The Blog
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Goat News · 30/11/2018
November 2018 best sellers As I write this blog it’s 24 days 13 hours and 15 minutes until Christmas! Do you think we’re excited?…. maybe…. Whether you enjoy Christmas or not, it’s coming and is right around the corner. If you’re thinking of gift ideas for yourself or for that cyclist in your life, look no further, […]
Business & Life · 29/11/2018
Goodbye summer haze, hello winter breeze As the longest heatwave in recent memory comes to a definite close, attention quickly turns to keeping the rain out and the warmth in. Take note – we are talking about retaining warmth, not retaining humidity and perspiration! It’s no good if rain meets an impenetrable barrier in your […]
Goat News · 12/11/2018
I can’t quite believe that I’m typing the words ‘off season’ already. Where has this year gone? For many of us, our race season started back in May (even earlier in March if you’re into that duathlon malarky…). So for five straight months we have put the pedal down both in training and our chosen […]
Goat News · 01/11/2018
October 2018 Another month over and we draw ever closer to Christmas and the New Year! Again, this month’s weather has been extremely variable and as I write this the sun is shining and it’s a nice day, a few days ago it was a different story. We’ve seen a significant decrease in temperature this past month, […]
Goat News · 31/10/2018
The Herd Friday A few weeks ago on Instagram, we started something called ‘The Herd Friday’ which is basically a day of the week we dedicated to you, our fellow goats. We love seeing photos of you in our kit, always have always will and as some of you long-time goat fans will know, your […]
Adventure More · 24/10/2018
Riding in Africa Living in Africa, there’s a common misconception that wild animals are free to roam through our gardens and dodging wildlife on the way to work is a daily occurrence. Most seasoned travellers know better by now, but I still get asked those odd questions from time to time. No, the wildlife isn’t […]
Events & Competitions · 12/10/2018
2019 Race Planning So there I was, making my way around the halfway buoy during the swim portion of Ironman Copenhagen with cartoon stars whizzing around my head after a good old-fashioned kick to the face from someone who’d spontaneously started doing breaststroke right in front of me. A sensible, rational human being would probably […]
Adventure More · 04/10/2018
Dushanbe To Bishkek Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/ If there’s one word to describe the last month there can only really be one – Mountainous. We had been looking forward to reaching the dizzy heights of Tajikistan and making music on ‘the roof of the world’ as the locals call […]
Adventure More · 02/10/2018
Strava Art x Stolen Goat? Thibaut Pinot, Tour de France stage winner, draws a Goat during his 208km “warm-up” ride. Love it or hate it, eventually, everybody takes a quick look at Strava. If you fall in the latter camp, it’s possibly when you see that somebody has ridden a route that when uploaded to […]
Goat News · 28/09/2018
SEPTEMBER 2018 And just like that, we wave farewell to another month. October is almost here and Christmas right around the corner…. can you believe it? It’s been another great month for SG and we can’t thank you (The Herd) enough. You keep us doing what we love and what we love is Inspiring Your […]
Goat News · 18/09/2018
Hi, I’m Jenny! I’m a swim-bike-run obsessive (and a fig roll enthusiast), so when I’m not cruising around on my bike I can be found hopping into lakes or out for a shuffle. My childhood and teenage years were mainly spent in a dance studio, so when it came to cycling I was already onboard […]
Adventure More · 12/09/2018
Trans Baviaans South Africans are a weird bunch. We have a penchant for the extreme, we only deal in absolutes like longest, furthest, highest. Any less and it isn’t worth the effort. That’s why a race like the Trans Baviaans exists, and has 1 500 riders aiming to ride 230 km, traversing the Baviaanskloof nature […]
Adventure More · 05/09/2018
Baku – Dushanbe Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/map/ This month we’ve been getting acquainted with Central Asia: A completely new part of the world to us. So buckle up for the ride, here’s what went down… They say patience is a virtue and we put this to the test during the first […]
Goat News · 31/08/2018
This month has been a strange one for weather. One day its nice, warm and the Sun is out, the next its cold and chucking it down…. Typical, fickle British weather. But, this shouldn’t stop you from getting out on the bike. Remember, we have a collection called Orkaan, designed especially for the Spring and Autumn…. and its […]
Adventure More · 24/08/2018
Hi, I’m Clare! I’m an avid cyclist, travel-lover and recent founder of Epic Road Rides, the travel website for road cyclists. In May this year, I quit my job as a lawyer to set up a site I’d been dreaming of for years: Epic Road Rides was born! Epic Road Rides is the one-stop shop […]
Goat News · 20/08/2018
As one of the longest-running heatwaves in memory slowly starts to draw to a close, it’s time for an update from a recent addition to the herd, the official Stolen Goat product manager, a.k.a The Claw, or me, David Law. As the size of the herd increases annually, my role is to make sure the […]
