Christmas is fast approaching and it’s a busy time of year for everyone. It can also be a stressful time of year with all of the prep and gift shopping… but it shouldn’t be. Here at Stolen Goat we want to make things easier for you, so if you have a cyclist in your life […]
Today – 10th October 2019 is World Mental Health Day #wmhd World Mental Health Day is a day created for mental health awareness and is held every year on the 10th October. The more people involved and talking about it, the better it is for everyone – globally. 1 in 4 people in the UK […]
Join us later this week in Harrogate, Yorkshire for the 2019 UCI Road Cycling World Championships. Come and meet the SG team, see some of our latest creations from the AW19 Collection, there will be goodies to buy and… play our ‘Hook a Goat’ game to win some awesome prizes and help raise money for […]
August has been a very exciting month for us and we hope for you too. We launched part 1 of our Autumn Winter 19 collection which featured many new designs and some brand new products such as the Orkaan full-length tights for men and women and the Climb & Conquer waterproof winter gloves. The Climb […]
Back in April this year (2019) 220 Triathlon Magazine published their review of the Stolen Goat Quint tri suit and awarded it “cutting edge” in their test. Our tri suit was up against the worlds best tri suits and came out on top with an award. Searching for a high quality, great looking and super […]
TandemWoW // Around the world in under 320 days // #1 Who, what, when, why… – Who – We are Cat and Rachael aka TandemWoW – (WoW – is Women on Wheels) – Our bike, a tandem, of course, named Alice. You will hear us refer to Alice a lot I suspect, so keep in […]
Seoul to Tokyo: THE FINAL LEG Check out our youtube channel: youtube.com/c/totalbikeforever Donate to our just giving page here: https://www.justgiving.com/fundraising/totalbikeforever After everything we have been through in the past year, it’s sad to bring the curtain down on an incredible adventure full of inspirational sights, sounds, characters and experiences that will linger in the memory […]
Children’s Cycle Clothing – Mini Goats… we’ve got you covered! It’s a little-known fact: the offspring of Stolen Goat’s office herd is large enough in number to make up a Tour de France team. Plus a mechanic. The only thing is, they aren’t yet big enough. They sometimes act as though they are fast enough. […]
Adventure snacks On Your Bike: Grab & Go Recipes to Fuel Your Adventures I’ve said it once and I’ll say it again: one of my favourite things about cycling (other than the snazzy lycra and exploring the great outdoors) is the snacks. Anyone who’s ever experienced the dreaded mid-ride “bonk” (a term which means something […]
Martine Hoaas – Stolen Goat’s latest Brand Ambassador Hi peeps! I’m Martine Hoaas, the crazy triathlete from the North Pole (aka north of Norway) who pretty much wants everything in pink. We all know that pink goes faster, right? Who am I? I’ve always been an active girl, chasing my three older brothers through childhood. […]
Stolen Goat best sellers may 2019 I hope you guy’s have been enjoying the recent great weather? For the next few months it’s prime time adventuring-days so make the most of it, get up early (or straight after work) and just head off in a different direction from the norm. All of us at SG […]
Bangkok to Hanoi Check out our youtube channel: youtube.com/c/totalbikeforever Follow our progress: http://totalbikeforever.com/ Follow Oli and Ruth here: https://www.intandemstories.com/ Here’s the lowdown on the latest chapter of our adventure east. As the clock ticked from 2018 to 2019, we brought in the new year with our dear cycling compatriots, Oli and Ruth, casting our eyes […]
And just like that, we wave goodbye to another month of the year. This year feels like it’s moving at some pace, we’re almost halfway through in what seems to be a blink of the eye…. for us anyway. The recent spurts of sunshine and warm weather in the UK have naturally increased the sales […]
Last month was a busy month for stolen goat, we launched our new Triathlon Collection at the beginning of the month which included new tri suit designs, and all new tri tops, tri shorts and swimming caps, plus another collection towards the end of the month, our first Gravel Collection. The Harris 19 jersey was […]
Rethinking the Jersey: a thoughtful piece of apparel Last year Stolen Goat launched a jersey (see here) to help raise awareness and funds for mental health charity Rethink (www.rethink.org). Very simply, we named our design “Rethink” and incorporated both the colours of the Rethink charity as well as covering our jersey in a positive “plus” […]
