The Blog
47 stories
Custom Cycling Kit · 03/11/2026
Every year on midsummer’s weekend, Chase The Sun riders set off at sunrise and try to reach the other coast before sunset, on coast-to-coast routes across England, Scotland, Italy and Ireland. Thousands of riders take part, and since 2022 we’ve been the event’s official cycling kit provider. That means more than a jersey. We design […]
Charity · 16/10/2026
How we designed the pink and purple custom kit for Team Admiral Impact's Castle to Castle charity ride across Wales, from first brief to sponsor layout to the Cardiff Castle finish.
Events & Competitions · 31/07/2026
Find out everything you need to know about the bucket list-worthy Mountbatten Isle of Wight Randonnee cycling event. Epic scenery, a friendly atmosphere and a great day out on the bike - all in aid of a more than worthy cause.
Events & Competitions · 08/06/2026
Learn the different types of cycling events including sportives, criteriums, time trials, road races and gravel events in our beginner-friendly guide for new cyclists.
Events & Competitions · 17/03/2026
Still searching for some 2026 cycling inspiration? If our pick of the bucket list events we’d have on our to-do list didn’t quite float your goat, you might be interested in a couple of cycling trips run by cycling coach Josh Brandwene, strength coach Leonie Lawman and supported by Stolen Goat/VeloVixen (our sister site, dedicated […]
Events & Competitions · 06/02/2026
Find out more about UKCE’s range of cycling sportives and events across the UK, plus get tips on training and essential gear.
Adventure More · 09/01/2026
Chase the Sun is an EPIC sunrise to sunset endurance cycling challenge. Find out everything you need to know about taking on Chase the Sun, including routes, distances, training tips and gear recommendations.
Events & Competitions · 01/01/2026
Get your 2026 riding plans sorted with our pick of the best bike races, sportives and other cycling adventures! See you on the start line?
Events & Competitions · 27/10/2025
Hey Herd, we are very excited to announce a new partnership with UK Cycling Events (UKCE) for the coming year and hopefully beyond. If you don’t know UKCE then you should! They have a cracking range of sportives and events across the UK – https://www.ukcyclingevents.co.uk/events. This partnership means that any riders can now be kitted […]
Events & Competitions · 02/07/2025
Recently, we partnered up with Girls That Ride Bikes, an up and coming collective of women that just want to ride their bikes and enjoy the outdoors in a supportive and inclusive way. They have a very cool “Wild Weekender” trip coming up that has some availability left if you’re quick. Naturally we made some […]
Events & Competitions · 05/09/2024
Stolen Goat is proud to be the jersey sponsor for “Roll with Bob Roll” – a unique one-of-a-kind cycling event in Moab, UT USA where participants get to learn from top professionals in the cycling industry AND get to hear from the American cycling legend and long-time Tour de France commentator, Bob Roll. The event […]
Events & Competitions · 19/04/2023
Enter our competition to win 2 tickets to the new Tate Modern Klint & Mondrian exhibition PLUS a Stolen Goat Adventures with Art Tate cycling jersey!
Events & Competitions · 28/01/2023
We've teamed up with Chase the Sun to offer two lucky the goats to win a Chase the Sun entry and their very own Stolen Goat x Chase the Sun cycling jersey.
Events & Competitions · 02/12/2022
Fancy winning yourself an early Christmas gift? Enter our competition for the chance to win an Adventure Down Jacket bundle!
Events & Competitions · 03/08/2022
Each month, we’ll be picking a lucky goat at random who’s shopped with us to win the value of their order back in Goat Coins. It’s just another way for us to say ‘thank you’ for being part of the Stolen Goat Herd.
Events & Competitions · 13/06/2022
Well, that’s another stop on the Tour de Stolen Goat ticked off this summer. We’re fresh back from the Tour of Cambridgeshire and wow, what a weekend! Yet again, we were blown away by how many of you GOATS came to see us. A special shout out to one member of the Herd who cycled […]
Events & Competitions · 27/04/2022
If you thought we were going to be putting our hooves up for the rest of the summer after the epic time we had at The Cycle Show last weekend… think again! We’ve got plenty more exciting things in the pipeline, starting with two awesome events taking place in June. Read on to find out […]
Events & Competitions · 27/04/2022
As far as good weekends go, getting to spend one at Alexandra Palace surrounded by cool bikes, the latest tech and a whole bunch of fellow cycling lovers has got to be up there! Just under a week later and we’re still riding on a high after an amazing weekend at The Cycle Show London.
