Training Tips · 08/12/2025
Winter cycling tips: Practical tips for cycling in winter
Find out how to stay safe, have fun (and keep warm) on all your winter cycling adventures, with our practical tips for winter rides.
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Training Tips · 01/01/2023
How to Turn Your Dreams into Goals (and Actually Achieve Them!)
January is a great time to set your goals for the year and put plans in place. But knowing how to get started can feel a bit overwhelming. We’re here to help you choose your adventure and to guide you through the practical steps to get going. Are you ready to Find your Freedom in 2023?
Tails From The Herd · 20/05/2022
Tails from The Herd: An update on Tom’s GB Divide adventure so far
Epic scenery, brutal climbs and more than a fair share of hike-a-bike. Catch up on SGRT member Tom Townsend's progress as he takes on the GB Divide.
Tails From The Herd · 13/05/2022
Tails from The Herd: Tom Townsend Takes on the GB Divide
For most of us, recovering from a fractured skull after a serious cycling crash might lend us towards putting our hooves up and taking it easy for a while. Tom Townsend, however, is not most of us. Find out more about Tom's next adventure: the GB Divide.
Goat News · 13/12/2021
Baby Nik’s Christmas Adventure
Baby Nik dreams of getting out for an adventure on two wheels. But there’s just one problem: he hasn’t got any cycling kit! Will he get the kit he’s been wishing for on Christmas day? Watch our new short animation to find out!
Adventure More · 06/09/2021
250 Minutes of Freedom: Stolen Goat Strava Challenge
This September, we’re challenging you to Find your Freedom and log 250 minutes of activity on Strava. Escape the daily routine, soak up your time on two wheels (or two hooves!) and then reap the rewards with a sweet discount to spend with Stolen Goat.
Adventure More · 24/05/2019
Planning Your First Ironman // Jennifer Lucas // #3
Planning your first Ironman So, you’ve decided you want to do an Ironman. Congratulations! Welcome to the swim-bike-run rabbit hole – feel free to don your favourite bike helmet and dive on in. But seriously, deciding to sign yourself up for an iron distance triathlon is the start of an epic adventure. From hitting the […]
Adventure More · 07/03/2019
Total Bike Forever // Mandalay to Bangkok // #10
Mandalay to Bangkok Check out our youtube channel here: https://www.youtube.com/watch?v=1EcBY1poxcE Follow our adventure here: https://instagram.com/totalbikeforever/ Hello and welcome to another edition of Total Bike Forever. Here’s a look at this month’s shenanigans. We kicked off the latest part of our trip with a little boat ride from Mandalay to Bagan with our bikes in tow. […]
Goat News · 27/02/2019
Abby Fletcher // Customer Relations // A New Goat Joins The Herd
JOINING THE HERD ‘Any plans for the weekend?’ ask my work colleagues. ‘Yes, I’m cycling to Cambridge’…jaw drop, confused look… ’From London?’ ‘Yes’ ’You’re crazy.’ I smile, shrug and say ‘It should be fun!’ Then I walk away whilst thinking ‘and back again.’ (but I keep that to myself!) This became a pretty standard exchange […]
Adventure More · 07/02/2019
New Year // New Challenges // Ashley Oldfield // #5
New Year, New Challenges Every year gets off to a rocky start, with its own set of challenges to deal with but this year has been something of an ordeal, to say the least. While all the Northern Hemisphere riders are couped up indoors and logging miles on Zwift, the sun cranks up to its […]
Goat News · 30/11/2018
November 2018 Best Sellers // Treat Yourself This Christmas
November 2018 best sellers As I write this blog it’s 24 days 13 hours and 15 minutes until Christmas! Do you think we’re excited?…. maybe…. Whether you enjoy Christmas or not, it’s coming and is right around the corner. If you’re thinking of gift ideas for yourself or for that cyclist in your life, look no further, […]
Business & Life · 29/11/2018
Stolen Goat Winter Tops // The Three Golden Qualities
Goodbye summer haze, hello winter breeze As the longest heatwave in recent memory comes to a definite close, attention quickly turns to keeping the rain out and the warmth in. Take note – we are talking about retaining warmth, not retaining humidity and perspiration! It’s no good if rain meets an impenetrable barrier in your […]
Goat News · 12/11/2018
The Off-Season Is Here // Nicole Pugson
I can’t quite believe that I’m typing the words ‘off season’ already. Where has this year gone? For many of us, our race season started back in May (even earlier in March if you’re into that duathlon malarky…). So for five straight months we have put the pedal down both in training and our chosen […]
Goat News · 31/10/2018
What Is ‘The Herd Friday’? // Instagram Users Look Out
