The Blog
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Goat News · 13/03/2018
Our SS18 collection was launched around this time last month. It’s too early to see which will be our best sellers for the season, it’s still very close. The Samurai jersey is leading for the men’s jerseys and Hypervelocity for the Women’s. Below is our very own – Staff Favourites….. Which are your faves?
Goat News · 07/03/2018
Jamie is new to the team, young and eager to learn, he has a strong passion for helping others and making sure everyone is happy. This is one of the many reasons we chose him and also why he’ll be looking after the customer service side of the business. Here’s a little about Jamie: My […]
Adventure More · 23/02/2018
Next Tuesday we fly off to (hopefully) sunny, warm Mallorca! Following our newly launched SS18 collection, we’re travelling to Sa Ruta Verda in Caimari, Mallorca for a joint launch of our new range and the season opening of the cafe. If you’re on the island on Thursday 1st March we’ll be heading out for a group ride which […]
Goat News · 03/01/2018
As we recover from the recent festivities I thought it would be timely to discuss briefly our upcoming plans for the year ahead and also a brief look-back on 2017. 2017 was by all accounts a thoroughly enjoyable year for us at stolen goat. Whilst the economic and industry related conditions are still in a […]
Business & Life · 14/12/2017
For Uk Mainland customers the last chance to order for Christmas is Thursday 21st by 2pm and the only way to hopefully guarantee you receive your order is if you select ‘Next day delivery’. For International customers, we use DHL Air Express, it’s the fastest thing going so you should be good up until Friday 15th […]
Goat News · 30/11/2017
November is a busy time of year for us, we had our Black Goat sale and it’s the lead up to Christmas. This month’s best sellers are a mix-match between SS17 and AW17 kit. In the last couple of months, we’ve seen some of our Limited Editions sell-out completely! All Nighter, Sundown, Segment Green, Purple […]
Goat News · 23/11/2017
At this time of year, many cyclists feel less inclined to get out on the bike during the season of unpredictable weather. stolen goat can’t do anything about the weather but…. we can offer our fellow cyclists a jersey that has great protection no matter the weather. Welcome to our Orkaan collection….. see the full […]
Goat News · 19/11/2017
More From The Blog
Goat News · 31/10/2017
With October drawing to a close and the weather being all over the place this month it’s not surprising that most of the best sellers have been from the Orkaan collection. The Orkaan is designed for variable weather conditions, the garments are made from a water-resistant material which is wind-resistant and breathable also. Getting caught […]
Goat News · 27/09/2017
With the launch of our new AW17 collection and the cooler, changeable weather conditions we’ve seen a dramatic increase in the sales of cold weather garments. For AW17 we had a big surprise install for you. We launched our new sub-brand called Kuro We added 3 more jacket designs for the men and 1 for […]
Goat News · 19/09/2017
Fighting back to fitness – an endurance cyclist’s guide to recovery post operation Chronology of a 13kg weight gain (and loss?): June 2016 I finally came back to Belgium after a one-month bikepacking trip in Italy. 70 kg and well-trained after riding middle to long distances almost every day. A few months before leaving Belgium, […]
Goat News · 31/08/2017
“It’s about you. If you win, it’s you; if you lose, it’s you. Black and white. Nowhere to hide.” Greg Rusedski Last year I sat down with Rob (our content manager [the dude taking a picture on the left of the above image]). He had been with the company for just 3 months at that […]
Goat News · 15/08/2017
A bio about Rudy I have to admit, I’ve never been the sportive type. A bit a jogging, played soccer as a boy and always saw bikes as a mean of transport….(apologies to all the bikes reading this). It’s only 3 years ago, at age 29, that I started to dig a bit deeper into […]
Goat News · 29/07/2017
With the Tour de France, hot weather and variable conditions, we’ve seen a wide variety of garments sold this month. See whats been selling and if you like something….. treat yourself! Get #KITDOPING Most Popular // July More from the Blog // Follow our adventures on Instagram //
Goat News · 11/07/2017
Deva Triathlon 2017 Of all the races I have both taken part in or volunteered in, I have never seen an event so seamlessly executed. Chester Triathlon Club truly out did themselves with their organisation, the goody bags and rounding up a stellar amount of support from the locals. I knew this race would exceed […]
