Training Tips · 10/07/2026
Racing a triathlon in a heat wave: top tips from a Kona finisher
A triathlon is hard enough, but hot weather adds an extra layer of challenge. Get top tips for racing a triathlon in the heat from an IRONMAN Kona finisher.
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Training Tips · 25/06/2026
Five ways to improve your triathlon times (without actually racing any harder)
Got a few triathlons under your belt and looking to up your game this race season? Check out our five top tips to help you smash your goals and nail your new personal best…
Training Tips · 06/06/2026
Triathlon pre-race checklist: Everything to do before race day
Getting ready to take on a triathlon? Find out the important dos and don'ts in the final weeks before your event, and check out our handy pre-race checklist so you don't forget anything important on race day.
Training Tips · 24/04/2026
How to train for a triathlon: tips for running after cycling
Find out how to nail your triathlon or duathlon run split, with our expert tips on how to run strong after cycling.
Tails From The Herd · 18/05/2023
Giving tri a try: Mark races Tri Cheddar
Back in March our Senior Product Developer Mark took on his first ever triathlon! Find out how he got on and get ready to feel inspired to hit that 'enter now' button if you've been thinking about giving Tri a try!
New Releases · 03/03/2023
Make 2023 your strongest tri season yet: NEW tri suits, transition bag and swimwear – out now!
Fresh tri suit designs. A brand new triathlon transition bag. And a new swimwear design... we've got everything you need to make 2023 your strongest triathlon race season yet! Are you ready to hit that new personal best?
Training Tips · 01/01/2023
How to Turn Your Dreams into Goals (and Actually Achieve Them!)
January is a great time to set your goals for the year and put plans in place. But knowing how to get started can feel a bit overwhelming. We’re here to help you choose your adventure and to guide you through the practical steps to get going. Are you ready to Find your Freedom in 2023?
Adventure More · 29/09/2022
Off-season adventures: how to have fun and get strong over the winter months
Triathlon off-season might seem like it’s all or nothing. Have fun and kick back, or work hard but just in a different way. But what if you could do both? What if you could spend the off-season having fun and going on adventures – in a way that will still hugely benefit you for next year’s races? Let's do this...
Tails From The Herd · 28/09/2022
Top Tips for Racing at the Ironman World Championships
After a 2-year hiatus, the Ironman World Championships are back in Kona! Friend of Stolen Goat Ophelie Saussus, who will be racing at the world championships in Kona for the third time, shares her top tips for making the most of your time on the island and enjoying the race…
Training Tips · 26/09/2022
Pool Sessions to Level-Up Your Swim Speed
For most of us triathletes, we know our swim needs work. But knowing we need to improve, and knowing what sessions to actually get in the pool and do are two different things. Tom Epton – triathlete and seriously speedy swimmer – shares some great pool sessions to help you up your game in the water.
Adventure More · 23/09/2022
Five Tips for Improving Your Swim
Looking to improve your swimming over the winter months? Dive into some top tips from early career pro triathlete and seriously speedy swimmer, Tom Epton.
Tails From The Herd · 06/06/2022
Tails from The Herd: Meet our new Brand Ambassador, Yvonne Timewell
Meet the newest member of our Brand Ambassador Herd, Yvonne Timewell! Hailing from British Colombia, Canada, Yvonne is an Ironman triathlete working her way to the start line of the 2022 Ironman World Championships later this year. Check out our interview to learn more about her training, race plans and her advice to fellow triathletes...
Product Tech & Reviews · 12/05/2022
SG Tri Suits Voted 220 Triathlon Best on Test
220 Triathlon Magazine have voted our women’s tri suits as their ‘Best on Test’! Find out more about our pro-level race suits...
Training Tips · 28/03/2022
Five Things I Wish I Knew When I Started Triathlon
"Do a triathlon they said, it'll be fun they said!" Training for a three-discipline sport is a steep learning curve that can leave you with a lot of questions – especially when you’re just starting out. Aspiring pro triathlete, Tom Epton, shares his insights on the key things he learned when he first started triathlon.
New Releases · 15/02/2022
NEW Stolen Goat Swim Collection
Introducing the NEW collection of Stolen Goat swim wear. Training in the pool, or diving into the lake. Seasoned swimmer, triathlete, or just dipping a toe in the water. Our new range of swim wear is here to help you make a splash.
