Stolen Goat cycling life & business bleatings

cyclists resting in a bus shelter drinking water

How to Prevent Muscle Cramps

Muscle cramps: at best, uncomfortable and inconvenient. At worst, excruciatingly painful and a sure-fire way to bring your race to an abrupt halt. We take a deep dive into what cramp is, why it happens and how you can beat it so you can train hard and race strong.

man and woman in cycling kit fanning faces with palm leaves

The Inspiration Behind Two of Our Favourite SS22 Designs

Folded laundry, dripping paint, Hawaiian shirts and the Big Lebowski… what have they all got in common? Being the inspiration behind some of our favourite SS22 cycling jersey designs, of course! Our Chief Designer Trevor is the kind of GOAT who manages to find a bit of magic and creativity wherever he looks. From the … Read more …

SG stand at the Tour of Cambridgeshire

Tour de SG: Next stop, the National Cycling Show!

Well, that’s another stop on the Tour de Stolen Goat ticked off this summer. We’re fresh back from the Tour of Cambridgeshire and wow, what a weekend! Yet again, we were blown away by how many of you GOATS came to see us. A special shout out to one member of the Herd who cycled … Read more …

mature male cyclist wearing waffle jersey

Father’s Day Gift Guide 2022

With Father’s Day right around the corner, knowing what to get your Dad can be tricky. Thankfully, we’ve taken the guess work out of it for you! Give the gift of Freedom, and give Dad an excuse to get out on two wheels. Check out our Father’s Day gift guide…

Yvonne Timewell wearing Nomad 22 jersey

Tails from The Herd: Meet our new Brand Ambassador, Yvonne Timewell //

Meet the newest member of our Brand Ambassador Herd, Yvonne Timewell! Hailing from British Colombia, Canada, Yvonne is an Ironman triathlete working her way to the start line of the 2022 Ironman World Championships later this year. Check out our interview to learn more about her training, race plans and her advice to fellow triathletes…

woman and man cycling together wearing stolen goat kit

Stolen Goat named as official cycling kit provider for //

We’re very excited to announce that we’ve been named as the official custom kit provider for cycling media outlet,! For the last 14 years or so, has been delivering high quality cycling content. From reviews and buying guides, to features, advice and the very latest cycling news. They are a genuine pillar of … Read more …

Studio shot of Woman wearing Skint Climbers cycling jersey

May Bestsellers //

May seems to have galloped by faster than Baby Nik when he wants to be first in line at the café stop. It’s been another busy month here in Goat-land, which kicked off with our 10 Year Anniversary Strava challenge. Almost 300,000 GOATS got involved and we loved seeing you all getting out there and … Read more …

four mountain bike riders cycling

Five Reasons to Give Off Road a Go

From improving your skills and building strength, to finding your freedom and exploring undiscovered routes. Check out our 5 reasons to give off road riding a go!

10 year anniversary jersey

Limited Edition SG 10 Year Anniversary Jersey – Pre-Order Now!

To celebrate 10 years of Stolen Goat, we’ve launched a very special LIMITED EDITION cycling jersey. With it’s black and white typography design, featuring gold accents to add a splash of signature SG style, we can’t wait to see you GOATS wearing this must-have jersey loud and proud.

Tom Townsend with his bike about to embark on GB Divide

Tails from The Herd: Tom Townsend Takes on the GB Divide

For most of us, recovering from a fractured skull after a serious cycling crash might lend us towards putting our hooves up and taking it easy for a while. Tom Townsend, however, is not most of us. Find out more about Tom’s next adventure: the GB Divide.

Chase the Sun

SG Official Chase the Sun Kit Provider //

Stolen Goat are super excited to announce that we’re the official cycling kit provider for Chase the Sun 2022! Taking place on 18th June, this annual event sees riders take on the challenge of completing one of four different routes before the sun sets on the longest day of the year. Check out the CTS collection…

Aeonian Race Team: Meet the Co-Founders

Virtual rides with real results: meet the co-founders of Aeonian – the e-racing team taking the virtual cycling world by storm Back in January, we announced that we’re sponsoring the Aeonian Race Team this year. If you’re a keen Zwift rider, you may have spotted the team zooming around the virtual roads of Watopia in … Read more …

male mountain biker wearing SG sector jersey

April Bestsellers//

The second half of April brought with it the first proper taste of summer… and it looks like The Herd have been getting in the summer mood with lots of spring/summer and MTB kit flying out! Check out our April bestsellers to see what your fellow GOATS have been loving!

