The Blog
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Events & Competitions · 27/10/2025
Hey Herd, we are very excited to announce a new partnership with UK Cycling Events (UKCE) for the coming year and hopefully beyond. If you don’t know UKCE then you should! They have a cracking range of sportives and events across the UK – https://www.ukcyclingevents.co.uk/events. This partnership means that any riders can now be kitted […]
Custom Cycling Kit · 11/11/2024
As the days get shorter and the weather gets “mankier” here in the UK, many people turn to Zwift (and other indoor cycling platforms) to get the miles in. One of the things you can do to pass the time on Zwift is to join a group ride. One such group is Phoenix Rising. The […]
Business & Life · 10/02/2023
At the start of the year, we asked if any of you would be interested in becoming part of our next chapter by getting involved if we were to start a crowdfunding campaign. We were blown away by your response, so we’re going ahead – giving our Herd community the chance to become part of our adventure.
Business & Life · 08/02/2023
We’re delighted to announce that we’re expanding our Herd, following the successful acquisition of VeloVixen and Wildcat. Sitting alongside Stolen Goat under our newly formed parent company – The Herd Group Holdings – the addition of these incredible brands gives us the opportunity to grow, elevate these platforms and take what we can offer our community of adventure-lovers to the next level.
Goat News · 17/10/2022
There’s nothing quite like your local bike shop. And that’s why, this autumn, we’re launching a range of in-store exclusive cycling jerseys and jackets. Only available in store at Stolen Goat stockists.
Goat News · 26/07/2022
Introducing our new reward scheme... Goat Coins! Earn 1 Goat Coin for every £1 you spend with us, ready to put towards your next purchase. It's our way of saying thank you for being part of our Herd. Find out more...
Events & Competitions · 13/06/2022
Well, that’s another stop on the Tour de Stolen Goat ticked off this summer. We’re fresh back from the Tour of Cambridgeshire and wow, what a weekend! Yet again, we were blown away by how many of you GOATS came to see us. A special shout out to one member of the Herd who cycled […]
Business & Life · 01/06/2022
We’re very excited to announce that we’ve been named as the official custom kit provider for cycling media outlet, road.cc! For the last 14 years or so, road.cc has been delivering high quality cycling content. From reviews and buying guides, to features, advice and the very latest cycling news. They are a genuine pillar of […]
Adventure More · 14/05/2022
Stolen Goat are super excited to announce that we're the official cycling kit provider for Chase the Sun 2022! Taking place on 18th June, this annual event sees riders take on the challenge of completing one of four different routes before the sun sets on the longest day of the year. Check out the CTS collection...
Goat News · 08/04/2022
New for spring/summer 2022, Stolen Goat will release a mountain bike capsule collection featuring jerseys, shorts and accessories for men and women. Check out the Lookbook for a sneak peek at the new MTB collection!
Goat News · 11/03/2022
We’re delighted to be the title sponsor of the Stolen Goat Race Team. A collective of riders who see a start line and say: “bring it on”. Who aren’t afraid to stick on a number and see what happens. Who embody the Stolen Goat spirit of ‘Adventure More’. Learn more about the team from Team Manager, Simon Jodrell...
Business & Life · 14/01/2022
We’re very excited to announce that we are the official kit supplier for The Cycle Show 2022! We’ve created a special custom-designed jersey exclusively for the show – available to pre-order here or to purchase from our stand at the show. The Cycle Show 2022 is taking place at Alexandra Palace, London from 22-24 April. […]
Charity · 05/01/2022
We're pleased to announce we will be supporting Cycling Projects, a national UK charity who promote inclusive cycling through a range of community engagement programmes. Read our interview with CEO, Ian Tierney, to learn more about the charity and their Wheels for All initiative.
Goat News · 16/12/2021
A fresh batch of our Climb & Conquer waterproof gloves have landed in the warehouse just in time for the festive break. If you are not familiar with these gloves, there’s a reason why they’re so popular… The Stolen Goat Climb & Conquer Waterproof gloves are the perfect weapon to combat cold/wet weather rides. Windproof, […]
Goat News · 16/12/2021
Our Adventures with Art Tate Capsule Collection is one of our favourite collections yet. But how did we whittle it down to just 7 designs? And what actually went into transforming art pieces into cycling kit? Hear insights into the making of the collection from our Product Developer and our Designer.