Adventure More · 24/05/2019
Planning Your First Ironman // Jennifer Lucas // #3
Planning your first Ironman So, you’ve decided you want to do an Ironman. Congratulations! Welcome to the swim-bike-run rabbit hole – feel free to don your favourite bike helmet and dive on in. But seriously, deciding to sign yourself up for an iron distance triathlon is the start of an epic adventure. From hitting the […]
Goat News · 27/02/2019
Abby Fletcher // Customer Relations // A New Goat Joins The Herd
JOINING THE HERD ‘Any plans for the weekend?’ ask my work colleagues. ‘Yes, I’m cycling to Cambridge’…jaw drop, confused look… ’From London?’ ‘Yes’ ’You’re crazy.’ I smile, shrug and say ‘It should be fun!’ Then I walk away whilst thinking ‘and back again.’ (but I keep that to myself!) This became a pretty standard exchange […]
Adventure More · 22/06/2018
The Goat Goes To Lanzarote // Brand Ambassador Helen Grosscurth // #8
The Goat goes to Lanzarote After finishing my 2017 triathlon season with that niggling feeling that I hadn’t achieved my goals – it left me with the pesky decision of choosing another race. Go hard or go home….so Lanzarote Ironman in late May was soon signed up for. This meant a brutal winter of training […]
Goat News · 07/06/2018
Stolen Goat X Bioracer Triathlon Suits // SS18
You asked…. We listened…. They’re here…. We’re proud to introduce our first ever Tri suit collection for Spring/Summer 2018. It has been a long time coming but our Tri suits are here and selling quickly (thank you all). When it comes to releasing new products we’re always super excited to see the reaction from the ‘herd’. As you […]
Goat News · 27/04/2018
Gearing Up For Race Season // Nicole Pugson // #5
Gearing up for Race Season And just like that almost four months of the year have disappeared! Race season is fast approaching so I thought I would share some of my experiences, training, tips and tricks before the races kick off. It’s been a long winter and for most of us we’ve been turning down […]
Goat News · 11/07/2017
A Race Report By Nicole // Deva Triathlon // Chester // 2017
Deva Triathlon 2017 Of all the races I have both taken part in or volunteered in, I have never seen an event so seamlessly executed. Chester Triathlon Club truly out did themselves with their organisation, the goody bags and rounding up a stellar amount of support from the locals. I knew this race would exceed […]
Goat News · 27/06/2017
A Bio About Nicole // Our latest Brand Ambassador for 2017
My Journey // Nicole Pugson I was never really ‘sporty’ when I was younger apart from swimming. It was the one thing that I adored as a child, being in the water. My Mum will tell me her horror stories of when I’d swim out to the deep end of the pool, get rid of […]
Adventure More · 26/10/2016
reflective waterproof cycling jersey? Yep, we can do that…
Looking to buy a reflective waterproof cycling jersey? You’ll find yourself surprisingly limited, choice wise if you want both in one jersey. Luckily we sell the best performing cycle clothing on the planet and we do indeed make a number of reflective, waterproof cycling jerseys! The market offering for waterproof cycling jerseys (or rain jerseys as […]
Product Tech & Reviews · 12/10/2016
cycling in the rain – clothing & attitude [video]
Cycling in the rain comes down to clothing and attitude, simple as that. Riding a bike in the rain can of course be a touch sketchy at times but if you take it easy, wear the right clothing and keep a smile on you face then it can actually be crazy fun… As you’ll see […]
Product Tech & Reviews · 19/09/2016
The cycle clothing we sell is the best. Here’s why I can say that…
The cycle clothing we sell is the best. There, I’ve said it. And I’m not talking “probably the best” or any PC term like that. I’m literally saying, pound for pound, if you’re after the best performing cycle clothing on the open market, it’s right here. That’s a pretty bold claim. It’s also incredibly boastful, […]
Product Tech & Reviews · 07/09/2016
How to choose the best cycling jersey for you
Choosing the best cycling jersey for you Selecting the correct apparel is very important, not just in cycling, in every sport. Wear a thin Summer jersey in Winter and you’ll freeze; wear a thick Winter jersey in Summer and you’ll boil. You need to get the right balance. You also have to consider the type of fit. Do you want […]
Product Tech & Reviews · 27/07/2016
The art of wearing the right cycling kit
It took Goldilocks three attempts to get the right porridge, the right sized chair and the perfect bed. For us cyclists, on a ride, we don’t have the luxury of taking three different choices of kit with us! The boffins at stolen goat have crunched the data and created a little table that charts the comprehensive […]
Goat News · 18/06/2015
Aled Jones Smashes Ironman Staffordshire 70.3
A race report from sponsored Triathlete Aled Jones… After the slight disappointment of Ironman 70.3 Mallorca last month it was time again for Team Jones (The Wife and I) to take on the inaugural Ironman 70.3 Staffordshire. I won’t go into the logistical nightmare of having T1 and T2 20 miles apart or we would be […]
Events & Competitions · 18/05/2015
Aled Jones Tackles Ironman 70.3 Mallorca
Training Well, after a good block winter of training, a new coach and four warm weather training camps it was finally time to get the tri-suit out for the first race of the season last weekend. Learning from my first competitive season as a GB age grouper, where I over raced and dipped mid season, […]
Goat News · 22/04/2015
Meet Aled Jones: Sponsored stolen goat Rider & Triathlete
This week I had the pleasure of meeting Aled Jones, who was an existing stolen goat customer and also happens to be the Team Captain for both the Royal Navy Triathlon Team and Royal Marines Triathlon Team. He also represents GBR at the European and World Championships at all distances. Aled is also sponsored by LIOS […]