The Blog
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Adventure More · 07/03/2019
Mandalay to Bangkok Check out our youtube channel here: https://www.youtube.com/watch?v=1EcBY1poxcE Follow our adventure here: https://instagram.com/totalbikeforever/ Hello and welcome to another edition of Total Bike Forever. Here’s a look at this month’s shenanigans. We kicked off the latest part of our trip with a little boat ride from Mandalay to Bagan with our bikes in tow. […]
Goat News · 27/02/2019
JOINING THE HERD ‘Any plans for the weekend?’ ask my work colleagues. ‘Yes, I’m cycling to Cambridge’…jaw drop, confused look… ’From London?’ ‘Yes’ ’You’re crazy.’ I smile, shrug and say ‘It should be fun!’ Then I walk away whilst thinking ‘and back again.’ (but I keep that to myself!) This became a pretty standard exchange […]
Goat News · 12/11/2018
I can’t quite believe that I’m typing the words ‘off season’ already. Where has this year gone? For many of us, our race season started back in May (even earlier in March if you’re into that duathlon malarky…). So for five straight months we have put the pedal down both in training and our chosen […]
Goat News · 31/10/2018
The Herd Friday A few weeks ago on Instagram, we started something called ‘The Herd Friday’ which is basically a day of the week we dedicated to you, our fellow goats. We love seeing photos of you in our kit, always have always will and as some of you long-time goat fans will know, your […]
Adventure More · 24/10/2018
Riding in Africa Living in Africa, there’s a common misconception that wild animals are free to roam through our gardens and dodging wildlife on the way to work is a daily occurrence. Most seasoned travellers know better by now, but I still get asked those odd questions from time to time. No, the wildlife isn’t […]
Events & Competitions · 12/10/2018
2019 Race Planning So there I was, making my way around the halfway buoy during the swim portion of Ironman Copenhagen with cartoon stars whizzing around my head after a good old-fashioned kick to the face from someone who’d spontaneously started doing breaststroke right in front of me. A sensible, rational human being would probably […]
Adventure More · 04/10/2018
Dushanbe To Bishkek Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/ If there’s one word to describe the last month there can only really be one – Mountainous. We had been looking forward to reaching the dizzy heights of Tajikistan and making music on ‘the roof of the world’ as the locals call […]
Adventure More · 02/10/2018
Strava Art x Stolen Goat? Thibaut Pinot, Tour de France stage winner, draws a Goat during his 208km “warm-up” ride. Love it or hate it, eventually, everybody takes a quick look at Strava. If you fall in the latter camp, it’s possibly when you see that somebody has ridden a route that when uploaded to […]
Goat News · 28/09/2018
SEPTEMBER 2018 And just like that, we wave farewell to another month. October is almost here and Christmas right around the corner…. can you believe it? It’s been another great month for SG and we can’t thank you (The Herd) enough. You keep us doing what we love and what we love is Inspiring Your […]
Adventure More · 12/09/2018
Trans Baviaans South Africans are a weird bunch. We have a penchant for the extreme, we only deal in absolutes like longest, furthest, highest. Any less and it isn’t worth the effort. That’s why a race like the Trans Baviaans exists, and has 1 500 riders aiming to ride 230 km, traversing the Baviaanskloof nature […]
Adventure More · 05/09/2018
Baku – Dushanbe Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/map/ This month we’ve been getting acquainted with Central Asia: A completely new part of the world to us. So buckle up for the ride, here’s what went down… They say patience is a virtue and we put this to the test during the first […]
Goat News · 20/08/2018
As one of the longest-running heatwaves in memory slowly starts to draw to a close, it’s time for an update from a recent addition to the herd, the official Stolen Goat product manager, a.k.a The Claw, or me, David Law. As the size of the herd increases annually, my role is to make sure the […]
Adventure More · 08/08/2018
Istanbul to Baku Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/map/ With the sounds of our festival-set still ringing in our ears, we hot-footed it back to Istanbul, ready to crack on into the heart of Turkey. Having read and heard many great things about this magical land it was time to see what the […]
Adventure More · 02/07/2018
