The Blog
50 stories
Events & Competitions · 27/04/2022
As far as good weekends go, getting to spend one at Alexandra Palace surrounded by cool bikes, the latest tech and a whole bunch of fellow cycling lovers has got to be up there! Just under a week later and we’re still riding on a high after an amazing weekend at The Cycle Show London.
Business & Life · 14/01/2022
We’re very excited to announce that we are the official kit supplier for The Cycle Show 2022! We’ve created a special custom-designed jersey exclusively for the show – available to pre-order here or to purchase from our stand at the show. The Cycle Show 2022 is taking place at Alexandra Palace, London from 22-24 April. […]
Adventure More · 07/03/2019
Mandalay to Bangkok Check out our youtube channel here: https://www.youtube.com/watch?v=1EcBY1poxcE Follow our adventure here: https://instagram.com/totalbikeforever/ Hello and welcome to another edition of Total Bike Forever. Here’s a look at this month’s shenanigans. We kicked off the latest part of our trip with a little boat ride from Mandalay to Bagan with our bikes in tow. […]
Adventure More · 24/10/2018
Riding in Africa Living in Africa, there’s a common misconception that wild animals are free to roam through our gardens and dodging wildlife on the way to work is a daily occurrence. Most seasoned travellers know better by now, but I still get asked those odd questions from time to time. No, the wildlife isn’t […]
Events & Competitions · 12/10/2018
2019 Race Planning So there I was, making my way around the halfway buoy during the swim portion of Ironman Copenhagen with cartoon stars whizzing around my head after a good old-fashioned kick to the face from someone who’d spontaneously started doing breaststroke right in front of me. A sensible, rational human being would probably […]
Adventure More · 04/10/2018
Dushanbe To Bishkek Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/ If there’s one word to describe the last month there can only really be one – Mountainous. We had been looking forward to reaching the dizzy heights of Tajikistan and making music on ‘the roof of the world’ as the locals call […]
Adventure More · 02/10/2018
Strava Art x Stolen Goat? Thibaut Pinot, Tour de France stage winner, draws a Goat during his 208km “warm-up” ride. Love it or hate it, eventually, everybody takes a quick look at Strava. If you fall in the latter camp, it’s possibly when you see that somebody has ridden a route that when uploaded to […]
Adventure More · 12/09/2018
Trans Baviaans South Africans are a weird bunch. We have a penchant for the extreme, we only deal in absolutes like longest, furthest, highest. Any less and it isn’t worth the effort. That’s why a race like the Trans Baviaans exists, and has 1 500 riders aiming to ride 230 km, traversing the Baviaanskloof nature […]
Adventure More · 08/08/2018
Istanbul to Baku Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/map/ With the sounds of our festival-set still ringing in our ears, we hot-footed it back to Istanbul, ready to crack on into the heart of Turkey. Having read and heard many great things about this magical land it was time to see what the […]
Goat News · 10/07/2018
Yep, as the title suggests, stolen goat will be launching has just launched a coffee collection. It’s no surprise really…. cyclists and coffee go hand in hand like jam in doughnuts and French in fries? Maybe the last one wasn’t the best analogy but I’m hungry, anyway, we digress. Everyone at SG HQ loves a good coffee […]
Adventure More · 02/07/2018
Tirana to Istanbul Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If our first two months on the road were all about finding our feet, then month three has seen us wiggling our musical toes in a big way. What a month it’s been! Starting with our first gig in Macedonia to putting out the floor-fillers […]
Adventure More · 21/05/2018
Defeating Winter As we all know, Winter SUCKS! Getting through it is the hard part and all we do is look to Summer and hope that all our Winter training will have paid off. From using all of the various training platforms that are out there, to trying different riding genres, to braving the conditions […]
Events & Competitions · 13/03/2018
Who wants to RideLondon? Did you miss out on a place for this years event?…. Worry not….. we could help with that! Our partner – Rethink, has 12 places available for SG subscribers, for the event this year in July. Ride London 100 – Special offer for anyone coming through StolenGoat – No reg fee […]
Adventure More · 26/01/2018
Essex on Two Wheels + Cake! Because of my job and it’s odd hours, I’m able to take advantage of getting out on some solo rides around Essex. We live north of the river, so it’s probably the easiest place to get to, although don’t get me wrong, I do like the Kent hills every […]
Adventure More · 16/01/2018
Towards the end of last year we wanted to soak in as much of the Sun as we could before the poor weather set in. So, we escaped to Murcia, here’s what happened. Murcia Trip 2017 The temperature has dropped and loathe to settle for the poor weather we decided to make for the Sunshine…. […]
Adventure More · 13/11/2017
Aaron Rolph and Paul Guest make history on two wheels by breaking the World record for the most countries visited by bicycle in seven days On Friday 3rd November at 6.11pm, British amateur adventurers Aaron Rolph and Paul Guest crossed over the border from Bulgaria to Greece on their bicycles – their 14th country in […]
Goat News · 11/07/2017
