Events & Competitions

UKCE x Stolen Goat: The Perfect Fit for 2026

Hey Herd, we are very excited to announce a new partnership with UK Cycling Events (UKCE)  for the coming year and hopefully beyond. If you don’t know UKCE then you should! They have a cracking range of sportives and events across the UK – https://www.ukcyclingevents.co.uk/events. This partnership means that any riders can now be kitted … Read more …

girls that ride bikes

Girls That Ride Bikes: A Tale from the Herd

Recently, we partnered up with Girls That Ride Bikes, an up and coming collective of women that just want to ride their bikes and enjoy the outdoors in a supportive and inclusive way. They have a very cool “Wild Weekender” trip coming up that has some availability left if you’re quick. Naturally we made some … Read more …

September Competition – Roll With Bob

Stolen Goat is proud to be the jersey sponsor for “Roll with Bob Roll” – a unique one-of-a-kind cycling event in Moab, UT USA where participants get to learn from top professionals in the cycling industry AND get to hear from the American cycling legend and long-time Tour de France commentator, Bob Roll. The event … Read more …

Female and male model in cycling kit with text 'win your order' in between them

Win Your Order!

Each month, we’ll be picking a lucky goat at random who’s shopped with us to win the value of their order back in Goat Coins. It’s just another way for us to say ‘thank you’ for being part of the Stolen Goat Herd.

SG stand at the Tour of Cambridgeshire

Tour de SG: Next stop, the National Cycling Show!

Well, that’s another stop on the Tour de Stolen Goat ticked off this summer. We’re fresh back from the Tour of Cambridgeshire and wow, what a weekend! Yet again, we were blown away by how many of you GOATS came to see us. A special shout out to one member of the Herd who cycled … Read more …

Tour de Stolen Goat: Catch us at our next shows!

If you thought we were going to be putting our hooves up for the rest of the summer after the epic time we had at The Cycle Show last weekend… think again! We’ve got plenty more exciting things in the pipeline, starting with two awesome events taking place in June. Read on to find out … Read more …

Stolen Goat stand at the Cycle Show Ally Pally

Riding on a High After The Cycle Show London

As far as good weekends go, getting to spend one at Alexandra Palace surrounded by cool bikes, the latest tech and a whole bunch of fellow cycling lovers has got to be up there! Just under a week later and we’re still riding on a high after an amazing weekend at The Cycle Show London.

adventures with art strava challenge

Adventures with Art: NEW Stolen Goat Strava Challenge

If the excitement of our latest AW21 drop wasn’t enough, we’ve got a NEW Strava challenge for you to get involved with to celebrate the upcoming launch of a very special new capsule collection. Find an hour of freedom, add a splash of creativity and earn a reward! PLUS you’ve also got the chance to win a jersey from the new collection.

250 minutes of freedom stolen goat strava challenge

250 Minutes of Freedom: Stolen Goat Strava Challenge

This September, we’re challenging you to Find your Freedom and log 250 minutes of activity on Strava. Escape the daily routine, soak up your time on two wheels (or two hooves!) and then reap the rewards with a sweet discount to spend with Stolen Goat.

womens festival of cycling 2021

Women’s Festival Of Cycling 2021 – CyclingUK.org //

As you may know, Stolen Goat for years has been on a mission to build up women’s cycling and level the playing field between men and women in this sport. We believe very strongly in equality and inclusivity and that is how we run all aspects of the company. The pandemic has been great for … Read more …

planning your first ironman jennifer lucas 3

Planning Your First Ironman
// Jennifer Lucas // #3

Planning your first Ironman So, you’ve decided you want to do an Ironman. Congratulations! Welcome to the swim-bike-run rabbit hole – feel free to don your favourite bike helmet and dive on in. But seriously, deciding to sign yourself up for an iron distance triathlon is the start of an epic adventure. From hitting the … Read more …

jennifer lucas 2019 race planning

Jennifer Lucas
// 2019 Race Planning

2019 Race Planning So there I was, making my way around the halfway buoy during the swim portion of Ironman Copenhagen with cartoon stars whizzing around my head after a good old-fashioned kick to the face from someone who’d spontaneously started doing breaststroke right in front of me. A sensible, rational human being would probably … Read more …

ridelondon stolen goat

Who Wants To RideLondon
// Places Available Through RETHINK

Who wants to RideLondon? Did you miss out on a place for this years event?…. Worry not….. we could help with that! Our partner – Rethink, has 12 places available for SG subscribers, for the event this year in July. Ride London 100 – Special offer for anyone coming through StolenGoat – No reg fee … Read more …

last chance to order for christmas

Last chance to order for Christmas

Last chance to order for Christmas is Thursday 22nd by 4pm and the only way to hopefully guarantee you receive your order is if you select ‘Next day delivery’. Merry Christmas from the stolen goat team! If you’re stuck for gift ideas we have a range of gift ideas for all! You can be sure that … Read more …

christmas gifts for cyclists

The best place to find Christmas gifts for cyclists

Finding the perfect present can be stressful at the best of times and especially stressful at this festive time of year. So we thought we’d make it easier for you and create a post with many Christmas gift ideas at different price points. Gift Ideas from ourselves plus our sister companies – Cycling Souvenirs and Cycletribe, there’s … Read more …

