The Blog
154 stories
Product Tech & Reviews · 17/10/2016
Keep smiling this winter, stay warm and dry on the bike with a good winter cycling jacket. Why do we cycle?……..Because we enjoy it! So why suffer unnecessarily in winter by not wearing the appropriate cycling clothing? Stubbornly not wearing a jacket doesn’t make you ‘manlier’, just foolish. By getting a cold, you could set your training […]
Product Tech & Reviews · 12/10/2016
Cycling in the rain comes down to clothing and attitude, simple as that. Riding a bike in the rain can of course be a touch sketchy at times but if you take it easy, wear the right clothing and keep a smile on you face then it can actually be crazy fun… As you’ll see […]
Goat News · 30/09/2016
We’ve had a great month here at stolen goat, thank you all! Discover this month’s best-selling cycle clothing. The weather has been all over the place these past few weeks so we’ve seen a wide variety of cycle clothing sold. However, there have been a few popular sellers. If you haven’t already got one of these […]
Goat News · 28/09/2016
“If the presence of electricity can be made visible in any part of the circuit, I see no reason why intelligence may not be transmitted instantaneously by electricity” – Samuel FB Morse Ever wondered what the small group of dots and dashes are on your 2016 stolen goat kit? Like farmers mark their prize collection with […]
Product Tech & Reviews · 27/09/2016
13th October ’15 – road.cc – Ibex bib-shorts – 4.5 out of 5 – “Hard to fault. Good quality materials, decent pad and all of the stitching is neat and tidy” “Excellent summer-weight bib shorts with added water-resistance, ideal for damp but warm autumn days” Back in October 2015, road.cc reviewer Jez Ash wrote a […]
Product Tech & Reviews · 27/09/2016
12th May – bikeenvy.co.uk – Bodyline women’s jersey – 9 out of 10 – ” What a pleasure it is to wear” “The stolen goat Bodyline jersey not only looks great, the fit is second to none” Back in May, Bike Envy published a very detailed review about our women’s Bodyline jersey. They scored it […]
Product Tech & Reviews · 26/09/2016
28th July – Singletracks.com – Bodyline Jersey – “This may be the best fitting jersey I own” Have you seen the review/ video that SingleTracks did about our Bodyline Jersey? It’s a great review and an even better video….. at one point Colton (reviewer) gets caught out in a thunderstorm, do you reckon he should have […]
Product Tech & Reviews · 26/09/2016
1st July 2016 – Outdoor Fitness Magazine – Bodyline Jersey – “feels like a much more expensive jersey than it’s price tag suggests” A few months ago Outdoor Fitness Mag compared our Bodyline Pro Black jersey against 6 others and we scored the highest out of all reviewed. They scored us a 9 out of a […]
Product Tech & Reviews · 22/09/2016
15th August – Cycling Active – Bodyline One bib-shorts – 9 out of 10 Cycling Active published a review of our Bodyline One bib-shorts scoring a great 9 out of 10. It was compared to another brand’s more expensive short, scoring a less 8 out of 10. As you can see the review describes the […]
Product Tech & Reviews · 21/09/2016
21 September – Ape to Gentlemen – Orkaan Jersey & Shorts and Climb & Conquer Jacket – ‘ Ride in style’ “Hats off to stolen goat- we were most impressed with the quality, technical innovations and in particular the fit and style of the garments we tested. Ride in style gentlemen.” apetogentleman has just released […]
Product Tech & Reviews · 19/09/2016
The cycle clothing we sell is the best. There, I’ve said it. And I’m not talking “probably the best” or any PC term like that. I’m literally saying, pound for pound, if you’re after the best performing cycle clothing on the open market, it’s right here. That’s a pretty bold claim. It’s also incredibly boastful, […]
Adventure More · 15/09/2016
Adventure cycling is defined in different ways but the gist is cycling over a long distance, taking in different areas and often camping overnight. The real beauty of adventure cycling is that it is a low cost way of getting some serious adventures into your life. Just you and the open road… As such this […]
Product Tech & Reviews · 12/09/2016
“Find out what you like doing best, and get someone to pay you for it.” Katharine Whitehorn. As the company newbie, I felt inclined to test the products out for myself. So, last week I ordered my first pair of stolen goat cycling shorts. I chose the ‘Bodyline one’ with the red leg stripe. They arrived […]
Business & Life · 09/09/2016