Last month was a crazy month for weather, we saw all the extremes and everything in between, here in the UK. Sometime at the beginning of the month, we witnessed snow storms and then for a week… the complete opposite – highs of 22C with not a cloud in the sky. Am I going too […]
JOINING THE HERD ‘Any plans for the weekend?’ ask my work colleagues. ‘Yes, I’m cycling to Cambridge’…jaw drop, confused look… ’From London?’ ‘Yes’ ’You’re crazy.’ I smile, shrug and say ‘It should be fun!’ Then I walk away whilst thinking ‘and back again.’ (but I keep that to myself!) This became a pretty standard exchange […]
Stolen Goat Christmas Gift Ideas Christmas is fast approaching. We get to pack in parties, presents and holiday riding. And we plan next summer’s adventures whilst feeling super-confident after a couple of drinks….. That 300km gravel ride we need to get super-fit for? Done. The “really short” long weekend in Mallorca? No problem, the parents-in-law […]
The Herd Friday A month ago we announced 3 winners for our first ever ‘The Herd Friday’ competition. Today we are announcing November’s winner! If you haven’t seen the previous blog click here, but to recap – The Herd Friday is a day in which we share the fellow herds’ photos. We love seeing you […]
November 2018 best sellers As I write this blog it’s 24 days 13 hours and 15 minutes until Christmas! Do you think we’re excited?…. maybe…. Whether you enjoy Christmas or not, it’s coming and is right around the corner. If you’re thinking of gift ideas for yourself or for that cyclist in your life, look no further, […]
I can’t quite believe that I’m typing the words ‘off season’ already. Where has this year gone? For many of us, our race season started back in May (even earlier in March if you’re into that duathlon malarky…). So for five straight months we have put the pedal down both in training and our chosen […]
October 2018 Another month over and we draw ever closer to Christmas and the New Year! Again, this month’s weather has been extremely variable and as I write this the sun is shining and it’s a nice day, a few days ago it was a different story. We’ve seen a significant decrease in temperature this past month, […]
The Herd Friday A few weeks ago on Instagram, we started something called ‘The Herd Friday’ which is basically a day of the week we dedicated to you, our fellow goats. We love seeing photos of you in our kit, always have always will and as some of you long-time goat fans will know, your […]
Riding in Africa Living in Africa, there’s a common misconception that wild animals are free to roam through our gardens and dodging wildlife on the way to work is a daily occurrence. Most seasoned travellers know better by now, but I still get asked those odd questions from time to time. No, the wildlife isn’t […]
2019 Race Planning So there I was, making my way around the halfway buoy during the swim portion of Ironman Copenhagen with cartoon stars whizzing around my head after a good old-fashioned kick to the face from someone who’d spontaneously started doing breaststroke right in front of me. A sensible, rational human being would probably […]
Today – 10th October 2018 is World Mental Health Day #wmhd World Mental Health Day is a day created for mental health education, awareness and to rid of the social stigma associated. The day was observed for the first time on 10th October 1992 and started as an annual activity of the World Federation for Mental […]
SEPTEMBER 2018 And just like that, we wave farewell to another month. October is almost here and Christmas right around the corner…. can you believe it? It’s been another great month for SG and we can’t thank you (The Herd) enough. You keep us doing what we love and what we love is Inspiring Your […]
Hi, I’m Jenny! I’m a swim-bike-run obsessive (and a fig roll enthusiast), so when I’m not cruising around on my bike I can be found hopping into lakes or out for a shuffle. My childhood and teenage years were mainly spent in a dance studio, so when it came to cycling I was already onboard […]
This month has been a strange one for weather. One day its nice, warm and the Sun is out, the next its cold and chucking it down…. Typical, fickle British weather. But, this shouldn’t stop you from getting out on the bike. Remember, we have a collection called Orkaan, designed especially for the Spring and Autumn…. and its […]