Deva Triathlon 2017 Of all the races I have both taken part in or volunteered in, I have never seen an event so seamlessly executed. Chester Triathlon Club truly out did themselves with their organisation, the goody bags and rounding up a stellar amount of support from the locals. I knew this race would exceed […]
Goat News · 27/06/2017
My Journey // Nicole Pugson I was never really ‘sporty’ when I was younger apart from swimming. It was the one thing that I adored as a child, being in the water. My Mum will tell me her horror stories of when I’d swim out to the deep end of the pool, get rid of […]
Goat News · 30/05/2017
The Giro d’Italia is officially over and what an incredible event it’s been! Remember, it’s still not too late to celebrate the Giro’s 100th edition, this event will be forever remembered so make sure you’re a part of it. There’s still some time to buy our tribute pieces, a must-have for any true fan of […]
Industry News · 23/05/2017
Giro stage 16 is underway! In this stage, the greatest riders will take on some of the most legendary climbs the world has to offer. The ‘queen stage’ 222km, passes across the Alps and features a double over the Stelvio. The stage starts at Rovetta (a starting stage in 2008) and the course climbs steadily over to Val […]
Goat News · 11/04/2017
Best selling cycle clothing March 2017- Find out what’s hot! We welcome the recent warm, sunny weather and long may it continue! The days are lighter for longer, which means for most, if not all of us, we can get out on the bike after work! We’ve seen a significant increase in mileage from you […]
Adventure More · 03/04/2017
A cycling holiday in Mallorca Sunny Spain…. lucky for some ;) Our first team “business trip” and for some of us, our first experience of road riding in Mallorca. The days leading up to our trip were spent watching videos of the famous island rides, teasing ourselves waiting for the day we experienced them. Bags […]
Product Tech & Reviews · 08/03/2017
A ‘new year new me’ has spurred a lot more interest in the cycling community the past few months! Let’s keep pace and may it continue throughout the year! #adventuremore #rideanyweather February was a busy month here at SGHQ, there were many orders placed, we cycled in Gran Canaria, lost Andy due to the arrival […]
Goat News · 14/02/2017
New Arrivals – Limited Edition womens jerseys We launched our mens and womens Limited Edition collection last week and it’s selling fast! Have a look at our mens collection here or scroll down for our womens collection! We are offering 11 brand new women’s designs this season. Limited numbers on each design, ranging from 200-300 in total. All […]
Adventure More · 12/01/2017
stolen goat Friday adventure – Geocaching! Everyone loves a Friday! You can feel the freedom of the weekend upon you! Here at stolen goat, we love Fridays more than most. It’s our group activity day, a day when all the team get out and adventure together! So, what did the goats get up to? We […]
Goat News · 28/10/2016
It’s that time of the month again where we update you on this month’s best-selling cycle clothing. We officially say goodbye to the sunny weather here in the UK and start preparing for the unpredictable Autumn weather. We have seen a significant increase in our wet weather cycle clothing, with most of the orders being waterproof […]
Product Tech & Reviews · 25/10/2016
Cold Weather Cycling Gear – Preparing for Autumn & beyond As the mornings get bitter, now’s the perfect time to make sure you’ve got the correct cold weather cycling gear for the forthcoming months. As always, we are here to help! Here’s our Autumn cycle clothing checklist and temptations (if you need anything). Firstly, empty out […]
Product Tech & Reviews · 27/09/2016
12th May – bikeenvy.co.uk – Bodyline women’s jersey – 9 out of 10 – ” What a pleasure it is to wear” “The stolen goat Bodyline jersey not only looks great, the fit is second to none” Back in May, Bike Envy published a very detailed review about our women’s Bodyline jersey. They scored it […]
Product Tech & Reviews · 07/09/2016
A guide to cycling shorts Choosing the right set of shorts is definitely one of the most important things to get right Picture this, when on a bike, you are connected to it at 3 points. 1. Your feet – where the power is transferred from your legs to the bike’s gear system. 2. Your […]
Business & Life · 19/08/2016
It’s Friday! Here at stolen goat we take our Friday’s very seriously! so…….. All of the SG herd are preparing to venture off into the wild, for their weekly Friday ride. The weather isn’t too good here, it’s not sure whether to rain or shine. So we’ve all got our Orkaan kit on, ready for any situation! […]
Goat News · 18/08/2016
Introducing stolen goat’s latest recruit We welcomed a new goat to the herd this week and he goes by the name of Rob Simpson. He’s young, creative, thinks outside the box and will be handling the content on our website and social media pages. We might even let him loose with his camera for product […]
Adventure More · 15/09/2015
Launch days are always great fun. Months of designing, sampling, refining, sampling, refining, sampling, testing, photographing etc finally culminates in releasing the products to the World. You never really know what to expect and it’s always such a joy to see people enjoying your creations. But this Autumn we have some exciting new products for […]
Goat News · 22/07/2015
I bet Nibali wishes he was in a position to wish us happy birthday like this, this year ;-) Yep, this week marks the third full year that stolen goat has been in existence! When we started, Bradley Wiggins was wearing yellow in the Tour de France and about to smash the Olympics too. 2012 […]
Events & Competitions · 02/07/2015
