One thing I love about Primal is that they know how to make high quality gear at an attractive price point. They have cut out many of the distribution costs associated with getting clothing to market so are able to give you the rider an excellent garment at a reasonable price.
Their new BLACK:LABEL collection is quite frankly the epitome of this. They have brought to market three super high quality jerseys at an entry level price. They appreciate, as I do – not every cyclist wants or needs top of the range jerseys made from unicorn tears and formed in anti-gravity chambers 1000ft below sea level.
BLACK:LABEL jerseys, available in Rouge (red), Onyx (black) and Lucent (white) come packed with features such as
- Sport cut with raglan sleeves for increased movability and airflow
- Reflective FlatLock Stitching for visibility on the roads
- Constructed from HexaDri & Venta performance fabrics
- 3 rear pockets
- Full length YKK zipper
That is a feature list above and beyond many mid or even “top” level jerseys. But the price is a mere £39. In my view that is an absolute bargain. The jerseys look pretty sharp too considering the price point and with 3 colours to choose from you might even get close to the all important bike-jersey colour coding.
You can see why we decided to stock these jerseys. They open up performance options for every budget. Chapeau Primal!
SEE THE BLACK:LABEL RANGE