If you’re new to Stolen Goat (welcome to the Goat Shed!) or it’s been a while since you shopped with us. You might be wondering if our cycling gear and running apparel is the right fit for all your adventures. And we get it: there’s so much choice these days, knowing where to get your gear and who you can count on when you shop online can be pretty tricky.
Now, we could sit here and bleat on about what we do all day long. We’re cyclists and runners ourselves, which means we’re committed to creating premium quality kit that looks epic, feels amazing and outperforms your expectations. We love what we do, and we care about each and every one of our customers (aka the SG Herd). Which means we’ll always go above and beyond to make sure we get it right.
But rather than taking our word for it, we thought we’d hand over to our community and share some of their insights. We don’t want to toot our own tubas or anything but… toot toot! Stolen Goat has well over 7,000+ verified customer reviews and we’ve earned ourselves a 4.9/5 average rating in the process. We’re super proud that we’re consistently rated as one of the best cycling apparel brands for comfort, quality, design and customer service. And the strength of our community (some of you Goats have even got SG tattoos – incredible!) really is the proof in the post-ride pudding.
But let’s break it down properly. Here’s what The Herd have got to say about Stolen Goat…
Jump to…
- What real cyclists and runners say about Stolen Goat
- Stolen Goat customer reviews in numbers
- What do customers love about Stolen Goat and why do 97% recommend us?
- How does Stolen Goat compare to other cycling apparel brands?
“Literally the best company I have ever dealt with…” | The headline summary of what real cyclists and runners say about Stolen Goat
When we started out back in 2012, our mission was simple: help more people to Find their Freedom and Adventure More. Since then, we’ve developed an extensive range of adventure-ready cycling kit, accessories and running gear that dares to be different, that’s made to perform and built to last. And we always have (and always will) prioritise looking after our customers properly, long after their package of “new kit day joy” has landed on their doorstep.
Across thousands of customer reviews, these are the themes that come up time and time again:
• Ride all day comfort and a top notch fit
• Beautifully distinctive designs (so you can stand out from the crowd)
• Top class customer service (delivered by fellow cyclists and runners who genuinely care)
• Great value (because our kit is made to last)
What the Stolen Goat Herd say:
“Fabulous products, brilliant quality, look great, fit well and do exactly what they are supposed to. Customer service is personal and the best I have ever had from anywhere. I now only buy from Stolen Goat. Really happy.” – Leza M.
“Literally the best company I have ever dealt with. Amazing customer service and great quality gear… The staff actually care a great deal! Awesome work” – Christopher T.
“Why Stolen Goat is the GOAT. Wear this kit when you ride with your club at the weekend; Wear it when you do a night ride to the coast; Wear it on a month-long tour across Europe; And if you cycle round the world – wear it; Even going to the shops, wear it. Why? It’s the most comfortable, eye-catching contemporary, cycle clothing you can get…” – Andrew N.
“Stolen Goat has been my brand for the past 10 years. I love it.” Fernando O.
Dive into the data: Stolen Goat reviews in numbers
Much like when you upload a ride to Strava* and you’re greeted with all manner of shiny cups and segment leader boards, a quick look at our review stats fills us with all the warm and fuzzies. We’re only human, but we do our best to make sure we’re getting it right – and to look after you if there are any bumps in the road.
- Well over 7,000 verified customer reviews (in fact, it’s over 7,500 at the time of writing – epic!) – check them out here.
- Average rating of ~4.9/5
- A huge majority of our reviews are 5* (which means the world to us).
- 97% of customers would recommend Stolen Goat
(*by the way, join us on our SG Hub app to take part in our monthly Strava-linked challenges and unlock exclusive rewards and discounts!)
What our customers love about Stolen Goat
We love what we do here at Stolen Goat. Like the best bike rides: it’s not always easy (especially as a small, independent business), but it’s always worth it. Especially when we let our gear out into the wild, and our customers love it just as much as we do. You’ve seen the headline stats, but now let’s dig a little deeper to find out why 97% of our customers would recommend Stolen Goat.
Ride all day comfort, a fit that fits – and no compromise on performance
Our design goats put a whole lot of love and creativity into making kit that looks incredible. But we know that bold designs are no good if the kit itself isn’t comfortable. That’s why we focus on creating cycling gear and running apparel that looks amazing, and feels epic – for runners and riders of all shapes and sizes.
Take a scroll through our reviews, and you’ll find plenty of other adventure-lovers mentioning:
- Exceptionally comfortable fit
- Premium quality materials
- Top notch performance (even when Mother Nature does her worst!)
“Beautifully made. Excellent quality and the fit is amazing!” Nick C.
“I’m really pleased with my cycling jacket recently purchased from Stolen Goat. The quality is of the highest standard for a great price. It has kept me warm and dry through the wettest January and February I can remember for a long time.” Chris D.
“Brilliant winter jacket. Super warm without feeling bulky, great fit on the bike and the visibility from the yellow colour is a big bonus for darker rides. Really impressed with the quality.” Stuart D.
Customer service from fellow riders and runners who really do care
Stolen Goat has never been just about getting some good looking kit out the door. It might sound like a buzz phrase, but we genuinely do care about looking after our customers and going above and beyond to get things right. Whether that’s answering your questions about the best fit or what gear you might need. Doing our best to get gear to you when you needed it like, yesterday. Walking you through our custom kit process from start to finish. Or being there to support you if things don’t go quite according to plan. We know that especially when it comes to sportswear, knowing what you need and getting the perfect size when you’re shopping online can be tricky. Which is why we put so much love and care into making sure you’ve got customer service you can genuinely count on when you shop with Stolen Goat. And don’t forget: we’re cyclists, runners and triathletes ourselves – so we know how important it is to get these things right!