The Tour De France is about to kick off!!!! We’re all crazy excited here. So we’ve created a fantasy league on Velogames. It’s free to sign up and enter, all you need to do is… Go to Velogames: http://www.velogames.com/ Register / Login Create your team of riders Go to your team page and click “Join League” […]
Goat News · 18/06/2015
A race report from sponsored Triathlete Aled Jones… After the slight disappointment of Ironman 70.3 Mallorca last month it was time again for Team Jones (The Wife and I) to take on the inaugural Ironman 70.3 Staffordshire. I won’t go into the logistical nightmare of having T1 and T2 20 miles apart or we would be […]
Adventure More · 11/06/2015
Last weekend saw a few of us and indeed customers take on the epic Wiggle Dragon Ride 2015. 142 miles of glorious Welsh mountains in beautiful sunshine. Here are some snaps of the team and some customers at the ride… Joe Yeates wears Cafe Racer Red Mk2 Jersey and Bib Shorts and a “take my […]
Events & Competitions · 09/04/2015
Paris Roubaix 2015 is upon us this weekend! The legendary Paris Roubaix is the epitome of one day racing, and it rolls around as part of the Spring Classics all of a sudden, then leaves us for another year. I’m a huge fan of the Tour de France but in terms of excitement and sheer […]
Product Tech & Reviews · 08/12/2014
Looking for some inspiration for Christmas Cycling Gifts for that mad cyclist in your life (or even yourself). Then here is our comprehensive guide to choosing the right cycling present for him or her. Firstly lets talk about the practicality of ordering from stolen goat… Our Christmas Shipping Dates We despatch items on the same business day […]
Events & Competitions · 24/11/2014
Black Friday is the Friday after the fourth Thursday in November (Thanksgiving day in the US) and is highly regarded as the start of the shopping season. Cycber Monday is the following Monday and is focused around e-commerce businesses. Traditionally these two days incorporate some big saving deals in the run up to Christmas. Well […]
Adventure More · 08/07/2014
What a cracking weekend!!! First off, let me give kudos and credit to Tim & Dave Morel – you guys made it a truly enjoyable experience and without a doubt the most fun I’ve ever had at a show before – thank you. Thank you also to Emily for your help and unique understanding of […]
Events & Competitions · 26/06/2014
If you didn’t already know, stolen goat will be exhibiting at Harewood House next week. We’re taking part in the hugely anticipated Festival of Cycling which will see the Tour de France Peleton roll up, stop for a few minutes, get a Royal send off and then speed off into the Yorkshire dales. I was […]
Industry News · 09/04/2014
Last weekend was the spectacle that is the Tour of Flanders (or how the locals call it the Ronde van Vlaanderen or just the Ronde). Apparently, the viewing rate of Fabian Cancellara’s third win was 85% and I’d hazard a guess that the remainder were along the course or watched on big screens, just as […]
Events & Competitions · 20/02/2014
Last weekend, I went to the London Bike Show. It is one of those places where it is perfectly fine to stand staring with your mouth open at a bike then slowly stretching your hand out and very lightly stroking over the top tube. It tingles in your finger tips, eyes wide, big smile. It’s […]
Events & Competitions · 19/02/2014
It’s been a few days now since returning from the hustle and bustle of the London Bike Show. I’m starting to recover from the insanity that is the pack down on the final day. The London Bike Show really isn’t designed to be done by just one man – next year I am definitely taking […]
Adventure More · 16/01/2014
Have you booked your place at the Festival of Cycling 2014 yet? There’s no denying it – with the actual Tour de France hurtling right through the grounds of the event it is set to be the biggest cycling festival this decade. Cavendish has got his heart set on wearing the Yellow jersey this year […]
Product Tech & Reviews · 13/11/2013
Looking for something that little bit special for the retro cyclist in your life? Here’s a few cheeky little numbers that might just fit the bill… Pure Merino Wool Jersey Made Entirely in the UK Have you seen the Alpe Deux jerseys (Navy and Black)? They are made from pure Merino wool and manufactured entirely […]
Product Tech & Reviews · 12/08/2013
I recently tried my hand (or rather – legs) at road racing. It was a small field of just 15 or so riders and a nice spacious track so no real crash concerns. As a newbie I had one real tactic – try and hold onto the wheel in front for dear life! It […]
Events & Competitions · 19/06/2013
Not long to go now until the start of the 100th Tour de France (29th June – 21st July). Personally, I can’t wait! As I write this, there are only ten more sleeps to go! I’m sure, given the history of the event, and the landmark 100th edition – this year will be full of […]
Events & Competitions · 05/03/2013
The organisers of the Orbital Cycling Festival are pleased to announce that general entry passes and race entries are now live and available from the Orbital website. An Early Bird discount of 10% is available until 31st March 2013. Further discounts will be offered to British Cycling, CTC and Sustrans members. All races have been […]
Events & Competitions · 21/08/2012
Two whole days after officially launching Stolen Goat I found myself at Blenheim Palace setting up a 4.5 metre by 3 metre marquee ready for 15,000+ cyclists to roll by and take a look at what we have to offer. Daunting, tiring, exciting. As the inaugural Stolen Goat exhibition I had no idea what to expect. The […]
