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It’s time to expand the Herd!
At the start of the year, we asked if any of you would be interested in becoming part of our next chapter by getting involved if we were to start a crowdfunding campaign. We were blown away by your response, so we’re going ahead – giving our Herd community the chance to become part of our adventure.
PRE-REGISTER NOW
You may have seen the news yesterday that we’re expanding our Herd and bringing together Stolen Goat, VeloVixen and Wildcat – three incredible brands, all here to inspire and facilitate your adventures. It’s such an exciting time for us as we take what we’ve started with Stolen Goat and make it into something truly special, under our parent company ‘The Herd Group Holdings’. Which is why we’re delighted to be able to bring our community right into the heart of it all.
Our crowdfunding campaign gives us the opportunity to bring our community right into the centre of everything we do. By getting involved with our fundraising campaign, you’ll be helping us to not only take the Stolen Goat, VeloVixen and Wildcat platforms to the next level – you’ll be playing a pivotal role in helping us to enhance and expand what we can offer through these brands.
Our community have been at the heart of our success over the last 10 years, and you’re the driving force behind what we do. We’d love it if those of you who can, would come along for the ride! Our crowdfunding campaign will be going live on the Seedrs platform very soon. If you’d like to be the first to have the chance to join us, you can pre-register now! Giving you exclusive access to get on board before we let the campaign out into the wild. You can invest as little as £10 all the way up to £100k+, and in return you’ll get an equity stake in The Herd Group Holdings and the chance to become a key part of helping us to grow.
Thanks for reading, and of course it goes without saying – if investing isn’t for you, we still appreciate all of your support. Simply by choosing to wear our kit on your everyday adventures, you’re helping to spread the word – and that means the world to us.
CLICK HERE to pre-register for our campaign on Seedrs or check out our Q&A below for some more information on what it all involves.
Crowdfunding Q&A
What is crowdfunding?
Crowdfunding is a way for you to get involved and support us on our journey! Crowdfunding is when a business’ community of customers, friends and investors come together to offer support by raising funds. By getting involved, you’ll play a key role in helping us to expand our Herd.
We are equity crowdfunding, which means in return for your investment you will receive a share in our business.
Who are Seedrs and what does the platform offer?
Seedrs is a crowdfunding platform which enables investors to invest in businesses on the same terms. To run our crowdfunding campaign on Seedrs, we’ve had to go through due diligence checks before we can go live. Seedrs also generally ensure that the company’s shareholder agreement contains pre-emption rights on the issue of new shares and investor consent rights over the creation of new classes of shares.
How does the process work?
Step 1: Pre-registration
If you’re keen to be part of our next adventure, you can now pre-register on the Seedrs platform. This will give you exclusive access to the campaign, so you can be one of the first to invest.
Step 2: Private live
Before our campaign goes live publicly, it will go live privately to our exclusive list of pre-registered Herd members. We’ll get in touch when the private campaign opens, so you can review it in full and take the opportunity to invest and be one of the first to come along the ride.
Step 3: Public live
Once our pre-registered Herd have had their chance to join the adventure, we will then offer any remaining shares to the wider public. Our campaign will be live on the Seedrs site for a limited period of time.
Step 4: Close
The campaign will close within 30 days, once we’ve reached our target and are no longer open to further investment. Everyone who has invested will have a 7 day cooling off period before share certificates are issued and you can start bleating about being an extra special part of our Herd!
How do I pay for my investment?
If you are able to pay via debit or credit card, you can do so as part of the investment confirmation process. If you’re unable to pay via debit/credit card, you will need to make a deposit into your Seedrs account and then allocate the investment amount to The Herd Group campaign.
Make sure you deposit and pay for your investment before the campaign closes, otherwise your investment will be cancelled and you won’t receive shares in the business.
How much can I invest?
You can invest from as little as £10 to £100k+. You can also choose whether you’d like your investment to be public or anonymous. You will then be presented with an Investment Agreement, which is a standardised agreement between you and Seedrs with respect to your investment. If you’re happy with it, click to accept, and that’s it – you’ve made an investment and become part of our adventure!
What is overfunding?
We have to hit our target on Seedrs within 30 days – if we don’t, all investors will receive their money back. However, if we hit our target before the 30 day period is over, we can continue to accept additional investment (for additional equity) if we choose to do so. This is called overfunding: if you decide to invest during the overfunding period, you will do so on the exact same terms as all the other investors. The one difference in overfunding, is that businesses do not have to accept any or all of the funds they raise in their overfunding period. Seedrs will let you know if we have chosen not to accept your overfunding investment via email, and Seedrs will refund your payment to your Investment Account.
What if I change my mind – can I cancel my investment?
Yes, you can cancel an investment at any time before the campaign closes from within your Seedrs investment account. You have a minimum of 7 days to cancel your investment. If you choose to cancel, the funds already paid will be returned to your Seedrs account. You can either pay these funds into other investments, if you like. Or, as long as you have not committed them to any other investments – any funds in your Seedrs account can be withdrawn from your Investment Account at any time. It can take up to 48 hours, and the funds must be returned to the account from which they originated.
What happens when the campaign ends?
Once our campaign closes, the Seedrs team will complete due diligence and investment documentation. After this, the funds will be transferred to The Herd Group Holdings – ready to help us to expand our Herd and embark on the next stage of our adventure – in exchange for shares. Seedrs will then send you an electronic certificate, confirming that you are officially an investor in The Herd Group Holdings. You will also receive a link to the post-investment portal where you can keep in touch with us and hear all about our progress.
When can I sell my shares?
Selling your shares for more than you paid for them is the main way to make money from an investment. This can occur in the following scenarios: The Herd Group Holdings grows to a stage where we float on the stock exchange; we are bought by another company or we conduct a share buyback. In these scenarios, you are likely to be able to sell your shares – potentially at a profit.
You may also be able to sell your shares on Seedrs Secondary Market, whereby investors can buy and sell shares from each other online. Bear in mind that the ability to buy and sell shares will depend on demand, meaning that you may not be able to sell them immediately.
How much will my shares be worth?
This depends on how much you invest, and also the value of our business. As the business grows, the value of your share is likely to increase. But if the value of our business decreases, so to will the value of your share.
Are there any tax benefits to investing in The Herd Group Holdings?
No. As some of the companies in The Herd Group are over 10 years old, there is no tax relief available on this campaign.
Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing.
Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. No communications about any campaigns on Seedrs you receive from Seedrs or the fundraising business, through email or any other medium, should be construed as an investment recommendation.
This blog has been approved as a financial promotion by Seedrs Limited on 09.02.23 and is sent by Stolen Goat Ltd on behalf of The Herd Group Holdings. Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW.