Custom kit
Custom cycling, running and triathlon kit for every kind of team.
Custom kit for events, clubs, charities and companies: from 5 pieces, Everyday cycling jerseys from £79 each at 10+, designed in the UK and made in Europe, and a typical project takes 6–8 weeks from start to finish.
- From 5 pieces
- Designed in the UK, made in Europe
- Delivery to each rider
At a glance
Kit facts
Per item, inc VAT
Price per item by quantity ordered, including VAT. The price drops as the order grows.
| Item | 5+ items | 10+ items | 20+ items | 50+ items | 100+ items |
|---|---|---|---|---|---|
| Everyday cycling jersey | £90 | £79 | £70 | £65 | £55 |
| Everyday bib shorts | £100 | £100 | £90 | £84 | £74 |
| Gilet | £90 | £75 | £69 | £64 | £53 |
| Advanced tri suit | £180 | £160 | £140 | £120 | £100 |
| Everyday running vest | below the minimum of 10 | £20 | £17.50 | £15.50 | £12.50 |
| Socks, per pair | below the minimum of 20 | below the minimum of 20 | £20 | £15 | £12 |
- Minimum order
- Per item: 5 cycling jerseys, bib shorts, gilets or tri suits; 10 running tops, running vests or caps; 20 pairs of socks.
- Timeline
- A typical project takes 6–8 weeks from start to finish.
- Design
- Our in-house designers do the design. The fee is £200 on orders under £500, £150 from £500 to £1,000, and free on orders over £1,000.
- Ordering and delivery
- One bulk delivery to one address, a bulk order form where everyone pays upfront, or your own web shop where each person orders and pays for their own and has it posted to their door (web shops and order forms subject to project eligibility).
- Where it’s made
- Designed in the UK, made in Europe.
Prices include VAT. Your online estimate is indicative; the Custom team confirms your final quote.
Get a live priceHow it works
From idea to the start line.
This film won’t play here. Read it instead below.
The 35-second version
All you need is a logo.
Watch one go from a beer mat to the start line. The four steps below are the long version.
Read it instead
A group chat with nothing but a logo on a beer mat. “All you’ve got is a logo. Tell us what you need. Send us the logo.” Three jersey concepts arrive. “We design it. Everyone gets a vote.” The group picks number 2. “Ask for changes. Then sign it off. Try the sizes first.” A fitting kit arrives. “Made for you in about 6 weeks. From a beer mat to the start line.”
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Step 1: Share your vibe
Your colours, your logo, a rough sketch or just a feeling. Tell us what you are after.
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Step 2: We design it
A team of humans, not a template. Tweaks and fresh renders until it is right.
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Step 3: Approve and order
Sign off the design, then choose how everyone orders.
Two ways to order
This film won’t play here. Read it instead below.
Option one
Your own web shop.
Everyone orders, sizes and pays for themselves, and it’s posted to their own front door. Nothing for you to sort or hand out.
Read it instead
“Boxes in your hallway. Sorting kit by name. Doing the drop-offs.” Then a phone shows the shop. “Your own club shop. Everyone orders their own kit. Delivered to their own front door. Not a box in your hallway.” A map fills up with front doors. “Made for your club. Every order posted to every member. Nothing for you to sort, store or hand out.”
This film won’t play here. Read it instead below.
Option two
A bulk order form.
One link to share. Everyone picks their sizes and pays upfront, and you watch it fill up, live.
Read it instead
“Filling in spreadsheets. Chasing payments.” Then one link goes into the group chat. “Everyone orders their own kit. Paid upfront. No chasing.” The organiser page shows members paid, units and days left, with each item passing its minimum. “Your kit organiser watches it fill up, live. Done, done and done.”
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Step 4: Ride and get noticed
Kit lands, everyone wears it, and people start asking where it came from.
A typical project takes 6–8 weeks from start to finish.
Who we work with
Organisations of every kind.
Five riders or five thousand, the same team designs it and the same factories make it.
By organisation
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Events
Rider kit and event jerseys, sold to your riders through your own web shop.
Event kit -
Charities
Kit that puts the cause on every fundraiser, sponsors on the back.
