels feeling ready for anything.

Events & Competitions · 15/09/2021

World Car Free Day: Join the Sunrise Cycle Club for your chance to win some SG socks!

Celebrate World Car Free Day on 22nd September. Join our Sunrise Cycle Club and get out for an early morning ride - then tag us in your photos over on Instagram for your chance to win some cool Stolen Goat socks.

Business & Life · 14/09/2021

Tim’s Blog – Celebrating victories

Many businesses fail in the first 10 years. For those that make it, the trajectory to stability is not a straight line - it's a roller coaster ride. Frankly I personally enjoy the ups and downs as it makes things interesting, it's all the more enjoyable now that we have a great team that can tackle just about any problem. Regardless, lets make sure we celebrate those mini (or major) victories!

Adventure More · 13/09/2021

Climb for Victory: Take on the Stolen Goat South Downs Hill Climb Series 2021

Goats and climbing go together like peanut butter and jam. So here at Stolen Goat we’re very excited to be sponsoring this year’s South Downs Hill Climb Series, starting on 2nd October. Have you got what it takes to be crowned the first King or Queen of the South Downs?

Adventure More · 06/09/2021

250 Minutes of Freedom: Stolen Goat Strava Challenge

This September, we’re challenging you to Find your Freedom and log 250 minutes of activity on Strava. Escape the daily routine, soak up your time on two wheels (or two hooves!) and then reap the rewards with a sweet discount to spend with Stolen Goat.

Goat News · 30/08/2021

Stolen Goat Best Sellers – August 2021

Stolen Goat Best Sellers – August 2021 It’s September tomorrow, can you believe it? The year has flown by. Usually, at this time of year, by now we would have launched our latest AW collection. Unfortunately, we’re running a little behind schedule. To all of those OG and well-versed GOATs out there… Thank you for […]

Charity · 27/08/2021

Looking For A New Adventure – How About Working For The UK’s Cycling Charity – Cycling UK…..

An exciting opportunity to help boost cycling and make a better world by bike // Our friends at Cycling Uk (cyclinguk.org) are searching for someone to join their amazing team, working on fundraising and membership, to help the mission to get a million more people cycling. About Cycling UK  They share a similar mission to […]

Tails From The Herd · 26/08/2021

One of The Herd heads to Tokyo: Melissa Reid, Paratriathlete and Rio Bronze Medallist

The Paralympics have finally started and here at Stolen Goat HQ, we’re very excited to get stuck into all the sporting action. There’s nothing quite like watching the pros give it their all to make you want to get out and get active. We’ll be glued to our screens this weekend as Stolen Goat Brand […]

Z · 25/08/2021

Train hard, stay happy: Top tips for keeping the joy when you’re training 24/7

So you’re thinking about entering an endurance event? Congratulations, welcome to Wonder Land where there’s more sportswear than regular clothes and always room for another bite of flapjack. Whether you’re going for your first century or you’ve completely lost the plot like yours truly and decided that long-distance triathlon is your thing – endurance training […]

Adventure More · 18/08/2021

Build your own adventure

I don’t know about you, but the past year and a half has got me craving big adventures. With all the restrictions, complications and confusion we’ve been living with, for so many of us our day-to-day world has suddenly become a lot smaller. Remember the days of just hopping on a plane for a last-minute […]

Business & Life · 14/08/2021

Tim’s Blog – The importance of taking a break

Did you ever promise something and worry about how you're actually going to deliver on that promise? I had that sensation as I was dashing around like a mad man trying to get all my "ducks in a row" before a much needed holiday with the family.

