Photo by Kevin Morgans

Never mind Black Friday… it’s Very Important Goat week! This week we’re saying a big thank you to all of The Herd by giving newsletter subscribers a special discount code and access to exclusive designs, available for one week only.

And if that wasn’t exciting enough, any goats who make a purchase with their VIG Week discount code will also be the first to know about our new VIG Membership Scheme, launching in 2022.

The Exclusive VIG Designs //

One of our all-time favourite designs returns, updated and improved. Plus a never-before-seen NEW design. Introducing Sundown and Yokai! Available as Bodyline jerseys, Orkaan jerseys and Climb and Conquer Jackets.


A reincarnation of one of our all-time favourite designs – some of you might recognise Sundown from 2017. This was seriously popular back then, so this is your chance to get it before it’s gone. Now available in our new and improved ‘smooth’ version of the long and short-sleeved bodyline jersey. And, for the first time ever – as an Orkaan jersey and a Climb and Conquer jacket.


Brand new and only available during VIG Week, the Yokai design is inspired by Japanese folklore. It features some seriously awesome supernatural characters – predecessors to today’s ‘Pokémon’! Yokai is a true conversation-starter that you’re definitely going to want to get your hands on.

IMPORTANT: there is an 8-10 week lead time on these extra special VIG Week designs. If you are purchasing items from the rest of the SG range in addition to the VIG exclusive products, we would recommend placing two separate orders so that you can get your non-VIG goodies as soon as possible. Shipping is free!

The VIG Membership Scheme: Launching in 2022 //

Think of VIG Week as your taster of what it would be like to big a Stolen Goat VIG (Very Important Goat). More details will be coming soon, but perks will include your very own ongoing membership discount code, early access to new product launches, exclusive products, member events and much more!

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