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Adventure More · 06/03/2023
After the 5,698 days of January… February seemed to flash by in a stomp of Baby Nik’s hooves and all of a sudden we find ourselves hurtling through the third month of the year. Already! January is typically the time that we’ll all set ourselves some big goals for the year. And as we set […]
New Releases · 03/03/2023
Fresh tri suit designs. A brand new triathlon transition bag. And a new swimwear design... we've got everything you need to make 2023 your strongest triathlon race season yet! Are you ready to hit that new personal best?
New Releases · 27/02/2023
We’ve teamed up with Kasanje Cycling to create a collection of cycling kit which will help to support the project’s work to develop grassroots and elite cycling in Uganda. Continue reading to find out more about the project and to see the new collection.
Bestsellers · 24/02/2023
It’s pay day weekend! And you know what that means… the perfect excuse to treat yourself to some #NewKitDay joy. Check out some of our top picks to see what’s new, what the rest of The Herd have been loving and what you might want to get in the bag for your next adventure!
New Releases · 20/02/2023
We’ve teamed up with Pip Claffey (aka Rune Creative) to create an exclusive, limited edition cycling kit design that we hope will inspire you to get out there and ride! Learn more about Pip and the inspiration behind the design...
Business & Life · 10/02/2023
At the start of the year, we asked if any of you would be interested in becoming part of our next chapter by getting involved if we were to start a crowdfunding campaign. We were blown away by your response, so we’re going ahead – giving our Herd community the chance to become part of our adventure.
Business & Life · 08/02/2023
We’re delighted to announce that we’re expanding our Herd, following the successful acquisition of VeloVixen and Wildcat. Sitting alongside Stolen Goat under our newly formed parent company – The Herd Group Holdings – the addition of these incredible brands gives us the opportunity to grow, elevate these platforms and take what we can offer our community of adventure-lovers to the next level.
Gift Guide · 03/02/2023
Ditch the Valentine’s clichés this February 14th and shop our Valentine’s Day Gift Guide instead. Because nothing says “I think you’re kind of awesome” like a gift that gives them what they need to get out and Adventure More.
New Releases · 02/02/2023
The NEW Stolen Goat Run collection has landed! Bringing comfort, performance and signature Stolen Goat style to your run sessions, the latest addition to our sportswear offering is here to help you Find Your Freedom and Adventure in more ways than ever before.
Events & Competitions · 28/01/2023
We've teamed up with Chase the Sun to offer two lucky the goats to win a Chase the Sun entry and their very own Stolen Goat x Chase the Sun cycling jersey.
Industry News · 26/01/2023
Coast to coast. East to west. Sunrise to sunset. A challenge, an adventure… and ultimately an opportunity to savour and experience the freedom of travelling across a landscape on two wheels. Chase the Sun is an annual endurance event which sees riders cycle from sunrise to sunset on the longest day of the year. With […]
Bestsellers · 23/01/2023
There's only one week left to shop our winter sale! Check out our edit of what's been trending in the sale to see what the rest of The Herd have been getting their hooves on.
Bestsellers · 11/01/2023
Our winter sale continues - now with up to 60% off! Check out Baby Nik's sale favourites and treat yourself to that #NewKitDay feeling!
Business & Life · 05/01/2023
Yesterday, VeloVixen announced the devastating news that they are now going into liquidation. In case this phrase is new to you, liquidation simply means that they cannot keep trading and are forced to sell (liquidate) all their assets to pay for any outstanding debts. We’ve worked with VeloVixen for a good 6+ years and they […]
Business & Life · 04/01/2023
Are you interested in becoming part of Stolen Goat’s next chapter? As we look forward to the next 10 years of SG, we want to integrate our community into our journey. As such, we’re considering a round of investment this year. Find out more and express your interest…
Training Tips · 01/01/2023
January is a great time to set your goals for the year and put plans in place. But knowing how to get started can feel a bit overwhelming. We’re here to help you choose your adventure and to guide you through the practical steps to get going. Are you ready to Find your Freedom in 2023?
Bestsellers · 26/12/2022
The Stolen Goat Winter Sale is now on, with up to 50% off some of our best-selling styles. Wish lists at the ready Herd!