Goat News · 11/08/2021

The New(ish) Kid in Town – Jennifer Lucas-Hill: Joining The Herd… Again

Hey Herd! I’m Jenny, a self-proclaimed triathlon-obsessed weirdo and… Stolen Goat’s new-but-not-new Kid on the block. Let me explain… Back in 2018, I got an email asking if I’d like to hop aboard as a Stolen Goat Brand Ambassador. I’d just finished teaching a dance class to a group of pre-teens and the email had […]

Adventure More · 14/07/2021

Women’s Festival Of Cycling 2021 – CyclingUK.org //

As you may know, Stolen Goat for years has been on a mission to build up women’s cycling and level the playing field between men and women in this sport. We believe very strongly in equality and inclusivity and that is how we run all aspects of the company. The pandemic has been great for […]

Goat News · 25/06/2021

Stolen Goat Release 7 Pairs Of Sunglasses

Today sees the release of Stolen Goat’s sunglasses collection. Two styles: Hexi and Hexi+. 7 different pairs in total and optical inserts are available for those who need a prescription option. Made in collaboration with industry leading experts, Stolen Goat is proud to offer such great glasses at such a great price. With features such […]

Goat News · 16/06/2021

Jerseys of the week // Best Selling Cycling Jerseys 16-06-21

If you’re looking for a new jersey and need some inspiration, take a look at our best sellers from the last 7 days. Cookies has flown out since its recent restock and Neat Navy is crowned best selling men’s jersey for another week. Tenement has picked up the pace over the past few weeks and […]

Goat News · 14/06/2021

We’re Hiring: Content Marketing Assistant

Stolen Goat Content Marketing Assistant Job Description ABOUT STOLEN GOAT // Founded in 2012 with the goal of inspiring & empowering others to find freedom through cycling, sport & adventure, Stolen Goat is an outdoor B2C and B2B clothing brand with a focus on fantastic products and exceptional customer service. Having achieved strong growth over […]

Goat News · 03/06/2021

Stolen Goat Navy Bib Shorts Out Now // SS21

Stolen Goat Climbers & Epic bib shorts are now available in Navy. Navy cycling shorts have been something we’ve always wanted to do. I think we first discussed them back in summer ’17 or very possibly even before then, we made a couple of samples but couldn’t quite get that rich Navy colour we all […]

Goat News · 11/05/2021

Spring Summer 2021 Cycling Kit Restocked

It’s been a busy few months since launching our Spring/Summer 21 (SS21) collection. We’ve been overwhelmed with the response and the demand for this season’s collection that we find ourselves in a tricky situation trying to keep on top of the stock. We’ve always kept our stock lean, we do this for a number of […]

Business & Life · 19/04/2021

International shipping is back for everyone, here’s what happened…

As I’m sure you are aware, especially if you are based in the EU, earlier this year we had to turn off ordering for EU customers. The reason being that Brexit was causing a number of charges to be added to the package at the point of crossing the border. The charges felt expensive but […]

Adventure More · 30/03/2021

400 Minutes Of Freedom Strava Challenge – Stolen Goat

Stolen Goat is excited to announce the creation of our first Strava Challenge – 400 Minutes Of Freedom. As the title suggests, the challenge is to complete 400 minutes of activity registered through Strava from the 5th – 25th April. Qualifying activities include: Handcycle, Hike, Ride, Run, Swim, VirtualRide, VirtualRun, Walk, Wheelchair. I’m sure this […]

Product Tech & Reviews · 26/03/2021

Stolen Goat Ass Savers // Clip-On Rear Mudguard For Your Bike // Out Now!

Today, Stolen Goat has launched 3 Ass Savers (mudguards). Division – features a square and triangle mismatched pattern all over with a fade from red to yellow to pink and then blue. Linear – features black lines with different thicknesses all over and a similar colour fade to Divison but in the opposite direction. When […]

Goat News · 24/02/2021

Best Bits From 2020 – Stolen Goat //

As we prepare to launch our Spring Summer 2021 collection, I can’t help but remember our best bits from 2020. 2020 was a strange old year and one we will never forget for a few different reasons but a whole bunch of those reasons are positive and I’d love to recap some of these with […]

Charity · 11/02/2021

Stolen Goat x The Beefeater Bend Bandido // Out Now!

