Serious kit, fun attitude.
ous
early start, late finish
lovely run at the lake
taking on the local HC
race team
post ride beers!
new 5km PB
Bold, comfortable, design‑led kit for cyclists, runners and triathletes.
tude.
meetup with the gang
shades required
why stolen goat??
clearing out the mind
hitting the trails
loving life
ous
early start, late finish
new 5km PB
Bold, comfortable, design‑led kit for cyclists, runners and triathletes.
tude.
taking on the local HC
why stolen goat??
post ride beers!
shades required
Curator's picks for Autumn 26
Just landed.
Join the herd.
Adventure, better shared.
Chapter One / The Herd
More than
just kit.
Founded in a shed with one jersey and a stubborn belief that performance and character aren't at odds. Propelled by a passion for great products and amazing customer service, The Herd has grown to 100k+ happy customers
Adventure ready. Since 2012.
Herd voices.
4.9 / 7,858 reviewsMark B
Very nice gear and great designs. It’s nice not to be bland ;)
Martin W
Great value bibshorts and way more comfortable than my previous "go to" brand of Cast...... - will definitely buy again 👌👌👍👍
Louise T
Fantastic gloves- not only a great design and colours but really comfy and padded too. Also, they are the nicest company to deal with - always incredibly helpful-top notch customer service
Chapter Two / Custom Kit
Your herd,
your kit.
Design kit for your event, club, team, charity ride or jollie with mates. Low minimums, stubborn attention to detail, high design, maximum happiness.
400+
Projects
Zero
Hidden costs
Easy
Logistics
New · Run collection
Chapter Three / Running
Same Goat,
different sport.
Same performance. Same bold style. Made for two legs rather than two wheels.