The Herd Friday A few weeks ago on Instagram, we started something called ‘The Herd Friday’ which is basically a day of the week we dedicated to you, our fellow goats. We love seeing photos of you in our kit, always have always will and as some of you long-time goat fans will know, your […]
Adventure More · 24/10/2018
Riding In Africa // Ashley Oldfield
Riding in Africa Living in Africa, there’s a common misconception that wild animals are free to roam through our gardens and dodging wildlife on the way to work is a daily occurrence. Most seasoned travellers know better by now, but I still get asked those odd questions from time to time. No, the wildlife isn’t […]
Events & Competitions · 12/10/2018
Jennifer Lucas // 2019 Race Planning
2019 Race Planning So there I was, making my way around the halfway buoy during the swim portion of Ironman Copenhagen with cartoon stars whizzing around my head after a good old-fashioned kick to the face from someone who’d spontaneously started doing breaststroke right in front of me. A sensible, rational human being would probably […]
Adventure More · 04/10/2018
Total Bike Forever // Dushanbe To Bishkek // #7
Dushanbe To Bishkek Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/ If there’s one word to describe the last month there can only really be one – Mountainous. We had been looking forward to reaching the dizzy heights of Tajikistan and making music on ‘the roof of the world’ as the locals call […]
Adventure More · 02/10/2018
Thibaut Pinot Strava Art – Goat
Strava Art x Stolen Goat? Thibaut Pinot, Tour de France stage winner, draws a Goat during his 208km “warm-up” ride. Love it or hate it, eventually, everybody takes a quick look at Strava. If you fall in the latter camp, it’s possibly when you see that somebody has ridden a route that when uploaded to […]
Goat News · 18/09/2018
Jennifer Lucas // Meet Stolen Goat’s Latest Brand Ambassador
Hi, I’m Jenny! I’m a swim-bike-run obsessive (and a fig roll enthusiast), so when I’m not cruising around on my bike I can be found hopping into lakes or out for a shuffle. My childhood and teenage years were mainly spent in a dance studio, so when it came to cycling I was already onboard […]
Adventure More · 12/09/2018
Trans Baviaans // Ashley Oldfield
Trans Baviaans South Africans are a weird bunch. We have a penchant for the extreme, we only deal in absolutes like longest, furthest, highest. Any less and it isn’t worth the effort. That’s why a race like the Trans Baviaans exists, and has 1 500 riders aiming to ride 230 km, traversing the Baviaanskloof nature […]
Adventure More · 05/09/2018
Total Bike Forever // Baku To Dushanbe // #6
Baku – Dushanbe Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/map/ This month we’ve been getting acquainted with Central Asia: A completely new part of the world to us. So buckle up for the ride, here’s what went down… They say patience is a virtue and we put this to the test during the first […]
Adventure More · 24/08/2018
5 Of Europe’s Best Climbs That Not Many People Know About // Epic Road Rides
Hi, I’m Clare! I’m an avid cyclist, travel-lover and recent founder of Epic Road Rides, the travel website for road cyclists. In May this year, I quit my job as a lawyer to set up a site I’d been dreaming of for years: Epic Road Rides was born! Epic Road Rides is the one-stop shop […]
Goat News · 20/08/2018
David Law // A Quick Overview
As one of the longest-running heatwaves in memory slowly starts to draw to a close, it’s time for an update from a recent addition to the herd, the official Stolen Goat product manager, a.k.a The Claw, or me, David Law. As the size of the herd increases annually, my role is to make sure the […]
Adventure More · 08/08/2018
Total Bike Forever // Istanbul To Baku // #5
Istanbul to Baku Follow us here: http://instagram.com/totalbikeforever/ Check out our progress here: http://totalbikeforever.com/map/ With the sounds of our festival-set still ringing in our ears, we hot-footed it back to Istanbul, ready to crack on into the heart of Turkey. Having read and heard many great things about this magical land it was time to see what the […]
Goat News · 31/07/2018
July’s Best Sellers // See What’s Been Popular This Month
Feels like Summer has been and gone with the recent downpours we’ve experienced. However, It doesn’t look like it’s stopped the Herd from getting out on the bikes though. Thank you for tagging us in your photos on Instagram, It’s great to see you all. If you haven’t already followed us, make sure you do – […]
Goat News · 10/07/2018
Stolen Goat // The Coffee Collection //
Yep, as the title suggests, stolen goat will be launching has just launched a coffee collection. It’s no surprise really…. cyclists and coffee go hand in hand like jam in doughnuts and French in fries? Maybe the last one wasn’t the best analogy but I’m hungry, anyway, we digress. Everyone at SG HQ loves a good coffee […]
Adventure More · 02/07/2018
Tirana To Istanbul // Total Bike Forever // #4
