Serious kit, fun attitude.
ous
early start, late finish
lovely run at the lake
taking on the local HC
race team
post ride beers!
new 5km PB
Bold, comfortable, design‑led kit for cyclists, runners and triathletes.
tude.
meetup with the gang
shades required
why stolen goat??
clearing out the mind
hitting the trails
loving life
ous
early start, late finish
new 5km PB
Bold, comfortable, design‑led kit for cyclists, runners and triathletes.
tude.
taking on the local HC
why stolen goat??
post ride beers!
shades required
Curator's picks for Spring 26
Just landed.
Join the herd.
Adventure, better shared.
Chapter One / The Herd
More than
just kit.
Founded in a shed with one jersey and a stubborn belief that performance and character aren't at odds. Propelled by a passion for great products and amazing customer service, The Herd has grown to 100k+ happy customers
Adventure ready. Since 2012.
The Herd's favourites
Best sellers.
Herd voices.
4.9 / 7,708 reviewsJon Creeth
Alison Ballard was very helpful when there was a problem with my order.
John Field
Well made gloves - very pleased.
Rebecca Brooks Hardy
My jacket arrived on time and as advertised. I’m really pleased with it. Thanks very much Stolen Goat!
Chapter Two / Custom Kit
Your herd,
your kit.
Design kit for your event, club, team, charity ride or jollie with mates. Low minimums, stubborn attention to detail, high design, maximum happiness.
400+
Projects
Zero
Hidden costs
Easy
Logistics
New · Run collection
Chapter Three / Running
Same Goat,
different sport.
Same performance. Same bold style. Made for two legs rather than two wheels.
The Blog
