The Blog
53 stories
Training Tips · 01/01/2023
January is a great time to set your goals for the year and put plans in place. But knowing how to get started can feel a bit overwhelming. We’re here to help you choose your adventure and to guide you through the practical steps to get going. Are you ready to Find your Freedom in 2023?
Training Tips · 22/06/2022
Muscle cramps: at best, uncomfortable and inconvenient. At worst, excruciatingly painful and a sure-fire way to bring your race to an abrupt halt. We take a deep dive into what cramp is, why it happens and how you can beat it so you can train hard and race strong.
Goat News · 04/03/2019
Last month was a crazy month for weather, we saw all the extremes and everything in between, here in the UK. Sometime at the beginning of the month, we witnessed snow storms and then for a week… the complete opposite – highs of 22C with not a cloud in the sky. Am I going too […]
Goat News · 27/02/2019
JOINING THE HERD ‘Any plans for the weekend?’ ask my work colleagues. ‘Yes, I’m cycling to Cambridge’…jaw drop, confused look… ’From London?’ ‘Yes’ ’You’re crazy.’ I smile, shrug and say ‘It should be fun!’ Then I walk away whilst thinking ‘and back again.’ (but I keep that to myself!) This became a pretty standard exchange […]
Goat News · 30/11/2018
November 2018 best sellers As I write this blog it’s 24 days 13 hours and 15 minutes until Christmas! Do you think we’re excited?…. maybe…. Whether you enjoy Christmas or not, it’s coming and is right around the corner. If you’re thinking of gift ideas for yourself or for that cyclist in your life, look no further, […]
Goat News · 18/09/2018
Hi, I’m Jenny! I’m a swim-bike-run obsessive (and a fig roll enthusiast), so when I’m not cruising around on my bike I can be found hopping into lakes or out for a shuffle. My childhood and teenage years were mainly spent in a dance studio, so when it came to cycling I was already onboard […]
Adventure More · 12/09/2018
Trans Baviaans South Africans are a weird bunch. We have a penchant for the extreme, we only deal in absolutes like longest, furthest, highest. Any less and it isn’t worth the effort. That’s why a race like the Trans Baviaans exists, and has 1 500 riders aiming to ride 230 km, traversing the Baviaanskloof nature […]
Adventure More · 22/06/2018
The Goat goes to Lanzarote After finishing my 2017 triathlon season with that niggling feeling that I hadn’t achieved my goals – it left me with the pesky decision of choosing another race. Go hard or go home….so Lanzarote Ironman in late May was soon signed up for. This meant a brutal winter of training […]
Goat News · 07/06/2018
You asked…. We listened…. They’re here…. We’re proud to introduce our first ever Tri suit collection for Spring/Summer 2018. It has been a long time coming but our Tri suits are here and selling quickly (thank you all). When it comes to releasing new products we’re always super excited to see the reaction from the ‘herd’. As you […]
Adventure More · 21/05/2018
Defeating Winter As we all know, Winter SUCKS! Getting through it is the hard part and all we do is look to Summer and hope that all our Winter training will have paid off. From using all of the various training platforms that are out there, to trying different riding genres, to braving the conditions […]
Goat News · 09/05/2018
Hello! Ashley Oldfield here from Cape Town South Africa. My cycling story has 2 parts to it, the first as a kid, building jumps in my parent’s backyard and learning to fly, whip and tuck and roll out of a bad landing. In the wide open spaces we have access to down south (way down […]
Goat News · 01/05/2018
In what feels like a blink of an eye we’re in the 5th month of the year…. almost halfway through!!! The weather has been extremely temperamental over the last four weeks and that has reflected in the types of garments sold. A real mixture of kit has left the SG warehouse, Orkaan jerseys and shorts, new EPIC bib […]
Goat News · 27/04/2018
Gearing up for Race Season And just like that almost four months of the year have disappeared! Race season is fast approaching so I thought I would share some of my experiences, training, tips and tricks before the races kick off. It’s been a long winter and for most of us we’ve been turning down […]
Goat News · 28/03/2018
