“It’s about you. If you win, it’s you; if you lose, it’s you. Black and white. Nowhere to hide.” Greg Rusedski Last year I sat down with Rob (our content manager [the dude taking a picture on the left of the above image]). He had been with the company for just 3 months at that […]
A business that makes nothing but money is a poor business. – Henry Ford This week stolen goat turned 5. Despite owning pairs of jeans that are older than this – I realise that 5 years is not an insignificant amount of time to survive in business. The word ‘survive’ is apt here. The first […]
Isabelle wears Hypervelocity Jersey // Bodyline Black Shorts // Coolmax Socks This season we’ve partnered up with Ridley Bikes, and specifically La Ridley who have a strong focus on pushing the boundaries of womens cycling. Belgium based Ridley share a lot of values with us and know that a lot more can be done with cycling, especially with female […]
The Giro d’Italia will celebrate its 100th race in 2017. The Giro has such history and passion and carries a massive amount of weight in the Pro Tour Calendar. We couldn’t let 100 years of the Giro d’Italia go by without celebrating the fact! So we have created 2 special, limited edition pieces just for this… Limited […]
We’re super excited today to announce that stolen goat will be one of the very first companies selling the 2017 Team Dimension Data Kit. This is a step away from the norm for us but we’re big fans of Mark Cavendish and the whole of Team Dimension Data and indeed the great work they are […]
In June 2016 Britain voted on whether or not to remain in the EU. Whilst we are still waiting to see the full medium and long term effects of that vote, the impact on most small businesses in the UK was instantaneous. The cost of importing rose dramatically on that night and has remained high ever since. […]
“You can’t take over the world without a good acronym” ― C.S. Woolley What a year it’s been for SG! I’m physically tired and emotionally worn out but at the same time full of energy and optimism for the future of this growing business. 2016, like every year I have headed up this business since 2012, […]
Looking to buy a reflective waterproof cycling jersey? You’ll find yourself surprisingly limited, choice wise if you want both in one jersey. Luckily we sell the best performing cycle clothing on the planet and we do indeed make a number of reflective, waterproof cycling jerseys! The market offering for waterproof cycling jerseys (or rain jerseys as […]
Cycling in the rain comes down to clothing and attitude, simple as that. Riding a bike in the rain can of course be a touch sketchy at times but if you take it easy, wear the right clothing and keep a smile on you face then it can actually be crazy fun… As you’ll see […]