Tirana to Istanbul Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If our first two months on the road were all about finding our feet, then month three has seen us wiggling our musical toes in a big way. What a month it’s been! Starting with our first gig in Macedonia to putting out the floor-fillers […]
Adventure More · 22/06/2018
The Goat goes to Lanzarote After finishing my 2017 triathlon season with that niggling feeling that I hadn’t achieved my goals – it left me with the pesky decision of choosing another race. Go hard or go home….so Lanzarote Ironman in late May was soon signed up for. This meant a brutal winter of training […]
Goat News · 20/06/2018
SG Job Role: Product Manager My qualities: Dogged, honest, tenacious, thorough. A little bit about me: My nickname is The Claw. I started MTB racing in 1993, in the middle of the mountain biking boom. Spectacularly uncoordinated, my results started to improve when I switched to road racing at the end of my last year […]
Adventure More · 14/06/2018
Riding in Mallorca I do a fair amount of overseas travel for work every year, but it’s never the type of travel where I can settle in, take in the sights and get a feel for a new place. It’s high-paced. I’ll fly for anywhere from 8 to 16 hours to get to Europe […]
Business & Life · 02/06/2018
“Cycling is a source for social, economic and environmental benefits – and it is bringing people together” – European Cyclists’ Federation Secretary General Bernhard Ensink What is World Bicycle Day? World Bicycle Day is on Sunday 3rd of June. It’s a day developed by the United Nations as a day of awareness in regards to the multiple societal […]
Adventure More · 15/05/2018
Milan to Tirana Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If you haven’t read our previous blog post please read here! They say that it takes 6 weeks to form a habit and after a month of acclimatisation and finding our groove, our second month on the road has all been about putting what we’ve […]
Goat News · 09/05/2018
Hello! Ashley Oldfield here from Cape Town South Africa. My cycling story has 2 parts to it, the first as a kid, building jumps in my parent’s backyard and learning to fly, whip and tuck and roll out of a bad landing. In the wide open spaces we have access to down south (way down […]
Goat News · 01/05/2018
In what feels like a blink of an eye we’re in the 5th month of the year…. almost halfway through!!! The weather has been extremely temperamental over the last four weeks and that has reflected in the types of garments sold. A real mixture of kit has left the SG warehouse, Orkaan jerseys and shorts, new EPIC bib […]
Goat News · 27/04/2018
Gearing up for Race Season And just like that almost four months of the year have disappeared! Race season is fast approaching so I thought I would share some of my experiences, training, tips and tricks before the races kick off. It’s been a long winter and for most of us we’ve been turning down […]
Goat News · 28/03/2018
Hey guys!!! Well to start off with, I am Luke Taylor, 33 years old from Ellesmere port in Cheshire and I will have been road cycling for two years on my 34th birthday this June. So I guess you could say I am still a newbie to road cycling, but when it comes to riding […]
Goat News · 07/03/2018
Jamie is new to the team, young and eager to learn, he has a strong passion for helping others and making sure everyone is happy. This is one of the many reasons we chose him and also why he’ll be looking after the customer service side of the business. Here’s a little about Jamie: My […]
Adventure More · 26/01/2018
Essex on Two Wheels + Cake! Because of my job and it’s odd hours, I’m able to take advantage of getting out on some solo rides around Essex. We live north of the river, so it’s probably the easiest place to get to, although don’t get me wrong, I do like the Kent hills every […]
Business & Life · 14/01/2018
Last year we published a blog post in which Bruce (one of our brand ambassadors) explained his fight against Mental Health illness. Read here if you missed it. Since then, Bruce has been working very hard on himself and his future. Find out how he’s been getting on and what he’s been up to here. Following […]
Business & Life · 13/01/2018
So its been a couple months since I last wrote for SG. A lot has happened in many ways I guess. I have made good strides forward in feeling better and seem to be coming to grips with depression and how it manifests itself in my day-to-day. The doc is pleased and thinks I’m ready […]
Business & Life · 12/01/2018
It’s that time of year where the weather is bleak, the festive cheer has disappeared, we’ve all eaten and drunk a bit too much and feeling perhaps a little less motivated to get back on the saddle. It probably doesn’t help that when we wake up it’s dark outside and being under the covers, wrapped […]