Business & Life · 21/12/2022
They say you need to take the rough with the smooth. 2022 has been a year that I would definitely put firmly in the “rough” category. If all you do is look at the top line revenue/sales we have generated – then this is our second best year in our ten year history. But that […]
Bestsellers · 21/12/2022
2022 has seen you Goats being able to Find Your Freedom in Stolen Goat style in more ways than ever before as we expanded our offering this year. Check out our bestsellers of the year to see what the rest of The Herd have loved in 2022!
Business & Life · 21/12/2022
Well Herd, it’s safe to say 2022 has been a whirlwind year here at Stolen Goat! We’ve got plenty of exciting things coming up in 2023 that we can’t wait to start bleating about. But for now, we’re taking a look back at some of our highlights from the year just gone.
Gift Guide · 05/12/2022
Get ready for those chilly miles with our all new winter bundle deals! Here to help you put together the ultimate cosy combinations to keep you warm and comfortable on all your winter adventures. Choose from our ultra-versatile Kiko kit, our freeze fighting Alpine range or treat yourself to one of our Adventure Down jackets […]
Events & Competitions · 02/12/2022
Fancy winning yourself an early Christmas gift? Enter our competition for the chance to win an Adventure Down Jacket bundle!
Gift Guide · 30/11/2022
Their cycling kit drawer is over flowing. They own more cycling gear than regular clothes. And when it comes to getting them the perfect Christmas gift, you know it has to be cycling related. But what can you get them that they haven’t already got? We’ve got you covered with our Christmas Gift Guide for the cyclist who already has everything.
Gift Guide · 30/11/2022
Does the cyclist in your life prefer to take the route less ridden? Our Christmas gift guide for mountain bikers and off-road riders has plenty of ideas so you can help them to stand out from the crowd while they’re tearing up the trails.
Gift Guide · 30/11/2022
Here’s to the weekday warriors! The cycle commuting heroes, getting their daily slice of Freedom in the bag before the rest of the world wakes up. Our Christmas Gift Guide for cycle commuters has everything you need to brighten up their weekday mornings.
Gift Guide · 29/11/2022
If you're living somewhere warm or you’re buying for someone who only tends to venture out when the weather is fair, our Gift Guide for warm weather riders has everything you need so they can ride out in comfort and style when the heat is on.
Training Tips · 18/11/2022
Whether it’s illness, injury or just life getting in the way… training setbacks happen, and the road back to fitness can feel long and frustrating. The good news is – you’re not alone! Check out our top tips for recovering from training setbacks, so you can get back to your best before you know it, and have a bit of fun along the way. We’ve got you, comeback kid – it’s time to get back in the saddle! 🐐
New Releases · 01/11/2022
Our Alpine range of deep winter cycling kit is here to keep you cosy and comfortable, whatever the weather. Pouring rain or biting cold: with some Stolen Goat Alpine kit in your drawer, nothing can stop your adventures. Meet your new favourite winter warmers...
Product Tech & Reviews · 28/10/2022
So you’ve decided to take up road cycling? Excellent choice! When it comes to knowing what kit you need, getting started can feel a bit overwhelming. Particularly with so much kit out there and a whole bunch of jargon. Check out our beginners guide to essential bike gear to help you find the kit you need.
Bestsellers · 25/10/2022
Colder temperatures are on the way and it looks like you Goats have been getting ready for them - with plenty of cosy kit and off-road gear heading out just in time for some wintery adventures. Check out our October bestsellers to see what the rest of The Herd have been getting their hooves on this month…
Goat News · 17/10/2022
There’s nothing quite like your local bike shop. And that’s why, this autumn, we’re launching a range of in-store exclusive cycling jerseys and jackets. Only available in store at Stolen Goat stockists.
Adventure More · 05/10/2022
Hitting the trails or hitting the pool. Sweating it out on the turbo trainer, or getting out on the roads. The off season provides plenty of opportunities to try new things, test new limits and adventure in new ways… which is the ultimate excuse to treat yourself to some new kit! Whether you’re switching it […]
New Releases · 04/10/2022
Take the guess work out of what to wear on the bike during the changeable autumn months. Water-resistant, wind-resistant and designed to keep you at the optimal temperature in a range of autumnal conditions. The Stolen Goat Kiko range is ultra-versatile cycling kit that will have you navigating weird between-seasons weather with ease.