The Stolen Goat x Beefeater Bend collection expands today with the release of a matching bandido (neck warmer). If you haven’t ‘herd’ about the SG X BB collaboration, it was a collaboration between us and The Beefeaters… you know, those lively chaps that dress up as Beefeaters at major cycling events and races and always […]

Charity · 10/02/2021

Stolen Goat Hinterland Cycling Shoes // 1 Of Only 6 Pairs Produced Is Up For Auction //

Did you see that abrupt Instagram post>>  all those months ago… The one featuring a pair of colourful Stolen Goat Cycling shoes with no explanation other than a “🔒” as the caption… Yes, you know the post I’m talking about. Well, 1 pair of those wild shoes (dubbed the unicorn shoe, for it’s mysterious and […]

Business & Life · 22/01/2021

A Notice To Our EU Customers…

Well, we stuck it out longer than many other small UK based businesses, but it is with a heavy heart that we have now (temporarily) decided to turn off shipping to EU customers. There is currently just too much bureaucracy and red tape involved and the worst of it is that all the fees involved […]

Goat News · 19/01/2021

Limited Edition Harris Tweed Musettes by Stolen Goat // Available In 3 Colours // 2021

Today, Stolen Goat has launched a recraft of their original 2013 Stolen Goat Harris Tweed musettes. 7 years since the first release, the Harris Tweed musettes are back once again in 3 stylish colours (Blue, Orange & Purple). Made in collaboration with Scottish based, Tweed bag specialist Katherine Emtage… Some of our OG customers may […]

Business & Life · 30/12/2020

Tim’s End of Year (2020) Review

Hello Herd, apologies it’s been a while since I personally posted anything. It’s been quite a year! As I type, Boris is telling me (on the news that is, we’re not chums) that I’m now in Tier 4. Whilst that has come as a disappointing end to a tough year, one thing I now know […]

Business & Life · 23/12/2020

Stolen Goat Now Stocked Online And Instore At Tiso & Alpine Bikes // 22nd December 2020

A selection of women’s clothing from our AW20 range and of course, core essentials like tights and shorts are now stocked online (tiso.com) and in selected Tiso & Alpine stores in the UK. Tiso and Alpine Bikes launched Stolen Goat kit late last week and have in stock some of your favourites that are currently […]

Product Tech & Reviews · 21/12/2020

Stolen Goat Waterproof Gloves Restock PLUS New (XS) Size Added

As the title reads, we have just taken delivery of our ever-popular Waterproof Climb & Conquer 4 seasons gloves, including a new size (XS) we’ve added. The Stolen Goat Climb & Conquer Waterproof gloves are the perfect weapon to combat cold/wet weather rides. Made from a super stretchy material that moulds perfectly to the shape […]

Product Tech & Reviews · 17/12/2020

Stolen Goat Launch 3 NEW Adventure Caddys for AW20 // Out Now

Stolen Goat has launched 3 NEW Adventure Caddys as part of their AW20 collection. What are Adventure Caddys? Adventure Caddys are waterproof cases designed to keep phones and valuables safe and secure and protected from the elements while out on the bike. Featuring a wipe-clean extra-grippy waterproof outer, waterproof inner materials with padding, water-resistant zipper, […]

Charity · 02/12/2020

Great Ormond Street Hospital – Home For Xmas Online Auction 2020

Great Ormond Street Hospital – Home for Xmas online auction 2020. Every year GOSH (Great Ormond Street Hospital) hosts a Christmas fundraising event and every year we proudly donate SG bits to be auctioned at these events. This year, the planned event has been cancelled and a new virtual fundraiser has been organised… Home for […]

Charity · 02/12/2020

World Bicycle Relief UK x The Big Give – One Donation Twice The Impact

World Bicycle Relief UK has partnered with The Big Give to double any donations made from now until the 8th December The Big Give is taking any donation made for WBR UK via their site and doubling it. This means your generous donations will go twice as far. If you would like to donate and […]

