The Blog
65 stories
Adventure More · 09/05/2019
Bangkok to Hanoi Check out our youtube channel: youtube.com/c/totalbikeforever Follow our progress: http://totalbikeforever.com/ Follow Oli and Ruth here: https://www.intandemstories.com/ Here’s the lowdown on the latest chapter of our adventure east. As the clock ticked from 2018 to 2019, we brought in the new year with our dear cycling compatriots, Oli and Ruth, casting our eyes […]
Goat News · 29/04/2019
And just like that, we wave goodbye to another month of the year. This year feels like it’s moving at some pace, we’re almost halfway through in what seems to be a blink of the eye…. for us anyway. The recent spurts of sunshine and warm weather in the UK have naturally increased the sales […]
Goat News · 04/03/2019
Last month was a crazy month for weather, we saw all the extremes and everything in between, here in the UK. Sometime at the beginning of the month, we witnessed snow storms and then for a week… the complete opposite – highs of 22C with not a cloud in the sky. Am I going too […]
Goat News · 27/02/2019
JOINING THE HERD ‘Any plans for the weekend?’ ask my work colleagues. ‘Yes, I’m cycling to Cambridge’…jaw drop, confused look… ’From London?’ ‘Yes’ ’You’re crazy.’ I smile, shrug and say ‘It should be fun!’ Then I walk away whilst thinking ‘and back again.’ (but I keep that to myself!) This became a pretty standard exchange […]
Goat News · 30/11/2018
November 2018 best sellers As I write this blog it’s 24 days 13 hours and 15 minutes until Christmas! Do you think we’re excited?…. maybe…. Whether you enjoy Christmas or not, it’s coming and is right around the corner. If you’re thinking of gift ideas for yourself or for that cyclist in your life, look no further, […]
Goat News · 12/11/2018
I can’t quite believe that I’m typing the words ‘off season’ already. Where has this year gone? For many of us, our race season started back in May (even earlier in March if you’re into that duathlon malarky…). So for five straight months we have put the pedal down both in training and our chosen […]
Goat News · 01/11/2018
October 2018 Another month over and we draw ever closer to Christmas and the New Year! Again, this month’s weather has been extremely variable and as I write this the sun is shining and it’s a nice day, a few days ago it was a different story. We’ve seen a significant decrease in temperature this past month, […]
Goat News · 31/10/2018
The Herd Friday A few weeks ago on Instagram, we started something called ‘The Herd Friday’ which is basically a day of the week we dedicated to you, our fellow goats. We love seeing photos of you in our kit, always have always will and as some of you long-time goat fans will know, your […]
Adventure More · 04/10/2018
Dushanbe To Bishkek Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/ If there’s one word to describe the last month there can only really be one – Mountainous. We had been looking forward to reaching the dizzy heights of Tajikistan and making music on ‘the roof of the world’ as the locals call […]
Adventure More · 02/10/2018
Strava Art x Stolen Goat? Thibaut Pinot, Tour de France stage winner, draws a Goat during his 208km “warm-up” ride. Love it or hate it, eventually, everybody takes a quick look at Strava. If you fall in the latter camp, it’s possibly when you see that somebody has ridden a route that when uploaded to […]
Goat News · 28/09/2018
SEPTEMBER 2018 And just like that, we wave farewell to another month. October is almost here and Christmas right around the corner…. can you believe it? It’s been another great month for SG and we can’t thank you (The Herd) enough. You keep us doing what we love and what we love is Inspiring Your […]
Goat News · 18/09/2018
Hi, I’m Jenny! I’m a swim-bike-run obsessive (and a fig roll enthusiast), so when I’m not cruising around on my bike I can be found hopping into lakes or out for a shuffle. My childhood and teenage years were mainly spent in a dance studio, so when it came to cycling I was already onboard […]
Adventure More · 12/09/2018
Trans Baviaans South Africans are a weird bunch. We have a penchant for the extreme, we only deal in absolutes like longest, furthest, highest. Any less and it isn’t worth the effort. That’s why a race like the Trans Baviaans exists, and has 1 500 riders aiming to ride 230 km, traversing the Baviaanskloof nature […]
