Stolen Goat cycling life & business bleatings

Winter Kit to Brighten Up Bleak January Days //

January: when the days are short but the month feels… long. Gone are the twinkling lights and festivities of December. Suddenly we’re left with grey, cloudy days. A monstrous to-do list of things that past you said you’d “sort out in the New Year”. And a few sad-looking coconut ones left in the otherwise empty … Read more …

Stolen Goat Official Kit Supplier for The Cycle Show 2022 //

We’re very excited to announce that we are the official kit supplier for The Cycle Show 2022! We’ve created a special custom-designed jersey exclusively for the show – available to pre-order here or to purchase from our stand at the show. The Cycle Show 2022 is taking place at Alexandra Palace, London from 22-24 April. … Read more …

How to Turn Your Dreams into Goals (and Actually Achieve Them!)

January is a great time to set your goals for the year and put plans in place. But knowing how to get started can feel a bit overwhelming. We’re here to help you choose your adventure and to guide you through the practical steps to get going. Are you ready to Find your Freedom in 2022?

NEW: Anthracite Gravel Shorts for Men and Women

Sneakily going live on the website just before Xmas, only those who visited the site or viewed the Xmas Gift Guide would have been aware of our new release. Introducing a new colourway of our super popular gravel shorts, available for men and women. These new shorts have the same great quality and features as … Read more …

Tim’s End of Year Review (2021)

Hello Herd! Another lap of the sun ticked off and what a year it’s been. 2021 has brought with it highs and lows, so it’s a little tricky to know where to start. Let’s start with the highs I guess… 2021 // The Highs // Expanding the HQ Team The team here at Stolen Goat … Read more …

RESTOCKED: Climb & Conquer Waterproof Gloves Back In Stock

A fresh batch of our Climb & Conquer waterproof gloves have landed in the warehouse just in time for the festive break. If you are not familiar with these gloves, there’s a reason why they’re so popular… The Stolen Goat Climb & Conquer Waterproof gloves are the perfect weapon to combat cold/wet weather rides. Windproof, … Read more …

Adventures with Art: The Making of the Tate Capsule Collection

Our Adventures with Art Tate Capsule Collection is one of our favourite collections yet. But how did we whittle it down to just 7 designs? And what actually went into transforming art pieces into cycling kit? Hear insights into the making of the collection from our Product Developer and our Designer.

Baby Nik’s Christmas Adventure //

Baby Nik dreams of getting out for an adventure on two wheels. But there’s just one problem: he hasn’t got any cycling kit! Will he get the kit he’s been wishing for on Christmas day? Watch our new short animation to find out!

Christmas Gift Guide 2021

Stolen Goat is here to help you give the gift of Freedom and find the perfect present that will bring the cycling enthusiast in your life joy and happiness all year round.

From stunning cycling kit, to the handy accessories that they’ll wish they’d had sooner. Whether you’re looking for stocking fillers, or the ‘main present’ winners. With our Christmas gift guide, you’re sure to find something that will inspire your loved one to get out and Adventure More.

Beat the Chill: Winter Riding Tips //

When it’s cold and bleak outside, motivating yourself to brave the elements and get out on your bike can be tough. But with some great winter cycling kit, the right preparation and a few handy tips in your jacket pocket – winter riding can really be something special.

Ready to rack up those chilly miles? Read on to find out how to make the most of your winter adventures.


Introducing the Stolen Goat x Cycling UK collection! Composed of two striking designs, every purchase from this collection will help to fund Cycling UK’s campaigning and charitable projects.

The Off-Season Series: How to Run Strong Off the Bike

Triathlete, duathlete or just someone who likes to be first in line at the café stop: we can all agree that there’s nothing quite like that wobbly-legged sensation when you first shift from two wheels to two feet. Today I’m going to share a few tips and tricks from my own training and racing experience to help you beat the Bambi legs and get you running strong off the bike, ready for your 2022 races.

The Off-Season Series: Winter Pool Sessions to Level-Up Your Swim Speed

For most of us triathletes, we know our swim needs work. But knowing we need to improve, and knowing what sessions to actually get in the pool and do are two different things. Tom Epton – triathlete and seriously speedy swimmer – shares some great pool sessions to help you up your game in the water.