Hey guys!!! Well to start off with, I am Luke Taylor, 33 years old from Ellesmere port in Cheshire and I will have been road cycling for two years on my 34th birthday this June. So I guess you could say I am still a newbie to road cycling, but when it comes to riding […]
Business & Life · 08/01/2018
New Year New You – A term easier said than done, for some of us it may last a few weeks, for others, longer…. but ultimately we end up going back to our old ways because it’s what we know! Here’s some pointers on pushing on through… Brush The Dust Off The Bike Now is the […]
Business & Life · 14/12/2017
For Uk Mainland customers the last chance to order for Christmas is Thursday 21st by 2pm and the only way to hopefully guarantee you receive your order is if you select ‘Next day delivery’. For International customers, we use DHL Air Express, it’s the fastest thing going so you should be good up until Friday 15th […]
Goat News · 15/08/2017
A bio about Rudy I have to admit, I’ve never been the sportive type. A bit a jogging, played soccer as a boy and always saw bikes as a mean of transport….(apologies to all the bikes reading this). It’s only 3 years ago, at age 29, that I started to dig a bit deeper into […]
Goat News · 27/06/2017
My Journey // Nicole Pugson I was never really ‘sporty’ when I was younger apart from swimming. It was the one thing that I adored as a child, being in the water. My Mum will tell me her horror stories of when I’d swim out to the deep end of the pool, get rid of […]
Product Tech & Reviews · 24/04/2017
Take a closer look at the stolen goat Bodyline cycling jersey features, find out what sets our jersey miles above the others. Our Bodyline cycling jersey is split into two design collections this year, CORE and our all new Limited Editions. The CORE range has been designed to look understated but still provide the highest level […]
Goat News · 20/03/2017
By now I hope you’ve seen our Limited Edition’s!? If not, where have you been hiding? Take a look at the collection now! – For men // For women. This year we are doing things a little differently from previous’ we have two jersey collections, a Core range and a Limited Edition Collectors range. Our Core […]
Product Tech & Reviews · 08/03/2017
A ‘new year new me’ has spurred a lot more interest in the cycling community the past few months! Let’s keep pace and may it continue throughout the year! #adventuremore #rideanyweather February was a busy month here at SGHQ, there were many orders placed, we cycled in Gran Canaria, lost Andy due to the arrival […]
Product Tech & Reviews · 28/02/2017
23rd February 2017 // singletracks.com – Orkaan jersey review “Great value because I am able to wear this jacket year-round.” – Colton Lock (reviewer) Singletracks have just released another great review/ video, this time reviewing our Orkaan jersey. Colton (reviewer) reviewed our Bodyline jersey last year and during the video it suddenly began to rain! It caught him off […]
Adventure More · 20/01/2017
SG Friday adventure After the defeat we experienced from not being able to find our first cache, it didn’t stop us! Gutted and not going to let that happen again, we spent our Thursday lunch break checking/double checking the coordinate, trying to pinpoint the cache on the map and reading comments from people who had previously […]
Adventure More · 12/01/2017
stolen goat Friday adventure – Geocaching! Everyone loves a Friday! You can feel the freedom of the weekend upon you! Here at stolen goat, we love Fridays more than most. It’s our group activity day, a day when all the team get out and adventure together! So, what did the goats get up to? We […]
Adventure More · 26/10/2016
Looking to buy a reflective waterproof cycling jersey? You’ll find yourself surprisingly limited, choice wise if you want both in one jersey. Luckily we sell the best performing cycle clothing on the planet and we do indeed make a number of reflective, waterproof cycling jerseys! The market offering for waterproof cycling jerseys (or rain jerseys as […]
Product Tech & Reviews · 12/10/2016
Cycling in the rain comes down to clothing and attitude, simple as that. Riding a bike in the rain can of course be a touch sketchy at times but if you take it easy, wear the right clothing and keep a smile on you face then it can actually be crazy fun… As you’ll see […]
Adventure More · 15/09/2016
Adventure cycling is defined in different ways but the gist is cycling over a long distance, taking in different areas and often camping overnight. The real beauty of adventure cycling is that it is a low cost way of getting some serious adventures into your life. Just you and the open road… As such this […]