Goat News · 13/12/2021
Baby Nik dreams of getting out for an adventure on two wheels. But there’s just one problem: he hasn’t got any cycling kit! Will he get the kit he’s been wishing for on Christmas day? Watch our new short animation to find out!
Goat News · 22/11/2021
It's Very Important Goat Week! This week we’re saying a big thank you to all of The Herd by giving newsletter subscribers a special discount code and access to exclusive designs, available for one week only.
Goat News · 17/11/2021
Introducing VIG Week! Taking place between 22-28 November 2021, this is a week of exclusive benefits for loyal members of The Herd.
Goat News · 15/11/2021
New season Climb and Conquer winter cycling jackets have landed - returning for AW21 in some incredible new designs! From stand-out stripes to awesome gradient prints and the iconic ‘Ronny’ design – the latest Climb and Conquer jackets will brighten up the greyest of winter days.
Goat News · 03/11/2021
Introducing our NEW adventure-ready jackets and beanie hats - offering wear-anywhere style and top notch performance for all of your winter adventures.
Goat News · 01/11/2021
Want to go and get your hands on some Stolen Goat kit in “real life”? Jersey you’ve had your eye on out of stock in your size online? Good news, Herd. Our awesome network of Stolen Goat stockists are now all loaded up with our AW21 collection.
Goat News · 27/10/2021
From the all-weather riders to the winter sun seekers – you goats are certainly going to be riding out in style over the next couple of months. Check out our October bestsellers below to see what The Herd have been loving…
Adventure More · 25/10/2021
Introducing the NEW Stolen Goat Adventures with Art Tate Capsule Collection. A union of cycling and artistry, this is a collection which is sure to spark your imagination and inspire you to get out and ride.
Business & Life · 19/10/2021
The only thing better than a good bike ride, is a good bike ride that finishes with a great beer. And the only thing better than a great beer? Well… a great Stroud Brewery x Stolen Goat beer, of course! Find out more about our special beer and cycling jersey collaboration with Stroud Brewery.
Business & Life · 13/10/2021
On your marks… get set… GOAT! Our much anticipated AW21 collection is finally out in the wild, and we can’t wait for you to see what we’ve got for you. Ready-for-anything performance meets stunning designs. This might just be our favourite Autumn/Winter collection yet!
Business & Life · 04/10/2021
Ever wondered how your much-loved Stolen Goat styles come to life? Ponder no more! It's time to meet the mind behind the designs...
Adventure More · 06/09/2021
This September, we’re challenging you to Find your Freedom and log 250 minutes of activity on Strava. Escape the daily routine, soak up your time on two wheels (or two hooves!) and then reap the rewards with a sweet discount to spend with Stolen Goat.
Goat News · 30/08/2021
Stolen Goat Best Sellers – August 2021 It’s September tomorrow, can you believe it? The year has flown by. Usually, at this time of year, by now we would have launched our latest AW collection. Unfortunately, we’re running a little behind schedule. To all of those OG and well-versed GOATs out there… Thank you for […]
Goat News · 11/08/2021
Hey Herd! I’m Jenny, a self-proclaimed triathlon-obsessed weirdo and… Stolen Goat’s new-but-not-new Kid on the block. Let me explain… Back in 2018, I got an email asking if I’d like to hop aboard as a Stolen Goat Brand Ambassador. I’d just finished teaching a dance class to a group of pre-teens and the email had […]
Goat News · 25/06/2021
Today sees the release of Stolen Goat’s sunglasses collection. Two styles: Hexi and Hexi+. 7 different pairs in total and optical inserts are available for those who need a prescription option. Made in collaboration with industry leading experts, Stolen Goat is proud to offer such great glasses at such a great price. With features such […]
Goat News · 16/06/2021
If you’re looking for a new jersey and need some inspiration, take a look at our best sellers from the last 7 days. Cookies has flown out since its recent restock and Neat Navy is crowned best selling men’s jersey for another week. Tenement has picked up the pace over the past few weeks and […]
Goat News · 14/06/2021
Stolen Goat Content Marketing Assistant Job Description ABOUT STOLEN GOAT // Founded in 2012 with the goal of inspiring & empowering others to find freedom through cycling, sport & adventure, Stolen Goat is an outdoor B2C and B2B clothing brand with a focus on fantastic products and exceptional customer service. Having achieved strong growth over […]
