Find your freedom. Live a happier, healthier life.

Women’s Featured Products

At Stolen Goat we create premium kit, designed alongside the pros – made with you in mind. Combining exceptional quality with ride all day comfort and a next-level women’s specific fit. Cycling, swimming or triathlon. However you like to Find Your Freedom: our women’s range is here to help you adventure your way and do it in style.

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Men’s Featured Products

Performance you can count on. Quality you can trust. And next-level comfort for adventures without limits. Our men’s range of cycle clothing, swim wear, tri suits, casual wear and accessories is here to help you stand out from the crowd.

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Featured Accessories

This adventure-ready collection of accessories will have you riding in style, all season long.

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  • Two riders at the Chase the Sun North event, wearing the Stolen Goat x Chase the Sun jersey, riding away from the camera while giving a thumbs up

    Chasing the sun: an interview with founder Olly Moore

    Jan 2023

    Coast to coast. East to west. Sunrise to sunset. A challenge, an adventure… and ultimately an opportunity to savour and experience the freedom of travelling across a landscape on two wheels. Chase the Sun is an annual endurance event which sees riders cycle from sunrise to sunset on the longest day of the year. With routes now established traversing the South and the North of the UK, Ireland and Italy, the event has grown over the years – with more and more adventurers challenging themselves to chase the sun. Here at Stolen Goat, we’re firm believers in helping to empower... Read more...
  • man wearing durutti red black and white spot design jersey, riding towards the camera

    Slow down to speed up: The power of Zone 2 training

    Jan 2023

    If you’re looking to improve your performance, considering adding some more Zone 2 training into your schedule might just be the key to unlocking more of your potential. Helping you to become a stronger, more efficient athlete, with less chance of getting injured. Sound good? Read on and we’ll explain a little more about what we’re bleating on about... Read more...

  • Trending in the sale

    Jan 2023

    There's only one week left to shop our winter sale! Check out our edit of what's been trending in the sale to see what the rest of The Herd have been getting their hooves on. Read more...
  • Person lacing up trainers

    Why cyclists should take up running

    Jan 2023

    Thinking about swapping two wheels for two hooves on some of your weekly adventures? If you’re a pure cyclist, running might be something you’d only consider doing if you were late for your train… or being chased by something with teeth and claws. When you can zip around on your bike, why would you want to waste time doing something which is slower, harder work and generally doesn’t involve quite as many café stops? You’ve almost got us there… But adding some running into your routine might actually help to make you a better cyclist. It... Read more...

Ranges

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