Tirana to Istanbul Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If our first two months on the road were all about finding our feet, then month three has seen us wiggling our musical toes in a big way. What a month it’s been! Starting with our first gig in Macedonia to putting out the floor-fillers […]
Goat News · 29/06/2018
June’s Best Sellers // See What’s Hot
The sun is shining, the temperature is bliss, top it all off by treating yourself to this! ;-) Below you will find a list of our best selling garments from this month and remember, most of our jerseys are Limited Editions……Some of which are soon to sell out completely. Make sure you grab your favourites […]
Adventure More · 22/06/2018
The Goat Goes To Lanzarote // Brand Ambassador Helen Grosscurth // #8
The Goat goes to Lanzarote After finishing my 2017 triathlon season with that niggling feeling that I hadn’t achieved my goals – it left me with the pesky decision of choosing another race. Go hard or go home….so Lanzarote Ironman in late May was soon signed up for. This meant a brutal winter of training […]
Adventure More · 14/06/2018
Riding in Mallorca // Ashley Oldfield // #2
Riding in Mallorca I do a fair amount of overseas travel for work every year, but it’s never the type of travel where I can settle in, take in the sights and get a feel for a new place. It’s high-paced. I’ll fly for anywhere from 8 to 16 hours to get to Europe […]
Business & Life · 02/06/2018
World Bicycle Day 3rd June 2018
“Cycling is a source for social, economic and environmental benefits – and it is bringing people together” – European Cyclists’ Federation Secretary General Bernhard Ensink What is World Bicycle Day? World Bicycle Day is on Sunday 3rd of June. It’s a day developed by the United Nations as a day of awareness in regards to the multiple societal […]
Adventure More · 21/05/2018
Luke Taylor // Season Change // #2
Defeating Winter As we all know, Winter SUCKS! Getting through it is the hard part and all we do is look to Summer and hope that all our Winter training will have paid off. From using all of the various training platforms that are out there, to trying different riding genres, to braving the conditions […]
Adventure More · 15/05/2018
Milan to Tirana // Total Bike Forever // #3
Milan to Tirana Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If you haven’t read our previous blog post please read here! They say that it takes 6 weeks to form a habit and after a month of acclimatisation and finding our groove, our second month on the road has all been about putting what we’ve […]
Goat News · 09/05/2018
Ashley Oldfield // Latest Stolen Goat Ambassador // My Story
Hello! Ashley Oldfield here from Cape Town South Africa. My cycling story has 2 parts to it, the first as a kid, building jumps in my parent’s backyard and learning to fly, whip and tuck and roll out of a bad landing. In the wide open spaces we have access to down south (way down […]
Goat News · 01/05/2018
Stolen Goat Best Selling // April 2018
In what feels like a blink of an eye we’re in the 5th month of the year…. almost halfway through!!! The weather has been extremely temperamental over the last four weeks and that has reflected in the types of garments sold. A real mixture of kit has left the SG warehouse, Orkaan jerseys and shorts, new EPIC bib […]
Goat News · 27/04/2018
Gearing Up For Race Season // Nicole Pugson // #5
Gearing up for Race Season And just like that almost four months of the year have disappeared! Race season is fast approaching so I thought I would share some of my experiences, training, tips and tricks before the races kick off. It’s been a long winter and for most of us we’ve been turning down […]
Adventure More · 11/04/2018
Total Bike Forever // One Month Later // London to Milan
A Life In Transit – London to Milan Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If you haven’t read our first blog post please read it before reading this one. Click here! As we sit in the sunny Piazza del Duomo in Milan, the first day of our adventure in Britain (London to Newhaven ferry […]
Goat News · 02/04/2018
Our Best Selling Cycle Clothing in March // 2018
Best Selling in March 2018 It’s been another great month for us so I wanted to start this post by expressing our gratitude for all your support. We love what we do, we love creating great kit and content that inspires your next adventure. So, thank you! We launched our SS18 collection early Feb and […]
Goat News · 28/03/2018
Luke Taylor // Our Newest Brand Ambassador For 2018
Hey guys!!! Well to start off with, I am Luke Taylor, 33 years old from Ellesmere port in Cheshire and I will have been road cycling for two years on my 34th birthday this June. So I guess you could say I am still a newbie to road cycling, but when it comes to riding […]
Events & Competitions · 13/03/2018
Who Wants To RideLondon // Places Available Through RETHINK