Goat News · 27/06/2017
My Journey // Nicole Pugson I was never really ‘sporty’ when I was younger apart from swimming. It was the one thing that I adored as a child, being in the water. My Mum will tell me her horror stories of when I’d swim out to the deep end of the pool, get rid of […]
Goat News · 01/06/2017
Most popular items in May The variable weather has seen a steady balance of sales across both hot and cold weather gear. Our Limited Edition summer jerseys and some of our Orkaan range have been the most popular! Summer is arguably the best time of year to be out and about riding….. so I hope […]
Goat News · 30/05/2017
The Giro d’Italia is officially over and what an incredible event it’s been! Remember, it’s still not too late to celebrate the Giro’s 100th edition, this event will be forever remembered so make sure you’re a part of it. There’s still some time to buy our tribute pieces, a must-have for any true fan of […]
Goat News · 21/05/2017
It was almost 3 years ago and I was parallel on the sofa after having a knee operation that was a long time in coming. A few weeks previously I had gathered all my bike gear from around the house and garage and started to value it and sell it off on EBay. I was […]
Goat News · 19/05/2017
Hooooray it’s Friday! If you haven’t been on your bike since the weekend then shame on you!…… Wipe off the weekday dust, get the tubes pumped, an M-check done and get out and adventure! We want to see those riding photos plastered all over Instagram, so get tagging #stolengoat! We’ve entered the Little Lumpy – EPIC on […]
Goat News · 28/04/2017
It’s that time of the month again when we post what’s been our best selling cycle clothing. The recent weeks have flown by, don’t you think?! As you can imagine with the nice weather recently and many of you lucky goats riding abroad, our best selling clothing has been mainly Spring/ Summer kit. So what’s been […]
Goat News · 27/04/2017
The Giro d’Italia will celebrate its 100th race in 2017. The Giro has such history and passion and carries a massive amount of weight in the Pro Tour Calendar. We couldn’t let 100 years of the Giro d’Italia go by without celebrating the fact! So we have created 2 special, limited edition pieces just for this… Limited […]
Goat News · 11/04/2017
Best selling cycle clothing March 2017- Find out what’s hot! We welcome the recent warm, sunny weather and long may it continue! The days are lighter for longer, which means for most, if not all of us, we can get out on the bike after work! We’ve seen a significant increase in mileage from you […]
Adventure More · 03/04/2017
A cycling holiday in Mallorca Sunny Spain…. lucky for some ;) Our first team “business trip” and for some of us, our first experience of road riding in Mallorca. The days leading up to our trip were spent watching videos of the famous island rides, teasing ourselves waiting for the day we experienced them. Bags […]
Goat News · 20/03/2017
By now I hope you’ve seen our Limited Edition’s!? If not, where have you been hiding? Take a look at the collection now! – For men // For women. This year we are doing things a little differently from previous’ we have two jersey collections, a Core range and a Limited Edition Collectors range. Our Core […]
Goat News · 09/03/2017
We’re super excited today to announce that stolen goat will be one of the very first companies selling the 2017 Team Dimension Data Kit. This is a step away from the norm for us but we’re big fans of Mark Cavendish and the whole of Team Dimension Data and indeed the great work they are […]
Goat News · 03/03/2017
7 uses for a water-resistant pocket Protect your valuables from getting wet Make cereal Save a fish from a dried-up pond Keep your cake dry on rainy days Find a hole in an inner tube Put a fire out Make tea or coffee // FOR MEN // The Orkaan Jersey collection // Shop Now // More […]
Goat News · 14/02/2017
New Arrivals – Limited Edition womens jerseys We launched our mens and womens Limited Edition collection last week and it’s selling fast! Have a look at our mens collection here or scroll down for our womens collection! We are offering 11 brand new women’s designs this season. Limited numbers on each design, ranging from 200-300 in total. All […]
Goat News · 09/02/2017
The demands of mass production are contrary to my temperament… – Enzo Ferrari Today marks the release of our Limited Edition MEN’S jerseys! We are offering 15 brand new designs this season. Limited numbers on each design, ranging from 100-400 in total. All I can say is…. once they’re gone….. they’re gone! There are two […]
Goat News · 02/02/2017
