Serious kit, fun attitude.
ous
early start, late finish
lovely run at the lake
taking on the local HC
race team
post ride beers!
new 5km PB
Bold, comfortable, design‑led kit for cyclists, runners and triathletes.
tude.
meetup with the gang
shades required
why stolen goat??
clearing out the mind
hitting the trails
loving life
ous
early start, late finish
new 5km PB
Bold, comfortable, design‑led kit for cyclists, runners and triathletes.
tude.
taking on the local HC
why stolen goat??
post ride beers!
shades required
Join the herd.
Adventure, better shared.
Chapter One / The Herd
More than
just kit.
Founded in a shed with one jersey and a stubborn belief that performance and character aren't at odds. Propelled by a passion for great products and amazing customer service, The Herd has grown to 100k+ happy customers
Adventure ready. Since 2012.
Herd voices.
4.9 / 7,771 reviewsKevin T
Men's Black Endurance Bib Shorts - XXL × 1. bought these to do the C2C - whitehaven to Sunderland.the shorts proved to be very comfortable. The chamois proved to be quality as well as comfortable.
Stewart A
Got this bespoke hoodie as a founding member of Phoenix Rising. The fit, quality and style is excellent. Stolen Goat kit is the best 👌
Robert S
Always a great fit and quality materials. Eye catching design too 😊
Chapter Two / Custom Kit
Your herd,
your kit.
Design kit for your event, club, team, charity ride or jollie with mates. Low minimums, stubborn attention to detail, high design, maximum happiness.
400+
Projects
Zero
Hidden costs
Easy
Logistics
New · Run collection
Chapter Three / Running
Same Goat,
different sport.
Same performance. Same bold style. Made for two legs rather than two wheels.
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