Adventure More · 15/08/2018
So, the year is over halfway through and I felt the urge to cycle some new roads and #adventuremore. An itch needed scratching! My cycling homie Laurence and I decided to jump ship, well ferry in this case and headed to Ireland. We had a super early start and a long cycle to the ferry […]
Adventure More · 08/08/2018
Istanbul to Baku Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/map/ With the sounds of our festival-set still ringing in our ears, we hot-footed it back to Istanbul, ready to crack on into the heart of Turkey. Having read and heard many great things about this magical land it was time to see what the […]
Goat News · 31/07/2018
Feels like Summer has been and gone with the recent downpours we’ve experienced. However, It doesn’t look like it’s stopped the Herd from getting out on the bikes though. Thank you for tagging us in your photos on Instagram, It’s great to see you all. If you haven’t already followed us, make sure you do – […]
Goat News · 10/07/2018
Yep, as the title suggests, stolen goat will be launching has just launched a coffee collection. It’s no surprise really…. cyclists and coffee go hand in hand like jam in doughnuts and French in fries? Maybe the last one wasn’t the best analogy but I’m hungry, anyway, we digress. Everyone at SG HQ loves a good coffee […]
Adventure More · 02/07/2018
Tirana to Istanbul Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If our first two months on the road were all about finding our feet, then month three has seen us wiggling our musical toes in a big way. What a month it’s been! Starting with our first gig in Macedonia to putting out the floor-fillers […]
Goat News · 29/06/2018
The sun is shining, the temperature is bliss, top it all off by treating yourself to this! ;-) Below you will find a list of our best selling garments from this month and remember, most of our jerseys are Limited Editions……Some of which are soon to sell out completely. Make sure you grab your favourites […]
Adventure More · 22/06/2018
The Goat goes to Lanzarote After finishing my 2017 triathlon season with that niggling feeling that I hadn’t achieved my goals – it left me with the pesky decision of choosing another race. Go hard or go home….so Lanzarote Ironman in late May was soon signed up for. This meant a brutal winter of training […]
Goat News · 20/06/2018
SG Job Role: Product Manager My qualities: Dogged, honest, tenacious, thorough. A little bit about me: My nickname is The Claw. I started MTB racing in 1993, in the middle of the mountain biking boom. Spectacularly uncoordinated, my results started to improve when I switched to road racing at the end of my last year […]
Adventure More · 14/06/2018
Riding in Mallorca I do a fair amount of overseas travel for work every year, but it’s never the type of travel where I can settle in, take in the sights and get a feel for a new place. It’s high-paced. I’ll fly for anywhere from 8 to 16 hours to get to Europe […]
Goat News · 07/06/2018
You asked…. We listened…. They’re here…. We’re proud to introduce our first ever Tri suit collection for Spring/Summer 2018. It has been a long time coming but our Tri suits are here and selling quickly (thank you all). When it comes to releasing new products we’re always super excited to see the reaction from the ‘herd’. As you […]
Product Tech & Reviews · 05/06/2018
Need help choosing a new pair of bib shorts?…. Below is a comparison table outlining the differences in features between each of our shorts. We know it’s hard choosing the right bib short but it doesn’t need to be. We’ve got you covered! Pick your favourite now! Bodyline One Epic Orkaan £98.00 – £149.00 – £115.00 – […]
Business & Life · 02/06/2018
“Cycling is a source for social, economic and environmental benefits – and it is bringing people together” – European Cyclists’ Federation Secretary General Bernhard Ensink What is World Bicycle Day? World Bicycle Day is on Sunday 3rd of June. It’s a day developed by the United Nations as a day of awareness in regards to the multiple societal […]
Adventure More · 21/05/2018
Defeating Winter As we all know, Winter SUCKS! Getting through it is the hard part and all we do is look to Summer and hope that all our Winter training will have paid off. From using all of the various training platforms that are out there, to trying different riding genres, to braving the conditions […]
Adventure More · 15/05/2018
Milan to Tirana Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If you haven’t read our previous blog post please read here! They say that it takes 6 weeks to form a habit and after a month of acclimatisation and finding our groove, our second month on the road has all been about putting what we’ve […]
Goat News · 09/05/2018
Hello! Ashley Oldfield here from Cape Town South Africa. My cycling story has 2 parts to it, the first as a kid, building jumps in my parent’s backyard and learning to fly, whip and tuck and roll out of a bad landing. In the wide open spaces we have access to down south (way down […]
Goat News · 01/05/2018
In what feels like a blink of an eye we’re in the 5th month of the year…. almost halfway through!!! The weather has been extremely temperamental over the last four weeks and that has reflected in the types of garments sold. A real mixture of kit has left the SG warehouse, Orkaan jerseys and shorts, new EPIC bib […]
