Sport and physical activity can be a powerful tool to take care of your mental wellbeing. But when you’re struggling, getting out there can feel overwhelming. We share some insights to help you get back to doing more of what you love.
Stolen Goat cycling life & business bleatings
Back in March our Senior Product Developer Mark took on his first ever triathlon! Find out how he got on and get ready to feel inspired to hit that ‘enter now’ button if you’ve been thinking about giving Tri a try!
Hit a plateau and struggling to make improvements on the bike? From boosting your power and endurance to injury prevention: mixing up your routine off the bike can be the not-so-secret sauce that will help to take your performance to the next level.
Stuck in a bit of a cycling rut? Struggling to stay motivated? We’ve all been there! Check out our top tips to help you rediscover your ‘mojo’ so you can get back out there and Adventure More.
The Stolen Goat Summer collection has landed! And whatever adventures you and your trusty steed have planned this summer, we’ve got the kit and accessories you need to enjoy every single mile. See what’s new…
Enter our competition to win 2 tickets to the new Tate Modern Klint & Mondrian exhibition PLUS a Stolen Goat Adventures with Art Tate cycling jersey!
Whether you’re running the marathon yourself, or heading into the city to support a loved one. We share some top tips to help you get the most out of marathon day.
Got a race coming up and struggling to keep your pre-race nerves in check? Check out these tips to help you stay calm, feel in control and get the most out of race day.
Feeling a bit rusty before your first triathlon of the season? Check out our pre-race checklist so you can hit those early season race start lines ready to perform!
Looking to take your cycling or triathlon training to the next level? Check out some of our top training tips articles! Here to help you optimise your training and improve your performance so you can get that new personal best in the bag.
Considering giving lake swimming a go, but feeling a bit nervous about dipping a toe in the water? Check out our top tips for your first lake swim!
Whether you’re after cycling kit, running gear, swimwear or a new tri suit to get race day ready. Check out what the rest of the Stolen Goat Herd have been loving for a bit of inspiration!
Striped cycling kit: classic? Yes. But, boring? Not in this Herd! Our collection of striped road cycling jerseys and accessories bring a bit of signature Stolen Goat flair to this cyclists’ staple. Check out our range of signature stripes and get ready to ride out in style this spring.
The days are getting longer, the temperatures are finally getting a touch warmer… and we’ve just added some incredible fresh styles and new lines to our Spring collection! Explore the Spring Cycling Collection…
April is right around the corner and you know what that means… April showers. Keep the good times rolling come rain or shine. Check out our rainy day edit
Taking on your first triathlon this season? With race season right around the corner, we share some top tips to help you beat the race day nerves and make the most of your time out on the course.
Well, spring might not have quite erm… sprung, yet! But thankfully we’ve got the kit you need to make it through the cold snap. Today we’re sharing the four secret weapons to add to your winter cycling armour that’ll take you from ‘pretty cosy’ to ‘totally toasty’. Bring it on Mother Nature!
Thinking about giving bikepacking a go? We caught up with cycling adventure-lover Tom Townsend to get his top tips.
After the 5,698 days of January… February seemed to flash by in a stomp of Baby Nik’s hooves and all of a sudden we find ourselves hurtling through the third month of the year. Already! January is typically the time that we’ll all set ourselves some big goals for the year. And as we set … Read more …
Fresh tri suit designs. A brand new triathlon transition bag. And a new swimwear design… we’ve got everything you need to make 2023 your strongest triathlon race season yet! Are you ready to hit that new personal best?
We’ve teamed up with Kasanje Cycling to create a collection of cycling kit which will help to support the project’s work to develop grassroots and elite cycling in Uganda. Continue reading to find out more about the project and to see the new collection.
It’s pay day weekend! And you know what that means… the perfect excuse to treat yourself to some #NewKitDay joy. Check out some of our top picks to see what’s new, what the rest of The Herd have been loving and what you might want to get in the bag for your next adventure!