Who wants to RideLondon? Did you miss out on a place for this years event?…. Worry not….. we could help with that! Our partner – Rethink, has 12 places available for SG subscribers, for the event this year in July. Ride London 100 – Special offer for anyone coming through StolenGoat – No reg fee […]
Adventure More · 09/03/2018
Two Musicians’ Journey From London To Tokyo By Bike // 12 New Tracks – 12 Incredible Months // Bear Muda
They say that music makes the world go round. Music you’ve never heard, music you might never hear… the world is full of both – throw in two musicians, two bikes and a year-long expedition from the UK to Japan and you’ve got Total Bike Forever. We’re Adam and Tim, one half of London indie […]
Goat News · 07/03/2018
Jamie Baigent // A New Goat Joins The Herd
Jamie is new to the team, young and eager to learn, he has a strong passion for helping others and making sure everyone is happy. This is one of the many reasons we chose him and also why he’ll be looking after the customer service side of the business. Here’s a little about Jamie: My […]
Adventure More · 23/02/2018
A Trip To Mallorca // Sa Ruta Verda – Here We Come
Next Tuesday we fly off to (hopefully) sunny, warm Mallorca! Following our newly launched SS18 collection, we’re travelling to Sa Ruta Verda in Caimari, Mallorca for a joint launch of our new range and the season opening of the cafe. If you’re on the island on Thursday 1st March we’ll be heading out for a group ride which […]
Business & Life · 31/01/2018
Time To Talk Day 2018
What is time to talk day? Time to talk is a campaign created by Rethink and Mind – both organisations for Mental Health Illness. It’s a day designed to encourage everyone to be more open about mental health – to talk, to listen, to learn, to change lives. For too long, many people with mental health […]
Adventure More · 26/01/2018
Nicole Pugson // Essex On Two Wheels + Cake! // #4
Essex on Two Wheels + Cake! Because of my job and it’s odd hours, I’m able to take advantage of getting out on some solo rides around Essex. We live north of the river, so it’s probably the easiest place to get to, although don’t get me wrong, I do like the Kent hills every […]
Adventure More · 16/01/2018
Cycling Holiday In Spain? // Yes Please! // ALS Cycling
Towards the end of last year we wanted to soak in as much of the Sun as we could before the poor weather set in. So, we escaped to Murcia, here’s what happened. Murcia Trip 2017 The temperature has dropped and loathe to settle for the poor weather we decided to make for the Sunshine…. […]
Business & Life · 14/01/2018
It’s Time To ‘Rethink’ Blue Monday // Show Your Colours
Last year we published a blog post in which Bruce (one of our brand ambassadors) explained his fight against Mental Health illness. Read here if you missed it. Since then, Bruce has been working very hard on himself and his future. Find out how he’s been getting on and what he’s been up to here. Following […]
Business & Life · 12/01/2018
Back On The Bike // Nicole Pugson // #3
It’s that time of year where the weather is bleak, the festive cheer has disappeared, we’ve all eaten and drunk a bit too much and feeling perhaps a little less motivated to get back on the saddle. It probably doesn’t help that when we wake up it’s dark outside and being under the covers, wrapped […]
Business & Life · 08/01/2018
New Year New You //
New Year New You – A term easier said than done, for some of us it may last a few weeks, for others, longer…. but ultimately we end up going back to our old ways because it’s what we know! Here’s some pointers on pushing on through… Brush The Dust Off The Bike Now is the […]
Goat News · 03/01/2018
Stolen Goat in 2018 – A Note From Tim
As we recover from the recent festivities I thought it would be timely to discuss briefly our upcoming plans for the year ahead and also a brief look-back on 2017. 2017 was by all accounts a thoroughly enjoyable year for us at stolen goat. Whilst the economic and industry related conditions are still in a […]
Business & Life · 05/12/2017
The Day Of The Ninja // 5th December 2017 // Get Your Stealth On
Today is the day of the Ninja, a day dedicated to remembering and honouring these ancient warriors of Japan. As you may have seen, we recently launched a new ‘ninja’-like range called Kuro, so, what better day to talk about it than on the day of the Ninja? Ninja – An acient Japanese warrior of […]
Business & Life · 28/11/2017
Christmas Gift Ideas For The Cyclist In Your Life // Stolen Goat
It’s that time of year again! The lead up to Christmas can get a little stressful for various reasons but finding the perfect gift doesn’t need to be a struggle. If you’re shopping for a cycling fan, look no further! Here are a few gift ideas for the cycling fan in your life! We’ve separated […]
Goat News · 23/11/2017
The New Orkaan Jerseys For AW17 // Ride Any Weather