Adventure More · 05/09/2018
Baku – Dushanbe Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/map/ This month we’ve been getting acquainted with Central Asia: A completely new part of the world to us. So buckle up for the ride, here’s what went down… They say patience is a virtue and we put this to the test during the first […]
Goat News · 31/08/2018
This month has been a strange one for weather. One day its nice, warm and the Sun is out, the next its cold and chucking it down…. Typical, fickle British weather. But, this shouldn’t stop you from getting out on the bike. Remember, we have a collection called Orkaan, designed especially for the Spring and Autumn…. and its […]
Adventure More · 24/08/2018
Hi, I’m Clare! I’m an avid cyclist, travel-lover and recent founder of Epic Road Rides, the travel website for road cyclists. In May this year, I quit my job as a lawyer to set up a site I’d been dreaming of for years: Epic Road Rides was born! Epic Road Rides is the one-stop shop […]
Goat News · 20/08/2018
As one of the longest-running heatwaves in memory slowly starts to draw to a close, it’s time for an update from a recent addition to the herd, the official Stolen Goat product manager, a.k.a The Claw, or me, David Law. As the size of the herd increases annually, my role is to make sure the […]
Adventure More · 08/08/2018
Istanbul to Baku Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/map/ With the sounds of our festival-set still ringing in our ears, we hot-footed it back to Istanbul, ready to crack on into the heart of Turkey. Having read and heard many great things about this magical land it was time to see what the […]
Goat News · 31/07/2018
Feels like Summer has been and gone with the recent downpours we’ve experienced. However, It doesn’t look like it’s stopped the Herd from getting out on the bikes though. Thank you for tagging us in your photos on Instagram, It’s great to see you all. If you haven’t already followed us, make sure you do – […]
Goat News · 10/07/2018
Yep, as the title suggests, stolen goat will be launching has just launched a coffee collection. It’s no surprise really…. cyclists and coffee go hand in hand like jam in doughnuts and French in fries? Maybe the last one wasn’t the best analogy but I’m hungry, anyway, we digress. Everyone at SG HQ loves a good coffee […]
Goat News · 29/06/2018
The sun is shining, the temperature is bliss, top it all off by treating yourself to this! ;-) Below you will find a list of our best selling garments from this month and remember, most of our jerseys are Limited Editions……Some of which are soon to sell out completely. Make sure you grab your favourites […]
Goat News · 07/06/2018
You asked…. We listened…. They’re here…. We’re proud to introduce our first ever Tri suit collection for Spring/Summer 2018. It has been a long time coming but our Tri suits are here and selling quickly (thank you all). When it comes to releasing new products we’re always super excited to see the reaction from the ‘herd’. As you […]
Product Tech & Reviews · 05/06/2018
Need help choosing a new pair of bib shorts?…. Below is a comparison table outlining the differences in features between each of our shorts. We know it’s hard choosing the right bib short but it doesn’t need to be. We’ve got you covered! Pick your favourite now! Bodyline One Epic Orkaan £98.00 – £149.00 – £115.00 – […]
Business & Life · 02/06/2018
“Cycling is a source for social, economic and environmental benefits – and it is bringing people together” – European Cyclists’ Federation Secretary General Bernhard Ensink What is World Bicycle Day? World Bicycle Day is on Sunday 3rd of June. It’s a day developed by the United Nations as a day of awareness in regards to the multiple societal […]
Adventure More · 21/05/2018
Defeating Winter As we all know, Winter SUCKS! Getting through it is the hard part and all we do is look to Summer and hope that all our Winter training will have paid off. From using all of the various training platforms that are out there, to trying different riding genres, to braving the conditions […]
Adventure More · 15/05/2018
Milan to Tirana Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If you haven’t read our previous blog post please read here! They say that it takes 6 weeks to form a habit and after a month of acclimatisation and finding our groove, our second month on the road has all been about putting what we’ve […]
