Ever opened up your cycling kit drawer and thought: “Sure, this is all pretty nice… but none of it is really *me*”? Whether it’s because you’re riding in a mishmash of stuff you acquired when you first took up cycling, or because your club kit hasn’t been updated since Microsoft Paint was the height of design sophistication. Custom cycling kit could just be the answer to finally get the cycling gear you’ve always dreamed of.
Designing your own cycling kit might sound like a daunting task. What’s feasible? What if you can’t draw? What if you want something truly wild like a flying monkey eating spaghetti? The good news is, here at Stolen Goat we’ve gone the extra mile to make creating custom cycling kit easy. You bring the vibes, we’ll turn that into epic design ideas that truly reflect your individual style – with a fuss-free process to boot.
If you’ve been wondering how to design your own cycling jersey, whether for a cycling club, a corporate team, a group of mates doing a charity ride, or just because you fancy something nobody else has… you’re in the right place. In our guide to custom cycling kit we’ll take you through the process: from what you can get and how it works, to typical costs and how to make sure your design looks as good on the road as it does on screen.
Why design your own cycling kit?
There’s plenty of great-looking cycling kit out there… we make plenty of it ourselves! So why should you consider getting a custom kit created? Here’s why plenty of the SG Herd have come to us for personalised cycling jerseys and other custom cycling gear:
Team identity
Nothing pulls a cycling club together like matching kit. When you roll up to a sportive or a Sunday chain gang and your whole group looks unified, it does something for morale. You ride better. You feel sharper. And, let’s be real, it makes for some awesome cafe stop photos. A custom cycling jersey turns a group of riders into a proper squad.
Stand out from the crowd
We’ve always been about creating cycling kit designs that help you stand out from the crowd. But our custom kit takes that to the next level. Say goodbye to awkward ‘we’re wearing the same thing’ moments, and get ready to be the envy of the peloton.
Perfect match for your brand or event
If you’re organising a charity ride, promoting your business, or putting together kit for a corporate wellness programme, you need your branding to be spot on. Off-the-shelf won’t cut it. Custom cycling kit lets you match Pantone colours, place logos precisely, and create something that not only truly represents your organisation – but looks so great your team members or event entrants will genuinely want to wear it. When the kit isn’t just an add on, but a reason to sign up in the first place – you know you’re getting it right.
Conversation starter on group rides
Unusual kit gets noticed. We’ve had customers tell us their personalised cycling jersey designs spark more conversations at traffic lights and coffee stops than any Strava segment ever did. A bold design is basically a rolling business card – or at the very least, a good excuse to chat about your club and meet new riding pals.
It’s for everyone
Custom cycling kit isn’t just for elite racing teams or huge organisations. We design custom cycling clothing for cycling clubs of all sizes, charity event organisers, groups of mates heading off on a cycling holiday or training camp, corporate teams, triathlon clubs. Sometimes we can even help individuals make something unique! We keep our minimum order quantities as achievable as possible and our pricing transparent. So if you’ve got a reason to ride together, it’s easier than ever to do it in style.
What custom cycling kit can you get?
When people think about designing their own cycling apparel, they usually start with a jersey. But a custom bike jersey is just the start! If you want to, you really can go all in on your custom gear. Here’s what we offer:
- Cycling jerseys: short sleeve, long sleeve, and thermal options. Race fit or relaxed fit. This is where most people start when they want to design their own cycling gear.
- Bib shorts: with our premium chamois pad. Because there’s no point having kit that looks great if it doesn’t keep you comfortable.
- Gilets: lightweight, packable, and perfect for tackling changeable conditions. Get a custom gilet to match your kit, and layering up never has to cramp your style.
- Tri suits: Your finish line photos just got an upgrade. Represent your tri club or just make sure you stand out on the race course: customise our premium tri suits and unlock your best multisport performance ever.
- Running tops: Off the bike adventures, sorted.
- Socks: the finishing touch. Custom socks takes ‘sock doping’ to a whole new level!
- Caps: Stand out style, from head to toe.
You can mix and match items to suit your needs. Some clubs go all in with the full kit: jerseys, bibs, gilets, socks, the works. Others start their custom cycling kit with a jersey and build from there. There’s no wrong answer.
