At the start of the year, we asked if any of you would be interested in becoming part of our next chapter by getting involved if we were to start a crowdfunding campaign. We were blown away by your response, so we’re going ahead – giving our Herd community the chance to become part of our adventure.
Business & Life
We’re delighted to announce that we’re expanding our Herd, following the successful acquisition of VeloVixen and Wildcat. Sitting alongside Stolen Goat under our newly formed parent company – The Herd Group Holdings – the addition of these incredible brands gives us the opportunity to grow, elevate these platforms and take what we can offer our community of adventure-lovers to the next level.
Yesterday, VeloVixen announced the devastating news that they are now going into liquidation. In case this phrase is new to you, liquidation simply means that they cannot keep trading and are forced to sell (liquidate) all their assets to pay for any outstanding debts. We’ve worked with VeloVixen for a good 6+ years and they … Read more …
Are you interested in becoming part of Stolen Goat’s next chapter? As we look forward to the next 10 years of SG, we want to integrate our community into our journey. As such, we’re considering a round of investment this year. Find out more and express your interest…
They say you need to take the rough with the smooth. 2022 has been a year that I would definitely put firmly in the “rough” category. If all you do is look at the top line revenue/sales we have generated – then this is our second best year in our ten year history. But that … Read more …
Well Herd, it’s safe to say 2022 has been a whirlwind year here at Stolen Goat! We’ve got plenty of exciting things coming up in 2023 that we can’t wait to start bleating about. But for now, we’re taking a look back at some of our highlights from the year just gone.
Putting up prices never feels like a great thing to do. Tim explains a little about how and why we came to this decision – which wasn’t taken lightly – and also how this will affect the RRP of older products that we are still selling on the site.
As we mark our 10 Year Anniversary, we thought it was about time we got the inside scoop from the Head Goat himself. From making him choose his favourite SG jersey to the real story behind the Stolen Goat name. Read on to find out about the Stolen Goat ride so far…
We’re very excited to announce that we’ve been named as the official custom kit provider for cycling media outlet, road.cc! For the last 14 years or so, road.cc has been delivering high quality cycling content. From reviews and buying guides, to features, advice and the very latest cycling news. They are a genuine pillar of … Read more …
We’re very excited to announce that we are the official kit supplier for The Cycle Show 2022! We’ve created a special custom-designed jersey exclusively for the show – available to pre-order here or to purchase from our stand at the show. The Cycle Show 2022 is taking place at Alexandra Palace, London from 22-24 April. … Read more …
Hello Herd! Another lap of the sun ticked off and what a year it’s been. 2021 has brought with it highs and lows, so it’s a little tricky to know where to start. Let’s start with the highs I guess… 2021: The Highs Expanding the HQ Team The team here at Stolen Goat HQ is … Read more …
Stolen Goat is here to help you give the gift of Freedom and find the perfect present that will bring the cycling enthusiast in your life joy and happiness all year round.
From stunning cycling kit, to the handy accessories that they’ll wish they’d had sooner. Whether you’re looking for stocking fillers, or the ‘main present’ winners. With our Christmas gift guide, you’re sure to find something that will inspire your loved one to get out and Adventure More.
The only thing better than heading out with your Herd for a ride? Heading out with your Herd for a ride in awesome, top quality custom Stolen Goat kit that will have you and your mates standing out from the crowd. Introducing Stolen Goat Custom – your opportunity to work with our designers to create a bespoke collection of kit and accessories that will inspire your adventures and truly reflect your style.
The only thing better than a good bike ride, is a good bike ride that finishes with a great beer. And the only thing better than a great beer? Well… a great Stroud Brewery x Stolen Goat beer, of course! Find out more about our special beer and cycling jersey collaboration with Stroud Brewery.
On your marks… get set… GOAT! Our much anticipated AW21 collection is finally out in the wild, and we can’t wait for you to see what we’ve got for you. Ready-for-anything performance meets stunning designs. This might just be our favourite Autumn/Winter collection yet!
Ever wondered how your much-loved Stolen Goat styles come to life? Ponder no more! It’s time to meet the mind behind the designs…
Many businesses fail in the first 10 years. For those that make it, the trajectory to stability is not a straight line – it’s a roller coaster ride. Frankly I personally enjoy the ups and downs as it makes things interesting, it’s all the more enjoyable now that we have a great team that can tackle just about any problem. Regardless, lets make sure we celebrate those mini (or major) victories!