Tour de Stolen Goat
// Catch Us at Our Next Shows!

If you thought we were going to be putting our hooves up for the rest of the summer after the epic time we had at The Cycle Show last weekend… think again! We’ve got plenty more exciting things in the pipeline, starting with two awesome events taking place in June. Read on to find out … Read more …

Riding on a High After The Cycle Show London //

As far as good weekends go, getting to spend one at Alexandra Palace surrounded by cool bikes, the latest tech and a whole bunch of fellow cycling lovers has got to be up there! Just under a week later and we’re still riding on a high after an amazing weekend at The Cycle Show London.

four people cycling together through a field

Stolen Goat MTB22 Lookbook

New for spring/summer 2022, Stolen Goat will release a mountain bike capsule collection featuring jerseys, shorts and accessories for men and women. Check out the Lookbook for a sneak peek at the new MTB collection!

Top Tips for Your First Lake Swim //

Considering giving lake swimming a go, but feeling a bit nervous about dipping a toe in the water? Check out our top tips for your first lake swim! Spoiler alert: it includes hot chocolate.

Kid goat in field

March Bestsellers //

Oh springtime. When it’s shorts weather one day, and threatening to snow the next. The taste of spring we had in March gave us an excuse take some of our SS22 jerseys out for a quick spin. But for now, while the weather makes up its mind, we’ll still be keeping our Orkaan kit close to hand to face the changeable early spring weather. Check out our March bestsellers to see what the rest of Herd have been loving during Awkward Weather Season…

Tom Epton wearing Stolen Goat change thingy and beanie hat

Five Things I Wish I Knew When I Started Triathlon //

“Do a triathlon they said, it’ll be fun they said!” Training for a three-discipline sport is a steep learning curve that can leave you with a lot of questions – especially when you’re just starting out. Aspiring pro triathlete, Tom Epton, shares his insights on the key things he learned when he first started triathlon.

Stolen Goat Race Team Kit – OUT NOW //

Introducing the Stolen Goat Race Team collection! With jerseys, bib shorts, accessories and a limited edition Stolen Goat Abus GameChanger helmet, this is kit that will bring a touch of ‘Hell Yeah’ fire power to your riding.

Two cyclists from the Stolen Goat Race Team riding side by side

Stolen Goat Race Team
// Kit Coming Soon!

We’re delighted to be the title sponsor of the Stolen Goat Race Team. A collective of riders who see a start line and say: “bring it on”. Who aren’t afraid to stick on a number and see what happens. Who embody the Stolen Goat spirit of ‘Adventure More’. Learn more about the team from Team Manager, Simon Jodrell…

Beginners Guide: Essential Kit For Getting Started //

So you’ve decided to take up road cycling? Excellent choice! We might be a little bias here at Stolen Goat HQ… but if you ask us, there’s no better way to spend time than out exploring on two wheels. When it comes to knowing what kit you need, getting started can feel a bit overwhelming. … Read more …

pair of brown and white goats

February Bestsellers

Hi Herd, February has blown by – pun intended for UK goats! We’ll put up with a bit of a headwind every now and again but these storms really have been something else. We hope you’ve all managed to stay safe, that any rogue fence panels/trampolines/wheely bins have been retrieved and you’ve found a moment … Read more …


Top Tips for Travelling with Your Bike

Whether you’re off on a training camp, racing abroad or enjoying some time on two-wheels in the sun with your mates – there’s nothing quite like heading off for an adventure with your trusty steed. Tom Epton, a triathlete will plenty of experience of taking his bike abroad, shares his top tips for making travelling with your bike as stress-free as possible…

woman in vons swimsuit

NEW Stolen Goat Swim Collection //

Introducing the NEW collection of Stolen Goat swim wear. Training in the pool, or diving into the lake. Seasoned swimmer, triathlete, or just dipping a toe in the water. Our new range of swim wear is here to help you make a splash.

male and female cyclist laughing, wearing Stolen Goat winter kit

Five Things We Wish We’d Known When We Started Cycling

Whether you’ve been cycling for years and you fancy a bit of a nostalgic look back at those early trials and tribulations. Or you’re new to cycling and you need a bit of reassurance that we all have mishaps and we all had to learn a few lessons the hard way when we first started out. We put our heads together at SG HQ and came up with a few of the things we wish we’d known when we first started riding.

Collage image of cycling jackets, shorts and accessories which are featured in the January bestsellers blog post.