As one of the longest-running heatwaves in memory slowly starts to draw to a close, it’s time for an update from a recent addition to the herd, the official Stolen Goat product manager, a.k.a The Claw, or me, David Law. As the size of the herd increases annually, my role is to make sure the […]
Feels like Summer has been and gone with the recent downpours we’ve experienced. However, It doesn’t look like it’s stopped the Herd from getting out on the bikes though. Thank you for tagging us in your photos on Instagram, It’s great to see you all. If you haven’t already followed us, make sure you do – […]
Yep, as the title suggests, stolen goat will be launching has just launched a coffee collection. It’s no surprise really…. cyclists and coffee go hand in hand like jam in doughnuts and French in fries? Maybe the last one wasn’t the best analogy but I’m hungry, anyway, we digress. Everyone at SG HQ loves a good coffee […]
The sun is shining, the temperature is bliss, top it all off by treating yourself to this! ;-) Below you will find a list of our best selling garments from this month and remember, most of our jerseys are Limited Editions……Some of which are soon to sell out completely. Make sure you grab your favourites […]
SG Job Role: Product Manager My qualities: Dogged, honest, tenacious, thorough. A little bit about me: My nickname is The Claw. I started MTB racing in 1993, in the middle of the mountain biking boom. Spectacularly uncoordinated, my results started to improve when I switched to road racing at the end of my last year […]
You asked…. We listened…. They’re here…. We’re proud to introduce our first ever Tri suit collection for Spring/Summer 2018. It has been a long time coming but our Tri suits are here and selling quickly (thank you all). When it comes to releasing new products we’re always super excited to see the reaction from the ‘herd’. As you […]
Defeating Winter As we all know, Winter SUCKS! Getting through it is the hard part and all we do is look to Summer and hope that all our Winter training will have paid off. From using all of the various training platforms that are out there, to trying different riding genres, to braving the conditions […]
My First Road Race of the 2018 Season – Tour of the Mining Valleys – Aberystwyth, Wales I had my eyes on this race since early last year. I knew it was a race I would love to get stuck into. I didn’t really want/ envisage it to be my first race of the 2018 […]
Hello! Ashley Oldfield here from Cape Town South Africa. My cycling story has 2 parts to it, the first as a kid, building jumps in my parent’s backyard and learning to fly, whip and tuck and roll out of a bad landing. In the wide open spaces we have access to down south (way down […]
In what feels like a blink of an eye we’re in the 5th month of the year…. almost halfway through!!! The weather has been extremely temperamental over the last four weeks and that has reflected in the types of garments sold. A real mixture of kit has left the SG warehouse, Orkaan jerseys and shorts, new EPIC bib […]
Gearing up for Race Season And just like that almost four months of the year have disappeared! Race season is fast approaching so I thought I would share some of my experiences, training, tips and tricks before the races kick off. It’s been a long winter and for most of us we’ve been turning down […]
A Life In Transit – London to Milan Follow us here: http://instagram.com/totalbikeforever/ Check our progress here: http://totalbikeforever.com/map/ If you haven’t read our first blog post please read it before reading this one. Click here! As we sit in the sunny Piazza del Duomo in Milan, the first day of our adventure in Britain (London to Newhaven ferry […]
Best Selling in March 2018 It’s been another great month for us so I wanted to start this post by expressing our gratitude for all your support. We love what we do, we love creating great kit and content that inspires your next adventure. So, thank you! We launched our SS18 collection early Feb and […]
Hey guys!!! Well to start off with, I am Luke Taylor, 33 years old from Ellesmere port in Cheshire and I will have been road cycling for two years on my 34th birthday this June. So I guess you could say I am still a newbie to road cycling, but when it comes to riding […]
Our SS18 collection was launched around this time last month. It’s too early to see which will be our best sellers for the season, it’s still very close. The Samurai jersey is leading for the men’s jerseys and Hypervelocity for the Women’s. Below is our very own – Staff Favourites….. Which are your faves?