Two office workers are talking. The woman says, “Bet you I can make the boss give me the day off.” The man replies, “And how would you do that?” The woman says, “Just wait and see.” She then hangs upside down from the ceiling. The boss comes in and says, “What are you doing?” The […]
Product Tech & Reviews · 07/09/2016
Choosing the best cycling jersey for you Selecting the correct apparel is very important, not just in cycling, in every sport. Wear a thin Summer jersey in Winter and you’ll freeze; wear a thick Winter jersey in Summer and you’ll boil. You need to get the right balance. You also have to consider the type of fit. Do you want […]
Product Tech & Reviews · 07/09/2016
A guide to cycling shorts Choosing the right set of shorts is definitely one of the most important things to get right Picture this, when on a bike, you are connected to it at 3 points. 1. Your feet – where the power is transferred from your legs to the bike’s gear system. 2. Your […]
Adventure More · 01/09/2016
“You can always find a distraction if you’re looking for one.” ~ Tom Kite Here at stolen goat we’re all about working more effectively in order to free up time for fitting more adventures into our life. Whatever your chosen sport – cycling, running, mountain climbing, whatever – I think we can agree that being stuck […]
Business & Life · 19/08/2016
It’s Friday! Here at stolen goat we take our Friday’s very seriously! so…….. All of the SG herd are preparing to venture off into the wild, for their weekly Friday ride. The weather isn’t too good here, it’s not sure whether to rain or shine. So we’ve all got our Orkaan kit on, ready for any situation! […]
Goat News · 18/08/2016
Introducing stolen goat’s latest recruit We welcomed a new goat to the herd this week and he goes by the name of Rob Simpson. He’s young, creative, thinks outside the box and will be handling the content on our website and social media pages. We might even let him loose with his camera for product […]
Product Tech & Reviews · 27/07/2016
It took Goldilocks three attempts to get the right porridge, the right sized chair and the perfect bed. For us cyclists, on a ride, we don’t have the luxury of taking three different choices of kit with us! The boffins at stolen goat have crunched the data and created a little table that charts the comprehensive […]
Goat News · 06/11/2015
When you run a small business, every day has the potential to bring something new to the table. Mostly this is because as the business owner you wear so many hats. It’s fair to say there is never a dull day at stolen goat HQ and the ever growing to-do list represents some fairly exciting […]
Adventure More · 15/09/2015
Launch days are always great fun. Months of designing, sampling, refining, sampling, refining, sampling, testing, photographing etc finally culminates in releasing the products to the World. You never really know what to expect and it’s always such a joy to see people enjoying your creations. But this Autumn we have some exciting new products for […]
Product Tech & Reviews · 30/07/2015
Sometimes we like to break from the norm a little. Running stolen goat – I’m not too sure what the norm is exactly but regardless – every now and then we like to create something a little different. Watching the Tour de France, and of course riding ourselves, it’s quite apparent that cycling is synonymous […]
Goat News · 25/06/2015
When we first decided to create and launch our own cycling kits we set two clear goals to achieve… The kit needed to be without question above and beyond in terms of quality and performance The kit needed to be sensibly priced. To achieve this we needed to alter the business model for the typical route […]
Goat News · 18/06/2015
A race report from sponsored Triathlete Aled Jones… After the slight disappointment of Ironman 70.3 Mallorca last month it was time again for Team Jones (The Wife and I) to take on the inaugural Ironman 70.3 Staffordshire. I won’t go into the logistical nightmare of having T1 and T2 20 miles apart or we would be […]
Adventure More · 11/06/2015
Last weekend saw a few of us and indeed customers take on the epic Wiggle Dragon Ride 2015. 142 miles of glorious Welsh mountains in beautiful sunshine. Here are some snaps of the team and some customers at the ride… Joe Yeates wears Cafe Racer Red Mk2 Jersey and Bib Shorts and a “take my […]
Goat News · 04/06/2015
Dad’s are ace. I know because I am one, and I can confirm that as a species – Dad’s are pretty damn cool. So here’s the deal… the summer is well and truly on the way now, Father’s Day is nearly here and frankly you need our new kit on your body for getting some […]