Very Important Goat (VIG) Week is here!

It’s Very Important Goat Week! This week we’re saying a big thank you to all of The Herd by giving newsletter subscribers a special discount code and access to exclusive designs, available for one week only.

NEW Climb and Conquer Jackets Available Now! //

New season Climb and Conquer winter cycling jackets have landed – returning for AW21 in some incredible new designs! From stand-out stripes to awesome gradient prints and the iconic ‘Ronny’ design – the latest Climb and Conquer jackets will brighten up the greyest of winter days.

Stolen Goat Launches Custom Kit Service //

The only thing better than heading out with your Herd for a ride? Heading out with your Herd for a ride in awesome, top quality custom Stolen Goat kit that will have you and your mates standing out from the crowd. Introducing Stolen Goat Custom – your opportunity to work with our designers to create a bespoke collection of kit and accessories that will inspire your adventures and truly reflect your style.

New AW21 Collection Available In Stores Now!

Want to go and get your hands on some Stolen Goat kit in “real life”? Jersey you’ve had your eye on out of stock in your size online? Good news, Herd. Our awesome network of Stolen Goat stockists are now all loaded up with our AW21 collection.

Stolen Goat Bestsellers – October 2021 //

From the all-weather riders to the winter sun seekers – you goats are certainly going to be riding out in style over the next couple of months. Check out our October bestsellers below to see what The Herd have been loving…

Adventures with Art
// NEW Stolen Goat Strava Challenge

If the excitement of our latest AW21 drop wasn’t enough, we’ve got a NEW Strava challenge for you to get involved with to celebrate the upcoming launch of a very special new capsule collection. Find an hour of freedom, add a splash of creativity and earn a reward! PLUS you’ve also got the chance to win a jersey from the new collection.

The Stolen Goat AW21 collection is LIVE!

On your marks… get set… GOAT! Our much anticipated AW21 collection is finally out in the wild, and we can’t wait for you to see what we’ve got for you. Ready-for-anything performance meets stunning designs. This might just be our favourite Autumn/Winter collection yet!

How to Build Your Autumn Cycling Wardrobe

The prospect of continuing to go out on your bike through the autumn and winter months might sound a tad unappealing. But with the right gear, even the real “pea-souper” days can be downright enjoyable. Here’s our go-to guide for the essential autumn kit you’ll need to keep the good rides rolling as the seasons change.

The Great Cycling Wardrobe Dilemma: What to wear when the weather is… weird //

All across the land the weird summer-autumn limbo weather has got cyclists tearing through their kit drawers, tormented by the Great Cycling Wardrobe Dilemma: what to wear when the weather won’t make up its mind. We’ve got you covered with a range of packable cycling kit and accessories. A “weird weather” cycling toolkit, so you can head out on two wheels feeling ready for anything.

welsh goat by Kevin Morgans

Tim’s Blog – Celebrating victories

Many businesses fail in the first 10 years. For those that make it, the trajectory to stability is not a straight line – it’s a roller coaster ride. Frankly I personally enjoy the ups and downs as it makes things interesting, it’s all the more enjoyable now that we have a great team that can tackle just about any problem. Regardless, lets make sure we celebrate those mini (or major) victories!

Join our strava challenge

250 Minutes of Freedom
// Stolen Goat Strava Challenge

This September, we’re challenging you to Find your Freedom and log 250 minutes of activity on Strava. Escape the daily routine, soak up your time on two wheels (or two hooves!) and then reap the rewards with a sweet discount to spend with Stolen Goat.

The Freedom is Fun Edit

Freedom is all about having fun – and your cycling kit should be too. Shop our edit of just a few of our current favourite adventure-ready pieces that will inspire you to get out and ride.

Build your own adventure //

I don’t know about you, but the past year and a half has got me craving big adventures. With all the restrictions, complications and confusion we’ve been living with, for so many of us our day-to-day world has suddenly become a lot smaller. Remember the days of just hopping on a plane for a last-minute … Read more …

taking a break

Tim’s Blog – The importance of taking a break

Did you ever promise something and worry about how you’re actually going to deliver on that promise? I had that sensation as I was dashing around like a mad man trying to get all my “ducks in a row” before a much needed holiday with the family.

