The Blog
18 stories
Tails From The Herd · 14/04/2026
Get to know Stolen Goat ambassador Kev Merrey. A long distance cyclist and adventure rider who can be found either exploring on two wheels and capturing epic moments from behind the lens.
Tails From The Herd · 18/03/2026
Get to know our brand ambassador, Stu (aka GBScotland) - a Scotland-based cyclist who loves to explore the routes less ridden and who's never afraid of a big adventure!
Events & Competitions · 02/07/2025
Recently, we partnered up with Girls That Ride Bikes, an up and coming collective of women that just want to ride their bikes and enjoy the outdoors in a supportive and inclusive way. They have a very cool “Wild Weekender” trip coming up that has some availability left if you’re quick. Naturally we made some […]
Adventure More · 11/04/2025
360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. // It’s been a bit of a rollercoaster to get here but the physio treatment over the last few weeks seems to have really paid off and, other […]
Tails From The Herd · 04/04/2025
Greetings Goats! I hope this finds you well. And for our Northern Hemisphere goats that you are emerging from your winter pain cave set up, donning shorts and short sleeves, and hitting the tarmac and gravel tracks for some proper adventures! As you all are keenly aware, it’s not the kit that makes the community, […]
Tails From The Herd · 04/08/2023
We talk all things women's bike racing with Liv and Lauren from the Stolen Goat Race Team: From their tips and insights on how to get into racing, to the current participation levels for women's cycle racing in the UK and the importance of media coverage.
Adventure More · 14/07/2023
From the TransAtlanticWay to Chase The Sun: We caught up with Andy from SG HQ to find out what it is about endurance riding that keeps him coming back for more, and to get his insights on how the Chase The Sun 2023 North ride unfolded. Read on to find out if he made it to the finish before sunset!
Tails From The Herd · 10/07/2023
A century ride is a milestone many cyclists aspire to achieve - but knowing how to get started with the training can be tricky. We caught up with first-time century rider, Leonie, and her cycling coach to get all the tips you need to give you the confidence to go the distance.
Adventure More · 06/06/2023
Mina and Arefa were part of a professional cycling team in Afghanistan, but after the Taliban retook control of their country, they faced persecution simply for wanting to continue to do the sport that they love. Now having fled their homes, they are chasing their dream of qualifying for the 2024 Olympic Games.
Tails From The Herd · 18/05/2023
Back in March our Senior Product Developer Mark took on his first ever triathlon! Find out how he got on and get ready to feel inspired to hit that 'enter now' button if you've been thinking about giving Tri a try!
Industry News · 26/01/2023
Coast to coast. East to west. Sunrise to sunset. A challenge, an adventure… and ultimately an opportunity to savour and experience the freedom of travelling across a landscape on two wheels. Chase the Sun is an annual endurance event which sees riders cycle from sunrise to sunset on the longest day of the year. With […]
Tails From The Herd · 28/09/2022
After a 2-year hiatus, the Ironman World Championships are back in Kona! Friend of Stolen Goat Ophelie Saussus, who will be racing at the world championships in Kona for the third time, shares her top tips for making the most of your time on the island and enjoying the race…
Tails From The Herd · 06/06/2022
Meet the newest member of our Brand Ambassador Herd, Yvonne Timewell! Hailing from British Colombia, Canada, Yvonne is an Ironman triathlete working her way to the start line of the 2022 Ironman World Championships later this year. Check out our interview to learn more about her training, race plans and her advice to fellow triathletes...
Tails From The Herd · 20/05/2022
Epic scenery, brutal climbs and more than a fair share of hike-a-bike. Catch up on SGRT member Tom Townsend's progress as he takes on the GB Divide.
Tails From The Herd · 13/05/2022
For most of us, recovering from a fractured skull after a serious cycling crash might lend us towards putting our hooves up and taking it easy for a while. Tom Townsend, however, is not most of us. Find out more about Tom's next adventure: the GB Divide.
Adventure More · 31/01/2022
Our Tales (or should that be 'tails') From The Herd feature gives us the chance to speak to members of the Stolen Goat community about their latest challenges and adventures. Today we catch up with Simon Maguire who will be taking on an Ironman distance triathlon this March in memory of his mother.
Business & Life · 19/10/2021
The only thing better than a good bike ride, is a good bike ride that finishes with a great beer. And the only thing better than a great beer? Well… a great Stroud Brewery x Stolen Goat beer, of course! Find out more about our special beer and cycling jersey collaboration with Stroud Brewery.
Tails From The Herd · 26/08/2021
The Paralympics have finally started and here at Stolen Goat HQ, we’re very excited to get stuck into all the sporting action. There’s nothing quite like watching the pros give it their all to make you want to get out and get active. We’ll be glued to our screens this weekend as Stolen Goat Brand […]