In June 2016 Britain voted on whether or not to remain in the EU. Whilst we are still waiting to see the full medium and long term effects of that vote, the impact on most small businesses in the UK was instantaneous. The cost of importing rose dramatically on that night and has remained high ever since. […]
Business & Life · 22/12/2016
“You can’t take over the world without a good acronym” ― C.S. Woolley What a year it’s been for SG! I’m physically tired and emotionally worn out but at the same time full of energy and optimism for the future of this growing business. 2016, like every year I have headed up this business since 2012, […]
Goat News · 07/12/2016
It’s December and the year is almost up… can you believe it? Christmas is fast approaching and if you’re struggling for gift ideas read on….. Last month we saw fellow goats purchasing a lot of cold weather gear and cycling t-shirts! Below is a few of November’s best selling clothing, any of these garments would […]
Goat News · 28/10/2016
It’s that time of the month again where we update you on this month’s best-selling cycle clothing. We officially say goodbye to the sunny weather here in the UK and start preparing for the unpredictable Autumn weather. We have seen a significant increase in our wet weather cycle clothing, with most of the orders being waterproof […]
Goat News · 30/09/2016
We’ve had a great month here at stolen goat, thank you all! Discover this month’s best-selling cycle clothing. The weather has been all over the place these past few weeks so we’ve seen a wide variety of cycle clothing sold. However, there have been a few popular sellers. If you haven’t already got one of these […]
Goat News · 28/09/2016
“If the presence of electricity can be made visible in any part of the circuit, I see no reason why intelligence may not be transmitted instantaneously by electricity” – Samuel FB Morse Ever wondered what the small group of dots and dashes are on your 2016 stolen goat kit? Like farmers mark their prize collection with […]
Goat News · 06/09/2016
Meet our new goat! Rob is old news as we give a warm welcome to our new goat today. He’s quite a character as we’ve already been sent this CCTV snapshot of our new goat being mischievous on his lunch break. That didn’t take long! He’s probably the best looking out of the bunch and […]
Business & Life · 19/08/2016
It’s Friday! Here at stolen goat we take our Friday’s very seriously! so…….. All of the SG herd are preparing to venture off into the wild, for their weekly Friday ride. The weather isn’t too good here, it’s not sure whether to rain or shine. So we’ve all got our Orkaan kit on, ready for any situation! […]
Goat News · 18/08/2016
Introducing stolen goat’s latest recruit We welcomed a new goat to the herd this week and he goes by the name of Rob Simpson. He’s young, creative, thinks outside the box and will be handling the content on our website and social media pages. We might even let him loose with his camera for product […]
Goat News · 06/11/2015
When you run a small business, every day has the potential to bring something new to the table. Mostly this is because as the business owner you wear so many hats. It’s fair to say there is never a dull day at stolen goat HQ and the ever growing to-do list represents some fairly exciting […]
Adventure More · 15/09/2015
Launch days are always great fun. Months of designing, sampling, refining, sampling, refining, sampling, testing, photographing etc finally culminates in releasing the products to the World. You never really know what to expect and it’s always such a joy to see people enjoying your creations. But this Autumn we have some exciting new products for […]
Events & Competitions · 29/07/2015
Well it was a hard and well fought contest! But the top 3 teams in the stolen goat mini league were: Desert Racing Team with a massive 7982 points! PRF Bicycles with 7272 points Bob’s Mountain Club with a respectable 7195 points The winner will receive a grand tour maillot jaune espresso set, a maillot […]
Goat News · 23/07/2015
Today I’m very pleased to announce that stolen goat has picked up cycling souvenirs. Late last year we were approached by owner Jerry Greatorex. Jerry is a great chap and started cycling souvenirs with the vision of bringing cycling inspired gifts and souvenirs from around the World to the UK. The business grew nicely for […]
Goat News · 22/07/2015
I bet Nibali wishes he was in a position to wish us happy birthday like this, this year ;-) Yep, this week marks the third full year that stolen goat has been in existence! When we started, Bradley Wiggins was wearing yellow in the Tour de France and about to smash the Olympics too. 2012 […]
Events & Competitions · 02/07/2015
