Custom Cycling Kit by Stolen Goat

Completely bespoke cycling kit, made to order from premium materials. Combining quality, comfort and durability with the Stolen Goat custom service, you’ll work with one of our account managers to create a custom collection of kit that will inspire your adventures and truly reflect your style. Whether you’re looking for club kit, cyclewear for an organisation or for an event, we can help with a wide variety of custom kit and accessories.

  • Custom cycling kit, produced on demand.
  • Comfort, quality and style with durable materials and prints.
  • Simple, fuss-free ordering process with help from our team from start to finish.
  • Excellent customer support and aftercare.
  • Perfect for clubs, groups, charities and events.

How to order your custom cycling kit //

There’s just a few simple steps to get your own high quality, custom cycling kit.

1. Get in touch and let us know what you need

Drop us a line at and let us know what kind of kit you’re after, how many riders you’ve got in your Herd and any initial design ideas or logos you’re looking to incorporate.

2. A dedicated Account Manager will get back to you

Your journey to getting your custom kit will start with a consultation with a dedicated Account Manager. Together, you’ll discuss what type of kit you require and your budget along with any design ideas, logos or colours you’d like to incorporate. Once you’re happy with the design concept, our in-house designers will build up your custom design on to a template so you can see what it will look like. You get two rounds of amends included in the price, so it’s no sweat if there are any tweaks to be made. We can also provide sizing samples so you and your Herd can ensure you get the perfect fit.

3. We get to work producing your kit

Once you’re happy with the design and you’ve decided what you would like to order, an invoice will be generated. Once this is paid in full, production of your amazing new custom kit will start. Typically the turnaround time to receive your custom kit is 10 weeks – but it’s worth the wait, and time flies when you’re riding bikes!

4. Dedicated web pages for clubs and organisations

For large clubs and organisations, we can take the faff out of getting your club kit sorted, with your own dedicated ordering page. Say goodbye to a garage full of kit that you’ve got to somehow deliver to all your club members! With Stolen Goat, you and your Herd can individually order your kit online from your own private page on and have it delivered directly to your door, wherever you are in the world.

Perfect for clubs, race teams, businesses or charities looking for an extra special jersey for an event. Whether you’re showing your allegiance on the Sunday morning club ride, representing your team at races or looking for some awesome kit for a mass participation event you’re organising. With Stolen Goat, you’ve got a full custom kit service that will have you standing out from the crowd.

We’re all about helping people to ride how they like, wearing kit they love. With sensible minimum order quantities, Stolen Goat makes the process of creating awesome, bespoke kit accessible. And with a simple ordering process, you can rest assured that we’ll be here to guide you through your custom kit journey from start to glorious ‘new kit day’ finish.

“So glad we contacted Stolen Goat when looking for a kit supplier to provide real life kit to match our Zwift Racing Team’s in game kit.
Aeonian Zwift Team

Stolen Goat offer a full custom cycling kit service. From clubs, race teams and businesses, to charities seeking an extra special jersey for an event.

Custom cycling kit options //

Great looking kit, suitable for all kinds of rides and adventures. With Stolen Goat custom, you can get an extensive range of customised cycling kit and accessories – completely unique to you.

Our custom kit comes from the same top-notch suppliers as our own collections, meaning you can ride happy knowing you’ve got the same incredible Stolen Goat quality and durability – with the added bonus of your very own bespoke design.

  • Jerseys

  • Shorts

  • Jackets

  • Gilets

  • Race Suits

  • Accessories

Why choose Stolen Goat for your custom cycling kit //

We have thousands of happy customers who can attest to the way we do business. Freedom is at the heart of everything we do… freedom to ride when, where and with who you want. Freedom to be comfortable no matter the conditions. Freedom to ride at your chosen speed on your chosen surface. Freedom to get the exact design you want that’s bespoke to you and your group.

We have some of the highest quality suppliers in the world, including Bioracer: the custom cycling kit specialists who supply kit to race winning athletes including Team Ineos, the Belgium, German and Netherlands national cycling teams.

Since 2012 Stolen Goat has been building, from the ground up, our very own logistics platform. Your cycling group can leverage this platform to give you an effortless ordering & delivery process. We will help you create an outstanding and totally bespoke design for your custom cycling kit, all you need to do is choose which of our lovely products to use as your base.

I think we must be the best dressed cycling club thanks to Stolen Goat.
Cowley Road Condors

  • Premium quality

  • Design support

  • Simple ordering process

  • Experienced, dedicated account managers
  • Made to order with fast manufacturing and shipping
  • Perfect for your club, charity or event.
  • Industry leading material suppliers

Stolen Goat Custom: FAQs //

What kit/accessories can I get customised?

Freedom is… great looking kit, suitable for all kinds of rides and adventures. With that in mind, our custom range is pretty extensive! We offer custom cycling jerseys, bib shorts, jackets, gilets, race suits, tri suits, arm/leg warmers, caps, socks, mitts… drop us a line with what you’re after to find out more.

What are the minimum order quantities?

The minimum order value starts from just £1000 + VAT, with certain products being subject to minimum order quantities (for example, items from our Epic range are subject to a five item minimum order value). We’re all about making custom kit accessible, so we’ve made our minimum order quantities as accessible as possible.

How much does custom kit cost?

We offer very affordable pricing for custom kit, with no compromise on the design or quality. There’s no fee for our design work (as long as you stick to one design with two rounds of amendments) and we’ll discuss your budget before we get started on anything else to make sure you’re happy before you or your club commit to anything. We also offer free shipping around the world on orders over £80, and the final price you see on the website when placing your order takes into account import taxes – so there’s no nasty surprises. Get in touch to discuss your requirements for more information on costs.

What size do I need?

We know that awesome-looking kit is no good if it doesn’t fit properly. With that in mind, for a small fee of £20 we can send out sizing samples for you and your Herd to try on to make sure you can get the perfect fit. This fee is fully refundable once you place your order. Our custom kit is manufactured by the same suppliers as our own range, so you can also check out the size guides on our website or visit one of our stockists to get a feel for what the sizing is like.

Can I order more of my custom kit at a later date?

Yep! After your first order, subsequent orders of the same design will generally require a minimum of 5 items per design, placed within an order window for the kit to enter into production. Should this minimum not be met, after consultation with you, the orders may roll into the next window. For clubs and organisations, we can create your own webpage on so members/team mates can log on, order their kit and get it delivered to their door.

How long will it take for my custom kit to arrive?

Typically, there’s a 10-12 week lead time for your custom kit to arrive. Once the order is placed you’ll receive an estimated delivery time, and once it’s ready and shipped we’ll let you know. After your first order of custom kit, if you would like us to, Stolen Goat can hold stock of your custom club kit collection in our warehouse. Meaning your Herd can order “on demand” for future orders and receive their kit within a few days. In order for us to hold stock for you, Stolen Goat will require full payment for your items prior to production. We will continue to top up your holding stock until you request us to stop, at which point the remaining stock can either be returned to you, or be sold through and credit given.

What is the returns policy for custom kit?

Unfortunately we can’t accept returns for custom kit – however it is covered by our Lifetime Guarantee and Crash Replacement Policy.

What aftercare will I receive?

We’re all about taking care of our customers the way we would want to be treated ourselves. You’ll receive support all the way through the design process, and we’ll keep you in the loop once your order is placed. It’s not a case of getting you your kit and then sending you on your merry way. We always want to look after you, so our custom kit also qualifies for our Lifetime Guarantee and Crash Replacement Policy. If you need any help or have any questions, our friendly customer service team will always be happy to hear from you:


Customers who we have worked with