Goat News · 09/05/2018
Hello! Ashley Oldfield here from Cape Town South Africa. My cycling story has 2 parts to it, the first as a kid, building jumps in my parent’s backyard and learning to fly, whip and tuck and roll out of a bad landing. In the wide open spaces we have access to down south (way down […]
Goat News · 27/04/2018
Gearing up for Race Season And just like that almost four months of the year have disappeared! Race season is fast approaching so I thought I would share some of my experiences, training, tips and tricks before the races kick off. It’s been a long winter and for most of us we’ve been turning down […]
Goat News · 02/04/2018
Best Selling in March 2018 It’s been another great month for us so I wanted to start this post by expressing our gratitude for all your support. We love what we do, we love creating great kit and content that inspires your next adventure. So, thank you! We launched our SS18 collection early Feb and […]
Goat News · 28/03/2018
Hey guys!!! Well to start off with, I am Luke Taylor, 33 years old from Ellesmere port in Cheshire and I will have been road cycling for two years on my 34th birthday this June. So I guess you could say I am still a newbie to road cycling, but when it comes to riding […]
Goat News · 13/03/2018
Our SS18 collection was launched around this time last month. It’s too early to see which will be our best sellers for the season, it’s still very close. The Samurai jersey is leading for the men’s jerseys and Hypervelocity for the Women’s. Below is our very own – Staff Favourites….. Which are your faves?
Events & Competitions · 13/03/2018
Who wants to RideLondon? Did you miss out on a place for this years event?…. Worry not….. we could help with that! Our partner – Rethink, has 12 places available for SG subscribers, for the event this year in July. Ride London 100 – Special offer for anyone coming through StolenGoat – No reg fee […]
Adventure More · 23/02/2018
Next Tuesday we fly off to (hopefully) sunny, warm Mallorca! Following our newly launched SS18 collection, we’re travelling to Sa Ruta Verda in Caimari, Mallorca for a joint launch of our new range and the season opening of the cafe. If you’re on the island on Thursday 1st March we’ll be heading out for a group ride which […]
Business & Life · 31/01/2018
What is time to talk day? Time to talk is a campaign created by Rethink and Mind – both organisations for Mental Health Illness. It’s a day designed to encourage everyone to be more open about mental health – to talk, to listen, to learn, to change lives. For too long, many people with mental health […]
Adventure More · 26/01/2018
Essex on Two Wheels + Cake! Because of my job and it’s odd hours, I’m able to take advantage of getting out on some solo rides around Essex. We live north of the river, so it’s probably the easiest place to get to, although don’t get me wrong, I do like the Kent hills every […]
Business & Life · 14/01/2018
Last year we published a blog post in which Bruce (one of our brand ambassadors) explained his fight against Mental Health illness. Read here if you missed it. Since then, Bruce has been working very hard on himself and his future. Find out how he’s been getting on and what he’s been up to here. Following […]
Business & Life · 13/01/2018
So its been a couple months since I last wrote for SG. A lot has happened in many ways I guess. I have made good strides forward in feeling better and seem to be coming to grips with depression and how it manifests itself in my day-to-day. The doc is pleased and thinks I’m ready […]
Business & Life · 08/01/2018
New Year New You – A term easier said than done, for some of us it may last a few weeks, for others, longer…. but ultimately we end up going back to our old ways because it’s what we know! Here’s some pointers on pushing on through… Brush The Dust Off The Bike Now is the […]
Business & Life · 14/12/2017
For Uk Mainland customers the last chance to order for Christmas is Thursday 21st by 2pm and the only way to hopefully guarantee you receive your order is if you select ‘Next day delivery’. For International customers, we use DHL Air Express, it’s the fastest thing going so you should be good up until Friday 15th […]
Business & Life · 05/12/2017