Jamie is new to the team, young and eager to learn, he has a strong passion for helping others and making sure everyone is happy. This is one of the many reasons we chose him and also why he’ll be looking after the customer service side of the business. Here’s a little about Jamie: My […]
Name: Eliot Ward Gender: Male DOB: 21/4/1991 Hometown: Coleshill, Birmingham Years riding bikes: 24 Discipline: Road, Criterium, MTB Instagram: @eliotward1 Facebook: e1iotward Bikes, bikes, bikes, I was born at a bike race. My existence has been spent on and around bikes; the hours I have spent with a bike between my legs are countless. It’s […]
Next Tuesday we fly off to (hopefully) sunny, warm Mallorca! Following our newly launched SS18 collection, we’re travelling to Sa Ruta Verda in Caimari, Mallorca for a joint launch of our new range and the season opening of the cafe. If you’re on the island on Thursday 1st March we’ll be heading out for a group ride which […]
As we recover from the recent festivities I thought it would be timely to discuss briefly our upcoming plans for the year ahead and also a brief look-back on 2017. 2017 was by all accounts a thoroughly enjoyable year for us at stolen goat. Whilst the economic and industry related conditions are still in a […]
For Uk Mainland customers the last chance to order for Christmas is Thursday 21st by 2pm and the only way to hopefully guarantee you receive your order is if you select ‘Next day delivery’. For International customers, we use DHL Air Express, it’s the fastest thing going so you should be good up until Friday 15th […]
November is a busy time of year for us, we had our Black Goat sale and it’s the lead up to Christmas. This month’s best sellers are a mix-match between SS17 and AW17 kit. In the last couple of months, we’ve seen some of our Limited Editions sell-out completely! All Nighter, Sundown, Segment Green, Purple […]
At this time of year, many cyclists feel less inclined to get out on the bike during the season of unpredictable weather. stolen goat can’t do anything about the weather but…. we can offer our fellow cyclists a jersey that has great protection no matter the weather. Welcome to our Orkaan collection….. see the full […]
More From The Blog
With October drawing to a close and the weather being all over the place this month it’s not surprising that most of the best sellers have been from the Orkaan collection. The Orkaan is designed for variable weather conditions, the garments are made from a water-resistant material which is wind-resistant and breathable also. Getting caught […]
Behind the Kit p/b Stolen Goat: Tim Panagis – Motivation Hello Goaters! It’s been a long time since my last post and for that, you have my apologies. I do have a pretty good excuse though because in late August I got married to the love of my life and then soon thereafter headed off on a […]
With the launch of our new AW17 collection and the cooler, changeable weather conditions we’ve seen a dramatic increase in the sales of cold weather garments. For AW17 we had a big surprise install for you. We launched our new sub-brand called Kuro We added 3 more jacket designs for the men and 1 for […]
Fighting back to fitness – an endurance cyclist’s guide to recovery post operation Chronology of a 13kg weight gain (and loss?): June 2016 I finally came back to Belgium after a one-month bikepacking trip in Italy. 70 kg and well-trained after riding middle to long distances almost every day. A few months before leaving Belgium, […]
“It’s about you. If you win, it’s you; if you lose, it’s you. Black and white. Nowhere to hide.” Greg Rusedski Last year I sat down with Rob (our content manager [the dude taking a picture on the left of the above image]). He had been with the company for just 3 months at that […]
A bio about Rudy I have to admit, I’ve never been the sportive type. A bit a jogging, played soccer as a boy and always saw bikes as a mean of transport….(apologies to all the bikes reading this). It’s only 3 years ago, at age 29, that I started to dig a bit deeper into […]
With the Tour de France, hot weather and variable conditions, we’ve seen a wide variety of garments sold this month. See whats been selling and if you like something….. treat yourself! Get #KITDOPING Most Popular // July More from the Blog // Follow our adventures on Instagram //
Tim Panagis – A short bio A little about me and how I got to where I am today. I am originally from a small town north of Milwaukee, Wisconsin called Cedarburg, where we are known for expansive cornfields, dairy farms and summer festivals. I attended Marquette University in Milwaukee, Wisconsin where I earned a […]
Deva Triathlon 2017 Of all the races I have both taken part in or volunteered in, I have never seen an event so seamlessly executed. Chester Triathlon Club truly out did themselves with their organisation, the goody bags and rounding up a stellar amount of support from the locals. I knew this race would exceed […]