We’ve teamed up with Pip Claffey (aka Rune Creative) to create an exclusive, limited edition cycling kit design that we hope will inspire you to get out there and ride! Learn more about Pip and the inspiration behind the design…
At the start of the year, we asked if any of you would be interested in becoming part of our next chapter by getting involved if we were to start a crowdfunding campaign. We were blown away by your response, so we’re going ahead – giving our Herd community the chance to become part of our adventure.
Struggling to enjoy your adventures on two hooves? If you’ve always wanted to take up running but never been able to get past that ‘this is bleating horrible, what was I thinking!?’ stage, we’ve got some top tips to help you get into running – and actually enjoy it!
We’re delighted to announce that we’re expanding our Herd, following the successful acquisition of VeloVixen and Wildcat. Sitting alongside Stolen Goat under our newly formed parent company – The Herd Group Holdings – the addition of these incredible brands gives us the opportunity to grow, elevate these platforms and take what we can offer our community of adventure-lovers to the next level.
Ditch the Valentine’s clichés this February 14th and shop our Valentine’s Day Gift Guide instead. Because nothing says “I think you’re kind of awesome” like a gift that gives them what they need to get out and Adventure More.
The NEW Stolen Goat Run collection has landed! Bringing comfort, performance and signature Stolen Goat style to your run sessions, the latest addition to our sportswear offering is here to help you Find Your Freedom and Adventure in more ways than ever before.
We’ve teamed up with Chase the Sun to offer two lucky the goats to win a Chase the Sun entry and their very own Stolen Goat x Chase the Sun cycling jersey.
Coast to coast. East to west. Sunrise to sunset. A challenge, an adventure… and ultimately an opportunity to savour and experience the freedom of travelling across a landscape on two wheels. Chase the Sun is an annual endurance event which sees riders cycle from sunrise to sunset on the longest day of the year. With … Read more …
If you’re looking to improve your performance, considering adding some more Zone 2 training into your schedule might just be the key to unlocking more of your potential. Helping you to become a stronger, more efficient athlete, with less chance of getting injured. Sound good? Read on and we’ll explain a little more about what we’re bleating on about…
There’s only one week left to shop our winter sale! Check out our edit of what’s been trending in the sale to see what the rest of The Herd have been getting their hooves on.
Thinking about swapping two wheels for two hooves on some of your weekly adventures? If you’re a pure cyclist, running might be something you’d only consider doing if you were late for your train… or being chased by something with teeth and claws. When you can zip around on your bike, why would you want … Read more …
Our winter sale continues – now with up to 60% off! Check out Baby Nik’s sale favourites and treat yourself to that #NewKitDay feeling!
Love riding your bike but always find the climbs a bit of an uphill struggle? You’re not alone! Cycling coach and SG Brand Ambassador, Josh Brandwene, shares some top tips to help you embrace your inner mountain goat and improve your climbing.
Yesterday, VeloVixen announced the devastating news that they are now going into liquidation. In case this phrase is new to you, liquidation simply means that they cannot keep trading and are forced to sell (liquidate) all their assets to pay for any outstanding debts. We’ve worked with VeloVixen for a good 6+ years and they … Read more …
Are you interested in becoming part of Stolen Goat’s next chapter? As we look forward to the next 10 years of SG, we want to integrate our community into our journey. As such, we’re considering a round of investment this year. Find out more and express your interest…
January is a great time to set your goals for the year and put plans in place. But knowing how to get started can feel a bit overwhelming. We’re here to help you choose your adventure and to guide you through the practical steps to get going. Are you ready to Find your Freedom in 2023?
The Stolen Goat Winter Sale is now on, with up to 50% off some of our best-selling styles. Wish lists at the ready Herd!
They say you need to take the rough with the smooth. 2022 has been a year that I would definitely put firmly in the “rough” category. If all you do is look at the top line revenue/sales we have generated – then this is our second best year in our ten year history. But that … Read more …
2022 has seen you Goats being able to Find Your Freedom in Stolen Goat style in more ways than ever before as we expanded our offering this year. Check out our bestsellers of the year to see what the rest of The Herd have loved in 2022!
Well Herd, it’s safe to say 2022 has been a whirlwind year here at Stolen Goat! We’ve got plenty of exciting things coming up in 2023 that we can’t wait to start bleating about. But for now, we’re taking a look back at some of our highlights from the year just gone.