Product Tech & Reviews · 12/09/2016
“Find out what you like doing best, and get someone to pay you for it.” Katharine Whitehorn. As the company newbie, I felt inclined to test the products out for myself. So, last week I ordered my first pair of stolen goat cycling shorts. I chose the ‘Bodyline one’ with the red leg stripe. They arrived […]
Product Tech & Reviews · 07/09/2016
Choosing the best cycling jersey for you Selecting the correct apparel is very important, not just in cycling, in every sport. Wear a thin Summer jersey in Winter and you’ll freeze; wear a thick Winter jersey in Summer and you’ll boil. You need to get the right balance. You also have to consider the type of fit. Do you want […]
Product Tech & Reviews · 07/09/2016
A guide to cycling shorts Choosing the right set of shorts is definitely one of the most important things to get right Picture this, when on a bike, you are connected to it at 3 points. 1. Your feet – where the power is transferred from your legs to the bike’s gear system. 2. Your […]
Goat News · 18/08/2016
Introducing stolen goat’s latest recruit We welcomed a new goat to the herd this week and he goes by the name of Rob Simpson. He’s young, creative, thinks outside the box and will be handling the content on our website and social media pages. We might even let him loose with his camera for product […]
Product Tech & Reviews · 27/07/2016
It took Goldilocks three attempts to get the right porridge, the right sized chair and the perfect bed. For us cyclists, on a ride, we don’t have the luxury of taking three different choices of kit with us! The boffins at stolen goat have crunched the data and created a little table that charts the comprehensive […]
Adventure More · 15/09/2015
Launch days are always great fun. Months of designing, sampling, refining, sampling, refining, sampling, testing, photographing etc finally culminates in releasing the products to the World. You never really know what to expect and it’s always such a joy to see people enjoying your creations. But this Autumn we have some exciting new products for […]
Product Tech & Reviews · 30/07/2015
Sometimes we like to break from the norm a little. Running stolen goat – I’m not too sure what the norm is exactly but regardless – every now and then we like to create something a little different. Watching the Tour de France, and of course riding ourselves, it’s quite apparent that cycling is synonymous […]
Adventure More · 11/06/2015
Last weekend saw a few of us and indeed customers take on the epic Wiggle Dragon Ride 2015. 142 miles of glorious Welsh mountains in beautiful sunshine. Here are some snaps of the team and some customers at the ride… Joe Yeates wears Cafe Racer Red Mk2 Jersey and Bib Shorts and a “take my […]
Events & Competitions · 18/05/2015
Training Well, after a good block winter of training, a new coach and four warm weather training camps it was finally time to get the tri-suit out for the first race of the season last weekend. Learning from my first competitive season as a GB age grouper, where I over raced and dipped mid season, […]
Goat News · 11/05/2015
The Alpine Ibex, also known as the steinbock or bouquetin, is a species of wild goat that lives in the mountains of the European Alps. Notorious for it’s super strength and ability to climb like, well… a mountain goat! The Ibex range in a nutshell, is for riders looking for speed and comfort through perfectly […]
Goat News · 22/04/2015
This week I had the pleasure of meeting Aled Jones, who was an existing stolen goat customer and also happens to be the Team Captain for both the Royal Navy Triathlon Team and Royal Marines Triathlon Team. He also represents GBR at the European and World Championships at all distances. Aled is also sponsored by LIOS […]
Adventure More · 09/01/2015
When the temperature creeps up into the double digits but it’s still rainy and windy (today is a perfect example of this for me) it’s tough to choose the right outfit for your ride. Or at least, it was tough. Until now. The days of needing a thick heavy jacket and/or carrying around a rain […]
Adventure More · 05/12/2014
Sometimes a product comes along that is so simple, and yet so incredibly advanced that it changes the way we approach and feel about certain things. Personally, I have no reservation in admitting that I’m what you call a “fair weather cyclist”. Sure we all prefer to cycle in glorious sunshine but I admit to shirking […]