Business & Life · 08/01/2018
New Year New You – A term easier said than done, for some of us it may last a few weeks, for others, longer…. but ultimately we end up going back to our old ways because it’s what we know! Here’s some pointers on pushing on through… Brush The Dust Off The Bike Now is the […]
Business & Life · 14/12/2017
For Uk Mainland customers the last chance to order for Christmas is Thursday 21st by 2pm and the only way to hopefully guarantee you receive your order is if you select ‘Next day delivery’. For International customers, we use DHL Air Express, it’s the fastest thing going so you should be good up until Friday 15th […]
Adventure More · 13/11/2017
Aaron Rolph and Paul Guest make history on two wheels by breaking the World record for the most countries visited by bicycle in seven days On Friday 3rd November at 6.11pm, British amateur adventurers Aaron Rolph and Paul Guest crossed over the border from Bulgaria to Greece on their bicycles – their 14th country in […]
Goat News · 31/10/2017
With October drawing to a close and the weather being all over the place this month it’s not surprising that most of the best sellers have been from the Orkaan collection. The Orkaan is designed for variable weather conditions, the garments are made from a water-resistant material which is wind-resistant and breathable also. Getting caught […]
Goat News · 19/09/2017
Fighting back to fitness – an endurance cyclist’s guide to recovery post operation Chronology of a 13kg weight gain (and loss?): June 2016 I finally came back to Belgium after a one-month bikepacking trip in Italy. 70 kg and well-trained after riding middle to long distances almost every day. A few months before leaving Belgium, […]
Business & Life · 30/08/2017
In the market for a new cycling helmet?….. Well, look no further! A collection of stunningly crafted helmets designed by various artists will be on show at London bike shop and cafe Look Mum No Hands from Friday 1st September. With artists such as Grayson Perry and Stephen Jones to name a few, this is […]
Goat News · 11/07/2017
Deva Triathlon 2017 Of all the races I have both taken part in or volunteered in, I have never seen an event so seamlessly executed. Chester Triathlon Club truly out did themselves with their organisation, the goody bags and rounding up a stellar amount of support from the locals. I knew this race would exceed […]
Product Tech & Reviews · 23/06/2017
Summer is now here and the weather’s great! We’ve had the hottest June day in over 40 years, let’s just hope the weather keeps. Time to treat yourself to a Summer cycling jersey. Summer is arguably the best time of year to cycle. The weather – motivating, the desire to stay outdoors – greater, the days […]
Goat News · 30/05/2017
The Giro d’Italia is officially over and what an incredible event it’s been! Remember, it’s still not too late to celebrate the Giro’s 100th edition, this event will be forever remembered so make sure you’re a part of it. There’s still some time to buy our tribute pieces, a must-have for any true fan of […]
Industry News · 23/05/2017
Giro stage 16 is underway! In this stage, the greatest riders will take on some of the most legendary climbs the world has to offer. The ‘queen stage’ 222km, passes across the Alps and features a double over the Stelvio. The stage starts at Rovetta (a starting stage in 2008) and the course climbs steadily over to Val […]
Goat News · 21/05/2017
It was almost 3 years ago and I was parallel on the sofa after having a knee operation that was a long time in coming. A few weeks previously I had gathered all my bike gear from around the house and garage and started to value it and sell it off on EBay. I was […]
Business & Life · 16/05/2017
Top 10 pro cyclists to follow on Instagram, it’s not about the number of followers…. Instagram is one of the best ways to see the goings on of a pro cyclist. Follow them and have an insight into what their busy lives entail: race days, training, travelling, dietary plans, hobbies, time off, messing around, personal things, cool products […]
Product Tech & Reviews · 24/04/2017
Take a closer look at the stolen goat Bodyline cycling jersey features, find out what sets our jersey miles above the others. Our Bodyline cycling jersey is split into two design collections this year, CORE and our all new Limited Editions. The CORE range has been designed to look understated but still provide the highest level […]
Goat News · 11/04/2017
