Yōkai – a class of supernatural creatures from Japanese folklore. Some malevolent, some bringing good fortune, and some that are just downright mischievous.
Very Important Goat Week is almost over. But if you’re a newsletter subscriber there’s still time to get your hooves on one of our coolest designs yet! Continuing our love for Japanese art, ‘Yokai’ is a seriously awesome-looking design inspired by Japanese folklore.

If you loved the Takashi and Hanzo designs from our SS21 collection, or the Gojira jersey launched with our latest AW21 collection, you’re definitely going to want to add Yokai to your collection!

Yōkai are supernatural creatures – in fact today’s Pokémon as we know them are based on these mythical characters. The Yokai design features folklore characters, hand-drawn by our designer Trevor. Set on a fluoro pink background – the same shade as our Fitch Pink range – to really make them ‘pop’. Add in logographic Kanji characters which translate to the word ‘goat’ (what else!) and you’ve got yourself an incredible-looking design which is a real conversation-starter.

The Yokai design is available in men’s and women’s sizing, in our long and short-sleeved Bodyline and Orkaan jerseys, plus as a Climb and Conquer jacket.

Exclusive to newsletter subscribers, the Yokai design is only available to purchase until 23.59pm (GMT) on Sunday 28 November.  Get it before it’s gone! If you’re an existing newsletter subscriber, check your inbox for your exclusive VIG link and discount code.

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