New Releases · 04/10/2022
Meet the new adventure-ready addition to your casual wardrobe. Our much-loved water resistant, wind resistant thermal Kiko hoodies are now available in our Manta design!
Adventure More · 29/09/2022
Triathlon off-season might seem like it’s all or nothing. Have fun and kick back, or work hard but just in a different way. But what if you could do both? What if you could spend the off-season having fun and going on adventures – in a way that will still hugely benefit you for next year’s races? Let's do this...
Tails From The Herd · 28/09/2022
After a 2-year hiatus, the Ironman World Championships are back in Kona! Friend of Stolen Goat Ophelie Saussus, who will be racing at the world championships in Kona for the third time, shares her top tips for making the most of your time on the island and enjoying the race…
Bestsellers · 28/09/2022
Autumn is on its way and you Goats have been getting ready for it! Check out our September Bestsellers below to see what the rest of The Herd have been getting in the bag recently.
Training Tips · 26/09/2022
For most of us triathletes, we know our swim needs work. But knowing we need to improve, and knowing what sessions to actually get in the pool and do are two different things. Tom Epton – triathlete and seriously speedy swimmer – shares some great pool sessions to help you up your game in the water.
Adventure More · 23/09/2022
Looking to improve your swimming over the winter months? Dive into some top tips from early career pro triathlete and seriously speedy swimmer, Tom Epton.
New Releases · 20/09/2022
All matching everything, or clashing it up? Are you Team Matchy-Matchy, or a Mix It Up Maverick? Whatever your style, anything goes in this Herd! And we've got a whole bunch of accessories ready and waiting for you to mix and match with your AW22 kit.
New Releases · 20/09/2022
Introducing the all new hooded MTB Enduro Jacket. Designed for off-road adventures, this is a breathable, waterproof jacket that combines technical performance with casual style, perfect for cooler temperatures and drizzly days out on the trails.
Product Tech & Reviews · 12/09/2022
The prospect of continuing to go out on your bike through the autumn and winter months might sound a tad unappealing. But with the right gear, even the real "pea-souper" days can be downright enjoyable. Here’s our go-to guide for the essential autumn kit you’ll need to keep the good rides rolling as the seasons change.
New Releases · 09/09/2022
Ride all day comfort meets wear all year versatility. Pairing the performance you need with style you’ll love, our new Ibex range is the ultimate all-rounder for all kinds of adventures.
New Releases · 02/09/2022
Autumn is coming! Layer up against changeable weather conditions with our NEW lightweight thermal cycling gilets and base layers.
Bestsellers · 30/08/2022
With autumn right around the corner, check out our August Bestsellers to see what the rest of The Herd have been loving recently. From the ‘wear it now, layer it later’ versatility of the Ibex range, to the optimal between-seasons performance of our Kiko range.
Business & Life · 29/08/2022
Putting up prices never feels like a great thing to do. Tim explains a little about how and why we came to this decision - which wasn't taken lightly - and also how this will affect the RRP of older products that we are still selling on the site.
New Releases · 16/08/2022
The NEW Stolen Goat Autumn/Winter collection is available now! Stand-out style meets ready-for-anything performance. Designs you’ll love. Quality you can count on… This is a collection that will take your adventures to a whole new level.
New Releases · 09/08/2022
The Stolen Goat AW22 collection is launching soon. Check out the teaser video and find out how you can get early access...
Training Tips · 09/08/2022
Got an event coming up? Check out our race day fuelling tips to help you nail your nutrition strategy and optimise your performance…
Events & Competitions · 03/08/2022
Each month, we’ll be picking a lucky goat at random who’s shopped with us to win the value of their order back in Goat Coins. It’s just another way for us to say ‘thank you’ for being part of the Stolen Goat Herd.
Bestsellers · 01/08/2022
We’ve spotted plenty of The Herd out in the wild this month! Check out some of our July bestsellers, as worn by The Herd, to see what your fellow goats have been loving recently...
Goat News · 26/07/2022
Introducing our new reward scheme... Goat Coins! Earn 1 Goat Coin for every £1 you spend with us, ready to put towards your next purchase. It's our way of saying thank you for being part of our Herd. Find out more...