Women’s Festival Of Cycling 2021 – //

As you may know, Stolen Goat for years has been on a mission to build up women’s cycling and level the playing field between men and women in this sport. We believe very strongly in equality and inclusivity and that is how we run all aspects of the company. The pandemic has been great for … Read more …

Stolen Goat Release 7 Pairs Of Sunglasses

Today sees the release of Stolen Goat’s sunglasses collection. Two styles: Hexi and Hexi+. 7 different pairs in total and optical inserts are available for those who need a prescription option. Made in collaboration with industry leading experts, Stolen Goat is proud to offer such great glasses at such a great price. With features such … Read more …

content marketing assistant job at stolen goat

We’re Hiring: Content Marketing Assistant

Stolen Goat Content Marketing Assistant Job Description ABOUT STOLEN GOAT // Founded in 2012 with the goal of inspiring & empowering others to find freedom through cycling, sport & adventure, Stolen Goat is an outdoor B2C and B2B clothing brand with a focus on fantastic products and exceptional customer service. Having achieved strong growth over … Read more …

Stolen Goat Navy Bib Shorts Out Now
// SS21

Stolen Goat Climbers & Epic bib shorts are now available in Navy. Navy cycling shorts have been something we’ve always wanted to do. I think we first discussed them back in summer ’17 or very possibly even before then, we made a couple of samples but couldn’t quite get that rich Navy colour we all … Read more …

Spring Summer 2021 Cycling Kit Restocked

It’s been a busy few months since launching our Spring/Summer 21 (SS21) collection. We’ve been overwhelmed with the response and the demand for this season’s collection that we find ourselves in a tricky situation trying to keep on top of the stock. We’ve always kept our stock lean, we do this for a number of … Read more …

stolen goat 400 minutes of freedom strava challenge

400 Minutes Of Freedom Strava Challenge – Stolen Goat

Stolen Goat is excited to announce the creation of our first Strava Challenge – 400 Minutes Of Freedom. As the title suggests, the challenge is to complete 400 minutes of activity registered through Strava from the 5th – 25th April. Qualifying activities include: Handcycle, Hike, Ride, Run, Swim, VirtualRide, VirtualRun, Walk, Wheelchair. I’m sure this … Read more …

stolen goat best bits from 2020

Best Bits From 2020 – Stolen Goat //

As we prepare to launch our Spring Summer 2021 collection, I can’t help but remember our best bits from 2020. 2020 was a strange old year and one we will never forget for a few different reasons but a whole bunch of those reasons are positive and I’d love to recap some of these with … Read more …

stolen goat x the beefeater bend bandido

Stolen Goat x The Beefeater Bend Bandido
// Out Now!

The Stolen Goat x Beefeater Bend collection expands today with the release of a matching bandido (neck warmer). If you haven’t ‘herd’ about the SG X BB collaboration, it was a collaboration between us and The Beefeaters… you know, those lively chaps that dress up as Beefeaters at major cycling events and races and always … Read more …

A Notice To Our EU Customers…

Well, we stuck it out longer than many other small UK based businesses, but it is with a heavy heart that we have now (temporarily) decided to turn off shipping to EU customers. There is currently just too much bureaucracy and red tape involved and the worst of it is that all the fees involved … Read more …

Tim’s End of Year (2020) Review

Hello Herd, apologies it’s been a while since I personally posted anything. It’s been quite a year! As I type, Boris is telling me (on the news that is, we’re not chums) that I’m now in Tier 4. Whilst that has come as a disappointing end to a tough year, one thing I now know … Read more …

Stolen Goat Waterproof Gloves Restock PLUS New (XS) Size Added

As the title reads, we have just taken delivery of our ever-popular Waterproof Climb & Conquer 4 seasons gloves, including a new size (XS) we’ve added. The Stolen Goat Climb & Conquer Waterproof gloves are the perfect weapon to combat cold/wet weather rides. Made from a super stretchy material that moulds perfectly to the shape … Read more …