Events & Competitions · 01/11/2021
It's time to announce the finalists in our Adventures with Art Strava Art competition! Cast your vote on our Instagram stories on Wednesday 3 November to help us pick our lucky winners.
Events & Competitions · 18/10/2021
If the excitement of our latest AW21 drop wasn’t enough, we’ve got a NEW Strava challenge for you to get involved with to celebrate the upcoming launch of a very special new capsule collection. Find an hour of freedom, add a splash of creativity and earn a reward! PLUS you've also got the chance to win a jersey from the new collection.
Events & Competitions · 15/09/2021
Celebrate World Car Free Day on 22nd September. Join our Sunrise Cycle Club and get out for an early morning ride - then tag us in your photos over on Instagram for your chance to win some cool Stolen Goat socks.
Adventure More · 13/09/2021
Goats and climbing go together like peanut butter and jam. So here at Stolen Goat we’re very excited to be sponsoring this year’s South Downs Hill Climb Series, starting on 2nd October. Have you got what it takes to be crowned the first King or Queen of the South Downs?
Adventure More · 06/09/2021
This September, we’re challenging you to Find your Freedom and log 250 minutes of activity on Strava. Escape the daily routine, soak up your time on two wheels (or two hooves!) and then reap the rewards with a sweet discount to spend with Stolen Goat.
Adventure More · 14/07/2021
As you may know, Stolen Goat for years has been on a mission to build up women’s cycling and level the playing field between men and women in this sport. We believe very strongly in equality and inclusivity and that is how we run all aspects of the company. The pandemic has been great for […]
Adventure More · 24/05/2019
Planning your first Ironman So, you’ve decided you want to do an Ironman. Congratulations! Welcome to the swim-bike-run rabbit hole – feel free to don your favourite bike helmet and dive on in. But seriously, deciding to sign yourself up for an iron distance triathlon is the start of an epic adventure. From hitting the […]
Events & Competitions · 12/10/2018
2019 Race Planning So there I was, making my way around the halfway buoy during the swim portion of Ironman Copenhagen with cartoon stars whizzing around my head after a good old-fashioned kick to the face from someone who’d spontaneously started doing breaststroke right in front of me. A sensible, rational human being would probably […]
Events & Competitions · 13/03/2018
Who wants to RideLondon? Did you miss out on a place for this years event?…. Worry not….. we could help with that! Our partner – Rethink, has 12 places available for SG subscribers, for the event this year in July. Ride London 100 – Special offer for anyone coming through StolenGoat – No reg fee […]
Events & Competitions · 16/12/2016
Last chance to order for Christmas is Thursday 22nd by 4pm and the only way to hopefully guarantee you receive your order is if you select ‘Next day delivery’. Merry Christmas from the stolen goat team! If you’re stuck for gift ideas we have a range of gift ideas for all! You can be sure that […]
Events & Competitions · 18/11/2016
Finding the perfect present can be stressful at the best of times and especially stressful at this festive time of year. So we thought we’d make it easier for you and create a post with many Christmas gift ideas at different price points. Gift Ideas from ourselves plus our sister companies – Cycling Souvenirs and Cycletribe, there’s […]
Events & Competitions · 29/07/2015
Well it was a hard and well fought contest! But the top 3 teams in the stolen goat mini league were: Desert Racing Team with a massive 7982 points! PRF Bicycles with 7272 points Bob’s Mountain Club with a respectable 7195 points The winner will receive a grand tour maillot jaune espresso set, a maillot […]
Events & Competitions · 02/07/2015
The Tour De France is about to kick off!!!! We’re all crazy excited here. So we’ve created a fantasy league on Velogames. It’s free to sign up and enter, all you need to do is… Go to Velogames: http://www.velogames.com/ Register / Login Create your team of riders Go to your team page and click “Join League” […]
Adventure More · 11/06/2015
Last weekend saw a few of us and indeed customers take on the epic Wiggle Dragon Ride 2015. 142 miles of glorious Welsh mountains in beautiful sunshine. Here are some snaps of the team and some customers at the ride… Joe Yeates wears Cafe Racer Red Mk2 Jersey and Bib Shorts and a “take my […]
Events & Competitions · 18/05/2015
Training Well, after a good block winter of training, a new coach and four warm weather training camps it was finally time to get the tri-suit out for the first race of the season last weekend. Learning from my first competitive season as a GB age grouper, where I over raced and dipped mid season, […]
