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  • June Bestsellers

    Jun 2022

    four cyclists riding against a mountainous backdrop
    Looking to update your kit collection for those summer adventures? Check out our June bestsellers to see what the rest of The Herd have been getting their hooves on! Read more...

  • How to Prevent Muscle Cramps

    Jun 2022

    cyclists resting in a bus shelter drinking water
    Muscle cramps: at best, uncomfortable and inconvenient. At worst, excruciatingly painful and a sure-fire way to bring your race to an abrupt halt. We take a deep dive into what cramp is, why it happens and how you can beat it so you can train hard and race strong. Read more...

  • The Inspiration Behind Two of Our Favourite SS22 Designs

    Jun 2022

    man and woman in cycling kit fanning faces with palm leaves
    Folded laundry, dripping paint, Hawaiian shirts and the Big Lebowski… what have they all got in common? Being the inspiration behind some of our favourite SS22 cycling jersey designs, of course! Our Chief Designer Trevor is the kind of GOAT who manages to find a bit of magic and creativity wherever he looks. From the way the sunlight is filtering through his favourite beer, to the pattern of a block of flats. What might just be an everyday sight to the rest of us, is quickly turned into inspiration for Trevor. After being just a little bit mean and making... Read more...

  • Tour de SG: Next stop, the National Cycling Show!

    Jun 2022

    SG stand at the Tour of Cambridgeshire
    Well, that’s another stop on the Tour de Stolen Goat ticked off this summer. We’re fresh back from the Tour of Cambridgeshire and wow, what a weekend! Yet again, we were blown away by how many of you GOATS came to see us. A special shout out to one member of the Herd who cycled almost 100 miles just to say ‘hello’! We can’t put into words how much the support means, and we absolutely love getting to meet all of you. The icing on the cake (or should we say the foam on the cappuccino...) was... Read more...

  • Father's Day Gift Guide 2022

    Jun 2022

    With Father’s Day right around the corner, knowing what to get your Dad can be tricky. Thankfully, we’ve taken the guess work out of it for you! Give the gift of Freedom, and give Dad an excuse to get out on two wheels. Check out our Father’s Day gift guide… Read more...

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