Charity kit -
Companies
Staff rides, charity challenges and sponsored teams, in your brand.
Corporate kit -
Clubs & groups
Members order, pay and get their kit delivered. University and school clubs too.
Club kit
In their words
Herd voices.
Stolen Goat have proven to be an excellent partner for all our kit and clothing needs for our Chase The Sun events - they are great people to deal with, and really put the care and attention into all aspects of our events bespoke riders kit, clothing range and accessories… from design to production, stock management, fulfilment and customer aftercare… they are a top quality, reliable and friendly service to depend on!
Stolen Goat made the whole process of design, conception and final product on my local club’s first ever running top such a wonderful and stressless process. The initial idea to final design with tweaks and multiple renders to getting sample tops to show runners what the quality of the tops are like. To finally getting them, with many a proud runner wearing them on club nights and comments of how comfy they are. Job well done by all and many many thanks to the team!
Working with the Stolen Goat team has been genuinely refreshing: they’re professional yet incredibly friendly, making the whole design process seamless. Their expert guidance ensures kit designs that truly work for you, and being able to tap into the Stolen Goat audience has helped us extend our reach. It’s a partnership built on quality, communication and a genuine love for cycling.
Stolen Goat have been incredible kit partners throughout our Castle to Castle journey. Their creativity, insight and attention to detail brought our brief to life brilliantly, with the matching jerseys and socks giving the event a bold, unique identity and a real sense of team spirit. The whole customisation process was smooth, collaborative and genuinely enjoyable from start to finish. The final kit exceeded our expectations and helped make the event feel truly special and memorable. We couldn’t recommend Stolen Goat highly enough.
Read the full stories
Some of the organisations we make kit for
- Chase The Sun
- Castle to Castle
- UK Cycling Events
- Audax UK
- Tate Britain
- No Limit CC
- Reading CC
- Heavy Metal Truants
- Wokingham CC
- Bealach na Ba
- VCGH
- World Bicycle Relief
- Cowley Road Condors
- Marlow Riders
Why Stolen Goat
Your herd, your kit.
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High design, no hidden costs
Proper design from our in-house team, and every fee set out before you order.
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Premium quality, sensible prices
Designed in the UK, made in Europe, with no distributors taking a cut in between.
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Easy ordering
One bulk delivery, or delivery to each rider, wherever they are.
Get a quote
Start your quote.
Pick your kit and quantities for a live price. Not sure on numbers yet? Leave them blank and tell us about your project.
Email custom@stolengoat.com and we’ll quote you by reply.
Sent
FAQs
Good questions.
Anything else, email custom@stolengoat.com and a real person will get back to you.
What is the minimum order?
Minimums are per item: 5 cycling jerseys, bib shorts, gilets or tri suits; 10 running tops, running vests or caps; 20 pairs of socks. Have a bigger job? We have customers who order thousands of items a year, so get in touch and we’ll talk pricing.
How much does custom kit cost?
An Everyday cycling jersey is £90 each at 5 or more, £79 at 10 or more and £55 at 100 or more, and the Kit facts on this page show the price ladders for our most popular items. Prices include VAT. Your online estimate is indicative; the Custom team confirms your final quote.
How long does custom kit take?
A typical project takes 6–8 weeks from start to finish. It can be quicker, and in busy periods slower. Working to a fixed date? Talk to us a few months ahead and put the date in your first message.
How does the design process work, and what does it cost?
Our designers take care of your design, whether you arrive with a clear idea or none at all. The design fee is £200 on orders under £500, £150 from £500 to £1,000, and free on orders over £1,000.
How do I get the sizing right?
Custom kit uses the same garments we sell on stolengoat.com, so if you know our sizing you’re set. If not, we can send a sizing kit to your group so everyone can try sizes on together before you place your order.
Can kit be delivered to individual members?
Yes, where it suits the project. We can ship a bulk order to one address, which is the most cost-effective way to buy. Or, subject to project eligibility, we can set up a web shop or a bulk order form for your group, so each person orders, pays and has their kit delivered to their own door, wherever they are.
Can we reorder later?
We can arrange a repeat order; minimums apply and we’ll confirm what’s possible for your project. Where your project has a web shop, it can be reopened so new members can order when they join.