Charity · 19/11/2020

The Faces of Change // 15 Years of World Bicycle Relief

World Bicycle Relief is celebrating their 15th anniversary this month (November 2020) with a campaign called ‘Faces of Change’. For 15 years, World Bicycle Relief has empowered people in need with the Buffalo Bicycle… Something so simple and sometimes taken for granted in our lives could completely turn around the life of someone living in […]

Product Tech & Reviews · 11/11/2020

What is JOOV CBD Cooling Muscle Recovery Spray? Facts And Features Explained //

Joov CBD Cooling Muscle Recovery Spray // Facts & Features Explained // A couple of weeks ago, Stolen Goat added Joov CBD Cooling Muscle Recovery Spray to the website. This muscle spray contains 100% natural ingredients including Cannabidiol (CBD) and is designed to help with aches and pains. But what actually is CBD? and how […]

Charity · 10/11/2020

3 NEW Baby Niks Join The Herd

Today Stolen Goat has added 3 NEW Baby Niks to the collection as they continue their fundraising campaign. The new Baby Niks come with endless companionship and their own Stolen Goat kit, while (most importantly) raising money for charity. At the end of the year, Stolen Goat will donate a percentage from each and every […]

Goat News · 04/11/2020

Stolen Goat Autumn Winter 2020 RESTOCK // 4th November

A FRESH  RESTOCK JUST LANDED Hey Goats, how goes it? As the UK enters another lockdown we just wanted to let you know that we are open for business as usual and armed with a fresh restock of some favourites bits from this year and more. We’ve had quite a hefty delivery of items you’ve […]

Charity · 03/11/2020

Stolen Goat x Beefeater Bend Collaboration // 2020

Stolen Goat has launched a new collaboration with The Beefeaters – a UK based group of cycling fans known for the ‘Beefeater Bend’. If you follow professional road cycling closely, you probably will have seen the Beefeaters on TV at some point or come across one of their viral youtube videos (video below). These guys […]

Goat News · 27/10/2020

All New Stolen Goat Full Finger Cycling Gloves OUT NOW! // AW20

Today, Stolen Goat has launched 6 All-New full finger cycling gloves as part of their Autumn Winter 2020 collection. These full finger cycling gloves are designed for the days when wearing fingerless mitts might be too cold or our CC Waterproof gloves too warm.. they are an in-between glove with full hand coverage, great for […]

Charity · 26/10/2020

World Bicycle Relief Pedal To Empower 2020 //

World Bicycle Relief’s Pedal To Empower 2020 World Bicycle Relief’s annual signature ride this year was more important than ever before. With Covid-19 restrictions making it hard for physical events to happen, charities and the people they support across the world have suffered the effects. If you haven’t donated already and would like to please […]

Product Tech & Reviews · 19/10/2020

NEW Stolen Goat Cycling Mitt Designs For AW20 // OUT NOW

Stolen Goat Mitts AW20 This morning Stolen Goat launched 3 new cycling mitt designs as part of their latest Autumn Winter 20 collection. The 3 new mitt designs are based on the Palace, Grizzly and Biko designs which launched as jerseys and more, early last month. Good for warm/cool temperatures, these mitts have short cuffs […]

Charity · 16/10/2020

4 New Stolen Goat x World Bicycle Relief Charity Products OUT NOW!

4 NEW Stolen Goat x World Bicycle Relief products. Continuing the push to raise money for World Bicycle Relief, Stolen Goat has just launched 4 new products to add their WBR collection. These include a men’s and women’s Zambian Zebra casual t-shirt made from 100% organic cotton (even down to the label inside), CoolMax cycling […]

Goat News · 12/10/2020

Stolen Goat Autumn Winter 2020 // Best Sellers Over The Past 5 Weeks

Hey Goats, it’s been over a month since we officially launched Autumn Winter 20. We hope you like the new collection? Have you a favourite? So, 2020 has been a strange old year and for us, it has proved rather challenging in many different ways…. Tim, from the get-go, very cleverly set up this entire […]

Product Tech & Reviews · 12/10/2020

New Stolen Goat Belgian Winter Caps – Out Now!