Events & Competitions · 18/05/2015
Training Well, after a good block winter of training, a new coach and four warm weather training camps it was finally time to get the tri-suit out for the first race of the season last weekend. Learning from my first competitive season as a GB age grouper, where I over raced and dipped mid season, […]
Goat News · 11/05/2015
The Alpine Ibex, also known as the steinbock or bouquetin, is a species of wild goat that lives in the mountains of the European Alps. Notorious for it’s super strength and ability to climb like, well… a mountain goat! The Ibex range in a nutshell, is for riders looking for speed and comfort through perfectly […]
Events & Competitions · 09/04/2015
Paris Roubaix 2015 is upon us this weekend! The legendary Paris Roubaix is the epitome of one day racing, and it rolls around as part of the Spring Classics all of a sudden, then leaves us for another year. I’m a huge fan of the Tour de France but in terms of excitement and sheer […]
Product Tech & Reviews · 24/03/2015
Depending on how long you’ve been a fan of stolen goat you may or may not remember these beautiful pure merino wool jerseys. They are the result of one man’s sheer determination to manufacture a classically styled merino wool jersey right here in the UK. He succeeded, quite beautifully. The jersey is an absolute masterpiece. […]
Business & Life · 19/12/2014
It’s around about this time of year that I get all reflective on the year gone past. I like to share these thoughts and experiences, be they good or bad. It is perhaps a little self indulgent but people always ask me – “how is business?” – from which I am expected to give a […]
Product Tech & Reviews · 08/12/2014
Looking for some inspiration for Christmas Cycling Gifts for that mad cyclist in your life (or even yourself). Then here is our comprehensive guide to choosing the right cycling present for him or her. Firstly lets talk about the practicality of ordering from stolen goat… Our Christmas Shipping Dates We despatch items on the same business day […]
Goat News · 23/10/2014
Today is an exciting day, no question about it. Today we have received many large boxes. Today we have taken on UK distribution of Retro Image Apparel cycling jerseys for men & women. This is our first UK distribution partnership. And whilst it was never in our plan to take on distribution agreements – I […]
Product Tech & Reviews · 15/10/2014
Back in January when I first walked around the Bio Racer factory in Belgium, they showed me their new Pixel fabric technology that they had developed and started using in anger. At the time we were supposed to be discussing summer jerseys but they were planting a seed in my head. It worked. A cycling […]
Goat News · 07/10/2014
Cycling clothing has come along way in the last few years. It wasn’t that long ago that all cyclists had a very limited choice of cycle clothing, most of it was poorly fitting or uncomfortable and not properly suited to all day efforts. And as far as style goes… it seemed that cyclists weren’t aloud […]
Goat News · 30/09/2014
Everyone makes “the best” bib shorts right? Of course they do – why would they make the worst shorts? “Best” is about opinion in reality. What is it that you’re looking for in a pair of shorts? Personally, I want to stop thinking about my shorts after I put them on. I should only notice them […]
Business & Life · 07/08/2014
stolen goat has been running for just over 2 years now. Friends & family are always interested to know what it’s like running my own company, and I think that most people are very curious about what it’s actually like. I know that I was very curious for the 7 years I spent working in a corporate […]
Product Tech & Reviews · 15/07/2014
stolen goat is nearly 2 years old now, so it’s fair to say that we’ve done our fair share of buying and selling cycle clothing and accessories. Before I got into this, as a regular cyclist who had to buy everything the typical way, I always wondered why this stuff costs so much. Sure – the […]
Goat News · 19/06/2014
Around about this time last year we started stocking Retro Image Apparel jerseys. I decided to stock them quite simply because I liked the look of them and the quality was high. I had no idea how popular they would prove to be. What I didn’t know is that a few months prior, the owner […]
Business & Life · 23/05/2014