Best selling cycle clothing March 2017- Find out what’s hot! We welcome the recent warm, sunny weather and long may it continue! The days are lighter for longer, which means for most, if not all of us, we can get out on the bike after work! We’ve seen a significant increase in mileage from you […]
Adventure More · 03/04/2017
A cycling holiday in Mallorca Sunny Spain…. lucky for some ;) Our first team “business trip” and for some of us, our first experience of road riding in Mallorca. The days leading up to our trip were spent watching videos of the famous island rides, teasing ourselves waiting for the day we experienced them. Bags […]
Goat News · 20/03/2017
By now I hope you’ve seen our Limited Edition’s!? If not, where have you been hiding? Take a look at the collection now! – For men // For women. This year we are doing things a little differently from previous’ we have two jersey collections, a Core range and a Limited Edition Collectors range. Our Core […]
Product Tech & Reviews · 08/03/2017
A ‘new year new me’ has spurred a lot more interest in the cycling community the past few months! Let’s keep pace and may it continue throughout the year! #adventuremore #rideanyweather February was a busy month here at SGHQ, there were many orders placed, we cycled in Gran Canaria, lost Andy due to the arrival […]
Goat News · 14/02/2017
New Arrivals – Limited Edition womens jerseys We launched our mens and womens Limited Edition collection last week and it’s selling fast! Have a look at our mens collection here or scroll down for our womens collection! We are offering 11 brand new women’s designs this season. Limited numbers on each design, ranging from 200-300 in total. All […]
Goat News · 09/02/2017
The demands of mass production are contrary to my temperament… – Enzo Ferrari Today marks the release of our Limited Edition MEN’S jerseys! We are offering 15 brand new designs this season. Limited numbers on each design, ranging from 100-400 in total. All I can say is…. once they’re gone….. they’re gone! There are two […]
Adventure More · 20/01/2017
SG Friday adventure After the defeat we experienced from not being able to find our first cache, it didn’t stop us! Gutted and not going to let that happen again, we spent our Thursday lunch break checking/double checking the coordinate, trying to pinpoint the cache on the map and reading comments from people who had previously […]
Industry News · 09/11/2016
Keep up to date with the latest going ons in the cycling world with our top 10 Instagram accounts to follow for cyclists. Instagram is one of the best ways to see what’s happening in the cycling world as well as following the lives of your cycling idols. As an adventure brand, we take a […]
Industry News · 14/10/2016
“You’re only given a little spark of madness. You mustn’t lose it.” – Robin Williams Robin Williams still has one last gem to give. It comes in the form of a bike auction. Trawling through the internet (as you do), we came across something that you don’t see every day. We found an extremely unusual bike collection up […]
Product Tech & Reviews · 22/09/2016
15th August – Cycling Active – Bodyline One bib-shorts – 9 out of 10 Cycling Active published a review of our Bodyline One bib-shorts scoring a great 9 out of 10. It was compared to another brand’s more expensive short, scoring a less 8 out of 10. As you can see the review describes the […]
Product Tech & Reviews · 07/09/2016
Choosing the best cycling jersey for you Selecting the correct apparel is very important, not just in cycling, in every sport. Wear a thin Summer jersey in Winter and you’ll freeze; wear a thick Winter jersey in Summer and you’ll boil. You need to get the right balance. You also have to consider the type of fit. Do you want […]
Product Tech & Reviews · 07/09/2016
A guide to cycling shorts Choosing the right set of shorts is definitely one of the most important things to get right Picture this, when on a bike, you are connected to it at 3 points. 1. Your feet – where the power is transferred from your legs to the bike’s gear system. 2. Your […]
Goat News · 18/08/2016
Introducing stolen goat’s latest recruit We welcomed a new goat to the herd this week and he goes by the name of Rob Simpson. He’s young, creative, thinks outside the box and will be handling the content on our website and social media pages. We might even let him loose with his camera for product […]
Product Tech & Reviews · 09/10/2015
Every now and then we like to do something a little bit different here at stolen goat. So a few months ago we set about creating some special edition t-shirts. The brief was simple, we wanted to represent four of our favourite cycling heroes on t-shirts with premium quality fabrics. The Artwork Head of stolen […]