Product Tech & Reviews · 15/10/2014
Back in January when I first walked around the Bio Racer factory in Belgium, they showed me their new Pixel fabric technology that they had developed and started using in anger. At the time we were supposed to be discussing summer jerseys but they were planting a seed in my head. It worked. A cycling […]
Goat News · 07/10/2014
Cycling clothing has come along way in the last few years. It wasn’t that long ago that all cyclists had a very limited choice of cycle clothing, most of it was poorly fitting or uncomfortable and not properly suited to all day efforts. And as far as style goes… it seemed that cyclists weren’t aloud […]
Goat News · 30/09/2014
Everyone makes “the best” bib shorts right? Of course they do – why would they make the worst shorts? “Best” is about opinion in reality. What is it that you’re looking for in a pair of shorts? Personally, I want to stop thinking about my shorts after I put them on. I should only notice them […]
Goat News · 11/07/2014
Last year, whilst searching for new products to add to our collection I looked high and low for a performance jersey that looked great, felt luxurious, actually performed well, had an understated or stylish design and cost less than £100. I failed. I could rarely satisfy 2 of those conditions. So I went to Belgium […]
Business & Life · 19/05/2014
Image: my 2 daughters enjoying a pedal powered roundabout on holiday The Goat is an awesome animal. But it needs food, drink and occasional play & relaxation to keep it performing at it’s best… It’s been over 2 years since I had more than a day off work. In that time a second daughter has […]
Product Tech & Reviews · 28/04/2014
If you’re a beginner cyclist or runner (or both) then you need to avoid some common mistakes including buying the cheapest thing available, and at the other end of the scale becoming the “all the gear, no idea” dude or dudette. Here are some top tips to get you started… Set yourself a budget and […]
Industry News · 09/04/2014
Last weekend was the spectacle that is the Tour of Flanders (or how the locals call it the Ronde van Vlaanderen or just the Ronde). Apparently, the viewing rate of Fabian Cancellara’s third win was 85% and I’d hazard a guess that the remainder were along the course or watched on big screens, just as […]
Product Tech & Reviews · 18/03/2014
There are certain products in cycling which cost a fair amount and are prone to accidental damage. Bike frames, sunglasses and helmets immediately come to mind. If you have a crash you’ll probably wreck all three. If you’re a donut you might sit on your favourite Italian sunglasses. If you’re anything like my friend Andrew, […]
Business & Life · 03/03/2014
As promised last week, I’ll tackle the first question that was asked. This one came from Victoria on Twitter and she wanted to know: What do you do when things go wrong? The very short answer actually comes from the boy scouts: always be prepared. However, there are different kinds of ‘preparedness’: physical, mental and […]
Business & Life · 10/02/2014
No, I’ve not rewritten the laws of Physics. Though, who wouldn’t mind a cheeky Nobel Prize? No, this is about a different sort of black hole. Last weekend, I did an 18 mile trail race. It’s a distance I have never done before. It was a completely new experience and a big challenge and my […]
Goat News · 03/02/2014
I was very excited when I was asked by Tim to contribute to the Stolen Goat blog on a regular basis after he had read some of the stuff on my own blog. Me? A proper writing job? Wow. I am assuming we share a similar sense of humour and quite possibly a similar idea […]
Product Tech & Reviews · 22/01/2014
Thankfully the last week or so here has been pretty dry. Dry but cold. These are absolutely perfect conditions for the Primal Fusion Thermal Jacket, so I decided to put one through its paces. The jacket is available in black and also high viz. I personally tested the black version but they are the same […]
Business & Life · 10/10/2013
pic: ©Stefano Sirotti The days of frivolous cycling in the warmth of the Sun are starting to slip away. But we are still cyclists right? We may not cycle as much (although many do) but we still ride our bikes. The thought of going out in the Autumn and Winter is often worse than the […]