Did you ever promise something and worry about how you’re actually going to deliver on that promise? I had that sensation as I was dashing around like a mad man trying to get all my “ducks in a row” before a much needed holiday with the family.
As I’m sure you are aware, especially if you are based in the EU, earlier this year we had to turn off ordering for EU customers. The reason being that Brexit was causing a number of charges to be added to the package at the point of crossing the border. The charges felt expensive but … Read more …
Well, we stuck it out longer than many other small UK based businesses, but it is with a heavy heart that we have now (temporarily) decided to turn off shipping to EU customers. There is currently just too much bureaucracy and red tape involved and the worst of it is that all the fees involved … Read more …
Hello Herd, apologies it’s been a while since I personally posted anything. It’s been quite a year! As I type, Boris is telling me (on the news that is, we’re not chums) that I’m now in Tier 4. Whilst that has come as a disappointing end to a tough year, one thing I now know … Read more …
A selection of women’s clothing from our AW20 range and of course, core essentials like tights and shorts are now stocked online (tiso.com) and in selected Tiso & Alpine stores in the UK. Tiso and Alpine Bikes launched Stolen Goat kit late last week and have in stock some of your favourites that are currently … Read more …
Yesterday we launched an all-new collaboration product with World Bicycle Relief…. The Zambian Zebra Bandido, to match the men’s and women’s jerseys. The Bandido is an incredibly versatile accessory that can be used all year round and has a multitude of ways in which it can be used. Great for covering the neck, face and … Read more …
‘Herd In Training’ Session With Nicole Pugson // Zwift Workout In the current environment, I am spending a lot of time in Wattopia… #stayhome and all. I really want to say that I find sitting on the turbo terribly boring, but I secretly love it (not a secret). It’s incredibly efficient to get stronger in … Read more …
Finding ordinary: the power of routine when the world is spinning Hey, Stolen Goat herd. Well, that escalated quickly. Remember when our main concern was Storm Dennis? It seems 2020 has gone all “hold my beer” on 2019. I don’t think when any of us were setting our goals or choosing our races for this … Read more …
By now I have no doubt that you are fully aware of the global pandemic that is COVID-19. It’s a troubling time for many and it’s clear that life will be far from normal over the coming months. At Stolen Goat we believe in the power of freedom through sport in general but our main … Read more …
A couple of weeks ago we received a rather special email, one that filled the office with extreme joy…. We have been nominated for the Cycling UK – Women’s Cycle Clothing Brand of the Year! We are deeply honoured to have been nominated for this award as it is a subject close to our hearts. … Read more …
Exciting news to announce, we have a pop-up shop opening for a limited time within the super cool, Velusso store in Bruges (Brugge), Belgium. If you haven’t heard of Velusso before, they are a great bunch of people with a like-minded approach to having fun and inspiring people to get out there. They organise cycling … Read more …
Welcome to 2020, goats! We wish you and your families the best for this year and on! So, we’re 13 days into the New Year… what have you planned for 2020? Have you decided to join crit racing, or change your training or dietary plans, or take up triathlon, maybe you just enjoy cycling with … Read more …
Following on from World Mental Health Day yesterday, we wanted to carry on the conversation and keep pushing for change. One of our Sweedish ambassadors Oscar has been organising a charity ride for the past few years raising awareness and money for mental health illness. With thanks to Oscar and his friend Anders, Stolen Goat … Read more …
As we rolled quietly past our 7th birthday in July I began contemplating our journey thus far and, as I often do, I reflected on the beginnings of Stolen Goat and what it really means to be part of The Herd. It may sound corny, but Stolen Goat was created by myself (Tim Bland) as … Read more …
Adventure snacks On Your Bike: Grab & Go Recipes to Fuel Your Adventures I’ve said it once and I’ll say it again: one of my favourite things about cycling (other than the snazzy lycra and exploring the great outdoors) is the snacks. Anyone who’s ever experienced the dreaded mid-ride “bonk” (a term which means something … Read more …
Job spec: Product Manager, Full Time, Hook Hampshire // This is a core position in Stolen Goat. The candidate will work directly with Tim (founder), and SG lead designer Trevor, and our key suppliers on an ongoing basis to improve the current offering and expand the range where there are gaps and growth opportunities. Stolen … Read more …
