Wednesday 22nd September marks World Car Free Day. An annual call to action to ditch the car and get around on two wheels or two feet for the day instead.

Chances are, if you’re reading this, you’re already part of The Herd. So we don’t need to tell you all the reasons that getting out on your bike at every opportunity is a great idea, because you already know. Riding bikes is awesome. Sitting in traffic with the dregs of yesterday’s on-the-go coffee creating a suspicious odour from the cupholder is not.

Instead, we thought we’d give you the perfect excuse to get out and enjoy some time in the saddle. This World Car Free Day, we’re challenging you to start the day strong and join our Sunrise Cycle Club by heading out for an early morning spin on two wheels.

There’s nothing quite like that feeling of freedom you get riding along the winding country lanes with the first of the sun’s rays peeking through the hedgerows. Having your favourite trail all to yourself. Ditching the drudgery of the A41-whatever-it-is in favour of the road less travelled. The glorious feeling of an early morning endorphin hit, accompanied by the promise of a good strong coffee and a second breakfast (the best meal of the day, FYI) waiting for you when you get home.

On Wednesday 22nd September, hit the saddle and enjoy the ride, then tag us in your Sunrise Cycle Club photos over on Instagram and use the hashtag #SunriseCycleClub. We’ll be choosing a few lucky Goats at random to win a pair of our super soft, super snazzy cycling socks.

Can’t make it out early doors? We get it, life happens and in The Herd, no Goat gets left behind! Just head out on two-wheels when you can on the 22nd .  Snap a photo, don’t forget to tag us and you’ll be in the mix!

Ready to chase the sunrise? Follow us on Instagram ready to join the Sunrise Cycle Club action next week and your chance to bag yourself some cool new socks.

Join the Sunrise Cycle Club //

  • Follow @stolen.goat on Instagram.
  • Head out for an adventure on two-wheels on Wednesday 22nd September – your ride, your style.
  • Snap a photo, tag us on Instagram and use the hashtag #SunriseCycleClub
  • Sit back, enjoy that post-ride feeling and wait to see if you’ve been lucky in our Stolen Goat sock giveaway!

Winners of the socks giveaway will be chosen at random and announced on Thursday 23rd September. Giveaway is not affiliated with, endorsed by or sponsored by Instagram. Winners will be contacted via the Stolen Goat official Instagram account only. Giveaway open worldwide, no purchase necessary.