At this time of year, many cyclists feel less inclined to get out on the bike during the season of unpredictable weather. stolen goat can’t do anything about the weather but…. we can offer our fellow cyclists a jersey that has great protection no matter the weather. Welcome to our Orkaan collection….. see the full […]
Adventure More · 13/11/2017
British Cyclists Break World Record // The Seven Day Challenge
Aaron Rolph and Paul Guest make history on two wheels by breaking the World record for the most countries visited by bicycle in seven days On Friday 3rd November at 6.11pm, British amateur adventurers Aaron Rolph and Paul Guest crossed over the border from Bulgaria to Greece on their bicycles – their 14th country in […]
Product Tech & Reviews · 03/11/2017
Castelli Gabba vs Stolen Goat Orkaan
Castelli Gabba vs stolen goat Orkaan Ok, so, we frequently get asked how our Orkaan jersey compares with the Castelli Gabba so we thought we’d give you the low-down and let you decide for yourself. The Castelli Gabba, first to the scene, took the market by storm, it was the first water-resistant cycling jersey that […]
Product Tech & Reviews · 05/10/2017
The Stolen Goat Casual Collection // T-shirts For The Cycling Fan
Calling all cycling/ goat fans, love your SG cycling kit so much you never want to take it off? Well did you know that we do casual t-shirts?……… Enjoy every moment of the day with our stunningly created, ring spun cotton t-shirts. It’s not an ‘off the peg’ standard t-shirt, we manufacture ours from scratch, […]
Goat News · 27/09/2017
September’s Best Selling Cycle Clothing // See What’s Hot!
With the launch of our new AW17 collection and the cooler, changeable weather conditions we’ve seen a dramatic increase in the sales of cold weather garments. For AW17 we had a big surprise install for you. We launched our new sub-brand called Kuro We added 3 more jacket designs for the men and 1 for […]
Goat News · 19/09/2017
Rudy Testa // Fighting Back To Fitness // #2
Fighting back to fitness – an endurance cyclist’s guide to recovery post operation Chronology of a 13kg weight gain (and loss?): June 2016 I finally came back to Belgium after a one-month bikepacking trip in Italy. 70 kg and well-trained after riding middle to long distances almost every day. A few months before leaving Belgium, […]
Goat News · 15/08/2017
Meet Our All New Brand Ambassador // Rudy Testa
A bio about Rudy I have to admit, I’ve never been the sportive type. A bit a jogging, played soccer as a boy and always saw bikes as a mean of transport….(apologies to all the bikes reading this). It’s only 3 years ago, at age 29, that I started to dig a bit deeper into […]
Business & Life · 28/07/2017
Born In A Shed – My Thoughts On 5 Years Of Business
A business that makes nothing but money is a poor business. – Henry Ford This week stolen goat turned 5. Despite owning pairs of jeans that are older than this – I realise that 5 years is not an insignificant amount of time to survive in business. The word ‘survive’ is apt here. The first […]
Adventure More · 12/07/2017
Take The 100km Challenge With La Ridley
Isabelle wears Hypervelocity Jersey // Bodyline Black Shorts // Coolmax Socks This season we’ve partnered up with Ridley Bikes, and specifically La Ridley who have a strong focus on pushing the boundaries of womens cycling. Belgium based Ridley share a lot of values with us and know that a lot more can be done with cycling, especially with female […]
Goat News · 21/05/2017
All New Brand Ambassador // Bruce Karsten // Where There Is A Will……
It was almost 3 years ago and I was parallel on the sofa after having a knee operation that was a long time in coming. A few weeks previously I had gathered all my bike gear from around the house and garage and started to value it and sell it off on EBay. I was […]
Goat News · 02/02/2017
stolen goat core range – our Brexit Busting Business model…
In June 2016 Britain voted on whether or not to remain in the EU. Whilst we are still waiting to see the full medium and long term effects of that vote, the impact on most small businesses in the UK was instantaneous. The cost of importing rose dramatically on that night and has remained high ever since. […]
Adventure More · 12/01/2017
Geocaching – stolen goat Friday adventure – what is Geocaching?
stolen goat Friday adventure – Geocaching! Everyone loves a Friday! You can feel the freedom of the weekend upon you! Here at stolen goat, we love Fridays more than most. It’s our group activity day, a day when all the team get out and adventure together! So, what did the goats get up to? We […]
Business & Life · 22/12/2016
Tim’s stolen goat review of the year – 2016
“You can’t take over the world without a good acronym” ― C.S. Woolley What a year it’s been for SG! I’m physically tired and emotionally worn out but at the same time full of energy and optimism for the future of this growing business. 2016, like every year I have headed up this business since 2012, […]