Goat News · 03/06/2021
Stolen Goat Climbers & Epic bib shorts are now available in Navy. Navy cycling shorts have been something we’ve always wanted to do. I think we first discussed them back in summer ’17 or very possibly even before then, we made a couple of samples but couldn’t quite get that rich Navy colour we all […]
Goat News · 11/05/2021
It’s been a busy few months since launching our Spring/Summer 21 (SS21) collection. We’ve been overwhelmed with the response and the demand for this season’s collection that we find ourselves in a tricky situation trying to keep on top of the stock. We’ve always kept our stock lean, we do this for a number of […]
Business & Life · 19/04/2021
As I’m sure you are aware, especially if you are based in the EU, earlier this year we had to turn off ordering for EU customers. The reason being that Brexit was causing a number of charges to be added to the package at the point of crossing the border. The charges felt expensive but […]
Adventure More · 30/03/2021
Stolen Goat is excited to announce the creation of our first Strava Challenge – 400 Minutes Of Freedom. As the title suggests, the challenge is to complete 400 minutes of activity registered through Strava from the 5th – 25th April. Qualifying activities include: Handcycle, Hike, Ride, Run, Swim, VirtualRide, VirtualRun, Walk, Wheelchair. I’m sure this […]
Goat News · 24/02/2021
As we prepare to launch our Spring Summer 2021 collection, I can’t help but remember our best bits from 2020. 2020 was a strange old year and one we will never forget for a few different reasons but a whole bunch of those reasons are positive and I’d love to recap some of these with […]
Charity · 11/02/2021
The Stolen Goat x Beefeater Bend collection expands today with the release of a matching bandido (neck warmer). If you haven’t ‘herd’ about the SG X BB collaboration, it was a collaboration between us and The Beefeaters… you know, those lively chaps that dress up as Beefeaters at major cycling events and races and always […]
Charity · 10/02/2021
Did you see that abrupt Instagram post>> all those months ago… The one featuring a pair of colourful Stolen Goat Cycling shoes with no explanation other than a “🔒” as the caption… Yes, you know the post I’m talking about. Well, 1 pair of those wild shoes (dubbed the unicorn shoe, for it’s mysterious and […]
Goat News · 19/01/2021
Today, Stolen Goat has launched a recraft of their original 2013 Stolen Goat Harris Tweed musettes. 7 years since the first release, the Harris Tweed musettes are back once again in 3 stylish colours (Blue, Orange & Purple). Made in collaboration with Scottish based, Tweed bag specialist Katherine Emtage… Some of our OG customers may […]
Business & Life · 30/12/2020
Hello Herd, apologies it’s been a while since I personally posted anything. It’s been quite a year! As I type, Boris is telling me (on the news that is, we’re not chums) that I’m now in Tier 4. Whilst that has come as a disappointing end to a tough year, one thing I now know […]
Business & Life · 23/12/2020
A selection of women’s clothing from our AW20 range and of course, core essentials like tights and shorts are now stocked online (tiso.com) and in selected Tiso & Alpine stores in the UK. Tiso and Alpine Bikes launched Stolen Goat kit late last week and have in stock some of your favourites that are currently […]
Charity · 10/11/2020
Today Stolen Goat has added 3 NEW Baby Niks to the collection as they continue their fundraising campaign. The new Baby Niks come with endless companionship and their own Stolen Goat kit, while (most importantly) raising money for charity. At the end of the year, Stolen Goat will donate a percentage from each and every […]
Goat News · 04/11/2020
A FRESH RESTOCK JUST LANDED Hey Goats, how goes it? As the UK enters another lockdown we just wanted to let you know that we are open for business as usual and armed with a fresh restock of some favourites bits from this year and more. We’ve had quite a hefty delivery of items you’ve […]
Charity · 03/11/2020
Stolen Goat has launched a new collaboration with The Beefeaters – a UK based group of cycling fans known for the ‘Beefeater Bend’. If you follow professional road cycling closely, you probably will have seen the Beefeaters on TV at some point or come across one of their viral youtube videos (video below). These guys […]
Goat News · 27/10/2020