Today is the day of the Ninja, a day dedicated to remembering and honouring these ancient warriors of Japan. As you may have seen, we recently launched a new ‘ninja’-like range called Kuro, so, what better day to talk about it than on the day of the Ninja? Ninja – An acient Japanese warrior of […]
Business & Life · 28/11/2017
It’s that time of year again! The lead up to Christmas can get a little stressful for various reasons but finding the perfect gift doesn’t need to be a struggle. If you’re shopping for a cycling fan, look no further! Here are a few gift ideas for the cycling fan in your life! We’ve separated […]
Adventure More · 13/11/2017
Aaron Rolph and Paul Guest make history on two wheels by breaking the World record for the most countries visited by bicycle in seven days On Friday 3rd November at 6.11pm, British amateur adventurers Aaron Rolph and Paul Guest crossed over the border from Bulgaria to Greece on their bicycles – their 14th country in […]
Product Tech & Reviews · 03/11/2017
Castelli Gabba vs stolen goat Orkaan Ok, so, we frequently get asked how our Orkaan jersey compares with the Castelli Gabba so we thought we’d give you the low-down and let you decide for yourself. The Castelli Gabba, first to the scene, took the market by storm, it was the first water-resistant cycling jersey that […]
Goat News · 31/10/2017
With October drawing to a close and the weather being all over the place this month it’s not surprising that most of the best sellers have been from the Orkaan collection. The Orkaan is designed for variable weather conditions, the garments are made from a water-resistant material which is wind-resistant and breathable also. Getting caught […]
Goat News · 27/06/2017
My Journey // Nicole Pugson I was never really ‘sporty’ when I was younger apart from swimming. It was the one thing that I adored as a child, being in the water. My Mum will tell me her horror stories of when I’d swim out to the deep end of the pool, get rid of […]
Goat News · 01/06/2017
Most popular items in May The variable weather has seen a steady balance of sales across both hot and cold weather gear. Our Limited Edition summer jerseys and some of our Orkaan range have been the most popular! Summer is arguably the best time of year to be out and about riding….. so I hope […]
Industry News · 23/05/2017
Giro stage 16 is underway! In this stage, the greatest riders will take on some of the most legendary climbs the world has to offer. The ‘queen stage’ 222km, passes across the Alps and features a double over the Stelvio. The stage starts at Rovetta (a starting stage in 2008) and the course climbs steadily over to Val […]
Goat News · 19/05/2017
Hooooray it’s Friday! If you haven’t been on your bike since the weekend then shame on you!…… Wipe off the weekday dust, get the tubes pumped, an M-check done and get out and adventure! We want to see those riding photos plastered all over Instagram, so get tagging #stolengoat! We’ve entered the Little Lumpy – EPIC on […]
Product Tech & Reviews · 24/04/2017
Take a closer look at the stolen goat Bodyline cycling jersey features, find out what sets our jersey miles above the others. Our Bodyline cycling jersey is split into two design collections this year, CORE and our all new Limited Editions. The CORE range has been designed to look understated but still provide the highest level […]
Goat News · 20/03/2017
By now I hope you’ve seen our Limited Edition’s!? If not, where have you been hiding? Take a look at the collection now! – For men // For women. This year we are doing things a little differently from previous’ we have two jersey collections, a Core range and a Limited Edition Collectors range. Our Core […]
Product Tech & Reviews · 08/03/2017
A ‘new year new me’ has spurred a lot more interest in the cycling community the past few months! Let’s keep pace and may it continue throughout the year! #adventuremore #rideanyweather February was a busy month here at SGHQ, there were many orders placed, we cycled in Gran Canaria, lost Andy due to the arrival […]
Adventure More · 20/01/2017
SG Friday adventure After the defeat we experienced from not being able to find our first cache, it didn’t stop us! Gutted and not going to let that happen again, we spent our Thursday lunch break checking/double checking the coordinate, trying to pinpoint the cache on the map and reading comments from people who had previously […]
Product Tech & Reviews · 03/01/2017