Rethinking the Jersey: a thoughtful piece of apparel Last year Stolen Goat launched a jersey (see here) to help raise awareness and funds for mental health charity Rethink (www.rethink.org). Very simply, we named our design “Rethink” and incorporated both the colours of the Rethink charity as well as covering our jersey in a positive “plus” … Read more …
Stolen Goat clothing has been available to buy on Wiggle since 2015. Our new SS19 Collection will not be available via Wiggle or Chain Reaction Cycles. Some people have asked about our reasons for taking the step to move away from the WiggleCRC platform, which may seem counter-intuitive on the surface of it, so I … Read more …
It’s been a while since I wrote personally on this blog, Rob does such a great job of managing the content on stolen goat but from time to time I wish I had more time to contribute to this part of the business. Warning // Some Gushy Stuff // Cards on the table… I’m writing … Read more …
Goodbye summer haze, hello winter breeze As the longest heatwave in recent memory comes to a definite close, attention quickly turns to keeping the rain out and the warmth in. Take note – we are talking about retaining warmth, not retaining humidity and perspiration! It’s no good if rain meets an impenetrable barrier in your … Read more …
Today – 10th October 2018 is World Mental Health Day #wmhd World Mental Health Day is a day created for mental health education, awareness and to rid of the social stigma associated. The day was observed for the first time on 10th October 1992 and started as an annual activity of the World Federation for Mental … Read more …
Riding in Mallorca I do a fair amount of overseas travel for work every year, but it’s never the type of travel where I can settle in, take in the sights and get a feel for a new place. It’s high-paced. I’ll fly for anywhere from 8 to 16 hours to get to Europe … Read more …
“Cycling is a source for social, economic and environmental benefits – and it is bringing people together” – European Cyclists’ Federation Secretary General Bernhard Ensink What is World Bicycle Day? World Bicycle Day is on Sunday 3rd of June. It’s a day developed by the United Nations as a day of awareness in regards to the multiple societal … Read more …
World Bipolar Day falls on 30th March every year World Bipolar Day is a day designed to raise worldwide awareness of the condition and change the social stigmas regarding the disorder. Someone who experiences the condition isn’t any less of a person than a person that does not, nor should they be considered ‘weak’. Bipolar … Read more …
We were lucky enough to borrow some truly great bikes while we were out in Mallorca last month. Thank you Berganti Bikes and Ridley Bikes for the hook up! If you didn’t know, we launched our new SS18 collection in Sa Ruta Verda, a cycle-friendly cafe in Caimari – Mallorca. This is a popular hotspot for cyclists … Read more …
What is time to talk day? Time to talk is a campaign created by Rethink and Mind – both organisations for Mental Health Illness. It’s a day designed to encourage everyone to be more open about mental health – to talk, to listen, to learn, to change lives. For too long, many people with mental health … Read more …
Last year we published a blog post in which Bruce (one of our brand ambassadors) explained his fight against Mental Health illness. Read here if you missed it. Since then, Bruce has been working very hard on himself and his future. Find out how he’s been getting on and what he’s been up to here. Following … Read more …
So its been a couple months since I last wrote for SG. A lot has happened in many ways I guess. I have made good strides forward in feeling better and seem to be coming to grips with depression and how it manifests itself in my day-to-day. The doc is pleased and thinks I’m ready … Read more …
It’s that time of year where the weather is bleak, the festive cheer has disappeared, we’ve all eaten and drunk a bit too much and feeling perhaps a little less motivated to get back on the saddle. It probably doesn’t help that when we wake up it’s dark outside and being under the covers, wrapped … Read more …
New Year New You – A term easier said than done, for some of us it may last a few weeks, for others, longer…. but ultimately we end up going back to our old ways because it’s what we know! Here’s some pointers on pushing on through… Brush The Dust Off The Bike Now is the … Read more …
For Uk Mainland customers the last chance to order for Christmas is Thursday 21st by 2pm and the only way to hopefully guarantee you receive your order is if you select ‘Next day delivery’. For International customers, we use DHL Air Express, it’s the fastest thing going so you should be good up until Friday 15th … Read more …