For Autumn Winter 2020, we have added 3 new Belgian winter cap designs to the range. Our Belgian winter caps are perfect for cold days on the bike. Made from Windtex, a windproof, thermal fabric which is great at blocking bitter winds and rain drops – keeping your head warm and dry. And with a […]

Goat News · 05/10/2020

Ronny Jansson // A Jersey Tribute To An Extraordinary Member Of The Herd

A tribute to one legendary guy, inspiration, supporter and friend of Stolen Goat. Ok, so most of you (hopefully) will have seen the new AW20 collection. It’s been a strange old year with no shortage of challenges but we are extremely happy with what we have produced and our stockists have deemed it our best […]

Goat News · 13/08/2020

Stolen Goat // A Fresh Restock Of Key Lines // 13th August 2020

A Fresh Restock of Stolen Goat Key Lines Hey Goats, how are we doing? It’s great to see so many of you from across the world tagging us in your photos on Instagram. Please, keep doing it, we love seeing you and what you get up too. Every year we sit down and forecast the […]

Customer Blog Posts · 05/08/2020

Ride Your Way With Jilly // A Cycling Support Group For Women // Guest Blog Post By A Member Of The Herd

Ride Your Way With Jilly // A Guest Blog Post By A Member Of The Herd A week ago, a customer and great supporter of Stolen Goat, Jill, messaged us to say that she was going to start a cycling support group on FaceBook for ladies. We loved what she had to say and her […]

Goat News · 23/07/2020

3 New Lightweight Cycling Cap Designs By Stolen Goat // 2020

Today, Thursday 23rd July 2020 Stolen Goat added three new cycling cap designs to their lightweight cycling cap collection. Here at Stolen Goat, we love those all-important little extras… mitts, warmers, socks and caps…. oh how we love a good cycling cap. Our light weight cycling caps are not the conventional cotton-based cap. Instead, ours […]

Business & Life · 17/07/2020

New Stolen Goat X World Bicycle Relief Product //

Yesterday we launched an all-new collaboration product with World Bicycle Relief…. The Zambian Zebra Bandido, to match the men’s and women’s jerseys. The Bandido is an incredibly versatile accessory that can be used all year round and has a multitude of ways in which it can be used. Great for covering the neck, face and […]

Product Tech & Reviews · 10/07/2020

The Climbers Collection // A New Cycle Clothing Range By Stolen Goat

If you are an avid member of The Herd you will have seen that this year we introduced two NEW cycle clothing ranges… Epic and the Climbers collection. Our ‘bread and butter’ will always be the Bodyline range. It’s everything a cyclist could want, its breathable, aero, super comfortable and is packed with loads of […]

Goat News · 28/05/2020

Stolen Goat Best Selling Cycle Clothing May 2020 // See What’s Been Popular This Month

Goats, How are you all? Let us know, ping us a quick DM on insta, we’d love to talk to you. So another month of lockdown is coming to an end… how are we all coping?… are we accustomed to it by now? This month has been a great month for us and for the […]

Business & Life · 11/05/2020

Zwift Workout // ‘Herd In Training’ Session With Nicole Pugson // #7

‘Herd In Training’ Session With Nicole Pugson // Zwift Workout In the current environment, I am spending a lot of time in Wattopia… #stayhome and all. I really want to say that I find sitting on the turbo terribly boring, but I secretly love it (not a secret). It’s incredibly efficient to get stronger in […]

Business & Life · 30/03/2020

Jennifer Lucas // Finding ordinary: the power of routine when the world is spinning // #5