When the temperature drops and the daylight hours dwindle, finding the motivation to get out and train can be tricky. But making time to get out and do what you love is vital for your physical and mental wellbeing. We share our top tips for staying motivated so you can Adventure More throughout the winter months.
Get ready for those chilly miles with our all new winter bundle deals! Here to help you put together the ultimate cosy combinations to keep you warm and comfortable on all your winter adventures. Choose from our ultra-versatile Kiko kit, our freeze fighting Alpine range or treat yourself to one of our Adventure Down jackets … Read more …
Fancy winning yourself an early Christmas gift? Enter our competition for the chance to win an Adventure Down Jacket bundle!
Has your loved one recently got into cycling? Our Christmas gift guide for new cyclists is full of ideas that will help them to make the most of their time out on two wheels.
Their cycling kit drawer is over flowing. They own more cycling gear than regular clothes. And when it comes to getting them the perfect Christmas gift, you know it has to be cycling related. But what can you get them that they haven’t already got? We’ve got you covered with our Christmas Gift Guide for the cyclist who already has everything.
Does the cyclist in your life prefer to take the route less ridden? Our Christmas gift guide for mountain bikers and off-road riders has plenty of ideas so you can help them to stand out from the crowd while they’re tearing up the trails.
Here’s to the weekday warriors! The cycle commuting heroes, getting their daily slice of Freedom in the bag before the rest of the world wakes up. Our Christmas Gift Guide for cycle commuters has everything you need to brighten up their weekday mornings.
If you’re living somewhere warm or you’re buying for someone who only tends to venture out when the weather is fair, our Gift Guide for warm weather riders has everything you need so they can ride out in comfort and style when the heat is on.
Whether it’s illness, injury or just life getting in the way… training setbacks happen, and the road back to fitness can feel long and frustrating. The good news is – you’re not alone! Check out our top tips for recovering from training setbacks, so you can get back to your best before you know it, and have a bit of fun along the way. We’ve got you, comeback kid – it’s time to get back in the saddle! 🐐
Our Alpine range of deep winter cycling kit is here to keep you cosy and comfortable, whatever the weather. Pouring rain or biting cold: with some Stolen Goat Alpine kit in your drawer, nothing can stop your adventures. Meet your new favourite winter warmers…
When it’s cold and bleak outside, motivating yourself to brave the elements and get out on your bike can be tough. But with some great winter cycling kit, the right preparation and a few handy tips in your jacket pocket – winter riding can really be something special.
Ready to rack up those chilly miles? Read on to find out how to make the most of your winter adventures.
So you’ve decided to take up road cycling? Excellent choice! When it comes to knowing what kit you need, getting started can feel a bit overwhelming. Particularly with so much kit out there and a whole bunch of jargon. Check out our beginners guide to essential bike gear to help you find the kit you need.
Colder temperatures are on the way and it looks like you Goats have been getting ready for them – with plenty of cosy kit and off-road gear heading out just in time for some wintery adventures. Check out our October bestsellers to see what the rest of The Herd have been getting their hooves on this month…
There’s nothing quite like your local bike shop. And that’s why, this autumn, we’re launching a range of in-store exclusive cycling jerseys and jackets. Only available in store at Stolen Goat stockists.
Hitting the trails or hitting the pool. Sweating it out on the turbo trainer, or getting out on the roads. The off season provides plenty of opportunities to try new things, test new limits and adventure in new ways… which is the ultimate excuse to treat yourself to some new kit! Whether you’re switching it … Read more …
Take the guess work out of what to wear on the bike during the changeable autumn months. Water-resistant, wind-resistant and designed to keep you at the optimal temperature in a range of autumnal conditions. The Stolen Goat Kiko range is ultra-versatile cycling kit that will have you navigating weird between-seasons weather with ease.
Meet the new adventure-ready addition to your casual wardrobe. Our much-loved water resistant, wind resistant thermal Kiko hoodies are now available in our Manta design!
Turbo training: love it or loathe it, more time on the indoor bike trainer becomes inevitable over the winter months if you want to hit those early season races strong next year. Nothing is ever going to beat the joy and the freedom of a ride in the real world. But with a few strategies in place, putting in the indoor miles can not only be hugely beneficial to your training – it can also be downright enjoyable.
