Our new reward scheme is out in the wild…

To celebrate 10 Years of Stolen Goat, today we’ve launched our brand new reward scheme: Goat Coins.

That’s right Herd, you can now earn 1 Goat Coin for every £1 you spend with Stolen Goat – ready to put towards your next purchase. It’s our way of saying thank you for choosing Stolen Goat and becoming part of our Herd. We’re so grateful to have you along for the ride.

For existing customers, we’ve backdated your Goat Coins from 1st January 2020. So if you’ve shopped with us before, you’ll find a nice little stash ready and waiting for you already!


Log in to your account to check your Goat Coin balance
Visit My Account and enter the email address you usually use to shop with us to receive your secure log in link. Once you’ve logged in, head to the My Goat Coins tab on your Account page to check your balance.

Earn Goat Coins with every purchase
Every time you shop with Stolen Goat, you’ll earn 1 Goat Coin for every £1 you spend. Giving you #NewKitDay joy and a reward. You can also earn additional Goat Coins by referring a friend and leaving reviews of kit you’ve purchased. The more coins you earn, the higher level you’ll be: from ‘bronze’ to ‘elite’. Level up, and you’ll receive bonus coins… plus extra goat street cred for making great cycling kit choices.

Redeem your Goat Coins
100 Goat Coins = £1. Save ‘em up, or use them on the regular – it’s up to you. Simply opt to use your goat coins at the cart and you’ll get the value discounted from your purchase.

Share your Goat Coins
Feeling generous? Share the SG love. You can choose to turn your points into a voucher to share with someone else in your Herd… simply head to the ‘Manage points’ tab in your account, choose how many of your Goat Coins you want to convert and generate a coupon code.

Earn Double Goat Coins on Anniversary Edition Jerseys!
Pre-order one of our special Anniversary Edition ‘throwback’ jerseys before 11.59pm BST on 2 August and you’ll receive Double Goat Coins! Already ordered one? We’ve got you, GOAT. Your double coins bonus is ready and waiting for you.

Want more info? Check out our Goat Coin FAQs to learn more!