As you may know, Stolen Goat for years has been on a mission to build up women’s cycling and level the playing field between men and women in this sport. We believe very strongly in equality and inclusivity and that is how we run all aspects of the company.

The pandemic has been great for one thing: encouraging new riders and riders who maybe have been off the bike for some time, to get on a bike and Freedom. Although we’ve seen a big leap in cycling over the past 18 months, there is still some way to go in our mission for equal representation in cycling.

It’s been great to see clubs/shops/events/individuals get more involved in women’s cycling and although those groups may not get the praise and recognition they deserve…. Stolen Goat sees you and Stolen Goat praises you. Keep it up and keep moving forward, we will get there.

While we are on the subject of events, we have some very exciting news… We will be sponsoring a cycling series this year (more details to come) and this series also believes in equal opportunity within sport. The event has races for juniors, seniors and vets. And…. the male and female winners from each cat will receive equal value prizes. Equal racing, equal exposure, equal prizes = Equal event…. just how it should be.

Another company pushing for equality is our friends at Cycling UK ( For the past 5 years, they have held the Women’s Festival of Cycling, a festival designed to encourage and promote women’s cycling and to celebrate women in the cycling industry and all that they do. We think this is totally awesome and needed to share it with you.

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Women’s Festival of Cycling 2021 – UK // Event details

When: 17th July – 1st August 2021

Where: Throughout the UK – find events here>>

Why: To celebrate & promote women’s cycling. And of course, to have fun.

Are there virtual events as well?: Yes

Abilities and ages: Events will have a wide range of ages and abilities. Please see event details for specifics.

What type of bike do I need: Any bike should do but please see specific event details.

More info can be found at the Cycling UK website ( We hope to see some of The Herd supporting.

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