Finding ordinary: the power of routine when the world is spinning Hey, Stolen Goat herd. Well, that escalated quickly. Remember when our main concern was Storm Dennis? It seems 2020 has gone all “hold my beer” on 2019. I don’t think when any of us were setting our goals or choosing our races for this […]

Business & Life · 16/03/2020

COVID-19 – An update from our founder //

By now I have no doubt that you are fully aware of the global pandemic that is COVID-19. It’s a troubling time for many and it’s clear that life will be far from normal over the coming months. At Stolen Goat we believe in the power of freedom through sport in general but our main […]

Business & Life · 09/03/2020

Exciting Stuff // Stolen Goat Nominated For Cycling UK Award

A couple of weeks ago we received a rather special email, one that filled the office with extreme joy…. We have been nominated for the Cycling UK – Women’s Cycle Clothing Brand of the Year! We are deeply honoured to have been nominated for this award as it is a subject close to our hearts. […]

Business & Life · 25/02/2020

Stolen Goat Pop Up Shop In Bruges // 26th Feb – 1st March 2020

Exciting news to announce, we have a pop-up shop opening for a limited time within the super cool, Velusso store in Bruges (Brugge), Belgium. If you haven’t heard of Velusso before, they are a great bunch of people with a like-minded approach to having fun and inspiring people to get out there. They organise cycling […]

Adventure More · 14/02/2020

The Stolen Goat Weekender // Ride With Us In Mallorca // March 2020

Do you fancy leaving this horrible weather behind you and making for the warmer, sunnier Mallorca? Do you want to ride your bike? Do you fancy meeting like-minded individuals from ‘The Herd’? Do you want to meet some of the people behind Stolen Goat? If yes to any of the above, then why don’t you […]

Product Tech & Reviews · 03/02/2020

What is Thermolite? The Fabric That Keeps You Warm Without the Bulk

What is Thermolite fabric and why is it used in cycling kit? We explain how it works, what makes it different from fleece, and when to wear it.

Goat News · 03/02/2020

Stolen Goat Best Sellers January 2020 //

Stolen Goat best sellers January 2020 And finally, the million weeks of January are now over. Have you been sticking to your NY resolutions or has that gone straight out the window? The past month has seen some extremely terrible weather, cold temps, heavy down pours but that hasn’t dampened the spirit of The Herd. […]

Business & Life · 13/01/2020

Wishing You A Happy New Year From Stolen Goat // 2020

Welcome to 2020, goats! We wish you and your families the best for this year and on! So, we’re 13 days into the New Year… what have you planned for 2020? Have you decided to join crit racing, or change your training or dietary plans, or take up triathlon, maybe you just enjoy cycling with […]

Goat News · 09/12/2019

Stolen Goat Christmas Gift Guide 2019

Christmas is fast approaching and it’s a busy time of year for everyone. It can also be a stressful time of year with all of the prep and gift shopping… but it shouldn’t be. Here at Stolen Goat we want to make things easier for you, so if you have a cyclist in your life […]

Business & Life · 11/10/2019

An Epic 100 Mile Gravel Ride For Charity

Following on from World Mental Health Day yesterday, we wanted to carry on the conversation and keep pushing for change. One of our Sweedish ambassadors Oscar has been organising a charity ride for the past few years raising awareness and money for mental health illness. With thanks to Oscar and his friend Anders, Stolen Goat […]

Goat News · 10/10/2019

World Mental Health Day 2019 // Time For Change

Today – 10th October 2019 is World Mental Health Day #wmhd World Mental Health Day is a day created for mental health awareness and is held every year on the 10th October. The more people involved and talking about it, the better it is for everyone – globally. 1 in 4 people in the UK […]

Goat News · 23/09/2019

Stolen Goat // 2019 UCI Road Cycling World Championships // Yorkshire

Join us later this week in Harrogate, Yorkshire for the 2019 UCI Road Cycling World Championships. Come and meet the SG team, see some of our latest creations from the AW19 Collection, there will be goodies to buy and… play our ‘Hook a Goat’ game to win some awesome prizes and help raise money for […]