Triathlon off-season might seem like it’s all or nothing. Have fun and kick back, or work hard but just in a different way. But what if you could do both? What if you could spend the off-season having fun and going on adventures – in a way that will still hugely benefit you for next year’s races? Let’s do this…
After a 2-year hiatus, the Ironman World Championships are back in Kona! Friend of Stolen Goat Ophelie Saussus, who will be racing at the world championships in Kona for the third time, shares her top tips for making the most of your time on the island and enjoying the race…
Triathlete, duathlete or just someone who likes to be first in line at the café stop: we can all agree that there’s nothing quite like that wobbly-legged sensation when you first shift from two wheels to two feet. Get some top tips for improving your run off the bike, ready for next year’s races.
Autumn is on its way and you Goats have been getting ready for it! Check out our September Bestsellers below to see what the rest of The Herd have been getting in the bag recently.
For most of us triathletes, we know our swim needs work. But knowing we need to improve, and knowing what sessions to actually get in the pool and do are two different things. Tom Epton – triathlete and seriously speedy swimmer – shares some great pool sessions to help you up your game in the water.
Looking to improve your swimming over the winter months? Dive into some top tips from early career pro triathlete and seriously speedy swimmer, Tom Epton.
All matching everything, or clashing it up? Are you Team Matchy-Matchy, or a Mix It Up Maverick? Whatever your style, anything goes in this Herd! And we’ve got a whole bunch of accessories ready and waiting for you to mix and match with your AW22 kit.
Introducing the all new hooded MTB Enduro Jacket. Designed for off-road adventures, this is a breathable, waterproof jacket that combines technical performance with casual style, perfect for cooler temperatures and drizzly days out on the trails.
The prospect of continuing to go out on your bike through the autumn and winter months might sound a tad unappealing. But with the right gear, even the real “pea-souper” days can be downright enjoyable. Here’s our go-to guide for the essential autumn kit you’ll need to keep the good rides rolling as the seasons change.
Ride all day comfort meets wear all year versatility. Pairing the performance you need with style you’ll love, our new Ibex range is the ultimate all-rounder for all kinds of adventures.
Autumn is coming! Layer up against changeable weather conditions with our NEW lightweight thermal cycling gilets and base layers.
The summer race season is almost over! If you’ve been training hard and focusing on an event all year, it’s only natural that you might feel a little bit lost once it’s over. Check out our top tips for coping with the post-race blues…
With autumn right around the corner, check out our August Bestsellers to see what the rest of The Herd have been loving recently. From the ‘wear it now, layer it later’ versatility of the Ibex range, to the optimal between-seasons performance of our Kiko range.
Putting up prices never feels like a great thing to do. Tim explains a little about how and why we came to this decision – which wasn’t taken lightly – and also how this will affect the RRP of older products that we are still selling on the site.
Find your perfect match with our ultimate guide to choosing a cycling jersey, where we shed some light on the benefits of wearing a jersey, the key features you’ll want to look out for and the differences between the ranges we offer.
The NEW Stolen Goat Autumn/Winter collection is available now!
Stand-out style meets ready-for-anything performance. Designs you’ll love. Quality you can count on… This is a collection that will take your adventures to a whole new level.
The Stolen Goat AW22 collection is launching soon. Check out the teaser video and find out how you can get early access…
Got an event coming up? Check out our race day fuelling tips to help you nail your nutrition strategy and optimise your performance…
Each month, we’ll be picking a lucky goat at random who’s shopped with us to win the value of their order back in Goat Coins. It’s just another way for us to say ‘thank you’ for being part of the Stolen Goat Herd.
We’ve spotted plenty of The Herd out in the wild this month! Check out some of our July bestsellers, as worn by The Herd, to see what your fellow goats have been loving recently…
Introducing our new reward scheme… Goat Coins! Earn 1 Goat Coin for every £1 you spend with us, ready to put towards your next purchase. It’s our way of saying thank you for being part of our Herd. Find out more…
As part of our 10 Year Anniversary celebrations, we’re throwing it back to where it all started and bringing back two of our very early designs for a limited time only! From one of the very first Stolen Goat designs ever created, to one of the OG multi-stripe jerseys created by Trevor when he first joined The Herd. These designs are your opportunity to get your hooves on your own little slice of SG history.