January Bestsellers //

Check out our January bestsellers to see what the rest of The Herd have been loving so far this year…

Simon running, wearing Stolen Goat kit

Tales From The Herd
// Simon Maguire Takes on an Ironman

Our Tales (or should that be ‘tails’) From The Herd feature gives us the chance to speak to members of the Stolen Goat community about their latest challenges and adventures. Today we catch up with Simon Maguire who will be taking on an Ironman distance triathlon this March in memory of his mother.

winter kit to brighten up bleak january days

Winter Kit to Brighten Up Bleak January Days //

January: when the days are short but the month feels… long. Gone are the twinkling lights and festivities of December. Suddenly we’re left with grey, cloudy days. A monstrous to-do list of things that past you said you’d “sort out in the New Year”. And a few sad-looking coconut ones left in the otherwise empty … Read more …

stolen goat official kit supplier for the cycle show 2022

Stolen Goat Official Kit Supplier for The Cycle Show 2022 //

We’re very excited to announce that we are the official kit supplier for The Cycle Show 2022! We’ve created a special custom-designed jersey exclusively for the show – available to pre-order here or to purchase from our stand at the show. The Cycle Show 2022 is taking place at Alexandra Palace, London from 22-24 April. … Read more …

how to turn your dreams into goals

How to Turn Your Dreams into Goals (and Actually Achieve Them!)

January is a great time to set your goals for the year and put plans in place. But knowing how to get started can feel a bit overwhelming. We’re here to help you choose your adventure and to guide you through the practical steps to get going. Are you ready to Find your Freedom in 2022?

new anthracite gravel shorts for men and women out now

NEW: Anthracite Gravel Shorts for Men and Women

Sneakily going live on the website just before Xmas, only those who visited the site or viewed the Xmas Gift Guide would have been aware of our new release. Introducing a new colourway of our super popular gravel shorts, available for men and women. These new shorts have the same great quality and features as … Read more …

tims end of year review 2021

Tim’s End of Year Review (2021)

Hello Herd! Another lap of the sun ticked off and what a year it’s been. 2021 has brought with it highs and lows, so it’s a little tricky to know where to start. Let’s start with the highs I guess… 2021 // The Highs // Expanding the HQ Team The team here at Stolen Goat … Read more …

restocked climb conquer waterproof gloves back in stock

RESTOCKED: Climb & Conquer Waterproof Gloves Back In Stock

A fresh batch of our Climb & Conquer waterproof gloves have landed in the warehouse just in time for the festive break. If you are not familiar with these gloves, there’s a reason why they’re so popular… The Stolen Goat Climb & Conquer Waterproof gloves are the perfect weapon to combat cold/wet weather rides. Windproof, … Read more …

adventures with art the making of the tate capsule collection

Adventures with Art: The Making of the Tate Capsule Collection

Our Adventures with Art Tate Capsule Collection is one of our favourite collections yet. But how did we whittle it down to just 7 designs? And what actually went into transforming art pieces into cycling kit? Hear insights into the making of the collection from our Product Developer and our Designer.

baby niks christmas adventure

Baby Nik’s Christmas Adventure //

Baby Nik dreams of getting out for an adventure on two wheels. But there’s just one problem: he hasn’t got any cycling kit! Will he get the kit he’s been wishing for on Christmas day? Watch our new short animation to find out!

gift guide 2021

Christmas Gift Guide 2021

Stolen Goat is here to help you give the gift of Freedom and find the perfect present that will bring the cycling enthusiast in your life joy and happiness all year round.

From stunning cycling kit, to the handy accessories that they’ll wish they’d had sooner. Whether you’re looking for stocking fillers, or the ‘main present’ winners. With our Christmas gift guide, you’re sure to find something that will inspire your loved one to get out and Adventure More.

how to stay safe and have fun on your winter adventures

Beat the Chill: Winter Riding Tips //

When it’s cold and bleak outside, motivating yourself to brave the elements and get out on your bike can be tough. But with some great winter cycling kit, the right preparation and a few handy tips in your jacket pocket – winter riding can really be something special.