Events & Competitions · 09/04/2015
Paris Roubaix 2015 is upon us this weekend! The legendary Paris Roubaix is the epitome of one day racing, and it rolls around as part of the Spring Classics all of a sudden, then leaves us for another year. I’m a huge fan of the Tour de France but in terms of excitement and sheer […]
Events & Competitions · 24/11/2014
Black Friday is the Friday after the fourth Thursday in November (Thanksgiving day in the US) and is highly regarded as the start of the shopping season. Cycber Monday is the following Monday and is focused around e-commerce businesses. Traditionally these two days incorporate some big saving deals in the run up to Christmas. Well […]
Adventure More · 08/07/2014
What a cracking weekend!!! First off, let me give kudos and credit to Tim & Dave Morel – you guys made it a truly enjoyable experience and without a doubt the most fun I’ve ever had at a show before – thank you. Thank you also to Emily for your help and unique understanding of […]
Events & Competitions · 26/06/2014
If you didn’t already know, stolen goat will be exhibiting at Harewood House next week. We’re taking part in the hugely anticipated Festival of Cycling which will see the Tour de France Peleton roll up, stop for a few minutes, get a Royal send off and then speed off into the Yorkshire dales. I was […]
Events & Competitions · 07/03/2014
The Sun has shown his face over the last week. That’s more than enough reason to have a cheeky competition. The Prize The lucky winner will win over £100 worth of Stolen Goat goodies: 2 x Stolen Goat T-Shirts of your choice A Stolen Goat Hoodie A £20 Voucher to spend however you choose on […]
Events & Competitions · 20/02/2014
Last weekend, I went to the London Bike Show. It is one of those places where it is perfectly fine to stand staring with your mouth open at a bike then slowly stretching your hand out and very lightly stroking over the top tube. It tingles in your finger tips, eyes wide, big smile. It’s […]
Events & Competitions · 19/02/2014
It’s been a few days now since returning from the hustle and bustle of the London Bike Show. I’m starting to recover from the insanity that is the pack down on the final day. The London Bike Show really isn’t designed to be done by just one man – next year I am definitely taking […]
Events & Competitions · 03/02/2014
I am super excited to announce that Stolen Goat has made a super late entry to this year’s London Bike Show! The show gets bigger & better every year. They welcomed over 38,000 people through the doors last year and sales are up 50% this year so they are anticipating a good 60,000 cycling fans […]
Adventure More · 16/01/2014
Have you booked your place at the Festival of Cycling 2014 yet? There’s no denying it – with the actual Tour de France hurtling right through the grounds of the event it is set to be the biggest cycling festival this decade. Cavendish has got his heart set on wearing the Yellow jersey this year […]
Events & Competitions · 03/10/2013
Subscribe to the newsletter and be in with a chance of winning your very own ICEdot Crash Sensor! Last week we announced that we have just started stocking the awesome ICEdot crash sensor. This revolutionary piece of kit could literally save your life! The ICEdot crash sensor pairs with your phone via low energy bluetooth. […]
Events & Competitions · 19/06/2013
Not long to go now until the start of the 100th Tour de France (29th June – 21st July). Personally, I can’t wait! As I write this, there are only ten more sleeps to go! I’m sure, given the history of the event, and the landmark 100th edition – this year will be full of […]
Events & Competitions · 28/05/2013
We were recently sent this absolutely stunning anodized silver Lightskin Seatpost for Brompton Bikes from the Lightskin manufacturer. As far as I know you simply can’t buy this anywhere in the World right now, certainly not the UK. So “Limited Edition” is probably an understatement! So we have two choices – 1. sell it for an extraordinary amount of money […]
Events & Competitions · 05/03/2013
The organisers of the Orbital Cycling Festival are pleased to announce that general entry passes and race entries are now live and available from the Orbital website. An Early Bird discount of 10% is available until 31st March 2013. Further discounts will be offered to British Cycling, CTC and Sustrans members. All races have been […]
Events & Competitions · 21/08/2012
Two whole days after officially launching Stolen Goat I found myself at Blenheim Palace setting up a 4.5 metre by 3 metre marquee ready for 15,000+ cyclists to roll by and take a look at what we have to offer. Daunting, tiring, exciting. As the inaugural Stolen Goat exhibition I had no idea what to expect. The […]