The Tour De France is about to kick off!!!! We’re all crazy excited here. So we’ve created a fantasy league on Velogames. It’s free to sign up and enter, all you need to do is… Go to Velogames: http://www.velogames.com/ Register / Login Create your team of riders Go to your team page and click “Join League” […]
Goat News · 25/06/2015
When we first decided to create and launch our own cycling kits we set two clear goals to achieve… The kit needed to be without question above and beyond in terms of quality and performance The kit needed to be sensibly priced. To achieve this we needed to alter the business model for the typical route […]
Goat News · 18/06/2015
A race report from sponsored Triathlete Aled Jones… After the slight disappointment of Ironman 70.3 Mallorca last month it was time again for Team Jones (The Wife and I) to take on the inaugural Ironman 70.3 Staffordshire. I won’t go into the logistical nightmare of having T1 and T2 20 miles apart or we would be […]
Adventure More · 11/06/2015
Last weekend saw a few of us and indeed customers take on the epic Wiggle Dragon Ride 2015. 142 miles of glorious Welsh mountains in beautiful sunshine. Here are some snaps of the team and some customers at the ride… Joe Yeates wears Cafe Racer Red Mk2 Jersey and Bib Shorts and a “take my […]
Goat News · 04/06/2015
Dad’s are ace. I know because I am one, and I can confirm that as a species – Dad’s are pretty damn cool. So here’s the deal… the summer is well and truly on the way now, Father’s Day is nearly here and frankly you need our new kit on your body for getting some […]
Goat News · 11/05/2015
The Alpine Ibex, also known as the steinbock or bouquetin, is a species of wild goat that lives in the mountains of the European Alps. Notorious for it’s super strength and ability to climb like, well… a mountain goat! The Ibex range in a nutshell, is for riders looking for speed and comfort through perfectly […]
Goat News · 22/04/2015
This week I had the pleasure of meeting Aled Jones, who was an existing stolen goat customer and also happens to be the Team Captain for both the Royal Navy Triathlon Team and Royal Marines Triathlon Team. He also represents GBR at the European and World Championships at all distances. Aled is also sponsored by LIOS […]
Business & Life · 19/12/2014
It’s around about this time of year that I get all reflective on the year gone past. I like to share these thoughts and experiences, be they good or bad. It is perhaps a little self indulgent but people always ask me – “how is business?” – from which I am expected to give a […]
Events & Competitions · 24/11/2014
Black Friday is the Friday after the fourth Thursday in November (Thanksgiving day in the US) and is highly regarded as the start of the shopping season. Cycber Monday is the following Monday and is focused around e-commerce businesses. Traditionally these two days incorporate some big saving deals in the run up to Christmas. Well […]
Goat News · 23/10/2014
Today is an exciting day, no question about it. Today we have received many large boxes. Today we have taken on UK distribution of Retro Image Apparel cycling jerseys for men & women. This is our first UK distribution partnership. And whilst it was never in our plan to take on distribution agreements – I […]
Goat News · 07/10/2014
Cycling clothing has come along way in the last few years. It wasn’t that long ago that all cyclists had a very limited choice of cycle clothing, most of it was poorly fitting or uncomfortable and not properly suited to all day efforts. And as far as style goes… it seemed that cyclists weren’t aloud […]
Goat News · 30/09/2014
Everyone makes “the best” bib shorts right? Of course they do – why would they make the worst shorts? “Best” is about opinion in reality. What is it that you’re looking for in a pair of shorts? Personally, I want to stop thinking about my shorts after I put them on. I should only notice them […]
Goat News · 11/07/2014
Last year, whilst searching for new products to add to our collection I looked high and low for a performance jersey that looked great, felt luxurious, actually performed well, had an understated or stylish design and cost less than £100. I failed. I could rarely satisfy 2 of those conditions. So I went to Belgium […]
Adventure More · 08/07/2014
What a cracking weekend!!! First off, let me give kudos and credit to Tim & Dave Morel – you guys made it a truly enjoyable experience and without a doubt the most fun I’ve ever had at a show before – thank you. Thank you also to Emily for your help and unique understanding of […]
Goat News · 19/06/2014
Around about this time last year we started stocking Retro Image Apparel jerseys. I decided to stock them quite simply because I liked the look of them and the quality was high. I had no idea how popular they would prove to be. What I didn’t know is that a few months prior, the owner […]