Ready to rack up those chilly miles? Read on to find out how to make the most of your winter adventures.

sg x cycling uk collection


Introducing the Stolen Goat x Cycling UK collection! Composed of two striking designs, every purchase from this collection will help to fund Cycling UK’s campaigning and charitable projects.

how to run strong off the bike

The Off-Season Series: How to Run Strong Off the Bike

Triathlete, duathlete or just someone who likes to be first in line at the café stop: we can all agree that there’s nothing quite like that wobbly-legged sensation when you first shift from two wheels to two feet. Today I’m going to share a few tips and tricks from my own training and racing experience to help you beat the Bambi legs and get you running strong off the bike, ready for your 2022 races.

winter pool sessions to level up your swim speed

The Off-Season Series: Winter Pool Sessions to Level-Up Your Swim Speed

For most of us triathletes, we know our swim needs work. But knowing we need to improve, and knowing what sessions to actually get in the pool and do are two different things. Tom Epton – triathlete and seriously speedy swimmer – shares some great pool sessions to help you up your game in the water.

very important goat vig week is here

Very Important Goat (VIG) Week is here!

It’s Very Important Goat Week! This week we’re saying a big thank you to all of The Herd by giving newsletter subscribers a special discount code and access to exclusive designs, available for one week only.

new climb and conquer jackets available now

NEW Climb and Conquer Jackets Available Now! //

New season Climb and Conquer winter cycling jackets have landed – returning for AW21 in some incredible new designs! From stand-out stripes to awesome gradient prints and the iconic ‘Ronny’ design – the latest Climb and Conquer jackets will brighten up the greyest of winter days.

stolen goat custom

Stolen Goat Launches Custom Kit Service //

The only thing better than heading out with your Herd for a ride? Heading out with your Herd for a ride in awesome, top quality custom Stolen Goat kit that will have you and your mates standing out from the crowd. Introducing Stolen Goat Custom – your opportunity to work with our designers to create a bespoke collection of kit and accessories that will inspire your adventures and truly reflect your style.

aw21 collection available in stores now

New AW21 Collection Available In Stores Now!

Want to go and get your hands on some Stolen Goat kit in “real life”? Jersey you’ve had your eye on out of stock in your size online? Good news, Herd. Our awesome network of Stolen Goat stockists are now all loaded up with our AW21 collection.

stolen goat bestsellers october 2021

Stolen Goat Bestsellers – October 2021 //

From the all-weather riders to the winter sun seekers – you goats are certainly going to be riding out in style over the next couple of months. Check out our October bestsellers below to see what The Herd have been loving…

adventures with art strava challenge

Adventures with Art
// NEW Stolen Goat Strava Challenge

If the excitement of our latest AW21 drop wasn’t enough, we’ve got a NEW Strava challenge for you to get involved with to celebrate the upcoming launch of a very special new capsule collection. Find an hour of freedom, add a splash of creativity and earn a reward! PLUS you’ve also got the chance to win a jersey from the new collection.

stolen goat aw21 collection

The Stolen Goat AW21 collection is LIVE!

On your marks… get set… GOAT! Our much anticipated AW21 collection is finally out in the wild, and we can’t wait for you to see what we’ve got for you. Ready-for-anything performance meets stunning designs. This might just be our favourite Autumn/Winter collection yet!

how to build your autumn cycling wardrobe

How to Build Your Autumn Cycling Wardrobe

The prospect of continuing to go out on your bike through the autumn and winter months might sound a tad unappealing. But with the right gear, even the real “pea-souper” days can be downright enjoyable. Here’s our go-to guide for the essential autumn kit you’ll need to keep the good rides rolling as the seasons change.

the great cycling wardrobe dilemma what to wear when the weather is weird

The Great Cycling Wardrobe Dilemma: What to wear when the weather is… weird //

All across the land the weird summer-autumn limbo weather has got cyclists tearing through their kit drawers, tormented by the Great Cycling Wardrobe Dilemma: what to wear when the weather won’t make up its mind. We’ve got you covered with a range of packable cycling kit and accessories. A “weird weather” cycling toolkit, so you can head out on two wheels feeling ready for anything.

tims blog celebrating victories

Tim’s Blog – Celebrating victories

Many businesses fail in the first 10 years. For those that make it, the trajectory to stability is not a straight line – it’s a roller coaster ride. Frankly I personally enjoy the ups and downs as it makes things interesting, it’s all the more enjoyable now that we have a great team that can tackle just about any problem. Regardless, lets make sure we celebrate those mini (or major) victories!