New Releases · 21/07/2022
As part of our 10 Year Anniversary celebrations, we’re throwing it back to where it all started and bringing back two of our very early designs for a limited time only! From one of the very first Stolen Goat designs ever created, to one of the OG multi-stripe jerseys created by Trevor when he first joined The Herd. These designs are your opportunity to get your hooves on your own little slice of SG history.
Business & Life · 18/07/2022
As we mark our 10 Year Anniversary, we thought it was about time we got the inside scoop from the Head Goat himself. From making him choose his favourite SG jersey to the real story behind the Stolen Goat name. Read on to find out about the Stolen Goat ride so far…
Training Tips · 11/07/2022
When the heat is on, training and racing can feel like a daunting task. Check out our top tips for keeping your cool when the ride hots up.
Training Tips · 11/07/2022
If you want to train hard and race strong, you’ve got to drink up! And in a heatwave, that means creating a hydration strategy that will keep those all-important electrolytes balanced. With insights from a performance nutritionist, read our top tips for staying hydrated.
Product Tech & Reviews · 27/06/2022
Looking to update your kit collection for those summer adventures? Check out our June bestsellers to see what the rest of The Herd have been getting their hooves on!
Training Tips · 22/06/2022
Muscle cramps: at best, uncomfortable and inconvenient. At worst, excruciatingly painful and a sure-fire way to bring your race to an abrupt halt. We take a deep dive into what cramp is, why it happens and how you can beat it so you can train hard and race strong.
Product Tech & Reviews · 17/06/2022
Folded laundry, dripping paint, Hawaiian shirts and the Big Lebowski… what have they all got in common? Being the inspiration behind some of our favourite SS22 cycling jersey designs, of course! Our Chief Designer Trevor is the kind of GOAT who manages to find a bit of magic and creativity wherever he looks. From the […]
Events & Competitions · 13/06/2022
Well, that’s another stop on the Tour de Stolen Goat ticked off this summer. We’re fresh back from the Tour of Cambridgeshire and wow, what a weekend! Yet again, we were blown away by how many of you GOATS came to see us. A special shout out to one member of the Herd who cycled […]
Adventure More · 10/06/2022
With Father’s Day right around the corner, knowing what to get your Dad can be tricky. Thankfully, we’ve taken the guess work out of it for you! Give the gift of Freedom, and give Dad an excuse to get out on two wheels. Check out our Father’s Day gift guide…
Tails From The Herd · 06/06/2022
Meet the newest member of our Brand Ambassador Herd, Yvonne Timewell! Hailing from British Colombia, Canada, Yvonne is an Ironman triathlete working her way to the start line of the 2022 Ironman World Championships later this year. Check out our interview to learn more about her training, race plans and her advice to fellow triathletes...
Business & Life · 01/06/2022
We’re very excited to announce that we’ve been named as the official custom kit provider for cycling media outlet, road.cc! For the last 14 years or so, road.cc has been delivering high quality cycling content. From reviews and buying guides, to features, advice and the very latest cycling news. They are a genuine pillar of […]
Product Tech & Reviews · 30/05/2022
May seems to have galloped by faster than Baby Nik when he wants to be first in line at the café stop. It’s been another busy month here in Goat-land, which kicked off with our 10 Year Anniversary Strava challenge. Almost 300,000 GOATS got involved and we loved seeing you all getting out there and […]
Adventure More · 25/05/2022
From improving your skills and building strength, to finding your freedom and exploring undiscovered routes. Check out our 5 reasons to give off road riding a go!
Tails From The Herd · 20/05/2022
Epic scenery, brutal climbs and more than a fair share of hike-a-bike. Catch up on SGRT member Tom Townsend's progress as he takes on the GB Divide.
Product Tech & Reviews · 17/05/2022
To celebrate 10 years of Stolen Goat, we've launched a very special LIMITED EDITION cycling jersey. With it's black and white typography design, featuring gold accents to add a splash of signature SG style, we can't wait to see you GOATS wearing this must-have jersey loud and proud.
Adventure More · 14/05/2022
Stolen Goat are super excited to announce that we're the official cycling kit provider for Chase the Sun 2022! Taking place on 18th June, this annual event sees riders take on the challenge of completing one of four different routes before the sun sets on the longest day of the year. Check out the CTS collection...
Tails From The Herd · 13/05/2022
For most of us, recovering from a fractured skull after a serious cycling crash might lend us towards putting our hooves up and taking it easy for a while. Tom Townsend, however, is not most of us. Find out more about Tom's next adventure: the GB Divide.