winners of the velogames mini league

Winners of the Velogames Mini-League

Well it was a hard and well fought contest! But the top 3 teams in the stolen goat mini league were: Desert Racing Team with a massive 7982 points! PRF Bicycles with 7272 points Bob’s Mountain Club with a respectable 7195 points The winner will receive a grand tour maillot jaune espresso set, a maillot … Read more …

join our velogames mini league and win a goodie bag

JOIN OUR VELOGAMES MINI LEAGUE AND WIN A GOODIE BAG

The Tour De France is about to kick off!!!! We’re all crazy excited here. So we’ve created a fantasy league on Velogames. It’s free to sign up and enter, all you need to do is… Go to Velogames: http://www.velogames.com/ Register / Login Create your team of riders Go to your team page and click “Join League” … Read more …

stolen goat kit spotted at the wiggle dragon ride 2015

stolen goat Kit Spotted at the Wiggle Dragon Ride 2015

Last weekend saw a few of us and indeed customers take on the epic Wiggle Dragon Ride 2015. 142 miles of glorious Welsh mountains in beautiful sunshine. Here are some snaps of the team and some customers at the ride… Joe Yeates wears Cafe Racer Red Mk2 Jersey and Bib Shorts and a “take my … Read more …

aled jones tackles ironman 70 3 mallorca

Aled Jones Tackles Ironman 70.3 Mallorca

Training Well, after a good block winter of training, a new coach and four warm weather training camps it was finally time to get the tri-suit out for the first race of the season last weekend. Learning from my first competitive season as a GB age grouper, where I over raced and dipped mid season, … Read more …

black goat featuring black friday cyber monday

BLACK GOAT – Featuring Black Friday & Cyber Monday

Black Friday is the Friday after the fourth Thursday in November (Thanksgiving day in the US) and is highly regarded as the start of the shopping season. Cycber Monday is the following Monday and is focused around e-commerce businesses. Traditionally these two days incorporate some big saving deals in the run up to Christmas. Well … Read more …

stage 1 video preview tour de france 2014

Stage 1 Video Preview of the Tour de France 2014

If you didn’t already know, stolen goat will be exhibiting at Harewood House next week. We’re taking part in the hugely anticipated Festival of Cycling which will see the Tour de France Peleton roll up, stop for a few minutes, get a Royal send off and then speed off into the Yorkshire dales. I was … Read more …

win stolen goat mega bundle worth 100

Win a Stolen Goat Mega Bundle Worth over £100!!!

The Sun has shown his face over the last week. That’s more than enough reason to have a cheeky competition. The Prize The lucky winner will win over £100 worth of Stolen Goat goodies: 2 x Stolen Goat T-Shirts of your choice A Stolen Goat Hoodie A £20 Voucher to spend however you choose on … Read more …

times changing

The times are changing

Last weekend, I went to the London Bike Show. It is one of those places where it is perfectly fine to stand staring with your mouth open at a bike then slowly stretching your hand out and very lightly stroking over the top tube. It tingles in your finger tips, eyes wide, big smile. It’s … Read more …

popular products london bike show

Popular products at The London Bike Show

It’s been a few days now since returning from the hustle and bustle of the London Bike Show. I’m starting to recover from the insanity that is the pack down on the final day. The London Bike Show really isn’t designed to be done by just one man – next year I am definitely taking … Read more …

win tickets london bike show 2014

Win tickets to the London Bike Show 2014

I am super excited to announce that Stolen Goat has made a super late entry to this year’s London Bike Show! The show gets bigger & better every year. They welcomed over 38,000 people through the doors last year and sales are up 50% this year so they are anticipating a good 60,000 cycling fans … Read more …

Win an ICEdot Crash Sensor!

Subscribe to the newsletter and be in with a chance of winning your very own ICEdot Crash Sensor! Last week we announced that we have just started stocking the awesome ICEdot crash sensor. This revolutionary piece of kit could literally save your life! The ICEdot crash sensor pairs with your phone via low energy bluetooth. … Read more …

tdf 2013 glory exhilaration and skinny arms

#TDF 2013 – Glory, Exhilaration and Skinny Arms

Not long to go now until the start of the 100th Tour de France (29th June – 21st July). Personally, I can’t wait! As I write this, there are only ten more sleeps to go! I’m sure, given the history of the event, and the landmark 100th edition – this year will be full of … Read more …

competition win a limited edition brompton lightskin

Competition – WIN a Limited Edition Lightskin Seatpost For Bromptons

We were recently sent this absolutely stunning anodized silver Lightskin Seatpost for Brompton Bikes from the Lightskin manufacturer. As far as I know you simply can’t buy this anywhere in the World right now, certainly not the UK. So “Limited Edition” is probably an understatement! So we have two choices – 1. sell it for an extraordinary amount of money … Read more …

entries for orbital cycling festival can now be booked

Entries for Orbital Cycling Festival can now be booked

The organisers of the Orbital Cycling Festival are pleased to announce that general entry passes and race entries are now live and available from the Orbital website. An Early Bird discount of 10% is available until 31st March 2013. Further discounts will be offered to British Cycling, CTC and Sustrans members. All races have been … Read more …

Stolen Goat found by cyclists at Bike Blenheim Palace

[fblike][/fblike] Two whole days after officially launching Stolen Goat I found myself at Blenheim Palace setting up a 4.5 metre by 3 metre marquee ready for 15,000+ cyclists to roll by and take a look at what we have to offer. Daunting, tiring, exciting. As the inaugural Stolen Goat exhibition I had no idea what to expect. … Read more …