Latest arrival – stolen goat coolmax cycling socks! New for 2017 is our stolen goat coolmax cycling socks! Start sock doping with some killer socks, great for riding in and an awesome gift idea for the cyclist in your life. It’s time to start sock doping ;-) A lightweight sock with a compressive fit, to perfectly mould […]
Events & Competitions · 18/11/2016
Finding the perfect present can be stressful at the best of times and especially stressful at this festive time of year. So we thought we’d make it easier for you and create a post with many Christmas gift ideas at different price points. Gift Ideas from ourselves plus our sister companies – Cycling Souvenirs and Cycletribe, there’s […]
Business & Life · 19/08/2016
It’s Friday! Here at stolen goat we take our Friday’s very seriously! so…….. All of the SG herd are preparing to venture off into the wild, for their weekly Friday ride. The weather isn’t too good here, it’s not sure whether to rain or shine. So we’ve all got our Orkaan kit on, ready for any situation! […]
Goat News · 18/08/2016
Introducing stolen goat’s latest recruit We welcomed a new goat to the herd this week and he goes by the name of Rob Simpson. He’s young, creative, thinks outside the box and will be handling the content on our website and social media pages. We might even let him loose with his camera for product […]
Goat News · 25/06/2015
When we first decided to create and launch our own cycling kits we set two clear goals to achieve… The kit needed to be without question above and beyond in terms of quality and performance The kit needed to be sensibly priced. To achieve this we needed to alter the business model for the typical route […]
Product Tech & Reviews · 24/03/2015
Depending on how long you’ve been a fan of stolen goat you may or may not remember these beautiful pure merino wool jerseys. They are the result of one man’s sheer determination to manufacture a classically styled merino wool jersey right here in the UK. He succeeded, quite beautifully. The jersey is an absolute masterpiece. […]
Adventure More · 05/12/2014
Sometimes a product comes along that is so simple, and yet so incredibly advanced that it changes the way we approach and feel about certain things. Personally, I have no reservation in admitting that I’m what you call a “fair weather cyclist”. Sure we all prefer to cycle in glorious sunshine but I admit to shirking […]
Product Tech & Reviews · 15/10/2014
Back in January when I first walked around the Bio Racer factory in Belgium, they showed me their new Pixel fabric technology that they had developed and started using in anger. At the time we were supposed to be discussing summer jerseys but they were planting a seed in my head. It worked. A cycling […]
Events & Competitions · 19/02/2014
It’s been a few days now since returning from the hustle and bustle of the London Bike Show. I’m starting to recover from the insanity that is the pack down on the final day. The London Bike Show really isn’t designed to be done by just one man – next year I am definitely taking […]
Product Tech & Reviews · 22/01/2014
Thankfully the last week or so here has been pretty dry. Dry but cold. These are absolutely perfect conditions for the Primal Fusion Thermal Jacket, so I decided to put one through its paces. The jacket is available in black and also high viz. I personally tested the black version but they are the same […]
Goat News · 21/10/2013
It’s looking pretty gnarly outside today it has to be said! Here are 4 products to add some fun to the Monday Rain Cloud… Limited Edition Cycling T-Shirt We are uber proud of our On A Mission T-Shirt, over 30% of the stock has already been snapped up happy cyclists. The jewel in the crown […]
Product Tech & Reviews · 02/09/2013
The You Can’t Buy Happiness Screen Print by Anthony Oram that we just listed is a Stolen Goat exclusive! It is based on the very popular A3 print by Anthony Oram but this time it is supersized to A2 size for a bigger, more valuable impact on your wall. You will only find this for sale […]
Product Tech & Reviews · 23/07/2013
Retro cycling jerseys come in many forms. Some are retro replicas – which bring back memories of great cyclists and teams, Molteni, Merckx and Peugeot spring instantly to mind. Other retro cycling jerseys such as this 1952 Vuelta Catulana jersey by Retro Image Apparel are more about enhancing a vintage or retro poster featuring a […]