Adventure More · 10/09/2019

TandemWoW // India // Blog 5

TandemWoW // India // Blog 5 If you haven’t read our previous blog post (blog 4) click here. We arrived in Kolkata having cycled over 2,640 miles (4180 km) around the coast of India over 34 days, staying on track to break the World Record. So far we have ridden 6,480 miles (approximately 10368km) and […]

Business & Life · 04/09/2019

Freedom Is…

As we rolled quietly past our 7th birthday in July I began contemplating our journey thus far and, as I often do, I reflected on the beginnings of Stolen Goat and what it really means to be part of The Herd. It may sound corny, but Stolen Goat was created by myself (Tim Bland) as […]

Goat News · 04/09/2019

Stolen Goat Best Sellers August 2019

August has been a very exciting month for us and we hope for you too. We launched part 1 of our Autumn Winter 19 collection which featured many new designs and some brand new products such as the Orkaan full-length tights for men and women and the Climb & Conquer waterproof winter gloves. The Climb […]

Goat News · 27/08/2019

TandemWow // Thessaloniki to Tbilisi // Blog 4

TandemWoW // Thessaloniki to Tbilisi // Blog 4 If you missed TandemWoW’s previous blog post (Blog 3) click here. We are now in Tbilisi having cycled nearly 3,900 miles and climbed almost 309,000 feet and travelled through 12 different countries across Europe and part of Asia and completed the first stage of our journey. We […]

Adventure More · 09/08/2019

TandemWow // Trieste to Thessaloniki // Blog 3

We are Cat & Rachael aka – TandemWow (wow- Women on Wheels) If you missed our previous blog (blog 2) click here. Blog 3 Trieste to Thessaloniki It’s hard to believe that we have cycled through the Balkans and have arrived in Greece having ridden over 2,440 miles. We will soon be out of Europe […]

Adventure More · 28/07/2019

TandemWow // Cannes to Trieste // Blog 2

We are Cat & Rachael aka – TandemWow (wow- Women on Wheels) If you missed our first blog click here. Blog 2 // Cannes to Trieste. We spent day 13 resting in the hills surrounding Cannes. In the evening we thought it would be nice to visit Cannes – maybe a walk along the beach […]

Goat News · 17/07/2019

220 Triathlon Magazine Award Stolen Goat Tri Suit “Cutting Edge”

Back in April this year (2019) 220 Triathlon Magazine published their review of the Stolen Goat Quint tri suit and awarded it “cutting edge” in their test. Our tri suit was up against the worlds best tri suits and came out on top with an award. Searching for a high quality, great looking and super […]

Adventure More · 16/07/2019

TandemWoW // Around The World In Under 320 Days // #1

TandemWoW // Around the world in under 320 days // #1 Who, what, when, why… – Who – We are Cat and Rachael aka TandemWoW – (WoW – is Women on Wheels) – Our bike, a tandem, of course, named Alice. You will hear us refer to Alice a lot I suspect, so keep in […]

Adventure More · 05/07/2019

Total Bike Forever // Seoul to Tokyo: The Final Leg // 12

Seoul to Tokyo: THE FINAL LEG Check out our youtube channel: youtube.com/c/totalbikeforever Donate to our just giving page here: https://www.justgiving.com/fundraising/totalbikeforever After everything we have been through in the past year, it’s sad to bring the curtain down on an incredible adventure full of inspirational sights, sounds, characters and experiences that will linger in the memory […]

Goat News · 24/06/2019

A Cycle Clothing Collection For Kids By Stolen Goat

Children’s Cycle Clothing – Mini Goats… we’ve got you covered! It’s a little-known fact: the offspring of Stolen Goat’s office herd is large enough in number to make up a Tour de France team. Plus a mechanic. The only thing is, they aren’t yet big enough. They sometimes act as though they are fast enough. […]

