Find your freedom. Live a happier, healthier life.

Women’s Featured Products

At Stolen Goat we create premium kit, designed alongside the pros – made with you in mind. Combining exceptional quality with ride all day comfort and a next-level women’s specific fit. Cycling, swimming or triathlon. However you like to Find Your Freedom: our women’s range is here to help you adventure your way and do it in style.

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Men’s Featured Products

Performance you can count on. Quality you can trust. And next-level comfort for adventures without limits. Our men’s range of cycle clothing, swim wear, tri suits, and accessories is here to help you stand out from the crowd.

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Featured Accessories

This adventure-ready collection of accessories will have you riding in style, all season long.

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  • Route to 360 pt 3

    Apr 2025

    360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. // It’s been a bit of a rollercoaster to get here but the physio treatment over the last few weeks seems to have really paid off and, other than a poorly timed head cold courtesy of the kids, I’m feeling well prepared and, dare I say it, even fresh? Usually, I wouldn’t feel the need to taper for a long-distance event as my training intensity and duration has been … Read more...

  • Tales from The Herd - Vicky Darby Brown

    Apr 2025

    Greetings Goats! I hope this finds you well. And for our Northern Hemisphere goats that you are emerging from your winter pain cave set up, donning shorts and short sleeves, and hitting the tarmac and gravel tracks for some proper adventures! As you all are keenly aware, it’s not the kit that makes the community, but rather the community that makes the kit so meaningful.  We at SGHQ are so proud and grateful not only for your enthusiasm for Stolen Goat kit and designs, but more importantly for how you embrace Finding Your Freedom and supporting one another along … Read more...

  • Route to 360 - Part 2

    Mar 2025

    360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. It’s a month since my first blog post in the series and the time has really flown by. Here in the UK we’ve had moments of Spring like weather including brief appearances by the golden orb in the sky despite the continuing cold and occasional frost. Not everyone will agree I’m sure but, for me, it’s actually the perfect outdoors cycling weather. In those warmer summer days, I … Read more...
  • andy gorman cycling

    Route to 360

    Feb 2025

    360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. After a couple of years where cycling has taken a bit of a back seat, I wanted to enter 2025 with a  plan. To give myself something to aim for. To keep motivation high and get my cycling (and fitness in general) back on track. When I came across a relatively new event in Norfolk (UK) – part of the country that I have long wanted to explore further - I knew that I … Read more...
  • phoenix rising zwift kit

    Meet Zwift club Phoenix Rising and their snazzy new kit...

    Nov 2024

    As the days get shorter and the weather gets "mankier" here in the UK, many people turn to Zwift (and other indoor cycling platforms) to get the miles in.  One of the things you can do to pass the time on Zwift is to join a group ride. One such group is Phoenix Rising. The group formed in 2020 with the idea of creating friendly and inclusive rides for the community - both social meander type rides as well as banded training rides. You can find the group on Zwift here and on facebook here. They have now grown considerably and … Read more...

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