Today, Stolen Goat has launched 6 All-New full finger cycling gloves as part of their Autumn Winter 2020 collection. These full finger cycling gloves are designed for the days when wearing fingerless mitts might be too cold or our CC Waterproof gloves too warm.. they are an in-between glove with full hand coverage, great for […]
Goat News · 12/10/2020
Hey Goats, it’s been over a month since we officially launched Autumn Winter 20. We hope you like the new collection? Have you a favourite? So, 2020 has been a strange old year and for us, it has proved rather challenging in many different ways…. Tim, from the get-go, very cleverly set up this entire […]
Goat News · 05/10/2020
A tribute to one legendary guy, inspiration, supporter and friend of Stolen Goat. Ok, so most of you (hopefully) will have seen the new AW20 collection. It’s been a strange old year with no shortage of challenges but we are extremely happy with what we have produced and our stockists have deemed it our best […]
Goat News · 13/08/2020
A Fresh Restock of Stolen Goat Key Lines Hey Goats, how are we doing? It’s great to see so many of you from across the world tagging us in your photos on Instagram. Please, keep doing it, we love seeing you and what you get up too. Every year we sit down and forecast the […]
Goat News · 23/07/2020
Today, Thursday 23rd July 2020 Stolen Goat added three new cycling cap designs to their lightweight cycling cap collection. Here at Stolen Goat, we love those all-important little extras… mitts, warmers, socks and caps…. oh how we love a good cycling cap. Our light weight cycling caps are not the conventional cotton-based cap. Instead, ours […]
Goat News · 28/05/2020
Goats, How are you all? Let us know, ping us a quick DM on insta, we’d love to talk to you. So another month of lockdown is coming to an end… how are we all coping?… are we accustomed to it by now? This month has been a great month for us and for the […]
Business & Life · 11/05/2020
‘Herd In Training’ Session With Nicole Pugson // Zwift Workout In the current environment, I am spending a lot of time in Wattopia… #stayhome and all. I really want to say that I find sitting on the turbo terribly boring, but I secretly love it (not a secret). It’s incredibly efficient to get stronger in […]
Business & Life · 30/03/2020
Finding ordinary: the power of routine when the world is spinning Hey, Stolen Goat herd. Well, that escalated quickly. Remember when our main concern was Storm Dennis? It seems 2020 has gone all “hold my beer” on 2019. I don’t think when any of us were setting our goals or choosing our races for this […]
Business & Life · 09/03/2020
A couple of weeks ago we received a rather special email, one that filled the office with extreme joy…. We have been nominated for the Cycling UK – Women’s Cycle Clothing Brand of the Year! We are deeply honoured to have been nominated for this award as it is a subject close to our hearts. […]
Business & Life · 25/02/2020
Exciting news to announce, we have a pop-up shop opening for a limited time within the super cool, Velusso store in Bruges (Brugge), Belgium. If you haven’t heard of Velusso before, they are a great bunch of people with a like-minded approach to having fun and inspiring people to get out there. They organise cycling […]
Adventure More · 14/02/2020
Do you fancy leaving this horrible weather behind you and making for the warmer, sunnier Mallorca? Do you want to ride your bike? Do you fancy meeting like-minded individuals from ‘The Herd’? Do you want to meet some of the people behind Stolen Goat? If yes to any of the above, then why don’t you […]
Goat News · 03/02/2020
Stolen Goat best sellers January 2020 And finally, the million weeks of January are now over. Have you been sticking to your NY resolutions or has that gone straight out the window? The past month has seen some extremely terrible weather, cold temps, heavy down pours but that hasn’t dampened the spirit of The Herd. […]
Goat News · 09/12/2019
Christmas is fast approaching and it’s a busy time of year for everyone. It can also be a stressful time of year with all of the prep and gift shopping… but it shouldn’t be. Here at Stolen Goat we want to make things easier for you, so if you have a cyclist in your life […]
Goat News · 10/10/2019
Today – 10th October 2019 is World Mental Health Day #wmhd World Mental Health Day is a day created for mental health awareness and is held every year on the 10th October. The more people involved and talking about it, the better it is for everyone – globally. 1 in 4 people in the UK […]
Goat News · 23/09/2019