Adventure Caddys AW20

Stolen Goat Launch 3 NEW Adventure Caddys for AW20
// Out Now

Stolen Goat has launched 3 NEW Adventure Caddys as part of their AW20 collection. What are Adventure Caddys? Adventure Caddys are waterproof cases designed to keep phones and valuables safe and secure and protected from the elements while out on the bike. Featuring a wipe-clean extra-grippy waterproof outer, waterproof inner materials with padding, water-resistant zipper, … Read more …

great ormond street hospital home for xmas online auction 2020

Great Ormond Street Hospital – Home For Xmas Online Auction 2020

Great Ormond Street Hospital – Home for Xmas online auction 2020. Every year GOSH (Great Ormond Street Hospital) hosts a Christmas fundraising event and every year we proudly donate SG bits to be auctioned at these events. This year, the planned event has been cancelled and a new virtual fundraiser has been organised… Home for … Read more …

The Faces of Change
// 15 Years of World Bicycle Relief

World Bicycle Relief is celebrating their 15th anniversary this month (November 2020) with a campaign called ‘Faces of Change’. For 15 years, World Bicycle Relief has empowered people in need with the Buffalo Bicycle… Something so simple and sometimes taken for granted in our lives could completely turn around the life of someone living in … Read more …

new baby niks

3 NEW Baby Niks Join The Herd

Today Stolen Goat has added 3 NEW Baby Niks to the collection as they continue their fundraising campaign. The new Baby Niks come with endless companionship and their own Stolen Goat kit, while (most importantly) raising money for charity. At the end of the year, Stolen Goat will donate a percentage from each and every … Read more …

Stolen Goat Autumn Winter 2020 RESTOCK
// 4th November

A FRESH  RESTOCK JUST LANDED Hey Goats, how goes it? As the UK enters another lockdown we just wanted to let you know that we are open for business as usual and armed with a fresh restock of some favourites bits from this year and more. We’ve had quite a hefty delivery of items you’ve … Read more …

Stolen Goat Beefeaters

Stolen Goat x Beefeater Bend Collaboration
// 2020

Stolen Goat has launched a new collaboration with The Beefeaters – a UK based group of cycling fans known for the ‘Beefeater Bend’. If you follow professional road cycling closely, you probably will have seen the Beefeaters on TV at some point or come across one of their viral youtube videos (video below). These guys … Read more …

full finger cycling gloves

All New Stolen Goat Full Finger Cycling Gloves OUT NOW!
// AW20

Today, Stolen Goat has launched 6 All-New full finger cycling gloves as part of their Autumn Winter 2020 collection. These full finger cycling gloves are designed for the days when wearing fingerless mitts might be too cold or our CC Waterproof gloves too warm.. they are an in-between glove with full hand coverage, great for … Read more …

world bicycle relief pedal to empower

World Bicycle Relief Pedal To Empower 2020 //

World Bicycle Relief’s Pedal To Empower 2020 World Bicycle Relief’s annual signature ride this year was more important than ever before. With Covid-19 restrictions making it hard for physical events to happen, charities and the people they support across the world have suffered the effects. If you haven’t donated already and would like to please … Read more …

stolen goat mitts aw20

NEW Stolen Goat Cycling Mitt Designs For AW20

Stolen Goat Mitts AW20 This morning Stolen Goat launched 3 new cycling mitt designs as part of their latest Autumn Winter 20 collection. The 3 new mitt designs are based on the Palace, Grizzly and Biko designs which launched as jerseys and more, early last month. Good for warm/cool temperatures, these mitts have short cuffs … Read more …

4 new world bicycle relief proucts

4 New Stolen Goat x World Bicycle Relief Charity Products OUT NOW!

4 NEW Stolen Goat x World Bicycle Relief products. Continuing the push to raise money for World Bicycle Relief, Stolen Goat has just launched 4 new products to add their WBR collection. These include a men’s and women’s Zambian Zebra casual t-shirt made from 100% organic cotton (even down to the label inside), CoolMax cycling … Read more …

stolen goat belgian winter caps

New Stolen Goat Belgian Winter Caps – Out Now!