Today is the day of the Ninja, a day dedicated to remembering and honouring these ancient warriors of Japan. As you may have seen, we recently launched a new ‘ninja’-like range called Kuro, so, what better day to talk about it than on the day of the Ninja? Ninja – An acient Japanese warrior of … Read more …
It’s that time of year again! The lead up to Christmas can get a little stressful for various reasons but finding the perfect gift doesn’t need to be a struggle. If you’re shopping for a cycling fan, look no further! Here are a few gift ideas for the cycling fan in your life! We’ve separated … Read more …
Every time we have a mental health awareness week my spirits sink. We don’t need people to be more aware. We can’t deal with the ones who already are aware” – Professor Sir Simon Wessely, president of the Royal Society of Medicine. Full interview published via British Medical Journal Yes, you read that correctly. Mental … Read more …
The last 3 years have been tough for the cycling industry. In 2012 when stolen goat was formed on a laptop from my kitchen table we were in the midst of a cycling boom. The Olympics, Bradley Wiggins etc etc all paved the way for a mini boost in the sport’s popularity. This is a … Read more …
In the market for a new cycling helmet?….. Well, look no further! A collection of stunningly crafted helmets designed by various artists will be on show at London bike shop and cafe Look Mum No Hands from Friday 1st September. With artists such as Grayson Perry and Stephen Jones to name a few, this is … Read more …
A business that makes nothing but money is a poor business. – Henry Ford This week stolen goat turned 5. Despite owning pairs of jeans that are older than this – I realise that 5 years is not an insignificant amount of time to survive in business. The word ‘survive’ is apt here. The first … Read more …
Top 10 pro cyclists to follow on Instagram, it’s not about the number of followers…. Instagram is one of the best ways to see the goings on of a pro cyclist. Follow them and have an insight into what their busy lives entail: race days, training, travelling, dietary plans, hobbies, time off, messing around, personal things, cool products … Read more …
“You can’t take over the world without a good acronym” ― C.S. Woolley What a year it’s been for SG! I’m physically tired and emotionally worn out but at the same time full of energy and optimism for the future of this growing business. 2016, like every year I have headed up this business since 2012, … Read more …
Two office workers are talking. The woman says, “Bet you I can make the boss give me the day off.” The man replies, “And how would you do that?” The woman says, “Just wait and see.” She then hangs upside down from the ceiling. The boss comes in and says, “What are you doing?” The … Read more …
“You can always find a distraction if you’re looking for one.” ~ Tom Kite [share title=””] Here at stolen goat we’re all about working more effectively in order to free up time for fitting more adventures into our life. Whatever your chosen sport – cycling, running, mountain climbing, whatever – I think we can agree that … Read more …
The boss is away hooray? For the past week, owner of stolen goat Tim has been away on holiday (much deserved) and left us to fend for ourselves. Everyone thought, great, come in, laze around, go out for rides, get away with the bare minimum and go home. Oh we were so wrong….. When the … Read more …
It’s Friday! Here at stolen goat we take our Friday’s very seriously! so…….. All of the SG herd are preparing to venture off into the wild, for their weekly Friday ride. The weather isn’t too good here, it’s not sure whether to rain or shine. So we’ve all got our Orkaan kit on, ready for any situation! … Read more …
Yep, there comes a time in every man’s life when he needs to make room for another project in the shed. For me, that moment is today. I’m selling my utterly beautiful custom steel Donhou. If you don’t know Tom Donhou then go check him out. I met him in 2011, he was a brand new … Read more …
It’s around about this time of year that I get all reflective on the year gone past. I like to share these thoughts and experiences, be they good or bad. It is perhaps a little self indulgent but people always ask me – “how is business?” – from which I am expected to give a … Read more …
stolen goat has been running for just over 2 years now. Friends & family are always interested to know what it’s like running my own company, and I think that most people are very curious about what it’s actually like. I know that I was very curious for the 7 years I spent working in a corporate … Read more …
If you live in the UK and watch TV, chances are you’ve seen the Be More Dog campaign by O2. It’s a good campaign, good fun – and engaging. The essence of the campaign being that dogs are care free and have a “Carpe Diem” or seize the day attitude. That’s cool. But I’m not … Read more …