Product Tech & Reviews · 12/05/2022
220 Triathlon Magazine have voted our women’s tri suits as their ‘Best on Test’! Find out more about our pro-level race suits...
Adventure More · 03/05/2022
Virtual rides with real results: meet the co-founders of Aeonian – the e-racing team taking the virtual cycling world by storm Back in January, we announced that we’re sponsoring the Aeonian Race Team this year. If you’re a keen Zwift rider, you may have spotted the team zooming around the virtual roads of Watopia in […]
Product Tech & Reviews · 28/04/2022
The second half of April brought with it the first proper taste of summer… and it looks like The Herd have been getting in the summer mood with lots of spring/summer and MTB kit flying out! Check out our April bestsellers to see what your fellow GOATS have been loving!
Events & Competitions · 27/04/2022
If you thought we were going to be putting our hooves up for the rest of the summer after the epic time we had at The Cycle Show last weekend… think again! We’ve got plenty more exciting things in the pipeline, starting with two awesome events taking place in June. Read on to find out […]
Events & Competitions · 27/04/2022
As far as good weekends go, getting to spend one at Alexandra Palace surrounded by cool bikes, the latest tech and a whole bunch of fellow cycling lovers has got to be up there! Just under a week later and we’re still riding on a high after an amazing weekend at The Cycle Show London.
Training Tips · 21/04/2022
When it comes to working towards a goal, we all know that reaching our potential and performing at our best goes well beyond simply ticking off the training sessions. Performance nutritionist Barbara Cox-Lovesy shares 10 ways to improve your performance, along with her top tips for integrating healthy habits into your daily routine.
Adventure More · 20/04/2022
Mallorca: the go-to destination for great cycling, goat spotting and top notch post-ride ice cream. The Mallorca 312 is an iconic 312km route, offering stunning scenery and plenty of tough climbs to really challenge your legs. But what’s tougher? Taking on the route in real life, elements and all. Or sweating it out with a […]
New Releases · 12/04/2022
Stand out from the crowd and bring some Stolen Goat style to your off road adventures with the all NEW MTB22 collection!
Goat News · 08/04/2022
New for spring/summer 2022, Stolen Goat will release a mountain bike capsule collection featuring jerseys, shorts and accessories for men and women. Check out the Lookbook for a sneak peek at the new MTB collection!
Product Tech & Reviews · 30/03/2022
Oh springtime. When it’s shorts weather one day, and threatening to snow the next. The taste of spring we had in March gave us an excuse take some of our SS22 jerseys out for a quick spin. But for now, while the weather makes up its mind, we’ll still be keeping our Orkaan kit close to hand to face the changeable early spring weather. Check out our March bestsellers to see what the rest of Herd have been loving during Awkward Weather Season…
New Releases · 29/03/2022
Game changing aerodynamics and head-to-toe Stolen Goat style? Hell Yeah! Find out more about our new LIMITED EDITION Stolen Goat Race Team Abus GameChanger helmet...
Training Tips · 28/03/2022
"Do a triathlon they said, it'll be fun they said!" Training for a three-discipline sport is a steep learning curve that can leave you with a lot of questions – especially when you’re just starting out. Aspiring pro triathlete, Tom Epton, shares his insights on the key things he learned when he first started triathlon.
New Releases · 15/03/2022
Introducing the Stolen Goat Race Team collection! With jerseys, bib shorts, accessories and a limited edition Stolen Goat Abus GameChanger helmet, this is kit that will bring a touch of ‘Hell Yeah’ fire power to your riding.
Goat News · 11/03/2022
We’re delighted to be the title sponsor of the Stolen Goat Race Team. A collective of riders who see a start line and say: “bring it on”. Who aren’t afraid to stick on a number and see what happens. Who embody the Stolen Goat spirit of ‘Adventure More’. Learn more about the team from Team Manager, Simon Jodrell...
New Releases · 03/03/2022
Meet the new SS22 Collection! Here to help you stand out from the flock on all your spring/summer adventures...