Adventure More · 24/06/2019

Our Top 3 Cycling Holiday Destinations For 2019 // Epic Road Rides

Top 3 Cycling Holiday Destinations for 2019 Hi, it’s Clare here from Epic Road Rides. I travel around the world, explore the best places to ride, find the best routes and then write about them at www.epicroadrides.com (yes, I’m very lucky!). Part of my job is making sure I’ve always got one eye on the […]

Business & Life · 24/06/2019

Grab & Go Recipes to Fuel Your Adventures // Jennifer Lucas // #4

Adventure snacks On Your Bike: Grab & Go Recipes to Fuel Your Adventures I’ve said it once and I’ll say it again: one of my favourite things about cycling (other than the snazzy lycra and exploring the great outdoors) is the snacks. Anyone who’s ever experienced the dreaded mid-ride “bonk” (a term which means something […]

Goat News · 10/06/2019

Martine Hoaas // Our Newest Brand Ambassador // 2019

Martine Hoaas – Stolen Goat’s latest Brand Ambassador Hi peeps! I’m Martine Hoaas, the crazy triathlete from the North Pole (aka north of Norway) who pretty much wants everything in pink. We all know that pink goes faster, right? Who am I? I’ve always been an active girl, chasing my three older brothers through childhood. […]

Goat News · 06/06/2019

Stolen Goat Best Sellers May 2019

Stolen Goat best sellers may 2019 I hope you guy’s have been enjoying the recent great weather? For the next few months it’s prime time adventuring-days so make the most of it, get up early (or straight after work) and just head off in a different direction from the norm. All of us at SG […]

Adventure More · 24/05/2019

Planning Your First Ironman // Jennifer Lucas // #3

Planning your first Ironman So, you’ve decided you want to do an Ironman. Congratulations! Welcome to the swim-bike-run rabbit hole – feel free to don your favourite bike helmet and dive on in. But seriously, deciding to sign yourself up for an iron distance triathlon is the start of an epic adventure. From hitting the […]

Business & Life · 14/05/2019

We’re hiring! Could you be the Stolen Goat Product Manager?

Job spec: Product Manager, Full Time, Hook Hampshire // This is a core position in Stolen Goat. The candidate will work directly with Tim (founder), and SG lead designer Trevor, and our key suppliers on an ongoing basis to improve the current offering and expand the range where there are gaps and growth opportunities. Stolen […]

Adventure More · 09/05/2019

Total Bike Forever // Bangkok to Hanoi // #11

Bangkok to Hanoi Check out our youtube channel: youtube.com/c/totalbikeforever Follow our progress: http://totalbikeforever.com/ Follow Oli and Ruth here: https://www.intandemstories.com/ Here’s the lowdown on the latest chapter of our adventure east. As the clock ticked from 2018 to 2019, we brought in the new year with our dear cycling compatriots, Oli and Ruth, casting our eyes […]

Goat News · 29/04/2019

Stolen Goat Best Sellers April 2019

And just like that, we wave goodbye to another month of the year. This year feels like it’s moving at some pace, we’re almost halfway through in what seems to be a blink of the eye…. for us anyway. The recent spurts of sunshine and warm weather in the UK have naturally increased the sales […]

Goat News · 02/04/2019

Stolen Goat’s Best Sellers March 2019

Last month was a busy month for stolen goat, we launched our new Triathlon Collection at the beginning of the month which included new tri suit designs, and all new tri tops, tri shorts and swimming caps, plus another collection towards the end of the month, our first Gravel Collection. The Harris 19 jersey was […]

Business & Life · 18/03/2019

Rethinking the Jersey // A thoughtful piece of apparel

Rethinking the Jersey: a thoughtful piece of apparel Last year Stolen Goat launched a jersey (see here) to help raise awareness and funds for mental health charity Rethink (www.rethink.org). Very simply, we named our design “Rethink” and incorporated both the colours of the Rethink charity as well as covering our jersey in a positive “plus” […]