Image: my 2 daughters enjoying a pedal powered roundabout on holiday The Goat is an awesome animal. But it needs food, drink and occasional play & relaxation to keep it performing at it’s best… It’s been over 2 years since I had more than a day off work. In that time a second daughter has … Read more …
Few people have divided the opinions of the cycling world in recent times, and quite possibly ever, as Lance Armstrong has. Where usually a veritable rainbow of opinions emerges, in his case seemingly, there aren’t even 50 shades of grey. It’s black or white, love or hate. Like Marmite. Yet, while I have a very … Read more …
As promised last week, I’ll tackle the first question that was asked. This one came from Victoria on Twitter and she wanted to know: What do you do when things go wrong? The very short answer actually comes from the boy scouts: always be prepared. However, there are different kinds of ‘preparedness’: physical, mental and … Read more …
No, I’ve not rewritten the laws of Physics. Though, who wouldn’t mind a cheeky Nobel Prize? No, this is about a different sort of black hole. Last weekend, I did an 18 mile trail race. It’s a distance I have never done before. It was a completely new experience and a big challenge and my … Read more …
Over the last year or so – an outrage has slowly risen amongst the cycling community. This outrage comes in the form of baseball caps being worn on the podium instead of the beloved cycling cap. Trivial as this point may seem – the cycling cap is an iconic accessory of our sport. It is … Read more …
Above – my 2 Children Daisy & Emily… could they be the future leaders of Stolen Goat Corporation??? On a personal level this year has been a genuine roller coaster for me. Ditching your steady, well paid, corporate job that puts food on the table for the whole family in favour of running a company … Read more …
If you’ve ever bought something from Stolen Goat then you will probably have received a request to review your experience a few days later. It is completely optional of course, some people feel compelled to offer feedback, some don’t. It’s all good. I made the active decision when embarking on the review system that I … Read more …
This weekend contains Small Business Saturday (7th December). You may or may not have heard of this – it’s a way of getting people behind small business in the UK. Stolen Goat definitely falls into the Small Business slot, we’ve only been going for a year or so and whilst we are growing we are … Read more …
With Christmas just around the corner, here is a selection of super cool presents for cyclists that won’t break the bank. All of the following come in at under £30, but you can see the whole list here: cycling gifts for under £30… Cycling T-Shirts starting at just £18 Cycling inspired tees make an excellent … Read more …
Apparently at this time of year – some people start buying each other gifts! Forget that, it’s not Christmas quite yet so lets all focus on ourselves for a bit longer shall we? If the thought of doing the Christmas shopping sends shivers down your spine then have a look at these lovely items which … Read more …
pic: ©Stefano Sirotti The days of frivolous cycling in the warmth of the Sun are starting to slip away. But we are still cyclists right? We may not cycle as much (although many do) but we still ride our bikes. The thought of going out in the Autumn and Winter is often worse than the … Read more …
I am a cyclist, I am also very much a tech fan. I’m betting you are the same. There is something about cycling that seems to attract tech geeks. Most of the cyclists I know are heavily into tech and gadgets and indeed most are in or have worked in the software industry or come … Read more …
It’s around about now each year that people start telling you that Autumn is on its way – you need to start wearing warmer clothes and being depressed. To be honest, this message mostly starts because all the retailers have got their Autumn / Winter stock in the shops! But it’s bullshit! Right now is actually … Read more …
Let’s face it, most of us (OK all of us) cannot climb the Pyrenees like some kind of Columbian Mountain Goat. Watching the Tour de France makes me realise just how lame I am at climbing, but hey – it’s what cycling is all about. We all “hate” hills and yet we all seek them … Read more …
It has to be said, I’m an efficiency nut. Whether I’m working, cycling, running, or whatever I’m striving for 100% efficiency. I think it’s why I love cycling so much, particularly road cycling. Cycling races are typically won by the most efficient team or cyclist. Take a look at Team Sky in action over the … Read more …
Eliza Southwood is one of our favourite print artists here on Stolen Goat. She produces some fantastic Limited Edition hand pulled, silkscreen art prints, most of which are cycling specific. She recently gave us exclusive rights to sell her limited edition run of her wonderful Cime de la Bonette prints, and I suddenly realised that I had no … Read more …