Join us later this week in Harrogate, Yorkshire for the 2019 UCI Road Cycling World Championships. Come and meet the SG team, see some of our latest creations from the AW19 Collection, there will be goodies to buy and… play our ‘Hook a Goat’ game to win some awesome prizes and help raise money for […]
Goat News · 04/09/2019
August has been a very exciting month for us and we hope for you too. We launched part 1 of our Autumn Winter 19 collection which featured many new designs and some brand new products such as the Orkaan full-length tights for men and women and the Climb & Conquer waterproof winter gloves. The Climb […]
Goat News · 27/08/2019
TandemWoW // Thessaloniki to Tbilisi // Blog 4 If you missed TandemWoW’s previous blog post (Blog 3) click here. We are now in Tbilisi having cycled nearly 3,900 miles and climbed almost 309,000 feet and travelled through 12 different countries across Europe and part of Asia and completed the first stage of our journey. We […]
Goat News · 17/07/2019
Back in April this year (2019) 220 Triathlon Magazine published their review of the Stolen Goat Quint tri suit and awarded it “cutting edge” in their test. Our tri suit was up against the worlds best tri suits and came out on top with an award. Searching for a high quality, great looking and super […]
Adventure More · 16/07/2019
TandemWoW // Around the world in under 320 days // #1 Who, what, when, why… – Who – We are Cat and Rachael aka TandemWoW – (WoW – is Women on Wheels) – Our bike, a tandem, of course, named Alice. You will hear us refer to Alice a lot I suspect, so keep in […]
Adventure More · 05/07/2019
Seoul to Tokyo: THE FINAL LEG Check out our youtube channel: youtube.com/c/totalbikeforever Donate to our just giving page here: https://www.justgiving.com/fundraising/totalbikeforever After everything we have been through in the past year, it’s sad to bring the curtain down on an incredible adventure full of inspirational sights, sounds, characters and experiences that will linger in the memory […]
Goat News · 24/06/2019
Children’s Cycle Clothing – Mini Goats… we’ve got you covered! It’s a little-known fact: the offspring of Stolen Goat’s office herd is large enough in number to make up a Tour de France team. Plus a mechanic. The only thing is, they aren’t yet big enough. They sometimes act as though they are fast enough. […]
Business & Life · 24/06/2019
Adventure snacks On Your Bike: Grab & Go Recipes to Fuel Your Adventures I’ve said it once and I’ll say it again: one of my favourite things about cycling (other than the snazzy lycra and exploring the great outdoors) is the snacks. Anyone who’s ever experienced the dreaded mid-ride “bonk” (a term which means something […]
Goat News · 10/06/2019
Martine Hoaas – Stolen Goat’s latest Brand Ambassador Hi peeps! I’m Martine Hoaas, the crazy triathlete from the North Pole (aka north of Norway) who pretty much wants everything in pink. We all know that pink goes faster, right? Who am I? I’ve always been an active girl, chasing my three older brothers through childhood. […]
Goat News · 06/06/2019
Stolen Goat best sellers may 2019 I hope you guy’s have been enjoying the recent great weather? For the next few months it’s prime time adventuring-days so make the most of it, get up early (or straight after work) and just head off in a different direction from the norm. All of us at SG […]
Adventure More · 09/05/2019
Bangkok to Hanoi Check out our youtube channel: youtube.com/c/totalbikeforever Follow our progress: http://totalbikeforever.com/ Follow Oli and Ruth here: https://www.intandemstories.com/ Here’s the lowdown on the latest chapter of our adventure east. As the clock ticked from 2018 to 2019, we brought in the new year with our dear cycling compatriots, Oli and Ruth, casting our eyes […]
Goat News · 29/04/2019
And just like that, we wave goodbye to another month of the year. This year feels like it’s moving at some pace, we’re almost halfway through in what seems to be a blink of the eye…. for us anyway. The recent spurts of sunshine and warm weather in the UK have naturally increased the sales […]
Goat News · 02/04/2019
Last month was a busy month for stolen goat, we launched our new Triathlon Collection at the beginning of the month which included new tri suit designs, and all new tri tops, tri shorts and swimming caps, plus another collection towards the end of the month, our first Gravel Collection. The Harris 19 jersey was […]
Business & Life · 18/03/2019