We also offer custom running kit and custom triathlon kit for multisport teams. And if you’re a cycling club looking for a full setup with sizing samples and seasonal reorders, our club and team kit service is built exactly for that.
How to design your own cycling jersey: step by step guide
Convinced it’s time to up your kit game and get the pedals turning on your very own custom kit? The process to create a personalised cycling jersey and other gear is probably way more straightforward than you might think. Here’s how it works, from first idea to first ride!
Step 1: Decide what you need
Before you go down the design rabbit hole, first take a moment to figure out the basics. What items does your team actually need? Are we talking just cycling jerseys, or do you want a full custom kit? How many people are ordering?
This matters because it shapes the design process. A jersey-only order is simple. A coordinated set of jerseys, bib shorts, gilet, and socks needs a bit more thought to make sure the design flows across all the pieces.
Minimum orders start from just 5 items, so even small groups can get involved. If you’re a bigger club, we can set up a team store where members order individually. Which means you don’t end up turning your garage into an accidental warehouse while you wait for every club member to get round to collecting the kit they requested! Less admin = more time to get out and ride in your new gear.
Step 2: Get your design ideas together
This is the fun bit. Gather up anything that represents what you’re after:
- Your club or company logo (vector format is ideal — AI, EPS, or SVG files)
- Colour references: Pantone codes if you have them, or just screenshots of colours you like
- Inspiration images: other kit you’ve seen, graphic design references, even an Instagram post you liked.
- Sponsor logos, if applicable
- Any text you want included (club name, website, strapline)
Don’t worry if your ideas are rough. We’ve worked with everything from polished brand guidelines to a napkin sketch photographed on a phone. Our design team has seen it all, and they’re very good at turning “something a bit like this, but bolder” into an actual design.
Step 3: Use the AI Designer tool to mock up your ideas
Struggling to work out what you want? Got an idea in your head but not sure how to describe it? We’ve built an AI-powered design tool that lets you experiment with ideas before you speak to anyone. Upload your logo, choose colours, try different layouts, and get a realistic preview of what your custom cycling jersey could look like.
It’s genuinely useful for getting your team or group on the same page. Instead of trying to describe “kind of a gradient, but not too much” in a group chat, you can share a visual mock-up and get feedback before the design process formally begins. Think of it as a starting point, not the finished article.
Step 4: Work with professional designers to bring your ideas to life
Once you’ve got an idea of what you want your custom cycling kit to look like, whether from the AI tool, a sketch, or just a brief, our in-house design team takes the lead. This is where the magic happens. Our expert designers know things you might not think about: how a pattern wraps around seams, how colours shift on different fabrics, where logos need to sit to avoid being hidden by a race number. They’ll take your idea, make it work on an actual garment and make sure it’s going to look incredible in real life – not just on the screen.
They’ll create a full mock-up showing your design on every item you’ve ordered, from every angle. You’ll get revision rounds to refine things until everyone’s happy. Most designs land within two or three iterations.
Step 5: Review, approve, order
Once the design is locked in, you’ll get a final proof showing every item in your order. Check it, share it with the team for sign-off, and confirm. From there, your kit goes into production.
We’ll keep you updated on progress, so there’s no anxious waiting and wondering. You’ll know when your kit is being made and when it’s shipping.
Step 6: Ride in style
This is the best bit! Nothing beats that first ride in your new custom cycling kit. Your cycling club? Better dressed than the pros. Your style points: through the roof. Kudos? Infinite. Get ready to look as epic as you feel, and leave some extra space in your back pocket for all those compliments you’re going to be collecting. “Thanks, it’s Stolen Goat Custom…”
Tips for designing a great personalised cycling jersey
Over the years, we’ve helped hundreds of clubs and teams design their own cycling jersey. And obviously, we’ve dropped countless collections of our own kit season after season! So it’s safe to say, at Stolen Goat we know a thing or two about what takes a cycling kit design from ‘meh’ to ‘MEGA’. We’ll work with you to make sure your custom kit is spot on, but here’s our expert tips to help you through the process.
Keep it bold, but not cluttered
The best custom cycling clothing designs are the ones you can recognise from 50 metres away. Strong colours, clean lines, and a clear focal point. Resist the urge to fill every square centimetre with logos, text, and patterns. White space (or whatever colour your space is) is your friend. A jersey has to work when it’s crumpled in a peloton, not just when it’s flat on a screen.