My Journey // Nicole Pugson I was never really ‘sporty’ when I was younger apart from swimming. It was the one thing that I adored as a child, being in the water. My Mum will tell me her horror stories of when I’d swim out to the deep end of the pool, get rid of […]
An opportunity for an opportunist – Sam Farrar When I left college I got a job as a shelf stacker in my local Co-op. 6 years on I’m a Technician working for a well-known family-run business, Atherton Racing, better known as Trek Factory Racing DH team. Yep, that’s right: I travel the world as a […]
Most popular items in May The variable weather has seen a steady balance of sales across both hot and cold weather gear. Our Limited Edition summer jerseys and some of our Orkaan range have been the most popular! Summer is arguably the best time of year to be out and about riding….. so I hope […]
The Giro d’Italia is officially over and what an incredible event it’s been! Remember, it’s still not too late to celebrate the Giro’s 100th edition, this event will be forever remembered so make sure you’re a part of it. There’s still some time to buy our tribute pieces, a must-have for any true fan of […]
It was almost 3 years ago and I was parallel on the sofa after having a knee operation that was a long time in coming. A few weeks previously I had gathered all my bike gear from around the house and garage and started to value it and sell it off on EBay. I was […]
Hooooray it’s Friday! If you haven’t been on your bike since the weekend then shame on you!…… Wipe off the weekday dust, get the tubes pumped, an M-check done and get out and adventure! We want to see those riding photos plastered all over Instagram, so get tagging #stolengoat! We’ve entered the Little Lumpy – EPIC on […]
Big climbs & ‘on point’ kit doping Easter has finally sprung – the overshoes have been tucked away and the new kit is getting an outing. I had the chance of squeezing in a week cycling with my race team Athlos – on the sunny island of Mallorca. The hills & mileage were daunting after […]
It’s that time of the month again when we post what’s been our best selling cycle clothing. The recent weeks have flown by, don’t you think?! As you can imagine with the nice weather recently and many of you lucky goats riding abroad, our best selling clothing has been mainly Spring/ Summer kit. So what’s been […]
The Giro d’Italia will celebrate its 100th race in 2017. The Giro has such history and passion and carries a massive amount of weight in the Pro Tour Calendar. We couldn’t let 100 years of the Giro d’Italia go by without celebrating the fact! So we have created 2 special, limited edition pieces just for this… Limited […]
Jonesie Diary – Life after time off – Training The rest period has been and gone – I was itching to get back into my training routine, the busy juggle of home & work life, a hyper puppy that never tires – you name it I missed it. Keeping expectations real My first week back […]
Best selling cycle clothing March 2017- Find out what’s hot! We welcome the recent warm, sunny weather and long may it continue! The days are lighter for longer, which means for most, if not all of us, we can get out on the bike after work! We’ve seen a significant increase in mileage from you […]
A cycling holiday in Mallorca Sunny Spain…. lucky for some ;) Our first team “business trip” and for some of us, our first experience of road riding in Mallorca. The days leading up to our trip were spent watching videos of the famous island rides, teasing ourselves waiting for the day we experienced them. Bags […]
By now I hope you’ve seen our Limited Edition’s!? If not, where have you been hiding? Take a look at the collection now! – For men // For women. This year we are doing things a little differently from previous’ we have two jersey collections, a Core range and a Limited Edition Collectors range. Our Core […]
We’re super excited today to announce that stolen goat will be one of the very first companies selling the 2017 Team Dimension Data Kit. This is a step away from the norm for us but we’re big fans of Mark Cavendish and the whole of Team Dimension Data and indeed the great work they are […]
7 uses for a water-resistant pocket Protect your valuables from getting wet Make cereal Save a fish from a dried-up pond Keep your cake dry on rainy days Find a hole in an inner tube Put a fire out Make tea or coffee // FOR MEN // The Orkaan Jersey collection // Shop Now // More […]
The Jonesie Diary # india edition Greetings from across the waters: I’m currently sat on a beach in North Goa. Most triathlete / athletes take a break from their training schedule post race season – for me this year my rest month was delayed by a few months to incorporate a 5 week trip to India […]