As we mark our 10 Year Anniversary, we thought it was about time we got the inside scoop from the Head Goat himself. From making him choose his favourite SG jersey to the real story behind the Stolen Goat name. Read on to find out about the Stolen Goat ride so far…
When the heat is on, training and racing can feel like a daunting task. Check out our top tips for keeping your cool when the ride hots up.
If you want to train hard and race strong, you’ve got to drink up! And in a heatwave, that means creating a hydration strategy that will keep those all-important electrolytes balanced. With insights from a performance nutritionist, read our top tips for staying hydrated.
Looking to update your kit collection for those summer adventures? Check out our June bestsellers to see what the rest of The Herd have been getting their hooves on!
Muscle cramps: at best, uncomfortable and inconvenient. At worst, excruciatingly painful and a sure-fire way to bring your race to an abrupt halt. We take a deep dive into what cramp is, why it happens and how you can beat it so you can train hard and race strong.
Folded laundry, dripping paint, Hawaiian shirts and the Big Lebowski… what have they all got in common? Being the inspiration behind some of our favourite SS22 cycling jersey designs, of course! Our Chief Designer Trevor is the kind of GOAT who manages to find a bit of magic and creativity wherever he looks. From the … Read more …
Well, that’s another stop on the Tour de Stolen Goat ticked off this summer. We’re fresh back from the Tour of Cambridgeshire and wow, what a weekend! Yet again, we were blown away by how many of you GOATS came to see us. A special shout out to one member of the Herd who cycled … Read more …
With Father’s Day right around the corner, knowing what to get your Dad can be tricky. Thankfully, we’ve taken the guess work out of it for you! Give the gift of Freedom, and give Dad an excuse to get out on two wheels. Check out our Father’s Day gift guide…
Meet the newest member of our Brand Ambassador Herd, Yvonne Timewell! Hailing from British Colombia, Canada, Yvonne is an Ironman triathlete working her way to the start line of the 2022 Ironman World Championships later this year. Check out our interview to learn more about her training, race plans and her advice to fellow triathletes…
We’re very excited to announce that we’ve been named as the official custom kit provider for cycling media outlet, road.cc! For the last 14 years or so, road.cc has been delivering high quality cycling content. From reviews and buying guides, to features, advice and the very latest cycling news. They are a genuine pillar of … Read more …
May seems to have galloped by faster than Baby Nik when he wants to be first in line at the café stop. It’s been another busy month here in Goat-land, which kicked off with our 10 Year Anniversary Strava challenge. Almost 300,000 GOATS got involved and we loved seeing you all getting out there and … Read more …
Got a few triathlons under your belt and looking to up your game this race season? Check out our five top tips to help you smash your goals and nail your new personal best…
From improving your skills and building strength, to finding your freedom and exploring undiscovered routes. Check out our 5 reasons to give off road riding a go!
Epic scenery, brutal climbs and more than a fair share of hike-a-bike. Catch up on SGRT member Tom Townsend’s progress as he takes on the GB Divide.
To celebrate 10 years of Stolen Goat, we’ve launched a very special LIMITED EDITION cycling jersey. With it’s black and white typography design, featuring gold accents to add a splash of signature SG style, we can’t wait to see you GOATS wearing this must-have jersey loud and proud.
Stolen Goat are super excited to announce that we’re the official cycling kit provider for Chase the Sun 2022! Taking place on 18th June, this annual event sees riders take on the challenge of completing one of four different routes before the sun sets on the longest day of the year. Check out the CTS collection…
For most of us, recovering from a fractured skull after a serious cycling crash might lend us towards putting our hooves up and taking it easy for a while. Tom Townsend, however, is not most of us. Find out more about Tom’s next adventure: the GB Divide.
220 Triathlon Magazine have voted our women’s tri suits as their ‘Best on Test’! Find out more about our pro-level race suits…