“Probably the best customer support I’ve ever come across. Couldn’t be more helpful, trying to get the right size, fit for me. They also have some of the best cycling gear available. Fantastic company.” John M.
“Fantastic customer service, had multiple items and the quality is brilliant. Had a number of custom orders and all the staff are knowledgeable and really willing to help. Quick and easy returns where I’ve ordered incorrect sizes in garments.” – Paul K.
Stand out from the crowd, with designs that are made to be seen
Boring, bland designs? Blending in with the scenery? Not in our Herd! At Stolen Goat we love to push the envelope when it comes to design.
We think your cycling gear and running kit should be a way for you to express yourself – so you can adventure your way, and do it in style. Our wildly experienced Chief Designer sees inspiration at every turn and transforms that spark of creativity into kit designs like no other.
Caution: may create kit envy and multiple ‘hey where’d you get that awesome cycling jersey’ conversations on every group ride.
“Came for the designs, stayed for the quality! They are up there with other quality cycling brands that I will not name, but more interesting designs than boring black!” Stefan M.
“Quality products at a good value price with very different styles from their competitors. I’m a very happy customer.” Richard T.
“I love this brand! The unique designs, the quality of the construction and fabric, and the attention to detail like a zipped pocket and neck protector for the full zipper. The speed of international shipping is impressive!” Kelley M.
Bang for your buck: Premium quality without the ridiculous price tag
We’re not the cheapest brand going, but we’re also not about inflated price tags. Our kit is an investment. We’ve never been about ‘bargain bin’ sales or fast fashion. We do our best to hit that sweet spot between affordability, and sports apparel that will actually A) perform as you need it to and B) last you a very long time.
We want you to be able to wear your favourite Stolen Goat gear for years and years, because that’s where true value sits: not having to replace your gear every season is better for your bank balance, and for the planet (read more about our commitment to sustainability and social responsibility).
We create premium cycling and running kit that gives you superb quality, without also attaching an eyewatering, inflated price tag. And based on feedback from our customers, we’re doing a pretty good job!
“I have purchased several items recently, and was very impressed with the quality… Their clothing may seem expensive to some, but compared to some of the Italian “luxury” brands like Castelli, Assos, etc., Stolen Goat is good value for the quality.” David R.
“Stolen Goat make genuinely quality gear, excellent material and design with a company ethic (lifetime crash repairs) and pricing strategy (not cheap, but clear value for money) that makes Le Col look like a marketing scam. Buy Stolen Goat. It’s fab.” R Lennox.
“Absolutely fantastic quality! And at a great price! And then the customer service! I couldn’t be happier with my loot!” Jamie R.
If things go wrong, we’ve got your back
Ordered the wrong size? Taken a tumble? If you hit a bump in the road, our no quibble returns policy, proactive customer service and our lifetime guarantee (including crash replacement service) means when you choose Stolen Goat, you can shop with confidence because we’ve got your back.
As much as we do everything we can to make sure things run as smoothly as possible, we’re a small business and we’re only human. On the very odd occasion that things go wrong on our side, we’ll always go above and beyond to make it right.
“There was a problem with shipping (no fault of SG!). THAT’S when you know if the company is good to work with. Once there was a problem, they jumped right in and took care of everything and were delightful to work with throughout. 10/10 Would recommend!” Pointof, S.
“Ordered a pair of winter gloves, but inadvertently ordered the wrong size. Reordered the correct size, and they were with me 2 days later, despite it being a couple of days before Christmas. Similarly, had a speedy refund on the pair that were returned. Very good gloves and very good service.” Karen M.
“Great to deal with Alison Ballard regarding a pair of bib shorts with a small fault. Great customer service.” Bill M.
“Amazing customer service. I had a gift voucher which I couldn’t apply, customer service sorted the issue by return email and then I needed to exchange the item I bought with the voucher (the climb and conquer gloves – excellent gloves but needed a different size) and customer service helped with that too. Brilliant. Thank you.” Heather L.
How Stolen Goat compares to some of the ‘bigger’ brands
Just like the goats we definitely don’t go around stealing… we’re small but mighty, and relentlessly stubborn when it comes to making sure we’re offering cyclists and runners the best kit out there. We’re not afraid to do things differently, and we go the extra mile. And based on our customer feedback, we do a darn good job of competing with some of the big boys and girls in the cycling apparel world!
Take a scroll through our reviews, and you’ll find plenty of customers who say Stolen Goat are:
- Just as good (if not better) on quality.
- Incredibly good value compared to other brands offering similar quality (often at a higher price point).
- We take a personal approach, from design to customer service – we’re a small but super hands on team and we really do care.
“Great customer service. They actually answer the phone if you need some information. Fair prices. Crash replacement policy & help. Small UK company doing their best to help cyclists and athletes. What more can I say.” Paul L.
Read more Stolen Goat customer reviews
Still not convinced? Head over to our reviews page to scroll through our latest customer reviews, and if you have any questions or just want to chat with us please do get in touch – we’ll always be happy to hear from you!
Browse our latest cycling and running kit collections
Join The Herd, stand out from the crowd. Whatever adventures you’ve got planned, we’d love to see you taking them on in Stolen Goat style. Check out some of our latest drops below:
Shop trending Stolen Goat cycling gear >>
Shop Stolen Goat running kit >>