New Arrivals – Limited Edition womens jerseys We launched our mens and womens Limited Edition collection last week and it’s selling fast! Have a look at our mens collection here or scroll down for our womens collection! We are offering 11 brand new women’s designs this season. Limited numbers on each design, ranging from 200-300 in total. All […]
The demands of mass production are contrary to my temperament… – Enzo Ferrari Today marks the release of our Limited Edition MEN’S jerseys! We are offering 15 brand new designs this season. Limited numbers on each design, ranging from 100-400 in total. All I can say is…. once they’re gone….. they’re gone! There are two […]
In June 2016 Britain voted on whether or not to remain in the EU. Whilst we are still waiting to see the full medium and long term effects of that vote, the impact on most small businesses in the UK was instantaneous. The cost of importing rose dramatically on that night and has remained high ever since. […]
How to start racing – The Jonesie Diary – Where it all began Where #teamjones began……How to start racing……Let’s start at the beginning…. I get asked these types of questions a lot….. ‘How do you do it?’ ‘I could never compete at that level – how to start racing?’ ‘You must be so strict with […]
“You can’t take over the world without a good acronym” ― C.S. Woolley What a year it’s been for SG! I’m physically tired and emotionally worn out but at the same time full of energy and optimism for the future of this growing business. 2016, like every year I have headed up this business since 2012, […]
It’s December and the year is almost up… can you believe it? Christmas is fast approaching and if you’re struggling for gift ideas read on….. Last month we saw fellow goats purchasing a lot of cold weather gear and cycling t-shirts! Below is a few of November’s best selling clothing, any of these garments would […]
It’s that time of the month again where we update you on this month’s best-selling cycle clothing. We officially say goodbye to the sunny weather here in the UK and start preparing for the unpredictable Autumn weather. We have seen a significant increase in our wet weather cycle clothing, with most of the orders being waterproof […]
We’ve had a great month here at stolen goat, thank you all! Discover this month’s best-selling cycle clothing. The weather has been all over the place these past few weeks so we’ve seen a wide variety of cycle clothing sold. However, there have been a few popular sellers. If you haven’t already got one of these […]
“If the presence of electricity can be made visible in any part of the circuit, I see no reason why intelligence may not be transmitted instantaneously by electricity” – Samuel FB Morse Ever wondered what the small group of dots and dashes are on your 2016 stolen goat kit? Like farmers mark their prize collection with […]
Meet our new goat! Rob is old news as we give a warm welcome to our new goat today. He’s quite a character as we’ve already been sent this CCTV snapshot of our new goat being mischievous on his lunch break. That didn’t take long! He’s probably the best looking out of the bunch and […]
The boss is away hooray? For the past week, owner of stolen goat Tim has been away on holiday (much deserved) and left us to fend for ourselves. Everyone thought, great, come in, laze around, go out for rides, get away with the bare minimum and go home. Oh we were so wrong….. When the […]
It’s Friday! Here at stolen goat we take our Friday’s very seriously! so…….. All of the SG herd are preparing to venture off into the wild, for their weekly Friday ride. The weather isn’t too good here, it’s not sure whether to rain or shine. So we’ve all got our Orkaan kit on, ready for any situation! […]
Introducing stolen goat’s latest recruit We welcomed a new goat to the herd this week and he goes by the name of Rob Simpson. He’s young, creative, thinks outside the box and will be handling the content on our website and social media pages. We might even let him loose with his camera for product […]
When you run a small business, every day has the potential to bring something new to the table. Mostly this is because as the business owner you wear so many hats. It’s fair to say there is never a dull day at stolen goat HQ and the ever growing to-do list represents some fairly exciting […]
Launch days are always great fun. Months of designing, sampling, refining, sampling, refining, sampling, testing, photographing etc finally culminates in releasing the products to the World. You never really know what to expect and it’s always such a joy to see people enjoying your creations. But this Autumn we have some exciting new products for […]
Well it was a hard and well fought contest! But the top 3 teams in the stolen goat mini league were: Desert Racing Team with a massive 7982 points! PRF Bicycles with 7272 points Bob’s Mountain Club with a respectable 7195 points The winner will receive a grand tour maillot jaune espresso set, a maillot […]
Today I’m very pleased to announce that stolen goat has picked up cycling souvenirs. Late last year we were approached by owner Jerry Greatorex. Jerry is a great chap and started cycling souvenirs with the vision of bringing cycling inspired gifts and souvenirs from around the World to the UK. The business grew nicely for […]
I bet Nibali wishes he was in a position to wish us happy birthday like this, this year ;-) Yep, this week marks the third full year that stolen goat has been in existence! When we started, Bradley Wiggins was wearing yellow in the Tour de France and about to smash the Olympics too. 2012 […]
The Tour De France is about to kick off!!!! We’re all crazy excited here. So we’ve created a fantasy league on Velogames. It’s free to sign up and enter, all you need to do is… Go to Velogames: http://www.velogames.com/ Register / Login Create your team of riders Go to your team page and click “Join League” […]
When we first decided to create and launch our own cycling kits we set two clear goals to achieve… The kit needed to be without question above and beyond in terms of quality and performance The kit needed to be sensibly priced. To achieve this we needed to alter the business model for the typical route […]
A race report from sponsored Triathlete Aled Jones… After the slight disappointment of Ironman 70.3 Mallorca last month it was time again for Team Jones (The Wife and I) to take on the inaugural Ironman 70.3 Staffordshire. I won’t go into the logistical nightmare of having T1 and T2 20 miles apart or we would be […]
Last weekend saw a few of us and indeed customers take on the epic Wiggle Dragon Ride 2015. 142 miles of glorious Welsh mountains in beautiful sunshine. Here are some snaps of the team and some customers at the ride… Joe Yeates wears Cafe Racer Red Mk2 Jersey and Bib Shorts and a “take my […]
Dad’s are ace. I know because I am one, and I can confirm that as a species – Dad’s are pretty damn cool. So here’s the deal… the summer is well and truly on the way now, Father’s Day is nearly here and frankly you need our new kit on your body for getting some […]
The Alpine Ibex, also known as the steinbock or bouquetin, is a species of wild goat that lives in the mountains of the European Alps. Notorious for it’s super strength and ability to climb like, well… a mountain goat! The Ibex range in a nutshell, is for riders looking for speed and comfort through perfectly […]
This week I had the pleasure of meeting Aled Jones, who was an existing stolen goat customer and also happens to be the Team Captain for both the Royal Navy Triathlon Team and Royal Marines Triathlon Team. He also represents GBR at the European and World Championships at all distances. Aled is also sponsored by LIOS […]
It’s around about this time of year that I get all reflective on the year gone past. I like to share these thoughts and experiences, be they good or bad. It is perhaps a little self indulgent but people always ask me – “how is business?” – from which I am expected to give a […]
Black Friday is the Friday after the fourth Thursday in November (Thanksgiving day in the US) and is highly regarded as the start of the shopping season. Cycber Monday is the following Monday and is focused around e-commerce businesses. Traditionally these two days incorporate some big saving deals in the run up to Christmas. Well […]
Today is an exciting day, no question about it. Today we have received many large boxes. Today we have taken on UK distribution of Retro Image Apparel cycling jerseys for men & women. This is our first UK distribution partnership. And whilst it was never in our plan to take on distribution agreements – I […]
Cycling clothing has come along way in the last few years. It wasn’t that long ago that all cyclists had a very limited choice of cycle clothing, most of it was poorly fitting or uncomfortable and not properly suited to all day efforts. And as far as style goes… it seemed that cyclists weren’t aloud […]
Everyone makes “the best” bib shorts right? Of course they do – why would they make the worst shorts? “Best” is about opinion in reality. What is it that you’re looking for in a pair of shorts? Personally, I want to stop thinking about my shorts after I put them on. I should only notice them […]
Last year, whilst searching for new products to add to our collection I looked high and low for a performance jersey that looked great, felt luxurious, actually performed well, had an understated or stylish design and cost less than £100. I failed. I could rarely satisfy 2 of those conditions. So I went to Belgium […]