Goat News · 27/04/2018
Gearing up for Race Season And just like that almost four months of the year have disappeared! Race season is fast approaching so I thought I would share some of my experiences, training, tips and tricks before the races kick off. It’s been a long winter and for most of us we’ve been turning down […]
Adventure More · 11/04/2018
A Life In Transit – London to Milan Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If you haven’t read our first blog post please read it before reading this one. Click here! As we sit in the sunny Piazza del Duomo in Milan, the first day of our adventure in Britain (London to Newhaven ferry […]
Goat News · 02/04/2018
Best Selling in March 2018 It’s been another great month for us so I wanted to start this post by expressing our gratitude for all your support. We love what we do, we love creating great kit and content that inspires your next adventure. So, thank you! We launched our SS18 collection early Feb and […]
Business & Life · 29/03/2018
World Bipolar Day falls on 30th March every year World Bipolar Day is a day designed to raise worldwide awareness of the condition and change the social stigmas regarding the disorder. Someone who experiences the condition isn’t any less of a person than a person that does not, nor should they be considered ‘weak’. Bipolar […]
Goat News · 28/03/2018
Hey guys!!! Well to start off with, I am Luke Taylor, 33 years old from Ellesmere port in Cheshire and I will have been road cycling for two years on my 34th birthday this June. So I guess you could say I am still a newbie to road cycling, but when it comes to riding […]
Business & Life · 27/03/2018
We were lucky enough to borrow some truly great bikes while we were out in Mallorca last month. Thank you Berganti Bikes and Ridley Bikes for the hook up! If you didn’t know, we launched our new SS18 collection in Sa Ruta Verda, a cycle-friendly cafe in Caimari – Mallorca. This is a popular hotspot for cyclists […]
Goat News · 13/03/2018
Our SS18 collection was launched around this time last month. It’s too early to see which will be our best sellers for the season, it’s still very close. The Samurai jersey is leading for the men’s jerseys and Hypervelocity for the Women’s. Below is our very own – Staff Favourites….. Which are your faves?
Events & Competitions · 13/03/2018
Who wants to RideLondon? Did you miss out on a place for this years event?…. Worry not….. we could help with that! Our partner – Rethink, has 12 places available for SG subscribers, for the event this year in July. Ride London 100 – Special offer for anyone coming through StolenGoat – No reg fee […]
Adventure More · 09/03/2018
They say that music makes the world go round. Music you’ve never heard, music you might never hear… the world is full of both – throw in two musicians, two bikes and a year-long expedition from the UK to Japan and you’ve got Total Bike Forever. We’re Adam and Tim, one half of London indie […]
Goat News · 07/03/2018
Jamie is new to the team, young and eager to learn, he has a strong passion for helping others and making sure everyone is happy. This is one of the many reasons we chose him and also why he’ll be looking after the customer service side of the business. Here’s a little about Jamie: My […]
Adventure More · 23/02/2018
Next Tuesday we fly off to (hopefully) sunny, warm Mallorca! Following our newly launched SS18 collection, we’re travelling to Sa Ruta Verda in Caimari, Mallorca for a joint launch of our new range and the season opening of the cafe. If you’re on the island on Thursday 1st March we’ll be heading out for a group ride which […]
Business & Life · 31/01/2018
What is time to talk day? Time to talk is a campaign created by Rethink and Mind – both organisations for Mental Health Illness. It’s a day designed to encourage everyone to be more open about mental health – to talk, to listen, to learn, to change lives. For too long, many people with mental health […]
Business & Life · 14/01/2018
Last year we published a blog post in which Bruce (one of our brand ambassadors) explained his fight against Mental Health illness. Read here if you missed it. Since then, Bruce has been working very hard on himself and his future. Find out how he’s been getting on and what he’s been up to here. Following […]
Business & Life · 13/01/2018
So its been a couple months since I last wrote for SG. A lot has happened in many ways I guess. I have made good strides forward in feeling better and seem to be coming to grips with depression and how it manifests itself in my day-to-day. The doc is pleased and thinks I’m ready […]
Business & Life · 08/01/2018
New Year New You – A term easier said than done, for some of us it may last a few weeks, for others, longer…. but ultimately we end up going back to our old ways because it’s what we know! Here’s some pointers on pushing on through… Brush The Dust Off The Bike Now is the […]
Goat News · 03/01/2018
As we recover from the recent festivities I thought it would be timely to discuss briefly our upcoming plans for the year ahead and also a brief look-back on 2017. 2017 was by all accounts a thoroughly enjoyable year for us at stolen goat. Whilst the economic and industry related conditions are still in a […]
