The Blog
25 stories
Adventure More · 09/01/2026
Chase the Sun is an EPIC sunrise to sunset endurance cycling challenge. Find out everything you need to know about taking on Chase the Sun, including routes, distances, training tips and gear recommendations.
Business & Life · 08/02/2023
We’re delighted to announce that we’re expanding our Herd, following the successful acquisition of VeloVixen and Wildcat. Sitting alongside Stolen Goat under our newly formed parent company – The Herd Group Holdings – the addition of these incredible brands gives us the opportunity to grow, elevate these platforms and take what we can offer our community of adventure-lovers to the next level.
Industry News · 26/01/2023
Coast to coast. East to west. Sunrise to sunset. A challenge, an adventure… and ultimately an opportunity to savour and experience the freedom of travelling across a landscape on two wheels. Chase the Sun is an annual endurance event which sees riders cycle from sunrise to sunset on the longest day of the year. With […]
Goat News · 17/10/2022
There’s nothing quite like your local bike shop. And that’s why, this autumn, we’re launching a range of in-store exclusive cycling jerseys and jackets. Only available in store at Stolen Goat stockists.
Business & Life · 01/06/2022
We’re very excited to announce that we’ve been named as the official custom kit provider for cycling media outlet, road.cc! For the last 14 years or so, road.cc has been delivering high quality cycling content. From reviews and buying guides, to features, advice and the very latest cycling news. They are a genuine pillar of […]
Business & Life · 14/01/2022
We’re very excited to announce that we are the official kit supplier for The Cycle Show 2022! We’ve created a special custom-designed jersey exclusively for the show – available to pre-order here or to purchase from our stand at the show. The Cycle Show 2022 is taking place at Alexandra Palace, London from 22-24 April. […]
Charity · 27/08/2021
An exciting opportunity to help boost cycling and make a better world by bike // Our friends at Cycling Uk (cyclinguk.org) are searching for someone to join their amazing team, working on fundraising and membership, to help the mission to get a million more people cycling. About Cycling UK They share a similar mission to […]
Business & Life · 09/03/2020
A couple of weeks ago we received a rather special email, one that filled the office with extreme joy…. We have been nominated for the Cycling UK – Women’s Cycle Clothing Brand of the Year! We are deeply honoured to have been nominated for this award as it is a subject close to our hearts. […]
Business & Life · 12/02/2019
Stolen Goat clothing has been available to buy on Wiggle since 2015. Our new SS19 Collection will not be available via Wiggle or Chain Reaction Cycles. Some people have asked about our reasons for taking the step to move away from the WiggleCRC platform, which may seem counter-intuitive on the surface of it, so I […]
Adventure More · 02/10/2018
Strava Art x Stolen Goat? Thibaut Pinot, Tour de France stage winner, draws a Goat during his 208km “warm-up” ride. Love it or hate it, eventually, everybody takes a quick look at Strava. If you fall in the latter camp, it’s possibly when you see that somebody has ridden a route that when uploaded to […]
Business & Life · 27/03/2018
We were lucky enough to borrow some truly great bikes while we were out in Mallorca last month. Thank you Berganti Bikes and Ridley Bikes for the hook up! If you didn’t know, we launched our new SS18 collection in Sa Ruta Verda, a cycle-friendly cafe in Caimari – Mallorca. This is a popular hotspot for cyclists […]
Events & Competitions · 13/03/2018
Who wants to RideLondon? Did you miss out on a place for this years event?…. Worry not….. we could help with that! Our partner – Rethink, has 12 places available for SG subscribers, for the event this year in July. Ride London 100 – Special offer for anyone coming through StolenGoat – No reg fee […]
Industry News · 23/05/2017
Giro stage 16 is underway! In this stage, the greatest riders will take on some of the most legendary climbs the world has to offer. The ‘queen stage’ 222km, passes across the Alps and features a double over the Stelvio. The stage starts at Rovetta (a starting stage in 2008) and the course climbs steadily over to Val […]
Industry News · 09/11/2016
Keep up to date with the latest going ons in the cycling world with our top 10 Instagram accounts to follow for cyclists. Instagram is one of the best ways to see what’s happening in the cycling world as well as following the lives of your cycling idols. As an adventure brand, we take a […]
Industry News · 14/10/2016
“You’re only given a little spark of madness. You mustn’t lose it.” – Robin Williams Robin Williams still has one last gem to give. It comes in the form of a bike auction. Trawling through the internet (as you do), we came across something that you don’t see every day. We found an extremely unusual bike collection up […]
Industry News · 21/09/2016
15th September – Cycling Weekly – Bodyline Jersey – Rated 9 out of 10 Did you guys see the review of our Bodyline jersey in cycling weekly? The jersey got a great write up! Our entry-level-price jersey was compared to many high-end jerseys currently on the market. The review explained how well the jersey fitted […]
Goat News · 23/07/2015
Today I’m very pleased to announce that stolen goat has picked up cycling souvenirs. Late last year we were approached by owner Jerry Greatorex. Jerry is a great chap and started cycling souvenirs with the vision of bringing cycling inspired gifts and souvenirs from around the World to the UK. The business grew nicely for […]
Goat News · 07/10/2014
Cycling clothing has come along way in the last few years. It wasn’t that long ago that all cyclists had a very limited choice of cycle clothing, most of it was poorly fitting or uncomfortable and not properly suited to all day efforts. And as far as style goes… it seemed that cyclists weren’t aloud […]
Goat News · 11/07/2014
Last year, whilst searching for new products to add to our collection I looked high and low for a performance jersey that looked great, felt luxurious, actually performed well, had an understated or stylish design and cost less than £100. I failed. I could rarely satisfy 2 of those conditions. So I went to Belgium […]
Industry News · 13/06/2014
Bradley Wiggins is out of the Tour de France it seems. So I would strongly bet that he is looking to prove a point or two at the Tour de Suisse which suits him well with a good amount of time trialling in the mix. It should make for good watching. GCN (Global Cycling Network) […]
Industry News · 10/06/2014
Let me start this by saying that I do like Chris Froome. He is a supreme athlete and an excellent bike rider. I enjoy watching him tear bits out of the peleton and, unlike many pundits – I’m pretty confident he isn’t doping. The reason I’m confident about that is because the guy is like […]
Industry News · 09/04/2014
Last weekend was the spectacle that is the Tour of Flanders (or how the locals call it the Ronde van Vlaanderen or just the Ronde). Apparently, the viewing rate of Fabian Cancellara’s third win was 85% and I’d hazard a guess that the remainder were along the course or watched on big screens, just as […]
Business & Life · 19/03/2014
Few people have divided the opinions of the cycling world in recent times, and quite possibly ever, as Lance Armstrong has. Where usually a veritable rainbow of opinions emerges, in his case seemingly, there aren’t even 50 shades of grey. It’s black or white, love or hate. Like Marmite. Yet, while I have a very […]
Industry News · 05/11/2013
Nisnas Industries are a new startup company based in Israel. They make absolutely beautiful wood & leather bags and wooden fenders for Bromptons and road bikes. All made by hand with a meticulous level of detail and superior craftsmanship. This small company first became known to the World via a kickstarter project that took off and […]
Industry News · 20/06/2013
The Brompton Folding Bicycle is a classic piece of British Engineering. The fold is exceptional, and straight out the box – the Brompton is a premium quality product. Over the years, the design has stayed more or less the same, but some parts have been upgraded such as the brakes. But the Brompton, could still […]