Think about how colours look in real life
Screens lie. That vibrant orange on your monitor might look slightly different on fabric, and it’ll look different again in overcast British light versus Mediterranean sunshine. Our designers will guide you on this, but as a rule: high-contrast colour combinations tend to look best on the road. If your two main colours look similar when you squint, consider bumping the contrast up.
Consider logo and text placement
Logos on the chest need to be big enough to read but not so big they dominate. Side panel logos should account for the seam. Back pocket logos might be partially hidden when pockets are full. And if you’re putting a URL on the back, make it big enough that the rider behind can actually read it. There’s nothing sadder than a website address in 8pt font on the back of a jersey. It’s a bike ride, not an eye test!
Don’t forget the back of your jersey
Obviously you want your jersey to look spectacular from the front (let’s face it, we all love a mirror selfie). But don’t forget, when you’re riding most people are going to get a view of your back. Which means the back of your jersey is prime design real estate, and you want it to look great! Give it the attention it deserves: a strong logo, a clean layout, or a continuation of your front design that works when seen from behind.
Think about matching across items
If you’re ordering a full custom cycling kit (jersey, bib shorts, gilet, socks) think about how they’ll look when you wear them all together. The jersey design shouldn’t exist in isolation. Coordinate your style, theme and colour story across all items so the full outfit looks slick. A common approach: bold on the jersey, clean and simple on the shorts, and a complementary accent on the gilet and the socks.
Get input from the rest of your squad early
If you’re designing for a club, get feedback from members before the design is finalised – not after. Nothing derails a kit order faster than someone announcing “I don’t like green” after three rounds of revisions. Share mock-ups early, collect opinions, and get a consensus before you commit.
How long does custom cycling kit take?
From confirmed order to delivery, you’re typically looking at 6 to 8 weeks for production and shipping. That’s for the manufacturing side: cutting, sublimation printing, stitching, quality control, and getting it to your door.
The design phase sits on top of that, and how long it takes depends largely on you. If you come to us with a clear brief and quick feedback, we can have a design signed off within a week or two. If there are multiple stakeholders (hello, club committees), it can take a bit longer. No judgement – we know how cycling clubs work!
The key takeaway: if you need kit for a specific date (for example a sportive, a training camp, the start of the season) work backwards from that date and add a buffer. Start the process 12 to 14 weeks before you need the kit to give yourself plenty of breathing room.
Need it faster? Talk to us. We’ll always be honest about what’s achievable and we’ll do our best to make it happen.
How much does personalised cycling kit cost?
Custom cycling kit might sound like a major luxury splurge. And we’ll be real: we believe your custom kit needs to be superb quality, so you can wear it for several seasons. We’ve never been about style over substance. So this isn’t cheap and cheerful, wear it for a week and bin it cycling gear. But that being said, our custom kit might be more accessible on the price front than you’d expect.
The exact cost depends on what you’re ordering, how many items and whether you want to go for our Every Day or our Advanced Fit (more on the difference here). You can use our online quote builder to get an accurate idea of how much your dream custom kit is likely to cost. It’s super easy to use, and gives you a clear breakdown.
Good to know: We believe in fair, transparent pricing. That means no nasty surprises! The price you’re quoted is the price you’ll pay – no hidden set up fees or random additional invoices in this Herd!
Pricing for custom jerseys starts from as little as £55 per jersey (quantity dependent). With premium quality, comfort that’s ready to go the extra mile and superb design, we reckon our custom cycling gear is well worth the investment.
Read more about why other cycling clubs, teams and groups have chosen Stolen Goat for their custom kit.
Ready to design your dream cycling kit?
Kitting out your club, organising a sportive, gearing up for a charity ride or you just want a personalised cycling jersey that dares to be difference. We’re here to make it happen! Here’s how to get started:
- Explore what’s possible: browse our custom cycling kit page to see examples and garment options
- Try the AI designer: head to custom.stolengoat.com to mock up ideas and get an instant quote
- Talk to us: get in touch and we’ll help you figure out exactly what you need
Your ride, your style. Stolen Goat custom is here to help you stand out from the crowd.