Rethinking the Jersey: a thoughtful piece of apparel Last year Stolen Goat launched a jersey (see here) to help raise awareness and funds for mental health charity Rethink (www.rethink.org). Very simply, we named our design “Rethink” and incorporated both the colours of the Rethink charity as well as covering our jersey in a positive “plus” […]
Goat News · 04/03/2019
Last month was a crazy month for weather, we saw all the extremes and everything in between, here in the UK. Sometime at the beginning of the month, we witnessed snow storms and then for a week… the complete opposite – highs of 22C with not a cloud in the sky. Am I going too […]
Goat News · 27/02/2019
JOINING THE HERD ‘Any plans for the weekend?’ ask my work colleagues. ‘Yes, I’m cycling to Cambridge’…jaw drop, confused look… ’From London?’ ‘Yes’ ’You’re crazy.’ I smile, shrug and say ‘It should be fun!’ Then I walk away whilst thinking ‘and back again.’ (but I keep that to myself!) This became a pretty standard exchange […]
Goat News · 04/12/2018
The Herd Friday A month ago we announced 3 winners for our first ever ‘The Herd Friday’ competition. Today we are announcing November’s winner! If you haven’t seen the previous blog click here, but to recap – The Herd Friday is a day in which we share the fellow herds’ photos. We love seeing you […]
Goat News · 30/11/2018
November 2018 best sellers As I write this blog it’s 24 days 13 hours and 15 minutes until Christmas! Do you think we’re excited?…. maybe…. Whether you enjoy Christmas or not, it’s coming and is right around the corner. If you’re thinking of gift ideas for yourself or for that cyclist in your life, look no further, […]
Goat News · 12/11/2018
I can’t quite believe that I’m typing the words ‘off season’ already. Where has this year gone? For many of us, our race season started back in May (even earlier in March if you’re into that duathlon malarky…). So for five straight months we have put the pedal down both in training and our chosen […]
Goat News · 01/11/2018
October 2018 Another month over and we draw ever closer to Christmas and the New Year! Again, this month’s weather has been extremely variable and as I write this the sun is shining and it’s a nice day, a few days ago it was a different story. We’ve seen a significant decrease in temperature this past month, […]
Goat News · 31/10/2018
The Herd Friday A few weeks ago on Instagram, we started something called ‘The Herd Friday’ which is basically a day of the week we dedicated to you, our fellow goats. We love seeing photos of you in our kit, always have always will and as some of you long-time goat fans will know, your […]
Adventure More · 24/10/2018
Riding in Africa Living in Africa, there’s a common misconception that wild animals are free to roam through our gardens and dodging wildlife on the way to work is a daily occurrence. Most seasoned travellers know better by now, but I still get asked those odd questions from time to time. No, the wildlife isn’t […]
Events & Competitions · 12/10/2018
2019 Race Planning So there I was, making my way around the halfway buoy during the swim portion of Ironman Copenhagen with cartoon stars whizzing around my head after a good old-fashioned kick to the face from someone who’d spontaneously started doing breaststroke right in front of me. A sensible, rational human being would probably […]
Business & Life · 10/10/2018
Today – 10th October 2018 is World Mental Health Day #wmhd World Mental Health Day is a day created for mental health education, awareness and to rid of the social stigma associated. The day was observed for the first time on 10th October 1992 and started as an annual activity of the World Federation for Mental […]
Goat News · 28/09/2018
SEPTEMBER 2018 And just like that, we wave farewell to another month. October is almost here and Christmas right around the corner…. can you believe it? It’s been another great month for SG and we can’t thank you (The Herd) enough. You keep us doing what we love and what we love is Inspiring Your […]
Goat News · 18/09/2018
Hi, I’m Jenny! I’m a swim-bike-run obsessive (and a fig roll enthusiast), so when I’m not cruising around on my bike I can be found hopping into lakes or out for a shuffle. My childhood and teenage years were mainly spent in a dance studio, so when it came to cycling I was already onboard […]
Goat News · 31/08/2018
This month has been a strange one for weather. One day its nice, warm and the Sun is out, the next its cold and chucking it down…. Typical, fickle British weather. But, this shouldn’t stop you from getting out on the bike. Remember, we have a collection called Orkaan, designed especially for the Spring and Autumn…. and its […]
Goat News · 20/08/2018