Product Tech & Reviews · 23/02/2022
Hi Herd, February has blown by – pun intended for UK goats! We’ll put up with a bit of a headwind every now and again but these storms really have been something else. We hope you’ve all managed to stay safe, that any rogue fence panels/trampolines/wheely bins have been retrieved and you’ve found a moment […]
Adventure More · 17/02/2022
Whether you’re off on a training camp, racing abroad or enjoying some time on two-wheels in the sun with your mates – there’s nothing quite like heading off for an adventure with your trusty steed. Tom Epton, a triathlete will plenty of experience of taking his bike abroad, shares his top tips for making travelling with your bike as stress-free as possible…
New Releases · 15/02/2022
Introducing the NEW collection of Stolen Goat swim wear. Training in the pool, or diving into the lake. Seasoned swimmer, triathlete, or just dipping a toe in the water. Our new range of swim wear is here to help you make a splash.
Adventure More · 09/02/2022
Whether you’ve been cycling for years and you fancy a bit of a nostalgic look back at those early trials and tribulations. Or you’re new to cycling and you need a bit of reassurance that we all have mishaps and we all had to learn a few lessons the hard way when we first started out. We put our heads together at SG HQ and came up with a few of the things we wish we’d known when we first started riding.
New Releases · 08/02/2022
Ready for your first sip of some SS22 newness? Check out our NEW water bottles and Ronny Adventure Caddy!
Product Tech & Reviews · 02/02/2022
Check out our January bestsellers to see what the rest of The Herd have been loving so far this year...
Adventure More · 31/01/2022
Our Tales (or should that be 'tails') From The Herd feature gives us the chance to speak to members of the Stolen Goat community about their latest challenges and adventures. Today we catch up with Simon Maguire who will be taking on an Ironman distance triathlon this March in memory of his mother.
Business & Life · 14/01/2022
We’re very excited to announce that we are the official kit supplier for The Cycle Show 2022! We’ve created a special custom-designed jersey exclusively for the show – available to pre-order here or to purchase from our stand at the show. The Cycle Show 2022 is taking place at Alexandra Palace, London from 22-24 April. […]
New Releases · 11/01/2022
Our much-loved gravel shorts are now available in a new colourway across both men’s and women’s sizing! Offering the same great quality and performance as the original Grey pair, our gravel shorts are now available in super cool-looking Anthracite colour. All the ready-for-anything performance you need, in a wear-with-anything shade that will look epic on your off […]
Charity · 05/01/2022
We're pleased to announce we will be supporting Cycling Projects, a national UK charity who promote inclusive cycling through a range of community engagement programmes. Read our interview with CEO, Ian Tierney, to learn more about the charity and their Wheels for All initiative.
Business & Life · 30/12/2021
Hello Herd! Another lap of the sun ticked off and what a year it’s been. 2021 has brought with it highs and lows, so it’s a little tricky to know where to start. Let’s start with the highs I guess… 2021: The Highs Expanding the HQ Team The team here at Stolen Goat HQ is […]
Goat News · 16/12/2021
A fresh batch of our Climb & Conquer waterproof gloves have landed in the warehouse just in time for the festive break. If you are not familiar with these gloves, there’s a reason why they’re so popular… The Stolen Goat Climb & Conquer Waterproof gloves are the perfect weapon to combat cold/wet weather rides. Windproof, […]
Goat News · 16/12/2021
Our Adventures with Art Tate Capsule Collection is one of our favourite collections yet. But how did we whittle it down to just 7 designs? And what actually went into transforming art pieces into cycling kit? Hear insights into the making of the collection from our Product Developer and our Designer.
Goat News · 13/12/2021
Baby Nik dreams of getting out for an adventure on two wheels. But there’s just one problem: he hasn’t got any cycling kit! Will he get the kit he’s been wishing for on Christmas day? Watch our new short animation to find out!
Business & Life · 06/12/2021
Stolen Goat is here to help you give the gift of Freedom and find the perfect present that will bring the cycling enthusiast in your life joy and happiness all year round. From stunning cycling kit, to the handy accessories that they’ll wish they’d had sooner. Whether you’re looking for stocking fillers, or the ‘main present’ winners. With our Christmas gift guide, you’re sure to find something that will inspire your loved one to get out and Adventure More.
Charity · 02/12/2021
Introducing the Stolen Goat x Cycling UK collection! Composed of two striking designs, every purchase from this collection will help to fund Cycling UK's campaigning and charitable projects.