250 minutes of freedom stolen goat strava challenge

250 Minutes of Freedom
// Stolen Goat Strava Challenge

This September, we’re challenging you to Find your Freedom and log 250 minutes of activity on Strava. Escape the daily routine, soak up your time on two wheels (or two hooves!) and then reap the rewards with a sweet discount to spend with Stolen Goat.

the freedom is fun edit

The Freedom is Fun Edit

Freedom is all about having fun – and your cycling kit should be too. Shop our edit of just a few of our current favourite adventure-ready pieces that will inspire you to get out and ride.

build your own adventure

Build your own adventure //

I don’t know about you, but the past year and a half has got me craving big adventures. With all the restrictions, complications and confusion we’ve been living with, for so many of us our day-to-day world has suddenly become a lot smaller. Remember the days of just hopping on a plane for a last-minute … Read more …

tims blog the importance of taking a break

Tim’s Blog – The importance of taking a break

Did you ever promise something and worry about how you’re actually going to deliver on that promise? I had that sensation as I was dashing around like a mad man trying to get all my “ducks in a row” before a much needed holiday with the family.

womens festival of cycling 2021

Women’s Festival Of Cycling 2021 – //

As you may know, Stolen Goat for years has been on a mission to build up women’s cycling and level the playing field between men and women in this sport. We believe very strongly in equality and inclusivity and that is how we run all aspects of the company. The pandemic has been great for … Read more …

stolen goat release 7 pairs of sunglasses

Stolen Goat Release 7 Pairs Of Sunglasses

Today sees the release of Stolen Goat’s sunglasses collection. Two styles: Hexi and Hexi+. 7 different pairs in total and optical inserts are available for those who need a prescription option. Made in collaboration with industry leading experts, Stolen Goat is proud to offer such great glasses at such a great price. With features such … Read more …

were hiring content marketing assistant

We’re Hiring: Content Marketing Assistant

Stolen Goat Content Marketing Assistant Job Description ABOUT STOLEN GOAT // Founded in 2012 with the goal of inspiring & empowering others to find freedom through cycling, sport & adventure, Stolen Goat is an outdoor B2C and B2B clothing brand with a focus on fantastic products and exceptional customer service. Having achieved strong growth over … Read more …

stolen goat navy bib shorts out now ss21

Stolen Goat Navy Bib Shorts Out Now
// SS21

Stolen Goat Climbers & Epic bib shorts are now available in Navy. Navy cycling shorts have been something we’ve always wanted to do. I think we first discussed them back in summer ’17 or very possibly even before then, we made a couple of samples but couldn’t quite get that rich Navy colour we all … Read more …

spring summer 2021 cycling kit restocked

Spring Summer 2021 Cycling Kit Restocked

It’s been a busy few months since launching our Spring/Summer 21 (SS21) collection. We’ve been overwhelmed with the response and the demand for this season’s collection that we find ourselves in a tricky situation trying to keep on top of the stock. We’ve always kept our stock lean, we do this for a number of … Read more …

400 minutes of freedom strava challenge stolen goat

400 Minutes Of Freedom Strava Challenge – Stolen Goat

Stolen Goat is excited to announce the creation of our first Strava Challenge – 400 Minutes Of Freedom. As the title suggests, the challenge is to complete 400 minutes of activity registered through Strava from the 5th – 25th April. Qualifying activities include: Handcycle, Hike, Ride, Run, Swim, VirtualRide, VirtualRun, Walk, Wheelchair. I’m sure this … Read more …

best bits from 2020 stolen goat

Best Bits From 2020 – Stolen Goat //

As we prepare to launch our Spring Summer 2021 collection, I can’t help but remember our best bits from 2020. 2020 was a strange old year and one we will never forget for a few different reasons but a whole bunch of those reasons are positive and I’d love to recap some of these with … Read more …

stolen goat x the beefeater bend bandido out now

Stolen Goat x The Beefeater Bend Bandido
// Out Now!

The Stolen Goat x Beefeater Bend collection expands today with the release of a matching bandido (neck warmer). If you haven’t ‘herd’ about the SG X BB collaboration, it was a collaboration between us and The Beefeaters… you know, those lively chaps that dress up as Beefeaters at major cycling events and races and always … Read more …

a notice to our eu customers

A Notice To Our EU Customers…

Well, we stuck it out longer than many other small UK based businesses, but it is with a heavy heart that we have now (temporarily) decided to turn off shipping to EU customers. There is currently just too much bureaucracy and red tape involved and the worst of it is that all the fees involved … Read more …

tims end of year 2020 review

Tim’s End of Year (2020) Review

Hello Herd, apologies it’s been a while since I personally posted anything. It’s been quite a year! As I type, Boris is telling me (on the news that is, we’re not chums) that I’m now in Tier 4. Whilst that has come as a disappointing end to a tough year, one thing I now know … Read more …