As one of the longest-running heatwaves in memory slowly starts to draw to a close, it’s time for an update from a recent addition to the herd, the official Stolen Goat product manager, a.k.a The Claw, or me, David Law. As the size of the herd increases annually, my role is to make sure the […]
Goat News · 31/07/2018
Feels like Summer has been and gone with the recent downpours we’ve experienced. However, It doesn’t look like it’s stopped the Herd from getting out on the bikes though. Thank you for tagging us in your photos on Instagram, It’s great to see you all. If you haven’t already followed us, make sure you do – […]
Goat News · 10/07/2018
Yep, as the title suggests, stolen goat will be launching has just launched a coffee collection. It’s no surprise really…. cyclists and coffee go hand in hand like jam in doughnuts and French in fries? Maybe the last one wasn’t the best analogy but I’m hungry, anyway, we digress. Everyone at SG HQ loves a good coffee […]
Goat News · 29/06/2018
The sun is shining, the temperature is bliss, top it all off by treating yourself to this! ;-) Below you will find a list of our best selling garments from this month and remember, most of our jerseys are Limited Editions……Some of which are soon to sell out completely. Make sure you grab your favourites […]
Goat News · 20/06/2018
SG Job Role: Product Manager My qualities: Dogged, honest, tenacious, thorough. A little bit about me: My nickname is The Claw. I started MTB racing in 1993, in the middle of the mountain biking boom. Spectacularly uncoordinated, my results started to improve when I switched to road racing at the end of my last year […]
Goat News · 07/06/2018
You asked…. We listened…. They’re here…. We’re proud to introduce our first ever Tri suit collection for Spring/Summer 2018. It has been a long time coming but our Tri suits are here and selling quickly (thank you all). When it comes to releasing new products we’re always super excited to see the reaction from the ‘herd’. As you […]
Adventure More · 21/05/2018
Defeating Winter As we all know, Winter SUCKS! Getting through it is the hard part and all we do is look to Summer and hope that all our Winter training will have paid off. From using all of the various training platforms that are out there, to trying different riding genres, to braving the conditions […]
Goat News · 09/05/2018
Hello! Ashley Oldfield here from Cape Town South Africa. My cycling story has 2 parts to it, the first as a kid, building jumps in my parent’s backyard and learning to fly, whip and tuck and roll out of a bad landing. In the wide open spaces we have access to down south (way down […]
Goat News · 01/05/2018
In what feels like a blink of an eye we’re in the 5th month of the year…. almost halfway through!!! The weather has been extremely temperamental over the last four weeks and that has reflected in the types of garments sold. A real mixture of kit has left the SG warehouse, Orkaan jerseys and shorts, new EPIC bib […]
Goat News · 27/04/2018
Gearing up for Race Season And just like that almost four months of the year have disappeared! Race season is fast approaching so I thought I would share some of my experiences, training, tips and tricks before the races kick off. It’s been a long winter and for most of us we’ve been turning down […]
Adventure More · 11/04/2018
A Life In Transit – London to Milan Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If you haven’t read our first blog post please read it before reading this one. Click here! As we sit in the sunny Piazza del Duomo in Milan, the first day of our adventure in Britain (London to Newhaven ferry […]
Goat News · 02/04/2018
Best Selling in March 2018 It’s been another great month for us so I wanted to start this post by expressing our gratitude for all your support. We love what we do, we love creating great kit and content that inspires your next adventure. So, thank you! We launched our SS18 collection early Feb and […]
Goat News · 28/03/2018
Hey guys!!! Well to start off with, I am Luke Taylor, 33 years old from Ellesmere port in Cheshire and I will have been road cycling for two years on my 34th birthday this June. So I guess you could say I am still a newbie to road cycling, but when it comes to riding […]
Goat News · 13/03/2018
Our SS18 collection was launched around this time last month. It’s too early to see which will be our best sellers for the season, it’s still very close. The Samurai jersey is leading for the men’s jerseys and Hypervelocity for the Women’s. Below is our very own – Staff Favourites….. Which are your faves?
