Since 2012
About.
Stolen Goat was founded in 2012 by Tim Bland. At the time Tim had a stable, well paid and interesting but corporate “9 to 5”, a growing family he wanted to spend as much time as possible with, and a job that swallowed 40+ hours a week. The hobbies were the first to take the hit. So Stolen Goat was formed, as a platform for Tim and other like-minded people to work smarter, not longer.
Doing business should be enjoyable. It should be a part of your life, but it shouldn’t BE your life. Fundamentally, Stolen Goat is about freedom.
Our mission // Freedom
To inspire people to find freedom through sport so that they can live happier, healthier lives.
- Freedom is riding with your mates.
- Freedom is hitting the trails for an hour at lunch.
- Freedom is riding all out to take that KOM.
- Freedom is wearing something a little bit different during your adventures.
Freedom is… Stolen Goat.
Everyone has their own take on what freedom through sport looks and feels like. Our goal is to give you everything you need to make it happen: kit that moves the way you do, lasts longer than one season, and looks a little bit different while you are out there.
The story
Where it all comes from.
where it all started
Why we do what we do
A corporate 9 to 5, a growing family and not many hours left over for the bike. How Stolen Goat started in 2012, the mission that still runs it, and the people keeping it going.
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why stolen goat??
Why “Stolen Goat”?
A French farmer, a butcher holding a prize goat to ransom, and one brutal climb against the clock. Whether a word of it actually happened is another matter entirely.
Read the storyMore about us
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Sustainability
European suppliers, paper packaging, repairs over replacements, and a straight answer about what technical fabrics really cost.
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Send us your snaps
Photos of you and your Herd out in the kit. Send them over and get yourself properly SG famous.
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Contact
A sizing query, an order that needs a nudge, or you just fancy talking kit. A real person gets back to you.
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Enough about us
Go and find your freedom.