What a cracking weekend!!! First off, let me give kudos and credit to Tim & Dave Morel – you guys made it a truly enjoyable experience and without a doubt the most fun I’ve ever had at a show before – thank you. Thank you also to Emily for your help and unique understanding of […]
Around about this time last year we started stocking Retro Image Apparel jerseys. I decided to stock them quite simply because I liked the look of them and the quality was high. I had no idea how popular they would prove to be. What I didn’t know is that a few months prior, the owner […]
If you live in the UK and watch TV, chances are you’ve seen the Be More Dog campaign by O2. It’s a good campaign, good fun – and engaging. The essence of the campaign being that dogs are care free and have a “Carpe Diem” or seize the day attitude. That’s cool. But I’m not […]
Life is about choices. Being blinded with options is never a good thing but sometimes we definitely need to be able to make the choice we want. Shipping is expensive for small companies like us, if you saw how much we spend on postage, packaging and fulfilment you would probably have a small heart attack. […]
I was very excited when I was asked by Tim to contribute to the Stolen Goat blog on a regular basis after he had read some of the stuff on my own blog. Me? A proper writing job? Wow. I am assuming we share a similar sense of humour and quite possibly a similar idea […]
Above – my 2 Children Daisy & Emily… could they be the future leaders of Stolen Goat Corporation??? On a personal level this year has been a genuine roller coaster for me. Ditching your steady, well paid, corporate job that puts food on the table for the whole family in favour of running a company […]
If you’ve ever bought something from Stolen Goat then you will probably have received a request to review your experience a few days later. It is completely optional of course, some people feel compelled to offer feedback, some don’t. It’s all good. I made the active decision when embarking on the review system that I […]
This weekend contains Small Business Saturday (7th December). You may or may not have heard of this – it’s a way of getting people behind small business in the UK. Stolen Goat definitely falls into the Small Business slot, we’ve only been going for a year or so and whilst we are growing we are […]
It’s looking pretty gnarly outside today it has to be said! Here are 4 products to add some fun to the Monday Rain Cloud… Limited Edition Cycling T-Shirt We are uber proud of our On A Mission T-Shirt, over 30% of the stock has already been snapped up happy cyclists. The jewel in the crown […]
Normally we announce all the new products via the newsletter but we have had so many arrivals this week that it was too much to squeeze in. So here is a roundup of what has arrived… Thermal Cycling Jackets We have received some first class jackets from Primal. Each with their own set of features but […]
Yes believe it or not this is our third incarnation of the website. We are a new company, deeply embedded in cycling but with a passion for agile technology development too. As such, we will not stand still – improvements can always be made, so if you are someone who doesn’t like change, this may […]
Enough of the chitter chatter, it’s time to put tyre to tarmac, foot to pedal and stats to Strava. In case you didn’t know Stolen Goat has a Strava Club – 100 Goats – which you can join here. So here is our very first Strava based competition. I’m not sure how prolific Strava competitions […]
We have long offered Free Shipping on all orders of value £40 or more to our UK customers, but we are now able to offer Free Shipping to our European customers on all orders totalling £100 or more. Why the change? We have recently been able to reduce our European shipping expenses somewhat and so […]
Well Happy Birthday to us!!! Stolen Goat has now officially completed its first year of business. This means that our first goal of surviving year 1 has been well and truly accomplished! I would love to say “it’s been a tough year but we’ve come through it stronger than before”, but the reality it’s been […]
We all know that cycling and coffee go hand in hand. But unless you carry around an Espresso filled Thermos on your bike, it’s tricky to sustain your caffeine addiction whilst putting the miles in. We have solved this major problem by creating King of the Mountain Goat Choco Beans. While stocks last, we are […]
A few days ago the Pebble Smartwatch (E-Paper Watch for iPhone and Android) finally became available for pre-order. If you’ve not heard of the Pebble Smartwatch before then here is a quick run-down. The Pebble Smartwatch (or just Pebble) was pitched on the crowd funding site Kickstarter last year. They wanted to raise $100,000 to develop […]