Don’t Be More Dog… Be More Goat

be more dog - be more goat

If you live in the UK and watch TV, chances are you’ve seen the Be More Dog campaign by O2. It’s a good campaign, good fun – and engaging. The essence of the campaign being that dogs are care free and have a “Carpe Diem” or seize the day attitude.

That’s cool. But I’m not sure dogs take it all the way…

Are dogs all that care free?

Dogs have fun, but they are still owned by man, they have rules to live by, set places to crap and designated times to eat. They go out when their master can be arsed and don’t even get me started on the castration thing!

They are friendly and loyal. These are great traits, but not synonymous with being worry free.

Be More Goat

Goats on the other hand…

Couldn’t give two hoots about anyone else. They are master of their own destiny, free to roam and eat whatever and whenever. Full of playful mischief and also happen to be extremely gifted at scaling mountains.

Carpe Diem is a great motto, but with rectangular pupils that help them see in the dark – goats Carpe Diem (sieze the day), Carpe Noctem (seize the night) and Carpe Vitam (seize the life).


If you want to be more dog then that’s cool. But this is 2014 my friend, time to notch it up a step. You have one life so go out and live it – Cape Vitam – it means Be More Goat Bitch.

Spread the word.

carpe vitam #bemoregoat