For Autumn Winter 2020, we have added 3 new Belgian winter cap designs to the range. Our Belgian winter caps are perfect for cold days on the bike. Made from Windtex, a windproof, thermal fabric which is great at blocking bitter winds and rain drops – keeping your head warm and dry. And with a … Read more …

cycling cap

3 New Lightweight Cycling Cap Designs By Stolen Goat
// 2020

Today, Thursday 23rd July 2020 Stolen Goat added three new cycling cap designs to their lightweight cycling cap collection. Here at Stolen Goat, we love those all-important little extras… mitts, warmers, socks and caps…. oh how we love a good cycling cap. Our light weight cycling caps are not the conventional cotton-based cap. Instead, ours … Read more …

stolen goat x world bicycle relief bandido

New Stolen Goat X World Bicycle Relief Product //

Yesterday we launched an all-new collaboration product with World Bicycle Relief…. The Zambian Zebra Bandido, to match the men’s and women’s jerseys. The Bandido is an incredibly versatile accessory that can be used all year round and has a multitude of ways in which it can be used. Great for covering the neck, face and … Read more …

COVID-19 – An update from our founder //

By now I have no doubt that you are fully aware of the global pandemic that is COVID-19. It’s a troubling time for many and it’s clear that life will be far from normal over the coming months. At Stolen Goat we believe in the power of freedom through sport in general but our main … Read more …

Stolen Goat Pop Up Shop In Bruges
// 26th Feb – 1st March 2020

Exciting news to announce, we have a pop-up shop opening for a limited time within the super cool, Velusso store in Bruges (Brugge), Belgium. If you haven’t heard of Velusso before, they are a great bunch of people with a like-minded approach to having fun and inspiring people to get out there. They organise cycling … Read more …

What is ThermoLite
// The Features And Benefits Explained

ThermoLite is a lightweight synthetic insulation fabric engineered from Polyester fibres. ThermoLite offers superior warmth without the bulk and is used in a variety of different products such as duvet blankets, shoes and sleeping bags, but for the most part, is used for outdoor or sporting apparel. ThermoLite is often used as a substitute for … Read more …

Stolen Goat Best Sellers January 2020 //

Stolen Goat best sellers January 2020 And finally, the million weeks of January are now over. Have you been sticking to your NY resolutions or has that gone straight out the window? The past month has seen some extremely terrible weather, cold temps, heavy down pours but that hasn’t dampened the spirit of The Herd. … Read more …

Wishing You A Happy New Year From Stolen Goat
// 2020

Welcome to 2020, goats! We wish you and your families the best for this year and on! So, we’re 13 days into the New Year… what have you planned for 2020? Have you decided to join crit racing, or change your training or dietary plans, or take up triathlon, maybe you just enjoy cycling with … Read more …

cyclist gift guide

Stolen Goat Christmas Gift Guide 2019

Christmas is fast approaching and it’s a busy time of year for everyone. It can also be a stressful time of year with all of the prep and gift shopping… but it shouldn’t be. Here at Stolen Goat we want to make things easier for you, so if you have a cyclist in your life … Read more …

An Epic 100 Mile Gravel Ride For Charity

Following on from World Mental Health Day yesterday, we wanted to carry on the conversation and keep pushing for change. One of our Sweedish ambassadors Oscar has been organising a charity ride for the past few years raising awareness and money for mental health illness. With thanks to Oscar and his friend Anders, Stolen Goat … Read more …

World Mental Health Day 2019
// Time For Change

Today – 10th October 2019 is World Mental Health Day #wmhd World Mental Health Day is a day created for mental health awareness and is held every year on the 10th October. The more people involved and talking about it, the better it is for everyone – globally. 1 in 4 people in the UK … Read more …

// India // Blog 5

TandemWoW // India // Blog 5 If you haven’t read our previous blog post (blog 4) click here. We arrived in Kolkata having cycled over 2,640 miles (4180 km) around the coast of India over 34 days, staying on track to break the World Record. So far we have ridden 6,480 miles (approximately 10368km) and … Read more …

Freedom Is…

As we rolled quietly past our 7th birthday in July I began contemplating our journey thus far and, as I often do, I reflected on the beginnings of Stolen Goat and what it really means to be part of The Herd. It may sound corny, but Stolen Goat was created by myself (Tim Bland) as … Read more …