If you live in the UK and watch TV, chances are you’ve seen the Be More Dog campaign by O2. It’s a good campaign, good fun – and engaging. The essence of the campaign being that dogs are care free and have a “Carpe Diem” or seize the day attitude. That’s cool. But I’m not […]
Business & Life · 19/05/2014
Image: my 2 daughters enjoying a pedal powered roundabout on holiday The Goat is an awesome animal. But it needs food, drink and occasional play & relaxation to keep it performing at it’s best… It’s been over 2 years since I had more than a day off work. In that time a second daughter has […]
Product Tech & Reviews · 28/04/2014
If you’re a beginner cyclist or runner (or both) then you need to avoid some common mistakes including buying the cheapest thing available, and at the other end of the scale becoming the “all the gear, no idea” dude or dudette. Here are some top tips to get you started… Set yourself a budget and […]
Goat News · 14/04/2014
Life is about choices. Being blinded with options is never a good thing but sometimes we definitely need to be able to make the choice we want. Shipping is expensive for small companies like us, if you saw how much we spend on postage, packaging and fulfilment you would probably have a small heart attack. […]
Industry News · 09/04/2014
Last weekend was the spectacle that is the Tour of Flanders (or how the locals call it the Ronde van Vlaanderen or just the Ronde). Apparently, the viewing rate of Fabian Cancellara’s third win was 85% and I’d hazard a guess that the remainder were along the course or watched on big screens, just as […]
Product Tech & Reviews · 18/03/2014
There are certain products in cycling which cost a fair amount and are prone to accidental damage. Bike frames, sunglasses and helmets immediately come to mind. If you have a crash you’ll probably wreck all three. If you’re a donut you might sit on your favourite Italian sunglasses. If you’re anything like my friend Andrew, […]
Product Tech & Reviews · 27/02/2014
What’s the best cycling kit to buy in early spring? The Sun is shining but there’s still a cold snap in the air and the wind is never far away. One day it may be dry – the next day rain hammers down. So what’s the best cycling kit to buy at this time of […]
Business & Life · 10/02/2014
No, I’ve not rewritten the laws of Physics. Though, who wouldn’t mind a cheeky Nobel Prize? No, this is about a different sort of black hole. Last weekend, I did an 18 mile trail race. It’s a distance I have never done before. It was a completely new experience and a big challenge and my […]
Goat News · 03/02/2014
I was very excited when I was asked by Tim to contribute to the Stolen Goat blog on a regular basis after he had read some of the stuff on my own blog. Me? A proper writing job? Wow. I am assuming we share a similar sense of humour and quite possibly a similar idea […]
Adventure More · 16/01/2014
Have you booked your place at the Festival of Cycling 2014 yet? There’s no denying it – with the actual Tour de France hurtling right through the grounds of the event it is set to be the biggest cycling festival this decade. Cavendish has got his heart set on wearing the Yellow jersey this year […]
Adventure More · 13/01/2014
I recently received a request from a Stolen Goat Facebook Fan (Mark Doak) to share his facebook page 2014 miles in 2014. I have to say, it’s not often people are so courteous about asking to share a page through your page. Normally people just spam bomb your fb page and hope that you decide […]
Product Tech & Reviews · 27/11/2013
One thing I love about Primal is that they know how to make high quality gear at an attractive price point. They have cut out many of the distribution costs associated with getting clothing to market so are able to give you the rider an excellent garment at a reasonable price. Their new BLACK:LABEL collection […]
Business & Life · 11/11/2013
With Christmas just around the corner, here is a selection of super cool presents for cyclists that won’t break the bank. All of the following come in at under £30, but you can see the whole list here: cycling gifts for under £30… Cycling T-Shirts starting at just £18 Cycling inspired tees make an excellent […]
Business & Life · 08/11/2013
Apparently at this time of year – some people start buying each other gifts! Forget that, it’s not Christmas quite yet so lets all focus on ourselves for a bit longer shall we? If the thought of doing the Christmas shopping sends shivers down your spine then have a look at these lovely items which […]