Business & Life · 23/05/2014
If you live in the UK and watch TV, chances are you’ve seen the Be More Dog campaign by O2. It’s a good campaign, good fun – and engaging. The essence of the campaign being that dogs are care free and have a “Carpe Diem” or seize the day attitude. That’s cool. But I’m not […]
Goat News · 14/04/2014
Life is about choices. Being blinded with options is never a good thing but sometimes we definitely need to be able to make the choice we want. Shipping is expensive for small companies like us, if you saw how much we spend on postage, packaging and fulfilment you would probably have a small heart attack. […]
Goat News · 03/02/2014
I was very excited when I was asked by Tim to contribute to the Stolen Goat blog on a regular basis after he had read some of the stuff on my own blog. Me? A proper writing job? Wow. I am assuming we share a similar sense of humour and quite possibly a similar idea […]
Business & Life · 23/12/2013
Above – my 2 Children Daisy & Emily… could they be the future leaders of Stolen Goat Corporation??? On a personal level this year has been a genuine roller coaster for me. Ditching your steady, well paid, corporate job that puts food on the table for the whole family in favour of running a company […]
Business & Life · 09/12/2013
If you’ve ever bought something from Stolen Goat then you will probably have received a request to review your experience a few days later. It is completely optional of course, some people feel compelled to offer feedback, some don’t. It’s all good. I made the active decision when embarking on the review system that I […]
Business & Life · 03/12/2013
This weekend contains Small Business Saturday (7th December). You may or may not have heard of this – it’s a way of getting people behind small business in the UK. Stolen Goat definitely falls into the Small Business slot, we’ve only been going for a year or so and whilst we are growing we are […]
Goat News · 21/10/2013
It’s looking pretty gnarly outside today it has to be said! Here are 4 products to add some fun to the Monday Rain Cloud… Limited Edition Cycling T-Shirt We are uber proud of our On A Mission T-Shirt, over 30% of the stock has already been snapped up happy cyclists. The jewel in the crown […]
Adventure More · 15/10/2013
Normally we announce all the new products via the newsletter but we have had so many arrivals this week that it was too much to squeeze in. So here is a roundup of what has arrived… Thermal Cycling Jackets We have received some first class jackets from Primal. Each with their own set of features but […]
Goat News · 08/10/2013
Yes believe it or not this is our third incarnation of the website. We are a new company, deeply embedded in cycling but with a passion for agile technology development too. As such, we will not stand still – improvements can always be made, so if you are someone who doesn’t like change, this may […]
Goat News · 19/08/2013
Enough of the chitter chatter, it’s time to put tyre to tarmac, foot to pedal and stats to Strava. In case you didn’t know Stolen Goat has a Strava Club – 100 Goats – which you can join here. So here is our very first Strava based competition. I’m not sure how prolific Strava competitions […]
Goat News · 19/08/2013
We have long offered Free Shipping on all orders of value £40 or more to our UK customers, but we are now able to offer Free Shipping to our European customers on all orders totalling £100 or more. Why the change? We have recently been able to reduce our European shipping expenses somewhat and so […]
Goat News · 06/08/2013
Well Happy Birthday to us!!! Stolen Goat has now officially completed its first year of business. This means that our first goal of surviving year 1 has been well and truly accomplished! I would love to say “it’s been a tough year but we’ve come through it stronger than before”, but the reality it’s been […]
Goat News · 03/06/2013
We all know that cycling and coffee go hand in hand. But unless you carry around an Espresso filled Thermos on your bike, it’s tricky to sustain your caffeine addiction whilst putting the miles in. We have solved this major problem by creating King of the Mountain Goat Choco Beans. While stocks last, we are […]
Goat News · 26/01/2013
A few days ago the Pebble Smartwatch (E-Paper Watch for iPhone and Android) finally became available for pre-order. If you’ve not heard of the Pebble Smartwatch before then here is a quick run-down. The Pebble Smartwatch (or just Pebble) was pitched on the crowd funding site Kickstarter last year. They wanted to raise $100,000 to develop […]
